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A boutique brand strategy agency

Global Brand Works is a small but mighty branding agency. Founded by Caroline McNally and Shannon Riordan, Global Brand Works specializes in translating Brand Strategy into Brand Actualization – in other words, we help clients bring the brand to life throughout an organization, internally and externally. Whether you need to launch, recharge, redesign, or completely reinvent your brand, our experienced leadership and custom approach will get you there.

  • $25,000+
  • $200 - $300 / hr
  • 2 - 9
  • Founded 2014
Average Review Rating
4.9
Total Reviews
23
Most Common Project Size
$10,000 to $49,000
Average Referral Rating
5.0 /5

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    10 - 15

    Highly Rated Similar Providers

    Overall Review Rating

    4.9
    • Quality

      4.8 /5
    • Schedule

      4.9 /5
    • Cost

      4.9 /5
    • Willing to Refer

      5.0 /5
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    Brand Strategy & Advertising Campaign for Art Museum

    • Advertising
    • $50,000 to $199,999
    • May 2019 - June 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The quality of their thinking and high level of responsiveness was impressive."

    Jul 20, 2020

    Global Brand Works was responsible for developing and revised brand strategy as well as developing and executing an institutional advertising campaign. They analyzed existing research and conducted interviews.

    Branding Strategy for Security Software Company

    • Branding
    • $10,000 to $49,999
    • Sep. 2019 - Feb. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The experience from the team is fantastic, and they did a very good job making sure this was as seamless as possible."

    Apr 27, 2020

    Global Brand Works assisted in articulating a brand strategy for a security software company. This included all attributes, characteristics, narratives, and directions.

    Visual Branding & Naming Services for Global Tech Project

    • Branding
    • $10,000 to $49,999
    • June 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their team showed flexibility, accommodating changes along the way."

    Feb 28, 2020

    Working with requirements, Global Brand Works was tasked with finding an appropriate, globally-acceptable name for an automotive standards company. They also designed creative materials to define the brand.

    Employee Onboarding Content for Global Brand

    • Branding
    • $10,000 to $49,999
    • Feb. - Apr. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I enjoy working with Global Brand Works as they are responsible, efficient, and personable."

    Jul 12, 2019

    Global Brand Works renewed employee onboarding content (e.g. PowerPoint, videos, and facilitation guide) to align with core messages. 

    Strategic Brand Refresh for Digital Consultancy

    • Branding
    • $50,000 to $199,999
    • Aug. 2018 - Jan. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were really able to provide us a great look at ourselves, both objectively and subjectively..." 

    Jul 1, 2019

    Global Brand Works led a rebranding process bookended by qualitative and quantitative research and an in-house workshop. After identifying market advantages and company values, they crafted a unifying brand.

    Brand Governance for Global Fintech Company

    • Branding
    • Confidential
    • June 2016 - Ongoing
    4.5
    Quality
    4.5
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "They're very creative and flexible in their approach and have great relationship building skills."

    Apr 26, 2018

    Global continues to develop branding governance guidelines, collaborating closely with internal teams and presenting the significance of their findings to senior staff.

    Branding & Naming for Human Rights Nonprofit

    • Branding
    • $10,000 to $49,999
    • Feb. - May 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “The team is lovely to work with and consistently hit the mark.”

    Apr 26, 2018

    After developing a logo and name for a nonprofit, Global Brand Works returned to support branding efforts for a new product. They’ve presented several directions so far and liaise with third-party contractors.

    Designs, Branding & Messaging for Consultancy

    • Branding
    • $10,000 to $49,999
    • Dec. 2017 - Mar. 2018
    5.0
    Quality
    4.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “I valued the collaborative aspect of the project; they incorporated our ideas and made us feel heard.”

    Apr 25, 2018

    Global Brand Works collaborated with key stakeholders to establish a new brand for an emerging design consultancy. Work included creating strategic messages and visuals to cement brand identity.

    Branding & Positioning for Data Aggregation Provider

    • Branding
    • $200,000 to $999,999
    • Apr. 2012 - Apr. 2014
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They took the time and made sure their work was bulletproof.”

    Apr 23, 2018

    Global Brand Works helped cement brand positioning and strategy for a data aggregation provider. They performed market and internal research to identify characteristics, trajectory, and external perception.

    Branding & Visual Identity for Process Transformation Organization

    • Branding
    • $200,000 to $999,999
    • Sep. 2016 - Apr. 2017
    4.5
    Quality
    4.5
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "[W]e love what they helped us build and I would absolutely work with them again."

    Apr 20, 2018

    Global Brand Works completely rebranded an international process transformation organization. Work included overhauling the company’s logo, color palette, and identity to be expressed to potential clients.

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