Advertising for Education
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Advertising Marketing Strategy Search Engine Optimization
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Content development On site optimization
- Confidential
- June 2026 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
- Education
- Lisbon, Portugal
- 11-50 Employees
- Online Review
- Verified
An education company has hired Gigantic Digital Growth to improve their digital marketing performance and strengthen their student acquisition strategy. The team has conducted an in-depth analysis of the client's digital ecosystem.
Since partnering with Gigantic Digital Growth, the client has seen significant improvements in their digital acquisition funnel, including lead generation, cost efficiency, campaign performance, website conversions, and student enrollments. The team is highly organized, responsive, and proactive.
BACKGROUND
Introduce your business and what you do there.
I’m the general director of LSD - Lisbon School of Design, an education company. We offer design courses with our own methodology, a practical focus, and experienced teachers. We promote an inspiring environment and real development opportunities for creative and visionary students.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Gigantic Digital Growth?
We hired Gigantic Digital Growth to improve the overall performance of our digital marketing and strengthen our student acquisition strategy. Our main objectives were to increase the volume and quality of qualified leads, improve conversion into student enrollments, optimize our investment across Google Ads and Meta Ads, and develop a more structured, data-driven approach to performance marketing.We also wanted a partner capable of understanding our business, our different courses, and our target audiences to help us improve the entire digital acquisition journey — from campaigns and landing pages to lead generation and conversion.Ultimately, our goal was not simply to generate more leads but to achieve sustainable growth in student enrollments while improving the efficiency and scalability of our digital marketing.
SOLUTION
What was the scope of their involvement?
Gigantic Digital Growth started by conducting an in-depth analysis of our entire digital communication, lead generation, and conversion ecosystem. They sought to understand not only the performance of our campaigns but also the entire customer journey, from the first interaction with our brand through to student enrollment.This analysis covered our Google Ads and Meta Ads accounts, website, SEO, landing pages, content and copy, lead response mechanisms and automations, CRM integration, and sales follow-up processes. They also conducted a benchmarking analysis, which helped us assess our performance and identify opportunities for improvement in relation to the market and our main competitors.Based on this diagnosis, Gigantic Digital Growth developed a clear action plan with specific priorities and began managing and optimizing this ecosystem as a whole. This included the strategy, implementation, management, and continuous optimization of our Google Ads and Meta Ads campaigns.At the same time, they worked closely with the team responsible for developing LSD’s new website, providing recommendations on structure, content, user engagement, user experience, and conversion optimization.
What is the team composition?
We work with two teammates from Gigantic Digital Growth.
How did you come to work with Gigantic Digital Growth?
We found them through a referral. We chose them because our company values aligned.
How much have you invested with them?
We’ve spent a confidential amount.
What is the status of this engagement?
We started working with them in June 2026, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Since Gigantic Digital Growth returned, the results have been very clear and measurable. They resumed working with us in June 2026, at a time when we had been experiencing a negative trend compared to previous years. The impact was relatively quick: by July, we had managed to stop that decline. In August, we achieved the best August in our history, and September is currently on track to become our strongest September ever.We’re also seeing significant improvements across our digital acquisition funnel, including lead generation, cost efficiency, campaign performance, website conversions, and, most importantly, student enrollments.There’s also an important historical context. We had previously worked with Gigantic Digital Growth from 2019–2024, a period that coincided with the strongest growth phase in our history. In 2024, as part of a pilot project, we decided to bring digital marketing in-house, but the results fell well below our expectations, and we gradually lost momentum.Bringing Gigantic Digital Growth back has produced measurable results in a relatively short period. For us, the most important outcome is not simply generating more leads but turning marketing investment into actual student enrollments and putting our company back on a sustainable growth path.More than simply increasing the volume of leads, one of the most significant improvements has been the quality of the leads we’re generating. We’re now receiving much more qualified leads, with stronger intent and a higher potential to convert into students.Since Gigantic Digital Growth returned, we’ve also seen consistent growth across several key indicators throughout our digital funnel, including clicks, time spent on the website, number of pages viewed, and, most importantly, student enrollments.What we value most is this overall improvement. We’re not simply driving more traffic to the website; we’re attracting more relevant users and converting them more effectively.Across several of these key metrics, including student enrollments, we’re seeing double-digit growth. For us, this is the clearest indication that the strategy is working: better quality at the top of the funnel and stronger business results at the bottom.In July, we managed to stop the negative trend we had been experiencing compared to previous years. August was the best August in our history, and September is also on track to become our strongest September ever.At this stage, these record enrollment levels are more meaningful than providing an approximate percentage that may not yet be representative. We’re also seeing a clear improvement in the quality of the leads we receive, which is ultimately translating into stronger enrollment results.Since we resumed working with Gigantic Digital Growth, the indicators related to lead quality have improved very significantly. We’ve doubled our CTR, visitor-to-lead conversion rate, and lead-to-enrollment conversion rate. At the same time, we’re reducing both our cost per lead and our customer acquisition cost (CAC).For us, this combination is particularly important because it shows that the improvement is not simply about generating more traffic or more leads. We’re attracting people with stronger intent, converting them more effectively into leads and, most importantly, converting a higher proportion of those leads into students.This is probably the clearest indication of the improvement in both the quality and efficiency of our entire digital acquisition process since Gigantic Digital Growth resumed working with us.
How did Gigantic Digital Growth perform from a project management standpoint?
Gigantic Digital Growth’s project management has been excellent. They’re very organized, responsive, and proactive, and they consistently deliver within the agreed timelines.One of the things we value most is their speed of response. They don’t wait for scheduled meetings or monthly reports to act. If they identify an issue or an opportunity, they bring it to our attention immediately, propose a solution, and move quickly to implement it.Communication with our team is very fluid, and we always have a clear understanding of what they’re doing, why they’re doing it, and what results they’re trying to achieve.
What did you find most impressive about them?
What impresses us most about Gigantic Digital Growth is the way they genuinely engage with our business. They don’t simply manage campaigns or deliver leads. They seek to understand the entire process, from the first interaction with our brand through to a student’s actual enrollment.There’s a constant focus on results. If they identify an issue with the website, a landing page, the CRM, the lead response process, or even the way we’re communicating a particular course, they bring it to our attention and work with us to find a solution, even when it goes beyond the traditional scope of a performance marketing agency.They’re also extremely proactive. They don’t wait for the monthly report to tell us that something could be improved. They continuously monitor performance, test, question, and propose changes.Perhaps that’s what we find most distinctive: we feel that they look at our results as if they were their own. Their success depends on our success.
Are there any areas they could improve?
At this stage, there’s nothing significant that we feel Gigantic Digital Growth could have done better or differently. The collaboration has been very positive, and they’ve consistently demonstrated responsiveness, proactivity, and a strong focus on results.
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS
