Gigantic

BACKGROUND

Introduce your business and what you do there.

I’m the former CMO of Gennev, a virtual medical clinic specializing in menopause care. We offer prescription and lifestyle treatments from board-certified OB/GYNs and dietitians, with evidence-based resources and high patient satisfaction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gigantic?

We needed to revamp our website to improve our conversion rate and apply a brand redesign.

SOLUTION

What was the scope of their involvement?

Gigantic first addressed the user experience of the site, redesigning the UI to surface information more quickly, add social credibility, and improve the site's new-user conversion rate. Then, they redesigned the website's look and feel and rewrote the copy. They worked closely with my design team to refresh photography, illustrations, infographics, and content for better mobile-first readability and SEO. Lastly, they advised on privacy and cookie consent policies to ensure we met the highest compliance standards for our industry.

What is the team composition?

We had four teammates from Gigantic.

How did you come to work with Gigantic?

I knew the founder of Gigantic from a previous employer. I had worked with Tim before and trusted his expertise and skill set. I knew the Gigantic team would be great collaborators and help bring my team into the process of revamping Gennev's website.

What is the status of this engagement?

We worked in three different sprints from October 2023–January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate went from under 1% to over 3% in a matter of days after the implementation. It steadily improved over the following months. Additionally, newsletter sign-ups improved by 15% in the first month.

How did Gigantic perform from a project management standpoint?

Gigantic nailed all the timelines; they always do. We worked quickly in short sprints of about six weeks. They’re a focused, collaborative team that managed the project well. They landed key dates and kept the project on budget. They stayed within the budget and were good communicators when the project was close to budget caps. We primarily communicated via Slack and Zoom meetings. We worked quickly in short sprints of about 6 weeks. Gigantic nailed all the timelines. They always do.

What did you find most impressive about them?

Gigantic are masters at working with Webflow websites. They were true partners in the project, collaborating on the best ways for us to meet our business goals and create a stickier experience for Gennev's website visitors.

Are there any areas they could improve?

They were excellent partners. My only feedback would be to communicate sooner on budget issues and to build budget status into bi-weekly updates. We had a close call on one project and were able to resolve it quickly, but it would've saved some anxiety to address scope creep sooner.

Do you have any advice for potential customers?

Trust the process and the expertise of the Gigantic team.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of gWorks

Describe what your company does in a single sentence.

We provide SaaS software for small local governments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gigantic to accomplish?

• Create and launch a new website
• Re-brand our visuals

SOLUTION

How did you find Gigantic?

Referral

Why did you select Gigantic over others?

Referred to me

How many teammates from Gigantic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to build and launch a new website coninciding the launch of our new cloud-based software. We also conducted a brand refresh with a brand guide for a deliverable. After the project was over, they also designed a few booths for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 161% increase in form fills and an increase from 4.5% to 7% on conversion rates. We also generated twice the revenue from previous quarters from website conversations post website launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they always devlered materials on time, and they were very responsive whenever we emailed them with questions.

What was your primary form of communication with Gigantic?

Virtual Meeting

What did you find most impressive or unique about this company?

They might be a small team, but they have great energy. They have a very positive spirit, and it comes across when working with them. They also offer some creative solutions for websites. We loved the sense of movement that they incorporated throughout the site.

Are there any areas for improvement or something Gigantic could have done differently?

I don't believe so. We were all in all very satisfied with they work they did to help us launch our website, refresh our visual brand, and create booth banners.

BACKGROUND

Please describe your company and position.

I am the Scientific Project Coordinator of The Allen Institute

Describe what your company does in a single sentence.

The Allen Institute for Neural Dynamics is focused on unlocking the mysteries of bioscience, specifically of neural activity across the brain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gigantic to accomplish?

• The project aimed to create a brand and website for the Allen Institute for Neural Dynamics that reflected their groundbreaking research in neuroscience, engaged their audience with dynamic visuals, and provided an intuitive platform to explore their mission, team, and discoveries
• Communicate our science and resources to engage the broader neuroscience community

SOLUTION

How did you find Gigantic?

Referral

Why did you select Gigantic over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Gigantic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We need to communicate AIND science with the scientific and broader community. A web site is an important component of our communication strategy. As alleninstitute.org is geared to a broader audience, and communicates the big picture work of the entire Institute, this web site will be oriented to scientists specifically and communicate more detail about the science that we are doing in AIND. The key audience for this website is other neuroscientists who are looking to understand the work we are doing, who want to access the data and tools we are creating, and who want to engage and collaborate with us. 
 
On one level, this website serves as a place where scientists can find the data, code, tools, and publications from the AIND team. However, we would like this to be more than an inventory of our research products. We want to be able to use the website to communicate our science and, most importantly, to engage with our scientific community. We want our website to promote dialogue with our community.

For our science to be part of the larger scientific community, it is important for us to leverage these community resources for documenting and communicating information. At the same time, it is important that our work can all be found in one place where we can tie together these different research products and connect them both to the scientific discoveries and to the AIND team. Importantly, we need to contextualize these research products – we cannot create an elaborate inventory, but rather we need users to be able to find resources, understand results and how they fit together.  

Upon completion of this project, Gigantic will have delivered the following:

●      Participation in a two-hour IA work session to crystalize the IA and content strategy. 

●      Development-ready visual design applied to all core pages, delivered in Figma - Three (3) rounds of review/revision.

●      Content migration and data entry of all core pages.

●      A fully functional production-ready website in Webflow for Allen Institute for Neural Dynamics to deploy.

●      One (1) training session with the Allen Institute for Neural Dynamics team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a beautiful website!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes; well. 

What was your primary form of communication with Gigantic?

Virtual Meeting

What did you find most impressive or unique about this company?

They understood our vision and were excited about it.

Are there any areas for improvement or something Gigantic could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the VP of Marketing and Strategic Initiatives of Joule Case

Describe what your company does in a single sentence.

Joule Case is a company that specializes in providing innovative, portable power solutions designed for a variety of applications, from outdoor events to emergency backup. Their products are known for being environmentally friendly and offer a sustainable alternative to traditional gasoline-powered generators. The company focuses on creating modular, scalable battery systems that can be customized to meet specific energy needs, promoting cleaner and quieter power generation. Joule Case aims to revolutionize the way people access and use power, making it more accessible and less harmful to the environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gigantic to accomplish?

• Website Re-Design
• Content Strategy
• Ongoing Creative Services

SOLUTION

How did you find Gigantic?

• Referral
• Network

Why did you select Gigantic over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Gigantic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Gigantic team was tasked with a complete re-design of our digital presence, and while doing so, overhaul the visual brand identity. A major component to this project was to transition the site from Wordpress to Webflow.
Key deliverables included:
1. Project Brief

• Project Proposal: Document outlining the scope, objectives, and timeline of the project.

2. Research and Analysis Deliverables

• Technical Audit Report: A detailed assessment of the current website’s technical setup.
• Content Audit Report: An evaluation of existing content, highlighting areas for improvement or updates.
• User Experience (UX) Report: Insights into current user interactions and pain points based on analytics and user feedback.

3. Design Deliverables

• Wireframes: Low-fidelity designs showing the basic layout and user flow.
• High-Fidelity Mockups: Detailed designs of key pages, showing the look and feel of the site.
• Prototype: An interactive model of the website for testing design concepts.

4. Development Deliverables

• Developed Website: The fully functional site built on Webflow, including all pages and features.
• Custom Code: Any additional custom HTML, CSS, or JavaScript code developed for the site.
• Content Management System (CMS) Setup: Configuration of Webflow’s CMS to suit content needs.

5. SEO and Compliance Deliverables

• SEO Implementation Plan: Details of SEO strategies applied across the website.
• Accessibility Report: Validation that the website meets relevant accessibility standards.

6. Testing and Quality Assurance Deliverables

• Testing Plan: Document outlining the testing methodologies, including functional, performance, and security testing.
• QA Report: Results from the testing phase, documenting any issues found and their resolutions.

7. Post-Launch Support

• Maintenance Plan: Details of ongoing support and maintenance services provided.
• Performance Monitoring Report: Initial post-launch performance results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project turned our website from a liability to the single most important asset of the company helping grow revenue from $100k in 2021 (when the project began) to $5m.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

With small teams on both sides of the relationship, Project Management was a collaborative process. Some minor delays happened from time to time, but there were never excuses. Likewise, as clients, we also missed deliverables and they were understanding. Being responsible for our needs is one of the biggest reasons Gigantic is the right partner.

What was your primary form of communication with Gigantic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The full team's thoughtfulness, not only about the project at hand, but also our business/industry as a whole.

Are there any areas for improvement or something Gigantic could have done differently?

Augmenting the team with freelance talent has its benefits and drawbacks. Hopefully Gigantic can still strike the balance between being nimble while growing the team internally.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and president of Word Famous, an advertising agency based in Seattle.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gigantic?

We were looking to rebrand our company, so we needed a new website.

SOLUTION

What was the scope of their involvement?

Gigantic helped developed our website to help us communicate and convey our brand personality better. Once that was done, they did some SEO to manage our online presence and come up with the best strategies and practices.

What is the team composition?

We mainly interfaced with Benjamin (Design Lead), Tim (Founder), and a writer.

How did you come to work with Gigantic?

We met Gigantic through a personal recommendation from my colleague.

How much have you invested with them?

We’ve invested somewhere between $10,000–$50,000.

What is the status of this engagement?

We worked together from May–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I didn’t give them much information to go on, but they were amazing at reinventing our brand. There was a lot of back and forth throughout the partnership and they really drilled down on exactly how the website should feel which to me, was really invaluable.

Gigantic served as our creative mirror and asked a lot of questions, as well as shared a lot of ideas and references.

How did Gigantic perform from a project management standpoint?

They were outstanding from a project management perspective and they far exceeded my expectations. The team was crystal clear in every step of the process and if they weren’t going to hit a deadline, which was rare, they called it out as soon as possible.

They designed the website through Figma, and we typically communicated through Zoom.

What did you find most impressive about them?

We were impressed with their enthusiasm, commitment, and passion — they delivered above and beyond what we were expecting.

Are there any areas they could improve?

I’m sure there was something they could’ve improved, but I can’t go into that at the moment because I’ve had such a positive experience.

Do you have any advice for potential customers?

To make the most out of your partnership with Gigantic, make sure you fully explain what you’re trying to achieve, but rest assured they have the creativity to fully understand and translate your needs.

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of a manufacturing company 

Describe what your company does in a single sentence.

We make automated, industrial 3D print equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gigantic to accomplish?
build website

SOLUTION

How did you find Gigantic?

Referral

Why did you select Gigantic over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Gigantic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and build new website. Deliverables included wireframes, copy drafts, layout, and developmentin Webflow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site wireframe Copy headers, section headers Section outlines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gigantic's communication, timeliness, and managing our project to completeness was wonderful.

What was your primary form of communication with Gigantic?

Virtual Meeting

What did you find most impressive or unique about this company?

Super responsive and very responsibly "customer focused"

Are there any areas for improvement or something Gigantic could have done differently?

Additional design support for renders and graphics