Ghost Agency

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Myriad Genetics, a molecular diagnostics company that helps guide treatment decisions and improve patient care across various medical specialties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ghost Agency?

We needed help creating our first website to enable lead generation and reach millions of patients and providers treating mental illness in the US.

SOLUTION

What was the scope of their involvement?

Ghost Agency has designed, implemented, and provided ongoing support for our Genesight.com website and lead generation funnel. The team has also partnered with our internal marketing, sales, and operations teams and our external PR firm and other agencies. Ghost Agency has been responsible for content creation, technical development, design, and ongoing modifications and support.

What is the team composition?

We’ve worked with 6–10 teammates from Ghost Agency.

How did you come to work with Ghost Agency?

Someone referred Ghost Agency to us. We chose them over other options because they had high ratings, a great culture fit, good value for cost, aligned company values, and expertise in the area we needed.

What is the status of this engagement?

We started working with Ghost Agency in January 2016, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with Ghost Agency, the Genesite product has been used by over three million people. Our website is seen by over two million people annually, and we create over 100,000 patient leads and over 20,000 provider leads on an annual basis. Our website, cost per lead, and conversion numbers have been measured multiple times by world-class companies and have been considered best in class.Overall, all of our classic digital measures have improved, including impressions, website visits, time on page, A/B testing, number of leads, cost per lead, and lead conversion to order. Our patient lead conversion is close to 15%, and our provider lead conversion is over 30%. This project has been a highlight in my career and directly impacts hundreds of thousands of people struggling with mental illness annually.

How did Ghost Agency perform from a project management standpoint?

Ghost Agency always delivers on time. They communicate clearly and effectively regarding deliverables, check-ins, and due dates. We communicate via in-person and virtual meetings.

What did you find most impressive about them?

Ghost Agency’s company culture and very specific areas of expertise clearly make them stand out. They feel like a family-run business with a very personal touch and true partnership approach, yet they bring years of experience and world-class talent to any project.

Are there any areas they could improve?

No, they absolutely excel.

Do you have any advice for potential customers?

I recommend going to their website to see the difference they can make.

BACKGROUND

Introduce your business and what you do there.

I'm an executive at Myriad Genetics, a medical company that develops molecular diagnostic tests that assess disease risk and progression, helping guide treatment decisions and improve patient care across various medical specialties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ghost Agency to accomplish for Myriad Genetics?

We hired Ghost Agency to deliver both emotional and functional messaging, improve the consumer experience with us, and build the business.

SOLUTION

What was the scope of their involvement?

Ghost Agency handled many items end to end, from the idea to the creative execution. They did a range of deliverables, including website, TV, brand strategy, experiential pilot, and print across brands.

What is the team composition?

We worked with 10 teammates from Ghost Agency.

How did you come to work with Ghost Agency?

We found them through a referral. We chose them over other options because their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from April 2020-December 2025. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw significant brand growth for the key pillars of our partnership . We also saw double-digit lead growth, which was sustained and translated into increased revenue.

How did Ghost Agency perform from a project management standpoint?

They delivered on time and provided regular updates. We mainly communicated through virtual meetings.

What did you find most impressive about them?

Ghost Agency was always up to date on the latest tech and opportunities. The team consistently brought creative ideas that were based on insights and emotions.

Are there any areas they could improve?

No, I enjoyed working with them.