Getsally

BACKGROUND

Introduce your business and what you do there.

I’m the founder of SÜRA Design, a boutique design studio specializing in UI/UX design, brand identity, and digital experiences for tech companies and startups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Getsally?

We wanted to build a consistent pipeline of inbound-quality leads through outbound. Most of our work was coming through referrals and word of mouth, which was great but unpredictable. We needed something more systematic.

SOLUTION

What was the scope of their involvement?

We handed over the entire lead generation process to Getsally. We described our best existing clients and the types of projects we typically work on, and they came back with ideal customer profile (ICP) suggestions and targeting ideas on their own. They identified a few profiles that convert well for us: tech companies with a strong product team but no in-house design department, startups that are growing fast and need to level up their brand but don't want to hire a full-time creative team, and product companies going through a major redesign or launching something new.Getsally also looked at signals like recent funding rounds, active job postings for design roles that stayed open for months, and companies using outdated websites despite having a solid product. All the messaging, sequencing, and outreach was on them. We only stepped in to approve the ICP at the start and review the copy before launch. Everything ran through email and LinkedIn.

What is the team composition?

We worked with 2–5 teammates from Getsally.

How did you come to work with Getsally?

We found them through a referral. We chose them over other options because their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from August–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over six months, we had a steady flow of qualified conversations. We didn't have a massive volume because this was a high-ticket service, but the quality of leads was consistently strong. We got 10–15 qualified leads per month, and several turned into long-term retainer clients, which was exactly what we were looking for. We closed several new clients, some on a project basis and some on a retainer.Along the way, Getsally also provided the full prospect lists they built, all the messaging sequences before launch so we could review them, and weekly reports with campaign performance, response rates, which segments were working, and what they were planning to test next. We had access to the shared pipeline so we could see every lead and where they were in the process. They also gave us feedback on how prospects were reacting to our positioning, which was actually useful beyond just the outreach itself.We looked at response rates to understand which messaging and segments were performing best. Getsally also tracked how many touches it took on average to get a response, which helped them optimize the sequences over time. However, for us, it was pretty simple. It was more about day-to-day performance tracking to understand where we were, not a final outcome KPI.

How did Getsally perform from a project management standpoint?

Getsally's project management was good. They always came prepared and adjusted fast when we gave feedback on targeting or messaging. They also flagged early on which segments weren't responding and suggested pivots before we had to ask.

What did you find most impressive about them?

We were impressed by how well they figured out the messaging for a creative service. Selling design through cold outreach is awkward if you do it wrong. Getsally found angles that felt natural and didn't cheapen the brand. That was honestly my biggest concern going in, and they handled it well.

Are there any areas they could improve?

The first month was slower while they were figuring out the right segments and messaging, but that's expected.

BACKGROUND

Introduce your business and what you do there.

I’m the head of acquisition and growth at INXY Payments, a multi-currency payment platform that enables businesses to accept, send, and exchange crypto and fiat currencies. We offer automated payouts, low-fee exchanges, and compliance tools for seamless crypto adoption.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Getsally?

We needed help building a scalable outbound channel. Before Getsally, we relied entirely on conferences and founder networking and were honestly skeptical that cold outreach could work for us.

SOLUTION

What was the scope of their involvement?

Getsally has taken over our outbound pipeline end-to-end. They handle everything from research and targeting to writing the outreach, running campaigns across multiple channels, qualifying responses, and booking meetings. We get weekly updates, and the pipeline is fully transparent. The team is also quick to adjust when something isn’t working.

Primarily, Getsally runs campaigns on LinkedIn and email. What’s impressive is how they handle the messaging. They don’t just write one pitch and send it to everyone. Instead, they look at how much volume a company processes and tailor the offer around that. High-volume companies get personalized commission terms, companies already using other payment providers get a different angle around compliance, and marketplaces get their own approach around volume-based pricing. The team is also smart about filtering out companies that aren’t ready to integrate so that we don’t waste calls on people who can’t move forward.

What is the team composition?

We work with 2–5 teammates from Getsally.

How did you come to work with Getsally?

Someone referred Getsally to us. We chose them because their pricing fit our budget, they were a great culture fit, they offered good value for the cost, their company values aligned with ours, and they had great recommendations from people in our industry.

What is the status of this engagement?

We started working with Getsally in April 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Getsally has generated 10–30 qualified meetings every month, and that’s been consistent. We’ve closed our first deals within the first two months of working together. Overall, our outbound channel has gone from zero to a real revenue channel for us. Before Getsally, we literally had no pipeline from cold outreach. Now, it’s a predictable source of new business every month. The conversion from meeting to deal is solid, too. In fact, it’s not far from what we see from warm introductions, which says a lot.

How did Getsally perform from a project management standpoint?

Getsally’s project management is really smooth. We have weekly syncs where they walk us through what’s running, what’s working, and what they want to test next. The team always comes prepared, so it’s never a “so what should we do” kind of call. If we give feedback or want to adjust something, it’s usually live by the next campaign cycle. Moreover, they’re quick to respond in between calls, too. We’ve never had to chase them for anything. Overall, it feels more like working with an internal team than an external agency.

What did you find most impressive about them?

Getsally’s data work is impressive. We didn’t expect that cold outreach could be this targeted. Before Getsally, I always associated it with mass blasting and low response rates. Moreover, the team just executes really well. They don’t drop the ball or need reminders; they just get things done. That combination is rare.

Are there any areas they could improve?

No, there’s nothing that comes to mind.