Gentle Code

BACKGROUND

Introduce your business and what you do there.

Aurora Payments provides secure, tailored payment processing solutions and support for SMBs, consolidating customer tools into a single platform and serving over 27,000 merchants across various industries in the U.S.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gentle Code?

Initially, we hired Gentle Code to build a new CRM, or perhaps more accurately, a merchant management system to replace three disparate systems at Aurora.

SOLUTION

What was the scope of their involvement?

Over time, we added significant scope, including an omni-channel payment gateway, integration of other payment products, and a B2C SaaS application. The deliverables were extensive, but some highlights included automated merchant underwriting, KYC, KYB, compliance, risk management, ACH monitoring, automated boarding and on-boarding APIs, and one of the most complex commission payments systems that I've ever encountered.

What is the team composition?

We had a maximum of 30 teammates from Gentle Code at one time.

How did you come to work with Gentle Code?

We found Gentle Code through a referral from a colleague. We appreciated their approach to incorporating the product into the software development lifecycle and were users of a product that they had scaled.

How much have you invested with them?

Confidential, but well into 7 figures. 

What is the status of this engagement?

We began working with Gentle Code in July 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We fully replaced three legacy CRMs with one new custom in-house platform, launched and operated a fully functional payment platform, and scaled our SaaS application beyond its limits when we acquired it. For the SaaS application, users grew 700% over three years, which had a strong impact on our gross margin and market share.

How did Gentle Code perform from a project management standpoint?

We worked collaboratively with Gentle Code, integrating their team into our existing product management organization. We collectively delivered in a way that met expectations. They were always very responsive to changes and became very proactive in engaging with our business, trying to anticipate scope changes and build for extensibility rather than just taking orders.

We communicated via Slack, Zoom, and Teams meetings.

What did you find most impressive about them?

We were impressed with the access and proactive involvement of upper management. We never felt like we were just another customer; they were an extension of our team.

Are there any areas they could improve?

While Gentle Code delivered impressively on internal applications that run our extremely complex business, we would have loved to see them focus earlier on revenue creation. This would help them to help other clients build extremely valuable market-facing products.

BACKGROUND

Please describe your company and position.

I am the CEO of a design company 

Describe what your company does in a single sentence.

Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gentle Code to accomplish?

• Graphic Design
• UX Design

SOLUTION

How did you find Gentle Code?

Online Search

Why did you select Gentle Code over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Gentle Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working with Gentlecode since 2023 on an ongoing, as-needed basis, primarily for graphic design support across a wide range of projects. The scope of work has included social media assets, branding elements, flyers, infographics, labels, brochures, and report layouts.

Key deliverables have included finalized print and digital files, wireframes, social media graphics, infographics, and occasional prototypes. Their work has supported both internal teams and public-facing audiences, depending on the project.

Gentlecode has consistently delivered high-quality work, with fast response times and a refreshingly honest approach to timelines. They never overpromise, always meet expectations, and are a trusted design partner we continue to rely on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Gentlecode’s work consistently helped us meet tight deadlines and provided strong design support for key events and campaigns. Their designs played a big role in enhancing brand consistency across materials, which made internal alignment much smoother. We also received positive feedback from stakeholders, who appreciated the clarity and professionalism of the final deliverables.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gentlecode’s project management has been excellent. They consistently delivered items on time, even under tight timelines, and were always clear and realistic about what could be done. Communication was fast and transparent, and they were responsive to feedback and shifting needs throughout each project. Their ability to stay organized and reliable made working with them feel seamless.

What was your primary form of communication with Gentle Code?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Gentlecode was their balance of speed, quality, and honesty. They never overpromised, but always delivered excellent work, on time and with attention to detail. Their ability to quickly understand the ask, adapt to different design needs, and maintain consistency across a wide range of formats made them a truly reliable creative partner.

Are there any areas for improvement or something Gentle Code could have done differently?

Nothing major comes to mind; our experience with Gentlecode has been consistently positive.

BACKGROUND

Please describe your company and position.

I am the Senior Developemnt Manager of Service Fusion

Describe what your company does in a single sentence.

Field Service Management Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gentle Code to accomplish?

• Staffing

SOLUTION

How did you find Gentle Code?

Referral

Why did you select Gentle Code over others?

Other

How many teammates from Gentle Code were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gentle Code was engaged to support Service Fusion with custom software development services across our web application, mobile platforms, and QA processes.

Scope of Services:

Custom Web Application Development

Delivered tailored enhancements and modules to support new business workflows.
Refactored legacy components for better performance and scalability.
Collaborated closely with internal teams to align with Service Fusion’s architecture and coding standards.
Mobile Development (iOS and Android)

Built and optimized mobile features in parallel with web updates to ensure consistency across platforms.
Contributed to bug fixes, UI improvements, and overall performance enhancements.
Ensured feature parity with the web platform in key user-facing components.
Quality Assurance (QA) Support

Developed and executed manual and automated test cases.
Participated in release validations, regression testing, and defect triage processes.
Worked collaboratively with internal QA leads to meet release quality standards and timelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key Deliverables:

Successful deployment of multiple web and mobile feature releases.
Fully integrated, custom-built modules aligned with Service Fusion’s product roadmap.
Documented QA test cases and reports that supported higher release stability and reduced post-release issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Proactive communication and knowledge transfer with internal development and QA teams.

What was your primary form of communication with Gentle Code?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their role was instrumental in accelerating product delivery timelines, improving feature quality, and enhancing user experience across platforms.

Are there any areas for improvement or something Gentle Code could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of One x

Describe what your company does in a single sentence.

We are a full-service marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gentle Code to accomplish?

• Overflow of design work

SOLUTION

How did you find Gentle Code?

Online Search

Why did you select Gentle Code over others?

• Good value for cost
• Company values aligned
• Great service

How many teammates from Gentle Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gentle Code has delivered everything we have needed to support our clients. They have designed and built websites, and provided ongoing graphic designer services. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of each project on-time. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Veronika is amazing. She is responsive, proactive, and very clear in her communication. Timeframes were always very clear. They feel more like an extension of our team.

What was your primary form of communication with Gentle Code?

Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed by how easy they are to deal with and the quality of their work.

Are there any areas for improvement or something Gentle Code could have done differently?

Nothing that I can think of.

BACKGROUND

Please describe your company and position.

I am the Software Director of Naim Audio, Ltd

Describe what your company does in a single sentence.

Design & manufacture audio products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gentle Code to accomplish?

• Strict database performance criteria
• Code to specification
• Recreate legacy system to modern standards
• Improving old functions
• Fast time to market delivery within a tight timeframe
• Stable and maintainable solution saving costs on support

SOLUTION

How did you find Gentle Code?

Referral

Why did you select Gentle Code over others?

• Company values aligned
• Other

How many teammates from Gentle Code were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Design database

Create backend server service running multiple jobs

create web based admin tool

recreate various exposed api's

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Staged deliverables

continuous test cycled

Implementing with principles and best practices

Time to market

Architecture with scalability and back compatibility

Stable and reliable tech stack for business tasks

Cost of support

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PM done by us

What was your primary form of communication with Gentle Code?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with the amount of effort they put into resolving issues during the hardest parts of the project

Are there any areas for improvement or something Gentle Code could have done differently?

Code documenration could be better

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a real estate company

Describe what your company does in a single sentence.

Investment in swiss real estate

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gentle Code to accomplish?

• Design

SOLUTION

How did you find Gentle Code?

Upwork

Why did you select Gentle Code over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Gentle Code were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of regular design elements for social networks (content paid ads, organic), reporting, presentations, etc. in line with set deadlines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quality of the work carried out on a daily basis, understanding of the work required and compliance with the deadlines set.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, on time.

What was your primary form of communication with Gentle Code?

Email or Messaging App

What did you find most impressive or unique about this company?

Their speed and quality of design are impressive.

Are there any areas for improvement or something Gentle Code could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the CEO of VestPark AS

Describe what your company does in a single sentence.

Parking Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gentle Code to accomplish?

• Develope digital parkingsolutions

SOLUTION

How did you find Gentle Code?

Referral

Why did you select Gentle Code over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Gentle Code were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design , implementation and development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are extremely satisfied with the work delivered and their ability to communicate clearly. Deadline were always met and there were no issues for the entire 5 year period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was all very satisfactory.

What was your primary form of communication with Gentle Code?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Cost to quality is the best I have experienced in my 15 years as CEO

Are there any areas for improvement or something Gentle Code could have done differently?

Keep doing what you are doing!

BACKGROUND

Please describe your company and position.

I am a Senior Manager of Trialbee

Describe what your company does in a single sentence.

Clinical trial patient recruitment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gentle Code to accomplish?

• Create banners, landing pages

SOLUTION

How did you find Gentle Code?

Online Search

Why did you select Gentle Code over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Gentle Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Gentle Code to create several banners, mockups and landing page designs based on client and project requirements. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met the deadlines and requirements. Also responsive with our requests and changes. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Through Teams Chat, we would send updates and edits. They delivered on time, though there were errors/typos on the designs that could have been QC'ed first before they sent to us. 

What was your primary form of communication with Gentle Code?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Gentle Code was very responsive to our needs and met our deadlines. 

Are there any areas for improvement or something Gentle Code could have done differently?

Checking the designs, reviewing that everything looks correct , especially landing page designs.