FVM

BACKGROUND

Please describe your company and position.

I am the former Marketing & Product Manager of an industrial equipment manufacturing company

Describe what your company does in a single sentence.

Industrial equipment manufacturer and service provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FVM to accomplish?

• Brand Awareness for new market segments
• Lead generation for mature markets
• Update our company messaging and continue to grow our brand look and approach

SOLUTION

How did you find FVM?

Referral

Why did you select FVM over others?

Referred to me

How many teammates from FVM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fleming and VanMetre have been our go-to agency for implementing our marketing strategy for several years. From website design to branding campaigns to high-end impact designs for trade show materials or other marketing collateral, they've been pivoting and helping us communicate with our customers and look good while doing it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We receive detailed web analytics and advertising campaign reports from FVM that cover all the critical performance metrics, like click-throughs, visits, impressions, and conversions, that help drive our marketing strategy. We've been pleased with how they've increased our website traffic by over 50% year-over-year through organic search engine optimization and paid advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management process is always fun. We both learn a lot from one another, and they are extremely responsive. I feel like I get the white glove treatment from Karen, who is one of the owners of the business and attends all of our meetings. My main account executive (Libby) has been a great asset to the team and a pleasure to work with.

What was your primary form of communication with FVM?

Virtual Meeting

What did you find most impressive or unique about this company?

They have very strong creative and writing teams. I've learned a lot from them about all aspects of digital and traditional marketing by working with them on all kinds of projects, from SEO, website redesign, ad design, and copywriting. It's been a great experience, and I feel like we learn so much from one another.

Are there any areas for improvement or something FVM could have done differently?

Sometimes, FVM can be put under tight deadlines and need approval on creative under short notice. I wish we were given more notice to review ad designs at times.

BACKGROUND

Please describe your company and position.

 I am the Portfolio, Product + Market Manager of an agriculture company 

Describe what your company does in a single sentence.

Chemical manufacturer who provides solutions to the golf, lawn, nursery + greenhouse, and pest management industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FVM to accomplish?

• Product Launches
• Promotional Campaigns
• Creative Messaging + Copy
• B2B Services

SOLUTION

How did you find FVM?

Were agency prior to me joining company

Why did you select FVM over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from FVM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FVM have been instrumental in helping execute product rebranding, strategic marketing activities, product launches, and promotional campaigns. Their partnership and services have enabled the success of the largest product launch in company history along with providing focused messaging to help re-brand current portfolio offerings. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Customer feedback - sharpness in design and messaging. Achieving and exceeding sales goals for products. Growing key industry partnerships with co-marketing support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered on or before deadlines set. FVM prioritzed our needs, and provided useful feedback or offered suggestions of how to build out and enhance current products/projects. 

What was your primary form of communication with FVM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Investment in their clients success - and celebrating accomplishments. FVM cares about the quality of their work and ultimately the success of their clients. 

Are there any areas for improvement or something FVM could have done differently?

Our experience with FVM was above and beyond.

BACKGROUND

Please describe your company and position.

I am the Senior Vice President of Programs of World Affairs Council of Philadelphia

Describe what your company does in a single sentence.

As the Philadelphia region’s largest and longest-running international nonprofit, World Affairs is the gateway to global connections in Philadelphia. We’ve been opening doors between our city and the world for 75 years, fostering dialogue, understanding, and collaboration on the international stage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FVM to accomplish?

• Brand refresh
• Website redesign

SOLUTION

How did you find FVM?

Referral

Why did you select FVM over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from FVM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

World Affairs Council of Philadelphia
Scope of Work – Brand Refresh & Website Project
July 20, 2023

Overview
Since the August 2022 announcement of a historic merger between the World Affairs Council of Philadelphia and Citizen Diplomacy International Philadelphia, the Council has been working to integrate the two operations into a single organization.

In order to present a true, united message to the world, a brand refresh and website revamp are in order – and the perfect time is now, as World Affairs Council will be celebrating its 75th anniversary in April 2024.

While the Council is interested in updating the look and feel of the current logo and graphic identity to a more modern and digital-ready look, a subtle brand “evolution” is in order, as opposed to a complete graphic overhaul. The addition of secondary and tertiary colors, and a logo/graphic ID “cleanup” to ensure a more functional and attractive presence will be considered. 
Along with the visual work, new brand positioning and messaging that ties the work of the two organizations into one is critical, presenting a clear and organized presence to all who interact with the Council.

FVM is most grateful to be considered for the opportunity to partner with the World Affairs Council to take on this branding & website challenge.

Recommended Approach: Branding & Naming
Our approach the World Affairs Council of Philadelphia’s stated brand refresh challenge will take shape in the following 4-step process:

1. Research & Discovery
2. Brand Positioning & Messaging
3. Graphic Identity Refresh
4. Messaging & Brand Guide Development

_____

1. RESEARCH & DISCOVERY
   This critical first step in the process is our chance to learn about World Affairs Council, the overall landscape and “competitive” situation, and the organization’s unique differentiators. Research for this project will include:
   1. Review of existing messaging, marketing materials and available web metrics
      for the World Affairs Council
   2. Review of “competitive” organizations’ brand & presence
   3. Interviews with leadership of the World Affairs Council (x3)
   4. Virtual focus group with individuals who participate in World Affairs Council
      programming (3-5 participants)
   5. Half-day brand strategy session with leadership from the World Affairs Council
      to gain clarity on learnings to date for messaging
   6. PPT presentation & review session to share findings & solidify direction
2. BRAND POSITIONING & MESSAGING
   Upon consensus with the World Affairs Council team on research-based conclusions, we’d move on to solidify brand positioning elements, which frequently include:
   1. Brand Position
   2. Attributes and Aspirations or Brand Pillars
   3. Tone and Personality Traits
   4. Tagline Exploration
   5. Brand positioning elements are lined up alongside the organization’s existing Mission, Vision and Value statements, ensuring a cohesive overall story.
3. GRAPHIC IDENTITY REFRESH
   Once the brand positioning is in place, we move to graphic identity, getting to work on refreshing the organization’s logo and other exploring critical design elements.
   As discussed in our initial conversation, the Council is looking for an evolution of the current look and feel, not a total departure. Therefore, design approaches will stay close to the current Council look and feel, focusing on modernizing and expanding on the brand with fresh new elements. 
   Approximately four graphic identity options will be presented for consideration within “design boards” featuring logo evolution executions and elements like color, typeface, iconography and website homepage sample. (Example here)
4. MESSAGING & BRAND GUIDE DEVELOPMENT
   The branding work is officially documented within a basic Messaging & Brand Guide document that captures brand information, messaging direction and basic graphic identity information like typefaces, colors, photographic approaches, and logo do’s and don’ts.
   As the World Affairs Council visual identity will remain mostly intact, the Brand Guide for this situation will focus most heavily on the newly outlined elements of Brand Position, Attributes & Aspirations/Brand Pillars, and Personality, in addition to the following:
   1. Elevator Pitch
   2. Core Capabilities & Program Messages
   3. Capabilities Proof Points
   4. Additional Boilerplate Messaging

Recommended Approach: Website
In the past six years alone, FVM has completed 20 website projects for clients across industries, solidifying our tried-and-true web design & development process over the past two years in particular. Though project complexity and timelines differ across projects, from 6-page sites to 350-page sites, our basic process steps remain the same.

We recommend WordPress for the website content management system (CMS), as it’s a robust system that’s open source and incredibly user-friendly. Once we deliver a site to a client, we ensure it’s as easy as possible for their teams to maintain, update, and expand.

The FVM team provides strategic guidance and stellar execution all the way from website planning through to post-launch support, in a 10-step process outlined below.

1. SITE PLANNING & STRATEGY 
   1. Current website audit
   2. Confirmation of site objectives/audience/strategy
   3. Site map & wireframe development
   4. DELIVERABLE: PowerPoint for approval with objectives, audience, strategy, site map
      & wireframes
2. COPYWRITING 
   1. SEO input & keyword research
   2. Copy input documents for client completion
   3. Copywriting – FVM to provide wireframes, word count & copy direction to client for
      page copywriting
   4. DELIVERABLE: Word copy documents for all site pages
3. DESIGN 
   1. Design on main pages in Adobe XD for client feedback & approvals
   2. DELIVERABLE: Clickable page comps for all main pages
4. DEVELOPMENT 
   1. Custom site build in WordPress for easy ongoing site management by client –
      preferably using the WordPress Elementor page builder for streamlined setup
   2. Responsive page optimization
   3. DELIVERABLE: Test site link for client review & approval
5. CONTENT UPLOAD & QA 
   1. Site content & SEO data added into framework
   2. First pass QA testing, cross-browser, form integrations, etc
6. TECHNICAL SETUP 
   1. Coordination with server partner for site hosting
   2. Setup & installation of Google Analytics, Search Console, Tag Manager as needed
   3. Setup of SEO plugin (Yoast)
   4. Setup for private discussion boards and secure application portal
   5. Documentation & setup of all URL redirects from existing site
7. SITE LAUNCH 
   1. Go live – site migration from test server to live server
   2. Index site via Google Search Console
8. CMS TRAINING 
   1. 1-hour session to review basics of adding/editing site content
   2. DELIVERABLE: Training PDF reference guide or short tutorial videos
9. 30-DAY POST-LAUNCH SUPPORT 
   1. On call for basic bug fixes
10. REPORTING 
    1. DELIVERABLE: Creation of flexible Google Data Studio/Looker Studi report to track
       site stats & visitor behavior

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received the following deliverables:

1. Brand refresh: 
   1. Refined elevator pitch
   2. Refined key messaging for the organization and various program pillars
   3. Boilerplate messaging
   4. Brand guide
   5. New logo
   6. New colors
2. Website: 
   1. new wireframe
   2. copy document templates
   3. Webpage comps
   4. clickable "sandbox" site for testing prior to launch
   5. uploaded content and quality assurance testing
   6. all backend integration support and setup
   7. site launch
   8. Training videos
   9. post-launch support

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Deliverables were on time 
  • Both FVM and World Affairs worked diligently to keep to the timelines and continue to move the project forward to hit the launch goal to align with World Affairs' 75th anniversary in April 2024
• Communication was primarily through email, with additional check-in meetings as needed
• The main project manager from FVM was hyper-responsive to questions and needs throughout the project; she sent detailed emails and made sure to communicate everything clearly and effectively.
• The FVM team made an effort to produce choice options at various stages of the project to ensure that we were getting the right look and feel for our branding and website. They worked with us to involve various stakeholder groups on the feedback stages.

What was your primary form of communication with FVM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

FVM's creative thinking and ability to synthesize a lot of ideas, opinions, and information really helped us to achieve an important milestone for our organization--shifting our brand presence and launching a new website in conjunction with a 75th anniversary for the World Affairs Council of Philadelphia.

The team was thoughtful and responsive; they spent a lot of time learning about us and ensuring they crafted messaging and imagery that aligned with our values.

Are there any areas for improvement or something FVM could have done differently?

At the very end of the project, our team felt like the launch of the website should have been pushed back by a week in order to ensure that things like backend training videos for updates and our staff users/editors/admins were provided ahead of the launch. 
While it would have meant missing the ambitious deadline, it would have resulted in a better overall transition, given our organization needs to continuously update information and programming on a rolling basis, and we had staff eager to get in and add program pages, tours, and other information post-launch.

Some additional expectation setting and flexibility on the final timeline would have made the launch that much smoother.

We also would have appreciated more information and projections on the long-term maintenance needs and expenses that were shared with us at the end of the project. 
We had anticipated being able to manage this in-house, but learned that due to the complexity of the site, it was recommended we develop a relationship with another vendor for general web maintenance, security, and up keep. This unanticipated and ongoing expense would have been better to factor into the overall project up front.

BACKGROUND

Please describe your company and position.

I am the CEO of Finova Capital LLC

Describe what your company does in a single sentence.

Offers equipment financing and small business lending programs for payments companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FVM to accomplish?

• Build Brand
• Generate leads
• Create marketing and advertising messaging

SOLUTION

How did you find FVM?

Referral

Why did you select FVM over others?

High ratings, Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of FVM’s team?

2-5 Employees

What was your primary form of communication with FVM?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables:

1. logo design
2. product suite branding 3
3. website
4. blogs
5. marketing materials
6. trade show booth and graphics
7. trade advertising
8. trade show video
9. direct email marketing campaign
10. Strategic plan support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• High response rate on direct marketing and advertising
• Elevated brand awareness from integrated marketing activities
• Effective presence and response from trade show participation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time and on budget. Very strong follow-up to keep us on pace for project completion without being annoying. Seasoned people who know how to interact with the senior team at our firm. Relationship oriented. Collaborative.

What did you find most impressive or unique about this company?

We liked their willingness to learn about our business and participate in meetings to keep learning. Good creative. Meet deadlines. Strategic thinkers. Spend our money like it is theirs.

Are there any areas for improvement or something FVM could have done differently?

Not that I can think of at the moment.

BACKGROUND

Introduce your business and what you do there.

We’re a distributor of specialty chemicals and equipment in the B2B space, primarily serving pest control professionals. We also distribute chemicals and equipment into industries such as turf and ornamental. I’m the senior marketing manager, and I run the marketing group for our organization based in Austin, Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FVM?

We had recently become our own company. Our division was bought by private investors, and we needed to establish a new company name and branding within a matter of months. Although we were in the industry for 30 years, we still needed a new brand strategy that could support our continued growth in the years to come.

SOLUTION

What was the scope of their involvement?

FVM helped us develop a company name that best represented what we could offer. Their work involved creating the copy surrounding our brand and designing our creative pieces, which was our focus for 65–80 days. Their team also created a corporate WordPress website, which would allow our potential business partners to understand who we were, where we were located, and more.

Moreover, they provided a full launch plan, helping us unveil our new company name and providing us with sales enablement tools for our outside sales reps. As part of that, they created a video and implemented inbound tactics for our website.

What is the team composition?

We worked with Coleman (Director of Client Services) and Alex (Account Supervisor).

How did you come to work with FVM?

Prior to working on this project, we had already been working with FVM for eight years, and they served as our strategic partner for a number of our advertising campaigns. They also helped us generate some sales opportunities. We chose them because they were uniquely qualified to provide us with a third-party perspective since they were familiar with our industry. Overall, they were well-positioned to help us succeed.

What is the status of this engagement?

Our collaboration ran from January 2020–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were very satisfied with FVM’s work. We saw a large uptick in online engagement, which was driven by a lot of the awareness and exposure campaigns we were implementing. We saw a surge in growth on the website, too. People were interested in learning more about us and the word spread around.

How did FVM perform from a project management standpoint?

They made sure everything was delivered on time. They were extremely communicative, professional, and polished, too. We used Basecamp extensively throughout the project, and we used it to approve and leave comments. In addition, since we weren’t located in the same city, we communicated through phone calls, emails, and Zoom.

What did you find most impressive about them?

We had a strong relationship with FVM because they always brought something new to the table. More importantly, they were able to bring new ideas and they challenged us to uncover new ways to think about things. 

Are there any areas they could improve?

No, I couldn’t think of anything at this time.

Do you have any advice for potential customers?

Give them as much context as possible, and you’ll be glad if you do that. In our case, we treated them as our strategic partner, not just for a single project, but for a series of projects around a much larger campaign.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing director of a group purchasing organization that’s focused on the business performance of hospitality-focused clients such as restaurants, lodging, leisure.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FVM?

We had just launched a new strategy, so we needed someone to develop our branding and identify new ways to communicate with our market.

SOLUTION

What was the scope of their involvement?

FVM is helping us develop our branding and communication strategies. The project started with a discussion with our internal stakeholders and suppliers about our strengths and weaknesses.

Their team then worked on the positioning of our company and supported our brand strategies such as our visual identity and copy messaging frameworks.

We officially launched the rebrand in September 2021 after redoing our sales collaterals, website, and communication strategies, but we’re still working with them on new campaigns and other post-launch projects

What is the team composition?

We mainly work with two accounts executives on an ongoing basis, but we also work with a team of 15 people consisting of designers and copywriters.

How did you come to work with FVM?

FVM responded to our RFP and we chose to work with them based on their creative expertise and cost-effective solutions.

What is the status of this engagement?

Our ongoing partnership started in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to the strategies and design that FVM implemented, our site has seen a 93% increase in engagement, 200% in page views, and 124% in visits.

How did FVM perform from a project management standpoint?

They perform exceptionally well and I truly enjoy working with their team. They’re constantly on top of our tracking system, they’re very organized, and they help alleviate the large volume of work that needs to be done.

What did you find most impressive about them?

They do an excellent job of managing the process and we find their creative and strategic approach to the development very strong.

Are there any areas they could improve?

I can’t think of anything they could’ve done better because I really enjoy working with them.

Do you have any advice for potential customers?

What works effectively for us is having weekly meetings with FVM so, in order to keep the project moving, I would advise keeping open communications with the team.

BACKGROUND

Please describe your organization.

I work for the Archdiocese of Philadelphia. Our organization runs a school system of about 60,000 students, 150 schools in a five-county area in the Delaware Valley.

What is your position?

I am the chief operating officer and secretary of education.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with FVM?

They've been a partner of ours for a long time for traditional marketing. They have helped put together a marketing strategy, execute it, and do all of our media buys. Most of my work with them in the last 18 months has been specifically around rebranding Catholic education in the archdiocese of Philadelphia.

SOLUTION

Please describe the scope of their involvement in detail.

They did everything from focus groups to unpacking the data. After that, they helped with our website design, tested it with different groups, and then worked on the content design. We have a social media and communications person on our team that works very closely with FVM.

How did you come to work with FVM?

Paul and his team have had a longstanding relationship with the archdiocese. We saw that FVM could provide and knew Paul personally so it made sense.

Could you provide a sense of the size of this initiative in financial terms?

We have an annual contract with them. It's about $1.3 million.

What is the status of this engagement?

We are currently working with them.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

They have been key in helping us stabilize enrollment. Previous to our work with them, we were losing enrollment across the diocese 6 to 8 percent a year. Last year, we were off 1 percent. We haven't realized growth yet, but we have stabilized the system. That's our number one business outcome. They have significantly increased our website traffic and our social media presence. They write an email six or seven times a year to parents that are from me. This has opened up doors of communication with parents we hadn't had before.

How did FVM perform from a project management standpoint?

FVM has done fabulously. We have a quarterly sit down with them, and they have an employee in our office on a weekly basis. They're very disciplined, on top of things, and collaborate very well.

What distinguishes FVM from other providers?

Their knowledge of the content they are developing is huge. They know Catholic education, it's a unique market and they know what we need to promote. FVM knows how we can promote the value of the education we provide. They understand how challenging it is for us to compete with free and that we can't compete on price. We have to compete on quality. Second, I find Paul [Fleming, CEO at FVM] and his team to be very nimble to making adjustments when things don't go as planned.

Is there anything FVM could have improved or done differently?

I don't think so. I would like to see more outside the box thinking from their end. Their mindset seems to be more traditional and conservative. They've come a long way in that in the last two years.

BACKGROUND

Please describe your organization.

I work for Univar, which is a chemical distributor.

What is your position?

I'm the vice president of marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with FVM?

We needed help from an agency to improve communication and strategy.

SOLUTION

Please describe the scope of their involvement in detail.

I needed someone who's willing to understand our business and the issues that we're facing. They helped with everything from communication and marketing campaigns to our website projects.

How did you come to work with FVM?

I had worked with them at a previous company in the 90s. When it became clear we needed an agency that provided services that FVM provides, it made sense to reach out to them. The relationship is very important because it's an agency with a team I can trust and rely on.

What is the status of this engagement?

They're with us all year long [2016]. 

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Both anecdotally and with the data that we've had, we've seen an increase in readership and positive feedback of our newsletter. Obviously, this means that there is increased satisfaction with the newsletter and the content.

How did FVM Solutions perform from a project management standpoint?

Our relationship is good because we have open communication, which helps us stay on track. We've never had a problem that hasn't been resolved. We communicate far enough in advance to ensure we hit deadlines.

What distinguishes FVM Solutions from other providers?

FVM does a very good job of understanding our needs and those of the industry. They make a clear and concerted effort to develop a personal relationship and, to me, they're simply an extension of my marketing team.

Is there anything FVM could have improved or done differently?

No – not anything I can think of. We have a great relationship with FVM.

BACKGROUND

Please describe your company and position.

I am the North Americia Marketing Manager of FMC GSS

Describe what your company does in a single sentence.

Chemical manufacturer in the specialty markets serving the golf, lawn, pest control, nursery, IVM, and vector markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FVM to accomplish?

• Brand Awareness
• Drive Sales conversion

SOLUTION

How did you find FVM?

Referral

Why did you select FVM over others?

• Great culture fit
• Referred to me

How many teammates from FVM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FVM was asked to help reposition Scion insecticide for the lawn and pest markets in one project. A second long-range project included rebranding and building the Early Order Program for the golf and lawn markets, a crucial marketing initiative for the business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Scion: adoption and growth of the product in both markets

EOP: customer feedback on deliverables of the program, being simple, competitive, and easily relatable brand story

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The FVM team was very responsive to our tight due dates and had the ability to turn around high-quality, impactful assets quickly, Took constructive feedback well and were able to rework assets as needed to hit our objectives.

What was your primary form of communication with FVM?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated their ability to think outside the box and deliver brand awareness ideas that helped us reach a larger audience.

Are there any areas for improvement or something FVM could have done differently?

None to mention

BACKGROUND

Please describe your company and position.

I am the Former Director of Marketing and Enrollment of a school district

Describe what your company does in a single sentence.

Catholic Schools

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FVM to accomplish?

• Rebranding
• Ongoing marketing

SOLUTION

How did you find FVM?

Referral

Why did you select FVM over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from FVM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FVM provided

• research and rebranding
• digital advertising across most social media plaforms
• billboard & radio advertising
• Redesigned the organization website
• Support and inspiration for supporting schools with thier marketing efforts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Digital marketing out performed industry averages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FVM is always on time and always professional. They are very flexible in meeting the specific messaging needs of our organization. Everything they produce is high quality.

What was your primary form of communication with FVM?

Virtual Meeting

What did you find most impressive or unique about this company?

Their customer support and investment in our success was unparalleled.

Are there any areas for improvement or something FVM could have done differently?

I cannot think of any at this time.