The agency built for B2B

FVM is a fully-integrated B2B agency in metro Philadelphia. We do whatever it takes to realize our clients' objectives, from branding and digital, to advertising and media—underscored with a mean streak of strategy. Behind our award-winning work lies ruthless intelligence, tireless focus and passion that’s not for the faint-hearted.

 
$50,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
1987
Show all +
Plymouth Meeting, PA
headquarters
  • 630 W Germantown Pike, Suite 400
    Plymouth Meeting, PA 19462
    United States

Portfolio

Key clients: 

Proscia, OCE, Archer, Univar, BASF, CommVault, Arraya, 

Reviews

Sort by

Branding for Catholic School System

"They're very disciplined, on top of things, and collaborate very well."

Quality: 
4.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2014 - Ongoing
Project summary: 

Already serving as a traditional marketing partner, FVM created and executed a digital marketing strategy. Services included website design, testing, and content and a dedicated social media representative.

 

The Reviewer
 
500-1000 Employees
 
Philadelphia, Pennsylvania
COO & Secretary for Education, Catholic School System
 
Verified
The Review
Feedback summary: 

FVM has stabilized enrollment, dramatically increased website traffic and social media presence, and improved communication with parents. The team conducts quarterly progress updates and maintains weekly communication. They understand the challenges of unique content and marketing requirements.

BACKGROUND

Please describe your organization.

I work for the Archdiocese of Philadelphia. Our organization runs a school system of about 60,000 students, 150 schools in a five-county area in the Delaware Valley.

What is your position?

I am the chief operating officer and secretary of education.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with FVM?

They've been a partner of ours for a long time for traditional marketing. They have helped put together a marketing strategy, execute it, and do all of our media buys. Most of my work with them in the last 18 months has been specifically around rebranding Catholic education in the archdiocese of Philadelphia.

SOLUTION

Please describe the scope of their involvement in detail.

They did everything from focus groups to unpacking the data. After that, they helped with our website design, tested it with different groups, and then worked on the content design. We have a social media and communications person on our team that works very closely with FVM.

How did you come to work with FVM?

Paul and his team have had a longstanding relationship with the archdiocese. We saw that FVM could provide and knew Paul personally so it made sense.

Could you provide a sense of the size of this initiative in financial terms?

We have an annual contract with them. It's about $1.3 million.

What is the status of this engagement?

We are currently working with them.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

They have been key in helping us stabilize enrollment. Previous to our work with them, we were losing enrollment across the diocese 6 to 8 percent a year. Last year, we were off 1 percent. We haven't realized growth yet, but we have stabilized the system. That's our number one business outcome. They have significantly increased our website traffic and our social media presence. They write an email six or seven times a year to parents that are from me. This has opened up doors of communication with parents we hadn't had before.

How did FVM perform from a project management standpoint?

FVM has done fabulously. We have a quarterly sit down with them, and they have an employee in our office on a weekly basis. They're very disciplined, on top of things, and collaborate very well.

What distinguishes FVM from other providers?

Their knowledge of the content they are developing is huge. They know Catholic education, it's a unique market and they know what we need to promote. FVM knows how we can promote the value of the education we provide. They understand how challenging it is for us to compete with free and that we can't compete on price. We have to compete on quality. Second, I find Paul [Fleming, CEO at FVM] and his team to be very nimble to making adjustments when things don't go as planned.

Is there anything FVM could have improved or done differently?

I don't think so. I would like to see more outside the box thinking from their end. Their mindset seems to be more traditional and conservative. They've come a long way in that in the last two years.

5.0
Overall Score They're solid and quality for our niche.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They're very good about scheduling. We have quarterly meetings and having a person in our office weekly is very helpful.
  • 5.0 Cost
    Value / within estimates
    What we are getting for the money we are paying is tremendous.
  • 4.0 Quality
    Service & deliverables
    We haven't had any issues at all. They're very on time, succinct, specific, and disciplined inside their organization.
  • 5.0 NPS
    Willing to refer

Digital Marketing & Strategy for Chemical Company

"We've never had a problem that hasn't been resolved."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2016 - Ongoing
Project summary: 

FVM developed an improved digital communications and marketing strategy. The team serves as an extended marketing team, providing a range of services including marketing campaigns and website projects.

The Reviewer
 
5001-10,000 Employees
 
Austin, Texas
Karl Kisner
VP Marketing, Univar Environmental Sciences & Agriculture
 
Verified
The Review
Feedback summary: 

FVM’s efforts have increased the newsletter’s readership and positive feedback. The team excels at open communication and staying on task to meet all deadlines. They have an excellent understanding of both client and industry needs and make a concerted effort to develop personal relationships.

BACKGROUND

Please describe your organization.

I work for Univar, which is a chemical distributor.

What is your position?

I'm the vice president of marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with FVM?

We needed help from an agency to improve communication and strategy.

SOLUTION

Please describe the scope of their involvement in detail.

I needed someone who's willing to understand our business and the issues that we're facing. They helped with everything from communication and marketing campaigns to our website projects.

How did you come to work with FVM?

I had worked with them at a previous company in the 90s. When it became clear we needed an agency that provided services that FVM provides, it made sense to reach out to them. The relationship is very important because it's an agency with a team I can trust and rely on.

What is the status of this engagement?

They're with us all year long [2016]. 

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Both anecdotally and with the data that we've had, we've seen an increase in readership and positive feedback of our newsletter. Obviously, this means that there is increased satisfaction with the newsletter and the content.

How did FVM Solutions perform from a project management standpoint?

Our relationship is good because we have open communication, which helps us stay on track. We've never had a problem that hasn't been resolved. We communicate far enough in advance to ensure we hit deadlines.

What distinguishes FVM Solutions from other providers?

FVM does a very good job of understanding our needs and those of the industry. They make a clear and concerted effort to develop a personal relationship and, to me, they're simply an extension of my marketing team.

Is there anything FVM could have improved or done differently?

No – not anything I can think of. We have a great relationship with FVM.

5.0
Overall Score If it wasn't, I wouldn't be working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    Although we recognize that we're paying that East Coast prices, it is entirely worth it because of the quality.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Absolutely.