Could you share any statistics or metrics from this engagement?
They have been key in helping us stabilize enrollment. Previous to our work with them, we were losing enrollment across the diocese 6 to 8 percent a year. Last year, we were off 1 percent. We haven't realized growth yet, but we have stabilized the system. That's our number one business outcome. They have significantly increased our website traffic and our social media presence. They write an email six or seven times a year to parents that are from me. This has opened up doors of communication with parents we hadn't had before.
How did FVM perform from a project management standpoint?
FVM has done fabulously. We have a quarterly sit down with them, and they have an employee in our office on a weekly basis. They're very disciplined, on top of things, and collaborate very well.
What distinguishes FVM from other providers?
Their knowledge of the content they are developing is huge. They know Catholic education, it's a unique market and they know what we need to promote. FVM knows how we can promote the value of the education we provide. They understand how challenging it is for us to compete with free and that we can't compete on price. We have to compete on quality. Second, I find Paul [Fleming, CEO at FVM] and his team to be very nimble to making adjustments when things don't go as planned.
Is there anything FVM could have improved or done differently?
I don't think so. I would like to see more outside the box thinking from their end. Their mindset seems to be more traditional and conservative. They've come a long way in that in the last two years.