Fuel Made

BACKGROUND

Please describe your company and position.

I am the Creative Director of Dango Products

Describe what your company does in a single sentence.

We develop and design products for the Everyday Carry sector and we sell them online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

• To better improve conversion rates.
• Improve interface usability for both customers and admin
• Have more options to be able to modify website

SOLUTION

How did you find Fuel Made?

Online Search

Why did you select Fuel Made over others?

High ratings

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fuel Made helped us transition from an old theme to a new meta based theme which has made our website run much more efficiently. They walked us through how to manage our website with specific objectives and was there when we needed them to come up with solutions to highly complex problems. After their setup and training, they then went ahead and A/B tested our website to optimize shopping behaviors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A much more healthy website scrubbed of unecessary clutter and much better conversion and customer experience. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

With keen attention to detail, clear instruction and a respectful and timely manner.

What was your primary form of communication with Fuel Made?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to stay on task with powerful project management tools. Their availability to help in video/person when needed and implement outside tools to ease and make more efficiently the website building process.

Are there any areas for improvement or something Fuel Made could have done differently?

Nothing we can think of, they did a great job.

BACKGROUND

Please describe your company and position.

I am the COO of an education company

Describe what your company does in a single sentence.

We're here to help families grow in faith through our Homeschool curriculum, Bible studies, games and resources designed to help you live #NotConsumed.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

• Bring the design aesthetic of the website to a modern ecommerce look
• Set up custom product ordering options for the various product types (bundles, variant selection, subscription)
• Set up custom section, designed to build stronger landing pages to sell products

SOLUTION

How did you find Fuel Made?

Referral

Why did you select Fuel Made over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy - Moving off core shopify functions that were being sunset by shopify

UX Design with new rebrand, incorporating playful elements throughout various sections of the website

UX Design to streamline product purchases with variant picker, bundle builder, subscription offers.

Metaobject setup for the various sections and PDP elements 

Documentation and Notes with a thorough list of all the update and improvements listed so anyone on our team can figure out how to work with the new elements.

Complete rebuild of product pages, collection pages, blog pages and page templates. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased AOV

Increased time to purchase 

Increased CLTV

Increase in spend across all product categories

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team uses Asana for project management and communication. They were very quick to respond to questions, feedback, and updates needed. They are a delight to work with!

What was your primary form of communication with Fuel Made?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Each team member is truly an expert in their role from the project management to the designers to the coders. 

Are there any areas for improvement or something Fuel Made could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CRO of Home Reserve

Describe what your company does in a single sentence.

Home Reserve makes modular, made-to-order furniture that’s easy to assemble, reconfigure, and renew.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

• Successfully migrate from a custom platform to Shopify with a beautifully designed, high-performing website.
• Continuously improve conversion rates and customer experience through data-driven A/B testing.
• Receive ongoing UX strategy, consultation, and technical support to keep the site optimized long-term.

SOLUTION

How did you find Fuel Made?

Referral

Why did you select Fuel Made over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fuel Made led our transition from a fully custom e-commerce platform to Shopify, managing both website design and front-end technical execution from start to finish. Their team created a best-in-class, high-performing site that reflects our brand and makes it easier for customers to shop. We have seen a steady increase in conversion rate since bringing them on board to design the new site and continue optimizing via consulting and A/B testing. Key deliverables included: Custom Shopify Theme & UX Design: A fully customized theme built to support our complex product configurator and modular furniture layouts. Migration & Launch: Seamless migration of products and content from our legacy platform with minimal downtime. Ongoing Retainer Work: Continuous A/B testing, UX consultation, and development improvements to optimize conversion rates and enhance customer experience. This partnership allows us to continually refine and evolve the site to meet customer needs and grow revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful Platform Migration: Seamlessly transitioned from a custom platform to Shopify with zero downtime and a smooth customer experience.
• Conversion Rate Lift: Saw a measurable increase in conversion rate following launch, validating UX improvements.
• Improved Site Performance, including a best-in-class checkout experience and a lower abandon cart rate.
• Ongoing Optimization: Implemented a process for A/B testing and UX iteration, creating a continuous improvement loop that directly impacts revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I cannot say enough good things about Fuel Made’s project management. They deliver on time - sometimes even ahead of schedule - and are completely transparent and accurate whenever scope changes are needed. Their team is upbeat, professional, and a joy to work with. We’ve had the same project manager since day one, which has been a game-changer for continuity. Unlike other agencies where you get shuffled between project managers, Fuel Made provides a consistent, seamless experience that makes collaboration easy and efficient.

What was your primary form of communication with Fuel Made?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Fuel Made is their professionalism and genuine can-do approach — and their ability to consistently deliver on it. Collaborating with their team is seamless and efficient, never burdensome. They excel at breaking down complex technical concepts into clear, actionable steps, and their thorough documentation has been empowering for our team. Their spirit of collaboration and partnership is refreshing and appreciated!

Are there any areas for improvement or something Fuel Made could have done differently?

I truly cannot think of any.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & Co-CEO of Fulton

Describe what your company does in a single sentence.

Fulton isa modern brand of arch support offering comfortable insoles that relieve pain

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

• Redesign our website
• Develop new version of website

SOLUTION

How did you find Fuel Made?

Referral

Why did you select Fuel Made over others?

• High ratings
• Referred to me

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Fuelmade to redesign and develop our website. We needed some custom functionality like a bundle builder, comparison tool and a robust size chart. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our conversion rate improved, as did AOV and site speed. This has decreased our CAC significantly, improved ROAS and allowed us to scale our paid marketing efforts to increase revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process of building the site was seamless, communication was smooth and project management was perfect, I couldnt have asked for a better team. Everything was delivered on time (ahead of schedule some times!) 

What was your primary form of communication with Fuel Made?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everything!!! The team was incredibly collaborative, responsive, and skilled. Any issue that came up was resolved promptly, all questions were addressed immediately. They also provided a robust site management guide so we have no issues moving forward.

Are there any areas for improvement or something Fuel Made could have done differently?

No, I couldn't have asked for a better experience! 

BACKGROUND

Please describe your company and position.

 I am the VP Marketing of a consumer products company 

Describe what your company does in a single sentence.

CPG Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

• Build a New Ecommerce Website
• Refresh Digital Brand
• On-Going Sales Optimizations
• Build Out Email Marketing Flows

SOLUTION

How did you find Fuel Made?

• Online Search
• Clutch Site

Why did you select Fuel Made over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fuel Made were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with the team at Fuel Made to overhaul our aging website, which was over 7 years old and facing performance issues and declining conversion rates. With a large product catalog, product discovery had become increasingly difficult for customers, and we knew it was time for a complete refresh.

The scope included a full website redesign and development: modernizing the look and feel of our brand, improving site navigation, and optimizing for performance and mobile responsiveness. In addition to the website, the team also supported improvements in our email marketing program to better engage our audience and drive revenue.

Post-launch, they continued to provide optimization support and technical enhancements to ensure everything was running smoothly and aligned with our growth goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the launch of our new site, we saw a significant improvement in site speed and overall responsiveness. The revamped navigation and enhanced product display pages made product discovery much easier for our customers, leading to measurable gains in key metrics: our conversion rates improved, average order value (AOV) increased, and we saw an uptick in organic traffic.

On the email side, the new automated flows allowed us to create a more complete and thoughtful customer journey. By tailoring communications based on individual behaviors and interests, we were able to deliver more personalized and effective messaging, which helped drive stronger engagement.

We also continued to work with Fuel Made post-launch on ongoing optimization efforts. Through A/B testing on key pages, including the homepage, collection pages, and product detail pages, we were able to further refine and improve performance based on real user behavior.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fuel Made’s project management was excellent from start to finish. They consistently delivered work on time and kept the project moving forward smoothly. Our regular status calls were well-organized, informative, and kept everyone aligned.

They did a great job clearly outlining deliverables and timelines, not just on their end, but on ours as well, which made it easy for us to stay on track. Their responsiveness and proactive communication gave us full confidence throughout the entire process.

What was your primary form of communication with Fuel Made?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fuel Made has an incredibly talented and well-rounded team that made every step of the project feel manageable and collaborative. While our internal team didn’t have deep technical expertise, Fuel Made seamlessly filled in those gaps and guided us through complex decisions with clarity and confidence.

As a small team with limited bandwidth, the idea of taking on a website overhaul was daunting, but Fuel Made truly felt like an extension of our team. They were flexible, thoughtful, and committed to delivering a final product that exceeded expectations, all while working within our timeline and business constraints.

Are there any areas for improvement or something Fuel Made could have done differently?

We were very happy with every aspect of the project. The team was responsive, skilled, and a great partner throughout.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Live Bearded, a company that sells grooming products, apparel, and accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuel Made?

I hired them to rebuild our Shopify Plus website and help us optimize our on-page experience and conversion rate. Ultimately, we wanted Fuel Made to make our site more user-friendly, shoppable, and better-performing. 

SOLUTION

What was the scope of their involvement?

Fuel Made has rebuilt our Shopify Plus website from top to bottom. From there, we've hired the team on retainer to work on conversion rate optimization, customer experience, and customer management. Fuel Made has managed our web property for the last four years. The team runs split tests, does data analysis, and looks at ways to improve the buyers' experience and the customer journey on the website. 

What is the team composition?

We work with two Fuel Made account representatives, Erin (Strategy) and Jordan (Project Manager).

How much have you invested with them?

We pay them $5,000 a month.

How did you come to work with Fuel Made?

I found them through different recommendations online. We hired Fuel Made because they seemed to be the best.

What is the status of this engagement?

We first hired them in October 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest way for us to measure Fuel Made's success is our overall website performance. Over the time we've worked with the team, our conversion rate has gone from about 3% to about 5.5%–6%. The overall UX and site functionality are much better performing than before. 

How did Fuel Made perform from a project management standpoint?

Their project management is great in terms of delivering on time, responding to our needs, and meeting the budget. Fuel Made has been fantastic to work with — that's why I've worked with them for four years.

Our primary form of communication is through Asana, where we connect about our project management. We also have a biweekly Zoom call. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Erin and Jordan are both great.

What did you find most impressive about them?

Fuel Made is a product expert who specializes in Shopify Plus. Therefore, their breadth and depth of knowledge specific to my business platform is extraordinary and world-class. Moreover, they have incredible designers and understand my experience as a business owner. As a result, they help me ensure that my customers' web experience is as good as possible. 

Are there any areas they could improve?

I don't have anything that I would have them change. 

Do you have any advice for future clients of theirs?

You have to direct the relationship to ensure you know what you want to have done. Fuel MAde is fantastic at executing and making recommendations and suggestions. However, you must still be the relationship director and lead the strategy, determining what you want to do and why. Fuel Made will figure out how to make that strategy possible.  

BACKGROUND

Please describe your company and position.

I am the Growth Manager of Jonas Paul Eyewear

Describe what your company does in a single sentence.

We are a childrens eyewear manufacturer that sells glasses (with prescriptions) online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

• Design and build a rebranded Jonas Paul Online experience for customers.
• Drive growth on our ecommerce platform with new features, development and continuous A/B testing
• Support and assist in online technological growth

SOLUTION

How did you find Fuel Made?

• Online Search
• Referral

Why did you select Fuel Made over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fuel Made was tasked with from design to development delivering us a re-branded and modern custom shopify experience that can support growth objectives with conversion rate optimization, key growth projects around business specific needs, and drive revenue growth by supporting various non-standard offerings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Signifigant leaps in customer experience (our CX team has noted incredible gains with customer responses). Key revenue growth with product positioning and landing page optimizations, new software paths and key business developments (with our Home Try-On Kit Program, and other speciality projects that would have been untainable that they were able to support).

Overall, key business growth that was totally justifiable compared to the investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely delivery, consistent check ins, and use of Asana that was great for team collaboration. 

What was your primary form of communication with Fuel Made?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by Fuel Made's ability to deliver and execute to drive outcomes that are successful for the business.

Are there any areas for improvement or something Fuel Made could have done differently?

Expand services into other areas and offer more - good team and wish they could tackle other requests - such as Data/BI and/or custom software asks.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and director of an export B2B and direct-to-consumer (DTC) business that sells field hockey equipment worldwide in 27 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuel Made?

We built our website 12 years ago and needed to develop our DTC marketing using Klaviyo.

SOLUTION

What was the scope of their involvement?

Fuel Made has handled web requirements from start to finish. They’ve built the Shopify website from scoping out the project to full development, implementation, ongoing maintenance, and every aspect of the site.

The same is true with Klaviyo and our DTC marketing. Fuel Made has reviewed our requirements, assessed the market, and prepared what they thought we’d need. We’ve also reviewed it together and formulated a plan of attack. Since then, they’ve created a series of automations. 

One of the most important things for us is ensuring we can handle multi-currency and multi-locations. We’re a small-to-medium business, but we operate globally, so it’s vital to build the site and the corresponding marketing to work across different regions.

We haven’t done any SEO or PPC with Fuel Made. We’ve done that externally, but it hasn’t been successful because our industry is niche. The ROI isn’t there, and people find us anyway, so we’re just converting regular customers into paid search customers.

What is the team composition?

The team is divided into two parts. The web project usually comprises 4–5 people, and the same goes for the email marketing team. The Klaviyo automations team consists of about 4–5 people, from the account manager to the design and tech people.

How did you come to work with Fuel Made?

We started working with them 11–12 years ago. The primary reason was Carson (Founder & CEO). His skill set, work portfolio, approach, and knowledge in the market were some of the best we could find for our price point that suited our niche market, so we started working with him.

How much have you invested with them?

We’ve spent above $120,000.

What is the status of this engagement?

We specifically started the email marketing services 12 months ago, in May 2023. We did some work a few years ago, which was excellent. We then thought to take it in-house. We moved platforms to ActiveCampaign and tried to do it ourselves for several years. The results were nowhere near successful, so we moved back to Fuel Made and redid the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t know what metrics we can show for Fuel Made’s work quality other than we’re a premium brand. We’re right in the top three brands on the planet for field hockey, and the work they’ve done suits our brand and has been well-received by our customer base.

We’ve also had significant conversions, especially on abandoned carts. The various flows that we run for signups through Klaviyo work really well. Fuel Made produces 5–6 monthly emails as campaigns, and we always see a bump when they happen. Overall, it’s worked.

How did Fuel Made perform from a project management standpoint?

Project management is excellent; to be honest, they’re always waiting on us. We primarily use Asana to manage the project. About 90% of the communication is through Asana, and 10% through email. If there’s something significant or strategic, we schedule a meeting to discuss it.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I’d like to shout out our two main points of contact. For Klaviyo, it’s Morgan (Senior Email Marketer); she’s excellent. On the other hand, Ashley (Director of Web Operations) is our account manager for web development. They’re both great at managing our account and keeping things up-to-date and on track.

What did you find most impressive about them?

Their knowledge of the product, Klaviyo, Shopify, and industry is excellent. Also, their attention to detail is impressive; they get everything done without mistakes or delays. We pay a premium price but get a premium service.

Are there any areas they could improve?

From my knowledge, there’s nothing to improve. I’m not an expert in the field, but I’m constantly challenged by what they present and come up with. They probably push us more than the reverse.

Do you have any advice for potential customers?

In general, consider what you want to achieve before starting any project. Ask in-depth questions before they begin to work. They have a pretty thorough, exploratory process, so you should know what you want to achieve.

BACKGROUND

Please describe your company and position.

I'm an executive at Max Effort Muscle

Describe what your company does in a single sentence.

We are a supplement company created by real athletes for real athletes, dedicated to producing the highest quality, best-tasting supplements to enhance performance and recovery for athletes, lifters, and fitness enthusiasts at all levels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

• Improve our user experience flow from start to finish with building a custom stack
• Get up to speed with our codebase and create documentation to help us
• Create a subscription program for new and existing customers

SOLUTION

How did you find Fuel Made?

Referral

Why did you select Fuel Made over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Phase 1: Fuel Made onboarded us into their ecosystem. They familiarized themselves with our codebase, uploaded it to their Github, and created documentation. 
• Phase 2: Rebuild our custom bundle builder, add subscription, and improve the user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fuel Made provided preview links, screen shots, screencasts, etc. throughout the duration of the project. We never felt like we were in the dark or flying blind.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lights out. They've been outstanding when it comes to communication. Timely responses, they delivered when they said they would (this was new to us in the dev world), and they took the time to explain things in simple, easy-to-understand terms and concepts when we asked. Super helpful and has always been willing to work with us.

What was your primary form of communication with Fuel Made?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their communication, processes, systems, and the professional manner in which they operated. Everyone we've worked with up to this point has been friendly, professional, and actually knows what they're talking about.

Are there any areas for improvement or something Fuel Made could have done differently?

Nothing yet that I can see.

BACKGROUND

Please describe your company and position.

 I am the Marketing Communications Director of a consumer products company 

Describe what your company does in a single sentence.

We craft and market premium, clean supplements to help people and families on their health and wellness journeys.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

• Increase awareness
• Sell products from two brands
• Help with sales events and build wholesale program

SOLUTION

How did you find Fuel Made?

• Online Search
• We found a blog post by founder Carson McComas.

Why did you select Fuel Made over others?

• High ratings
• Great culture fit
• Company values aligned
• They had expertise and high technology to support our needs.

Describe the scope of work in detail. Please include a summary of key deliverables.

• Build brand awareness for two brands (Rosita USA and Smidge Small Batch Supplements) 
• Help plan and excute sales events like Black Friday, etc. 
• Strategize and create email flows such as post-purchase and targeting 
• Create product campaigns 
• Write and design campaigns that are.education-based and detailed to differentiate our products 
• Understand two brands
• Email program including all of the above for the wholesale/resellers program 
• Update look and feel of emails during rebrand in 2020 - both brands 
• Share ROI and conversion metrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Fuel Made email team regularly shares data and metrics on our ROI per campaign, flows, specific sales, as well as conversion info. We also strategize during our online meetings when more information is needed for even more success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Online project management is via Asana. 
• Items are always delivered on time. 
• Responsiveness is always timely and kind. 
• Extra tasks, requests and sales are always accommodated with ease and detail.

What was your primary form of communication with Fuel Made?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In 2015, as we prepared for a comprehensive redesign of our website, we recognized the opportunity to reassess our choice of ecommerce platforms to ensure we were positioned for optimal growth and success. After careful consideration, we concluded that Shopify was the ideal platform to support our future objectives. 
To facilitate a smooth transition from Magento to Shopify, we sought a web development partner with expertise in both platforms. Our search led us to Carson, the founder of FuelMade, who we discovered through his insightful analysis in a blog post comparing Shopify and Magento. This choice underscored our commitment to leveraging expert guidance and state-of-the-art technology to enhance our ecommerce capabilities. 
In terms of the years of experience with the email team, the entire team, including the strategists, writers, designers, managers, etc., is incredibly detailed, supportive, thoughtful, thorough, caring, and experienced. They take the time to understand our products, which involves a lot of learning and nuance, and that helps differentiate them in a competitive market to drive sales, increase brand awareness and ultimately support our customers on their wellness journeys. 
The Fuel Made email team has been integral to our growth and success.

Are there any areas for improvement or something Fuel Made could have done differently?

No. They're evolving with the email marketing industry and ahead of the curve in terms of strategy, design and supporting our needs as we grow as a company.