Friday Solved

BACKGROUND

Please describe your company and position.

I am the Founder of Luna 9

Describe what your company does in a single sentence.

We make complex products easy to understand, believe in, and buy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• Design sales pipeline
• Help with repositioning
• Productise our offering

SOLUTION

How did you find Friday Solved?

Referral

Why did you select Friday Solved over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Friday Solved were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Onboarding and discovery to align roles, success metrics, communication channels, and tooling setup for outreach. 
• Review and enhancement of the existing Luna 9 value proposition through workshops, including ICP, market challenges, and sales enablers. 
• Refresh of the Sales Ladder to optimise demand creation and identify gateway products. 
• Development of a sales-led content strategy including persona definition, backlog, and operating model for TOFU and MOFU. 
• Tooling setup for LinkedIn and email campaign automation, including scripts, target lists, and performance tracking. 
• Delivery of a MOFU nurture strategy, playbook, CRM recommendations, and behaviour-based process design. 
• HighLevel CRM migration including tagging, data cleaning, landing page + email template design, automation setup, and integrations. Monitoring of inboxes and reporting on qualified leads from initial VP test campaign onwards. 
• Training Luna 9 team on campaign management, scripts/flows, technology stack, data handling, qualification and nurture tactics. 
• Ongoing support to operate the Top-Mid funnel engine including regular strategy sessions, content guidance, and campaign optimisation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful repositioning
• Redesigned sales strategy and BD pipeline
• Internal clarity about approach and priorities
• Internal takeover of initially outsourced BD work

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Superb project management, delivered through thorough and responsive communication and a clear plan that would flex based on our evolving needs. I cannot fault the client services at FS.

What was your primary form of communication with Friday Solved?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people, the culture, and the work ethic. Compared to the other oursourced sales/BD companies I spoke to, Friday Solved felt like a mission-driven company led by lovely people—a rare find.

Are there any areas for improvement or something Friday Solved could have done differently?

No. I cannot fault them.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Bearded Fellows

Describe what your company does in a single sentence.

Creative agency that produces commercial film and motion for brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• Build a sales engine
• Deliver demand gen and content campaigns
• Educate the leadership on sales

SOLUTION

How did you find Friday Solved?

Referral

Why did you select Friday Solved over others?

• Great culture fit
• Referred to me

How many teammates from Friday Solved were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Friday Solved designed our ideal customer profiles, develop our positioning and create content pillars. From that foundation we then ran email and linkedin campaigns as well as regular content to support organic marketing efforts. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered a high volume of email marketing campaigns. The impact was mixed, but we learnt what a good cold email campaign needs. The Linkedin campaigns expanded my network with relevant ideal clients. This gave me an audience of people to create relevant content for and build our brand. The impact the project has had on our understanding of sales in a broad sense cannot be underestimated. The main goal was to transform the business into a sales first mindset and give practical skills and insights that we could continue to action independently after the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we used slack to communicate, had regular calls and had different individuals to speak with about different aspects of the project. There were delays in some areas and in others next to none. But communication was ongoing and and there were no issues.

What was your primary form of communication with Friday Solved?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture and approach was so inclusive and enjoyable to be a part of. I felt that I had access to experts who were supportive and challenging in a positive way. The whole scope of work was broad and interesting and had an approach that I could accept and build into my habits. 

Are there any areas for improvement or something Friday Solved could have done differently?

The content was the only area they could improve. If they were to continue with that service I think direct contact between the client and the content writer would be ideal. It's a collaborative process and I think the biggest challenge, especially for business in my industry, is committing to an ideal customer. Some strategic support and working this out with a bit more focus could reap even better rewards for their clients.

BACKGROUND

Please describe your company and position.

I am the Founder of SURREAL

Describe what your company does in a single sentence.

As brand strategists specialising in Brand Storytelling, we believe brave marketing isn't just about standing out—it's about standing for something. We empower brands to forge emotional connections, make bold moves, and drive meaningful change and real growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• Build a scalable sustainable sales engine for new business development
• Help Identify our Value Proposition
• Get us ready to raise awareness and grow the business

SOLUTION

How did you find Friday Solved?

Referral

Why did you select Friday Solved over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Friday Solved were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tried various lead generation methods but relied mainly on reputation and recommendations. We had tried to outsource New Business and employing underperforming business development hires, yet growth remained inconsistent. Despite a clear brand positioning, we struggled to maximise our experience and reputation at scale, creating a classic feast-or-famine workload.

There had to be a better way to build our sales pipeline.

By transforming our approach—rebuilding our sales mindset, aligning strategy with company VPs, and optimising processes internally—we accelerated growth, establishing a steady pipeline of outbound and inbound inquiries. With scalable frameworks, software support, and hands-on coaching from Ryan and the team, we now achieve consistent, sustainable results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While we're still in the early stages of building our success, we’re confident in our new mindset around sales and lead generation. With the right tools in place—from CRM to campaign management software—we’ve embraced a less hesitant approach to outbound messaging. 

Guided by the mantra instilled by the FS team, ‘trust the process,’ we’re already seeing leads we couldn’t have identified before and expanding connections in our targeted sector.

Looking ahead, we feel more secure with an automated sales engine that allows us to manage capacity and scale the business as needed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was exceptional—proactive and supportive at every stage. As a systems-driven team, we aligned our thinking quickly, and whenever we faced challenges, they were always ready to jump on a call to help.

What was your primary form of communication with Friday Solved?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their confidence in the process kept us calm amidst the many moving parts of the installation. More importantly, they genuinely understood our goals and were fully invested in creating success for our team.

Are there any areas for improvement or something Friday Solved could have done differently?

The only area I personally struggled with was visualising how the processes and systems were integrated to create a seamless pipeline flow. After raising this with the team, they quickly created a flow chart that clarified everything. I understand this is now a standard part of their cheat sheets to support future clients with a similar problem

BACKGROUND

Please describe your company and position.

I am the Managing Director of Radioville

Describe what your company does in a single sentence.

Radioville is an audio creative advertising agency that helps brands acquire more customers and grow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• Build our sales engine
• Generate more short term leads into the business

SOLUTION

How did you find Friday Solved?

• Referral
• Attended webinar delivered by Ryan Hall (Friday Solved founder)

Why did you select Friday Solved over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Friday Solved were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agreed scope of work was:

• Develop our value proposition
• Creating our sales ladder
• Provide us with our content marketing strategy
• Build our sales engine
• Build our LinkedIn outreach campaign
• Build our LinkedIn cold marketing campaign
• Provide wider sales training

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes were:

• LinkedIn connections accepted by ideal prospects (c.200 new connections within 4 weeks)
• Our e-mail and LinkedIn outreach campaigns are consistently generating leads. The volume of new leads generated - i.e. meetings had or requests for information (20 in c.6 weeks. Before we started working with Friday Solved we had just 4 inquires/meetings in the previous 3 months)
• We now have a robust value proposition which has tested well against our target audience
• We now have an operational sales ladder

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Friday Solved responded perfectly to our needs. They very quickly identified what was required to deliver the outcome we sought and they tailored a bespoke solution to achieve it. They were also incredibly generous with their time and patience...especially when it came to training our team with any new tech/apps that were required to deliver the various marketing campaigns.

They delivered everything we agreed (and then some!) on time and in a positive and genuinely supportive fashion. They really felt part of our agency and were sincerely as invested in the outcome as we were.

The sales engine they've built for us has dramatically changed the way we think about sales. They've been super easy to work with, flexible, present and engaged at every step of the sales transformation process. 

It really feels like we've got the right solution to solve our sales challenges.

What was your primary form of communication with Friday Solved?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of the sales and the way to go about filling your pipeline is insanely impressive.

But the thing we loved most was the general vibe of the team. Every single member was a pleasure to deal with and delivered more than the scope of work included. 

Are there any areas for improvement or something Friday Solved could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Freestyle

Describe what your company does in a single sentence.

We do UX, design and build for web and mobile

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• To build our sales pipeline
• Give us the tools to continue to build pipeline

SOLUTION

How did you find Friday Solved?

Prior relationship

Why did you select Friday Solved over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Friday Solved were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Friday Solved helped us to build our sales pipeline through a combination of lead generation activity, namely campaign management and content strategy and implementation. They introduced and implemented a new tech stack to support lead generation and broader sales - and have given us support and training in using it. We also worked upfront to review our VP and sales ladder to ensure that we had the right foundations to build from. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An improved sales culture and operation, a more detailed sales strategy and a fuller pipeline of opportunties  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The FS teamed were really communiative and kept us looped in with detailed project plans and regular checkins - always responding to our needs quickly and efficiently. We had frequent meetings on progress and status updates - the overall PMing was really strong

What was your primary form of communication with Friday Solved?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were receptive to feedback and willing to adjust to our changing needs. Where things didn't quite hit the mark or work quite as intended (on both our parts), which was namely around content creation, they were open and receptive to feedback and working with us to refine the process and the output. They have given us the tools, confidence, and approach to drive and build our own sales engine, and Ryan in particular was incredibly accomodating and supportive going above and beyond throughout the project. 

Are there any areas for improvement or something Friday Solved could have done differently?

For us the main thing was content planning and creation - this is an age old challenge for us though and we take dual responsibiluty for it not working as well as it could have done. As mentiond they were quick and willing to help and improve where needed. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Hub

Describe what your company does in a single sentence.

Hub is a marketing agency that delivers extraordinary audience engagement to companies in the B2B space with a specialism in financial services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• Help us to build a sales strategy
• Help us to implement to sales strategy

SOLUTION

How did you find Friday Solved?

Online Search

Why did you select Friday Solved over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Friday Solved were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Friday Solved helped build our sales engine from the ground up, making a real difference in both our sales culture and operations.

Their practical, flexible approach, supported by expert frameworks, allowed us to implement an effective tech stack for our sales process. As a result, we’ve seen noticeable improvements in how we manage and grow our sales efforts. One of the things I really value is their hand-holding approach. They are very accessible as a team, taking the time to really understand our agency, and they are a super friendly bunch of folks.

Super pleased with the ongoing collaboration and value the progress they’ve brought to our agency. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Development of a sales process and system
• Training of our internal team in how to run the system
• Ability to scale this with Friday Solved support

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was very clear, with weekly updates charting the progress of the project.

What was your primary form of communication with Friday Solved?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

General can-do approach that starts to feel like an extension of our team

Are there any areas for improvement or something Friday Solved could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Business Director of Reuben Digital

Describe what your company does in a single sentence.

Web Developers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• New Business and Sales Pipeline Strategy Development
• Building our Sales Engine
• Weekly Sales Pipeli Coaching for the Exec Team

SOLUTION

How did you find Friday Solved?

Referral

Why did you select Friday Solved over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Friday Solved were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed 100% support and guidance with regards to creating our own inhouse Business Development and Sales Processes, this has included:

• Defining the Business Proposition
• Defining the Businesses core Products and Services
• Defining the Core Sales Strategy and Sales Ladder
• Defining the Business outreach strategy across channels including Social Media, Email and Events
• Coaching of the Founder and Senior teams to be sales focused, and accountable.
• Ongoing coaching and management support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

2023 marked the most successful trading year in Reuben Digital’s history to date, a direct result of the work, coaching, and transformative journey led by Friday Solved for our team and business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on time, and a very agile, collaborative approach to teaming and working with us, flexible and accomdating around our internal workloads and availabily, making it easy for us to keep focused and enguaged.

What was your primary form of communication with Friday Solved?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I believe it all comes down to the people. The team is exceptionally experienced and knowledgeable in their respective fields. Ryan, in particular, brings a wealth of insight and experience from his background in technology sales.

This expertise is invaluable. Myself and and our MD Ray, the owner/manager of Reuben Digital have found that having Ryan and the Friday Solved team in our corner has been incredibly reassuring and confidence-boosting.

Are there any areas for improvement or something Friday Solved could have done differently?

Honestly, No.

BACKGROUND

Please describe your company and position.

I am an Executive at Verbal+Visual

Describe what your company does in a single sentence.

We design and build ecommerce websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• Establish our owned process for new business
• Ensure the plan is scalable
• Guide us on operationalizing our goals

SOLUTION

How did you find Friday Solved?

Referral

Why did you select Friday Solved over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Friday Solved were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Friday Solved to review our sales strategy and direction, and they have provided us a framework that has led us to a clearly defined and operationalized sales strategy. They’ve been a joy to work with all around, have provided extremely insightful feedback, and have identified and unlocked previous blockers in our process and team setup that are allowing us to drive towards our incredibly ambitious new business targets. 
The best part is that we own the process, and aren’t dependent on them long term. We can continue to grow and lean on Friday Solved at key inflection points in order to ensure we are continuously pointed in the right direction. I would highly recommend Friday Solved for anyone looking to set up their own, fully internally owned and scalable new biz engine for the long haul.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Strong plan for new business growth
• Operationalized plan with tasks and rituals
• Ability for owned process, plan, execution, and measurement internally

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• On time
• Very attentive
• Joy to work with

What was your primary form of communication with Friday Solved?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Incredibly in-depth expertise
• Selfless
• They never upsold services; they always provided value

Are there any areas for improvement or something Friday Solved could have done differently?

• None, we loved working with the Friday Solved team

BACKGROUND

Please describe your company and position.

I am the CCO of Paragon DCX

Describe what your company does in a single sentence.

Connected technology with product and marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• defione and implement a sales engine

SOLUTION

How did you find Friday Solved?

networking

Why did you select Friday Solved over others?

• High ratings
• Great culture fit
• Company values aligned
• unique proposition

How many teammates from Friday Solved were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• To design and implement a sales engine and then transition that into our business for us to manage.
• Covered sales strategy, content strategy, proposition redesign, outbound demand gen mechancis & process and culture change to make sales a driving force for growth. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. number of p[ieces of content
2. new proposition that people bought into
3. sales and content strategy
4. ICP and target sectors
5. sales engine
6. significant increase in MQL and SQL into pipeline
7. compatible pricess and upskilling of team for transition into our business

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely responsoive.  Some things lagged behind expectations but they always responded and course correctly effectively.  they took time to understand our business and how we work and adjusted their approach to fit and make our lives easier. the original timeline was 9 months. we extended further to accomdate our own internal shortcomings in delivery of our action items due t client activity.

What was your primary form of communication with Friday Solved?

In-Person Meeting

What did you find most impressive or unique about this company?

the model is unique. the only new bus business trhat helps you to set up your own process. That was gold and the primary reason i selected them. In addition the ability to manage a complex client with multiple stakeholders was impressive. They showed a real appreciation of how to drive change into a large business that doesn't like change!

Are there any areas for improvement or something Friday Solved could have done differently?

An area for improvement was project management.  Ryan took the feedback and promptly added a PM who improved efficiency, plannign and delivery.  This shows an ability to listen to feedback and make appropriate changes.

BACKGROUND

Please describe your company and position.

I am the CEO of Digital Ethos

Describe what your company does in a single sentence.

Performance marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Friday Solved to accomplish?

• Build an internal sales function
• Implement tech stack for sales

SOLUTION

How did you find Friday Solved?

Referral

Why did you select Friday Solved over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Friday Solved were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We’d been growing well organically but needed a more structured and formalised sales process. Our sales function also needed the right technology to help improve productivity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Friday Solved delivered outstanding value for money. We asked them to build us an internal sales engine using technology and processes to help our sales team improve efficiency and that’s exactly what we got. Three years on and are still using the solutions and systems they put in place.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ryan and his team are very hands on, weekly calls, regular calls and WhatsApp’s. The communication was one of the standout elements of the engagement, it felt like their team was fully integrated into our own

What was your primary form of communication with Friday Solved?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to understand our pain areas and simplify the approach needed to find a solution. They really understand the agency landscape which helped us massively

Are there any areas for improvement or something Friday Solved could have done differently?

I think the only thing might have been to try and check in regularly after the engagement was completed, as we might have been open to ad-hoc support.