Forge Worldwide

BACKGROUND

Please describe your organization.

I work for Partners Continuing Care, which includes Spaulding Rehabilitation Network and Partners Healthcare at Home. These are organization that provides post-acute or non-acute care for patients within the Partners HealthCare system.

What is your position?

I am a senior director of communications for the Spaulding Rehabilitation Network.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Forge Worldwide?

We had several, but I would say the largest ones were improving our brand identity, and reputation awareness.

SOLUTION

Please describe the scope of their involvement in detail.

They provided research and guidance that helped us make some decisions on how we were going to market our organization within the larger Partners Network. From their perspective, they helped us streamline or extend the Spaulding brand on the Spaulding side of the service line. We had several inpatient and outpatient centers throughout the greater Massachusetts area that had been branded separate names because of previous owners. When we came together, we kept those names, but that quickly became confusing to the public. Forge helped us figure out the best way to unite our assets under one brand. Specific deliverables included brand architecture overhaul, brand statement and purpose, identity everything from logo and stationary to PowerPoints and fact sheets.

That was primarily their work with Spaulding. On the home care side, we had similar challenges – relatively unknown organization within a very competitive space, and had started to go to market with different sub-brands that were confusing to the overall story. Where Forge came in is, they provided guidance, leadership, and insight, but then research and recommended steps that, ultimately, were reviewed by our executive team.

How did you come to work with Forge Worldwide?

We had a very competitive process. I think we reached out to four vendors including Forge at the time. We selected the four vendors based on size and scope, to try to give us a different scale of what we could end up with as results. I think where Forge held a lead role was first a genuine interest in our business that was conveyed in several ways, during their presentation as well as on a personal level. They were clearly engaged and interested in helping us grow as a company.

I think almost more importantly was the innovative approach they took to figuring out how to update our brands in a holistic manner that went beyond simple brand collateral and brought us into the modern health care market.

Could you provide a sense of the size of this initiative in financial terms?

It was several hundred thousand dollars.

RESULTS & FEEDBACK

What distinguishes Forge Worldwide from other providers?

Forge Worldwide demonstrated their interest in the business. They really showed their passion for helping our organization. That is maybe easy to do for a health care organization, but I've actually seen them display similar behavior or leadership with banks and other non-health care arenas as well. I feel they excel at honing in on the personal experience of the customer and ensuring that their interest always remains paramount. Other companies may demonstrate the same commitment, but I feel like their legacy has been that they've gone above and beyond. It was just a great relationship.

In hindsight, are there areas in which they could improve, or things you might do differently?

I'd say the relationship that was established, allowed for pretty honest feedback when necessary. The very few times that I've had to be in that position, it usually had to do with delays in deliverables. That happened very rarely.

BACKGROUND

Please describe your company and position.

I am a former Executive of The Arc of Massachusetts

Describe what your company does in a single sentence.

Enhancing the lives of people with intellectual and developmental disabilities, including autism, and their families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Forge Worldwide to accomplish?

• Branding and Creative for Statewide Workforce Recruitment Campaign

SOLUTION

How did you find Forge Worldwide?

previous work with colleague

Why did you select Forge Worldwide over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Forge Worldwide were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Forge was responsible for creative and research development including brand strategy and messaging, campaign identity and creative, and identifying key audience personas.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impact on brand recognition has been above industry standards when measured against control group.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their work was responsive and completed in a timely manner.

What was your primary form of communication with Forge Worldwide?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with the quality of their creative work including tangible deliverables and their alignment in terms of values.

Are there any areas for improvement or something Forge Worldwide could have done differently?

Not aware of at the present time.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a construction company 

Describe what your company does in a single sentence.

Our brand specializes in complete storefronts, curtain walls, metal composite wall panels, windows, specialty doors, roof pavers, feature walls, skylights, guardrails, windscreens, canopies, and a full portfolio of related accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Forge Worldwide to accomplish?

• Create a Go to Market Plan including Discovery & Messaging

SOLUTION

How did you find Forge Worldwide?

Referral

Why did you select Forge Worldwide over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Forge Worldwide were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: Discovery

Gaining insight on the service offering, value proposition, and target audience:

• Pre-planning
• Input meeting with Client
• Competitive Analysis
• (2) Stakeholder phone interviews
• (3) Customer/Prospect phone interviews 
• Deliverable: Summary deck
• Marketing Recommendation
• Value Proposition

Phase 2: Messaging Framework

Applying gathered insight and background to develop strategic messaging and brand positioning:

• Messaging Framework 
  1. Positioning Statement
  2. (3) Website Headlines
  3. About Us paragraph

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Vendor met the deliverables, including providing:

• Positioning Statement
• Relationship Language
• About Us
• Headlines that can be used on the website, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely responsive and communicative.

What was your primary form of communication with Forge Worldwide?

Virtual Meeting

What did you find most impressive or unique about this company?

Our teams' personality fit was key. Working with the people at Forge Worldwide was efficient and expectations were clear.

Are there any areas for improvement or something Forge Worldwide could have done differently?

None! They had patience and were able to translate our ideas into concrete information for us to use.

BACKGROUND

Please describe your company and position.

I am the Artist and Co-Founder of PeaceLove Foundation

Describe what your company does in a single sentence.

we have promote social and emotional wellbeing using creativity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Forge Worldwide to accomplish?

• help us tell our story and bring awareness to our work and impact

SOLUTION

How did you find Forge Worldwide?

college classmate

Why did you select Forge Worldwide over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Forge Worldwide were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

help us give people some insight as to how we were looking to adapt to continue to spread our work on the backend of the pandemic

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

visibility and overall awareness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

thourough, excellent and with a genuine connection to our work

What was your primary form of communication with Forge Worldwide?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated their connection and belief in our work.

Are there any areas for improvement or something Forge Worldwide could have done differently?

not really