This Is Folly is a creative partner for leaders who want
to create a strategic brand or build and manage brand value.
Our mission is to use creative to move the needle for our clients. We believe that creative can add value to businesses and organizations.
We partner with Fortune 500 companies, startups, regional businesses and non-profits, using our innovative and strategic branding and design approaches to help our client's elevate their brands and better communicate with their audiences.
One of our partners, Holly Robbins, is a former Target Corporation creative director. She helped develop and manage the creative for a wide variety of brands for Target, including food brands such as Archer Farms, Market Pantry, Choxie, pets and liquor brands, and holida designer brands. She also managed internal teams and external agencies for a wide variety of multi-channel campaigns, include the largest campaigns for Target—the holiday campaigns. She worked on a variety of notable campaigns, including Holiday, Halloween, SuperBowl and 2 Day Sale.
John Moes, also a partner at This Is Folly, worked for a key creative partner of Target's on brands such as Michael Graves and Phillipe Starck for Target. He worked on the Apple account and, notably, designed the orginal retail team lanyard for Apple's first retail stores.
This Is Folly has deep experience in naming, branding and identities, packaging (including food, chocolate, pets, hardlines, consumables, pharmacy, seasonal and electronics). We also are known for our signage and branded environments.
This Is Folly has a specialty in design for sustainability. TIF partner, Holly Robbins, co-founded an accredited Masters in Sustainble Design at the Minneapolis College of Art & Desgin, only the second Masters MCAD offered. The cutting-edge program is 100% online and attracts students from around the country and around the world.
"They were always responsive to my requests and promptly returned emails and phone calls."
Oct 13, 2023
Founder, Pollywog
Devon Thomas Treadwell
Verified
Advertising & marketing
Minneapolis, Minnesota
1-10 Employees
Online Review
Verified
This Is Folly provided branding and web design services for a naming agency. Their responsibilities include graphic design, brand positioning, website design, and launch.
This Is Folly delivered the project on time, meeting the client's expectations. They communicated frequently and promptly via email and virtual meetings, ensuring an effective workflow. Their design skills and proactive approach were hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Pollywog
Describe what your company does in a single sentence.
Naming agency
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire This Is Folly to accomplish?
Develop brand identity for a client that engaged Pollywog for naming services
SOLUTION
How did you find This Is Folly?
Referral
Why did you select This Is Folly over others?
Close to my geographic location
Great culture fit
Good value for cost
Referred to me
Company values aligned
Outstanding creative work
How many teammates from This Is Folly were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We engaged This Is Folly to provide graphic design services for our naming client. Working collaboratively with This Is Folly enabled us to provide a seamless process from initial brand positioning through website design and launch.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The client was on a tight deadline and needed a live website and printed marketing materials in time to introduce his new product at a trade show. This Is Folly not only led the visual branding phases of the project but also managed the web development company to ensure that the site was live in time.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Deadlines were met and the project stayed on its tight timeline to the end. They were always responsive to my requests and promptly returned emails and phone calls.
What was your primary form of communication with This Is Folly?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
This Is Folly does great design work. I know I can count on them to blow our naming clients away when they see examples of how their new brand name could be expressed visually. TIF overdelivers and always knocks it out of the park.
Are there any areas for improvement or something This Is Folly could have done differently?
I can't think of anything.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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1 Reviews
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