Fluid22 is a web design and development agency in Orem, Utah. The same team has run the company since day one, and we've launched more than 500 projects for clients across the country, from a confectionery equipment maker founded in 1855 to a NASA-backed water data nonprofit and a basement cocktail bar in Breckenridge.
We don't start from templates or marketplace themes. Every site begins with a conversation about what you need visitors to do, whether that's call, book, buy or request a quote, and the design is built around that. It's why an aviation company and a hot tub brand can both hire us and end up with sites that look nothing alike.
Everything happens in-house: brand development, website design, development, content writing, eCommerce, hosting and ongoing support. Nothing gets outsourced or sent offshore. Each project has a dedicated designer, developer and project manager, and one of our co-founders stays your main contact from the first call through launch.
Most of our builds run on WordPress with Elementor Pro and WooCommerce. When a project needs more, we build custom on Next.js, Astro or Odoo.
Quotes are flat-rate and agreed on before work starts. If the scope changes, you'll hear it from us first, not on an invoice.
We also stay after launch. We host, secure and maintain the sites we build, and the people who built yours are the people you call three years later. That's a big reason clients like Core 4x4 have stayed with us for years.
Recognized as 2023 Best of Utah: Best Website Designer by Salt Lake City Weekly.
Min project size
$5,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Orem, UT
Year founded
Founded 2016
Languages
Timezones
Overview by:
Chance Jones
Co-Founder, Director of Revenue & Client Strategy
About the Team
Fluid22 is praised for offering good value for cost, with clients noting their pricing fitting budgets while delivering high-quality website designs and functionalities. Specific project costs are not mentioned, but the overall sentiment reflects satisfaction with the affordability and effectiveness of their services.
Fluid22 effectively modernized websites for various clients, delivering engaging and distinctive designs that reflect company brands and enhance user experience. Their work helped clients achieve objectives like improved online presence and e-commerce functionality.
Enhanced User Engagement
Fluid22's work has led to significant improvements in user engagement for clients, with one client reporting a substantial increase in website subscriptions and another noting improved conversion rates due to enhanced website functionality.
No Identified Areas for Improvement
Across multiple reviews, clients did not identify any areas for improvement for Fluid22. This suggests a high level of satisfaction with their services and the outcomes of their projects.
Strong Alignment with Client Values
Clients chose Fluid22 due to their alignment in company values, budget-friendly pricing, and cultural fit. This alignment contributed to successful collaborations and client satisfaction with the final products.
Impressive Design Skills
Fluid22's design acumen received high praise across reviews. Clients were impressed by the aesthetics and functionality of the websites, noting that the designs often surpassed their expectations and effectively represented their brands.
Assistant Festival Director, Salt Lake Book Festival
Mikre-Ab Abera
Verified
Non-profit
Salt Lake City, Utah
11-50 Employees
Online Review
Verified
Fluid22 has designed and developed a website for a book festival. The team has created the platform's author lineup page, schedule and events page, and merchandise page.
Fluid22 has created a responsive and engaging website that has drawn over 3,500 subscriptions. The team delivers on time and is easy to communicate, for which they use emails and messages. Their design skills are impressive.
BACKGROUND
Introduce your business and what you do there.
I’m the assistant festival director of the Salt Lake Book Festival, a non-profit organization. We’re an annual one-day event in Salt Lake City that brings together authors, artists, booksellers, and the community to celebrate books and foster connections through live literary activities.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Fluid22?
We didn’t have a website, so we needed help creating a digital platform for our marketing, engagement, ticketing, and sales.
SOLUTION
What was the scope of their involvement?
Fluid22 has designed and developed our website. They’ve handled everything, from the backend to the minute details of the frontend. The team has created our author lineup page, which hosts all the authors we’re partnering with on the day of the festival. They’ve also created our festival schedule and events page, which is a beautiful page with all the events we offer on the date of the festival.
Moreover, Fluid22 has created three different pages so we can get the community involved as vendors, volunteers, and partners. Most recently, they’ve helped us set up a merchandise page. Overall, the team has taken our branding and marketing ideas and transformed them into a wonderful website.
What is the team composition?
We’ve worked with two teammates from Fluid22.
How did you come to work with Fluid22?
I found them through an online search and a referral. I reached out to the owner of a website I saw because I liked the way it was designed, and he pointed me to Fluid22. I was already a fan of their work. Moreover, their pricing fit our budget and offered good value for the cost.
What is the status of this engagement?
We started working with them in February 2026, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Fluid22 has created a stellar website that never crashes, is responsive, looks good, is engaging, draws subscriptions, and stays live during a heavy-traffic day of the festival. Before, we had no user engagement on the web. Thanks to them, we’ve gotten over 3,500 subscriptions through the website.
How did Fluid22 perform from a project management standpoint?
They deliver on time. We communicate via email and messaging apps.
What did you find most impressive about them?
Fluid22’s design acumen is impressive. The website has blown me away. I’m not just saying this because it’s a website I helped create in some ways, but it’s truly one of the best websites I’ve ever seen.
Are there any areas they could improve?
No, there aren’t any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
E-Commerce Web Design & Dev for Confectionery & Snacks Co
E-Commerce DevelopmentWeb DesignWeb Development
Other ecommerce systemsWordPress CMS
Confidential
Apr. - Nov. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They made the entire experience smooth and enjoyable and were a pleasure to work with."
Nov 13, 2026
Executive, L. Frances Caramel Company
Anonymous
Verified
Manufacturing
Appleton, Wisconsin
11-50 Employees
Online Review
Verified
Fluid22 provided e-commerce web design and development services for a confectionery and snacks company. The team created wireframes, built the site on WordPress, set up e-commerce, and tested the platform.
Fluid22 delivered a modern website that reflected the client's brand and included a professional presentation for retail and wholesale buyers. The team led an organized and efficient process, delivering items on time. Moreover, Fluid22's attentiveness and smooth approach were impressive.
BACKGROUND
Introduce your business and what you do there.
I’m an executive at L. Frances Caramel Company, a world-class confectionery and snack food manufacturer.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Fluid22?
We needed to modernize our website and bring our vision to life. We wanted to create a distinctive, engaging website that reflects the quality and personality of our company and makes a strong first impression.Additionally, we wanted to support our retail and wholesale business by showcasing our company and products in a way that builds credibility with national retailers and independent stores and encourages prospective buyers to contact us.Lastly, we wanted to make it easy for customers to shop online by building a user-friendly online store where consumers can browse and purchase our caramels and caramel corn, with a smooth shopping experience on both desktop and mobile devices.
SOLUTION
What was the scope of their involvement?
Fluid22 handled the custom redesign and development of our website, from initial planning and design through e-commerce setup and launch support. They worked closely with us to understand our vision and create a website that showcases our company and products, supports our retail and wholesale business, and allows consumers to shop online. Their scope included the following main deliverables: - **Planning and wireframes:** Establishing the website’s structure, page layouts, and organization of company and product information. - **Custom website design:** Creating homepage and interior-page designs, with revisions to capture the look, feel, and personality we wanted. - **WordPress development:** Building the approved designs into a functional website that we could manage and update. - **E-commerce setup:** Setting up online shopping, shopping-cart and checkout functionality, PayPal integration, and Wisconsin sales-tax rates. - **Testing and launch support:** Website testing, hosting coordination, and assistance with migration and domain setup.
What is the team composition?
We worked with 2–5 teammates from Fluid22.
How did you come to work with Fluid22?
We found them through an online search. We chose them over other options because our company values aligned.
What is the status of this engagement?
We worked together from April to November 2026.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Fluid22 delivered on our three main objectives: launching a modern website that reflects our brand, creating a professional presentation for retail and wholesale buyers, and adding an online store for direct consumer purchases. The finished website captures our original vision perfectly and has exceeded our expectations.Because the site has only recently launched, it is too early to quantify changes in traffic, inquiries, or sales. Our immediate measure of success was delivering the website and shopping capabilities we set out to create, and Fluid22 accomplished that through a smooth, efficient process.
How did Fluid22 perform from a project management standpoint?
Fluid22’s project management was excellent. They kept the process organized and efficient and delivered our website on time. Their team listened carefully to our needs, welcomed our feedback, and stayed focused on bringing our vision to life.
What did you find most impressive about them?
We appreciated their professionalism and personal attention throughout the project. They made the entire experience smooth and enjoyable and were a pleasure to work with.
Are there any areas they could improve?
No, there weren’t any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
CRM Setup, Web Redesign & Development for Aviation Company
Fluid22 redesigned and developed an aviation company's website. The team custom-built several interior pages, sharpened the color palette and fonts, assisted with copy, and integrated HubSpot.
Fluid22's work contributed to 17% of the client's sales being attributed to forms on the website. The team also made the site pass all Lighthouse scores. Moreover, Fluid22 was proactive and speedy, delivered on time, and communicated well via virtual meetings, emails, and messaging apps.
BACKGROUND
Introduce your business and what you do there.
I’m the VP of branding and marketing for Elliott Aviation. We provide comprehensive aviation solutions, including aircraft sales, maintenance, avionics, repairs, and interior services for the business aviation industry across the US and internationally.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Fluid22?
Our website was old and outdated. We had done a great job creating content over the years, but the design and functionality weren’t what we needed. We wanted to develop more engaging tools to keep people on our site longer. Most importantly, we wanted to emphasize conversions.
SOLUTION
What was the scope of their involvement?
Fluid22 redesigned our website. They handled custom builds for several interior pages, sharpened our color palette and fonts, and assisted with copy. They also integrated HubSpot.
What is the team composition?
We worked with 2–5 teammates from Fluid22.
How did you come to work with Fluid22?
We found them through an online search. Their pricing fit our budget, and they offered good value for the cost. Moreover, their company values aligned with ours.
What is the status of this engagement?
We worked together from August–October 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
One year after launching the site, I can confirm that 17% of our sales are attributed to forms, which is huge for a B2B services business. Additionally, our website’s load time improved; it passed all the Lighthouse scores.
How did Fluid22 perform from a project management standpoint?
Fluid22 delivered on time. We communicated via virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
They moved incredibly fast. They thought of things I never would have and solved problems before I even realized them.
Are there any areas they could improve?
No, there weren’t any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Development & Design for Hair & Wellness Salon
Digital StrategyWeb DesignWeb Development
Confidential
Oct. - Nov. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were efficient and very good at their job."
Nov 11, 2026
Owner, Lucero Hair and Wellness Salon
Joshua Lucero
Verified
Beauty
Salt Lake City, Utah
11-50 Employees
Online Review
Verified
Fluid22 redesigned a website for a hair and wellness salon. The team revamped the site to align with the client's business growth.
Fluid22 delivered a website that aligns with the client's branding and business voice. The team was efficient and skilled. They delivered work on time and were able to understand the client's vision. Overall, the partnership was successful.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the owner of Lucero Hair and Wellness Salon
Describe what your company does in a single sentence.
Hair Salon
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Fluid22 to accomplish?
To design a website
SOLUTION
How did you find Fluid22?
Referral
Why did you select Fluid22 over others?
High ratings
Pricing fit our budget
Great culture fit
Referred to me
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
Chance and his team had redesigned a previous website of there's in record time and with such an amazing new vibe. It truly suits our growth.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Great consistency with our branding and a cohesive approach with our voice.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were efficient and very good at their job. They always delivered on time.
What was your primary form of communication with Fluid22?
Email or Messaging App
What did you find most impressive or unique about this company?
The way they were able to see my vision and communicate with me when needed.
Are there any areas for improvement or something Fluid22 could have done differently?
They were great! I will continue to use them for all my website needs.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-4 of
4 Reviews
Our Story
We started Fluid22 to build websites the way we'd want our own built: no templates, no offshore handoffs and no surprise invoices. The same team still runs it. Today we're a senior in-house group of designers, developers, a content strategist and a project manager in Orem, Utah, with 500+ projects behind us. Plenty of our clients have been with us for years, and many still call Chance first when they're planning what's next.
Meet the Team
Chance JonesCo-Founder, Director of Revenue & Client Strategy
Usually the first person new clients talk to. Chance scopes every project and stays your main contact from kickoff to launch. 10+ years in web design and digital marketing, and 29 countries visited so far.
Carrie PattersonDirector of Brand & Digital Experience
Carrie leads brand and website design, from the first logo sketch to the finished site. 20+ years in design. She starts with what a business needs visitors to do, like call, book or buy, and designs around it.
What Sets Us Apart
No templates, ever
Every layout starts from your goals and your customers, not a theme from a marketplace. That's why an aviation company and a hot tub brand can both work with us and end up with sites that look nothing alike. Look through our portfolio and you won't find two that match.
Nothing outsourced
Design, development, content writing and hosting all happen in-house in Orem, Utah, by people you'll know by name. No subcontractors touching your code, and no work shipped overseas and handed back with a time-zone gap in the middle of a deadline.
The same team after launch
We host, secure and maintain the sites we build. The people who launched your site are the same people you call three years later, whether you need a new page before a trade show, a new integration or a full redesign.
Premier Verified means Clutch independently confirmed Fluid22 is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 4 verified client reviews averaging 5.0 stars.
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