Flowmatters

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of allseven, a German direct-to-consumer platform offering a curated selection of science-backed healthspan and longevity supplements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flowmatters?

We needed support setting up our webshop based on design ideas we created together.

SOLUTION

What was the scope of their involvement?

Flowmatters has been helping us set up our Shopify-based webshop. The platform is more complex than a standard e-commerce shop due to the positioning of allseven and the knowledge layers beside the product offerings. The team has been responsible for tool and app selection, design creation, customizations, daily maintenance, and shop updates. We’ve selected a purchasable shop template, but it has needed customization on all levels to fit our idea of how allseven.de should look and work.

What is the team composition?

We’ve been working with 2–5 teammates from Flowmatters.

How did you come to work with Flowmatters?

I found Flowmatters through an online search. I’ve been working with them since 2009. At that time, I had my first company created, and I’ve worked with Raúl (Founder) and his team in all my companies and investments.

How much have you invested with them?

We’ve spent around $10,000–$49,999

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched allseven.de in May 2026. Since then, we’ve seen improvements in sales, user engagement, and site performance. We’re still leading permanent optimizations on the page.

How did Flowmatters perform from a project management standpoint?

I trust Flowmatters as much as I trust my own teams. They do proper forecasting in terms of timing and budgets. Tasks are managed on time, and issues and ideas are brought up proactively. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I’m impressed by their efficiency. Since the cost is calculated by time and hourly rate, they always tell us what they don’t know.

Are there any areas they could improve?

As the CEO, I made the decision for the MVP of allseven.de. We could have reduced the complexity for the MVP tests, but I think we have a solid base. We’ve reduced all pillars after the launch that positively and measurably impacted the key metrics, such as page impressions, time on the site, and conversion rates.

BACKGROUND

Please describe your company and position.

I am the Director of product management of Avalere Health

Describe what your company does in a single sentence.

We help companies maximize the value of their portfolios while connecting patients to life-changing health solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowmatters to accomplish?

• Consolidate a design system

SOLUTION

How did you find Flowmatters?

Referral
Why did you select Flowmatters over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Flowmatters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were thoroughly impressed with Flowmatters' response to our RFP for the consolidation and development of a comprehensive design system. Their proposal demonstrated a deep understanding of our project needs and showcased their extensive expertise in design system development and product design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They provided a clear and feasible approach to migrate our existing design assets to Figma, develop a comprehensive design system, and ensure its succesful adoption by our product development team. Their proposed timeline was reasonable and aligned with our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We also appreciated their experience working with cross-functional teams, particularly product development teams, which was crucial for this project. The budget breakdown was transparent, competitive, and offered significant value for the services rendered.

What was your primary form of communication with Flowmatters?

Virtual Meeting

What did you find most impressive or unique about this company?

Their portfolio was exceptional, showcasing relevant projects that directly resonated with our requirements. This gave us confidence in their ability to deliver high-quality work.

Are there any areas for improvement or something Flowmatters could have done differently?

Overall, we are extremely satisfied with their approach and look forward to potentially collaborating with them on future projects.

BACKGROUND

Please describe your company and your position there.

I'm a clinical doctor, have my own private medical activity

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flowmatters?

I hired Flowmatters to help me building the algorythme and to develop the web application

SOLUTION

How did you select this vendor and what were the deciding factors?

Flowmatters has been recommended by another client

Describe the project in detail and walk through their service package.

I contacted Flowmatters and explained them the project. We started together to build the algorythme and then we adapted it in order to make a web application based on it

How many resources from the vendor's team worked with you, and what were their positions?

Their CTO was the main point of contact for the move The Project Manager was the main contact along the collaboration Web design and Marketing people have been involved

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I could apropriate the algorythme and build a questionnaire adapted for the purpose. The objectives has been reviewed and I could receive support for design and marketing ABC

How effective was the workflow between your team and theirs?

During the move, at the begging I had weekly calls with the CTO, then weekly ZOOM withe the Project Manager. I appreciated the coordination by mails.

What did you find most impressive or unique about this company?

Having many services in one company, dealing with someone open minded and trustful

Are there any areas for improvement or something they could have done differently?

I was a little bit disappointed by the web design, the result was satisfactory but overestimated

BACKGROUND

Please describe your company and your position there.

I am the General Director or a private educational center. We have one location in Romania and we offer both physical and online courses (all over Europe).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flowmatters, and what were your goals?

We were dealing with entering al data manually and that cost us a lot of resources in terms of people and finances. We asked Flowmatters to build us a platform that could easily manage the human resources data automatically, offering the personnel transparency. Also, to manage the feedback from teachers and advisers to hundreds of clients systematically, without human manual interference or delay. This not only reduces the work but also improved quality and results.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them by referral.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We firstly gave them a detailed description of what we do and what we need. They completed the description asking their pointed questions needed. We had steps and check-ups, a lot of friendly and constructive questions for us, in order for them to be precise with what we wanted. They offered detailed timelines, in order to be conscious regarding the time and finances invested and offered alternatives if it was too much at that moment.

How many people from the vendor's team worked with you, and what were their positions?

I had 3 people working with me: the project manager, the developer and the general director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first 4 months, we reduced the manual work of 2 people. We received higher appreciation from our costumers. We were able to be in time with clients Report, which we were always late with. The work really reduced and we had less errors in course schedulling.

Describe their project management style, including communication tools and timeliness.

They always met deadlines, always solved the problems very fast, one or two days, and always gave precise feedback regarding it. We communicated by email and video calls if needed.

What did you find most impressive or unique about this company?

I really found it very relying and trustworthy the fact that they took time to really understand and produce what we needed, without saying “that” not possible” to anything. Everything we want has been possible, and they improve my ideas and meet our needs.

Are there any areas for improvement or something they could have done differently?

There were some things that functioned well at first, and then they needed readjustment afterwords. I understand, though, that this is part of the job.

BACKGROUND

Please describe your company and your position there.

Havași Instalații are the unique distributor in Romania of the Austrian PicoEnergy heat pumps. We specialise in heating, cooling, ventilation and hot water using top-notch renewable technologies provided by our pioneer manufacturer and also low temperature radiant heating. Our clients range from mostly residential to commercial and industrial building owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flowmatters?

Web design and SEO for our new online presence

What were your goals for this project?

Replicating and implementing the initial web design of the manufacturer PicoEnergy for our target Romanian speaking audience. Secondly, with the experts at Flowmatters we are working on improving the SEO of the website and other website fine-tunings visible only for the expert eye but with a great impact on the end-user.

SOLUTION

How did you select Flowmatters?

Based on their case studies and portfolio we have decided to approach them for an initial estimate. The Flowmatters team showed increased interest in our project and we knew right for the get-go that they are the team we want to have working on this project.

Describe the project in detail.

Very good project management and easy to reach specialists: this is what made the difference throughout the project. Discussing the initial targets of the project and also the extensive feedback we could receive on our ideas and vice-versa on their work has made them the dream-team to work with.

What we appreciate the most is their availability and willingness to clarify technical aspects and terms that are not accessible for the lay person outside the field but also the clear road map they have provided for our digital journey. Additionally, their openness to follow back on any of our changes from the initial plan has proven their flexibility which is always crucial for any project that might be subject to changes due to the internal management of the client.

What was the team composition?

The management was very open about their processes. Although we have kept in contact mainly with our project manager from start to end we were also referred directly to several of their specialists for concrete tasks which provided easy communication and helped speed up the whole project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are happy that we now have an online presence that matches the unparalleled exceptionality of our products. Right now we are on the path of having our SEO dramatically improved thanks to their team of experts in the field.

How effective was the workflow between your team and theirs?

They are always reachable by e-mail, telephone and other frequently used communication platforms. The planning was always well done beforehand, explicit and, most importantly, ahead of schedule.

What did you find most impressive about this company?

The results. Although we have never met in person, it is clear that once they give their word they do not take it back. Also, their responsiveness and friendliness are team traits that are so obvious and clearly facilitate the interaction between them and end clients.

Are there any areas for improvement?

Apart from them developing an algorithm that could read clients' minds without clients having to speak, I don't think there is an area where they could have improved and they haven't. So, my recommendation for any future client: get in touch with Flowmatters. They are at the top of their game.

BACKGROUND

Please describe your company and your position there.

Tabita Outlet has a history of over 23 years in the field of shopping, we are known both in Cluj and in the rest of the country. Both for the quality of clothes and accessories, and for cheap products, at fair prices. We ended up owning in Cluj-Napoca, 7 outlet stores, but also an online store, for our customers from all over the country. My position in company : expert marketing online

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flowmatters?

digital marketing web and mobile app development

What were your goals for this project?

We wanted to increase sales and better visibility in search engines

SOLUTION

How did you select this vendor?

the company was recommended to us

Describe the scope of their work in detail.

The company has experience in the fields of web design and web development, we are ready for any project in terms of web development, design and online marketing

What was the team composition?

I have often collaborated with ceo and online marketing specialist, but I do not know exactly the number of employees involved in our project

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

both sales and site visibility have increased

How effective was the workflow between your team and theirs?

It is easy to communicate with the person responsible for our project.

What did you find most impressive about this company?

Very professional team who had a good feeling for our business. We appreciated especially the agile and open communication. Great cooperation!

Are there any areas for improvement?

we were very satisfied with their work

BACKGROUND

Please describe your company and your position there.

We are a dental company located in Cluj-Napoca. We opened our doors in 2010 and we offer a full list of dental services, everything from general and cosmetic dentistry, to restorative dentistry and orthodontics. I am the CEO of the company, as well as an active dentist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flowmatters?

We needed a website to showcase our dental services, as well as SEO and online promotion for our listed services.

What were your goals for this project?

We needed an easy-to-use website to make information available to our current patients as well as for new ones. Our dental office needed to be easy to find through search engines and we wanted more visibility online.

SOLUTION

How did you select this vendor?

They were recommended by an acquaintance who had previously worked with them.

Describe the project and the services they provided in detail.

We had a few meetings in which we mentioned what were the most important aspects that should be included and which services were important to us. We didn't exactly have experience in this field so we couldn't provide more information, we focused mainly on our services and we told them why we needed help. They did the research for our industry and recommended key features based on our industry. They also provided mood-boards for the look and feel of the website, so we could easily choose the right design for our website. They also build our website following SEO guidelines and after launch, they continued with optimization to gain a better rank in organic search results. They also helped us with setting up and managing our Google Ads campaigns, which helped us gain more clients. As we are still collaborating, they helped us through the years with website updates, maintenance, technical optimization, SEO and Google Ads.

What was the team composition?

We received daily updates from a project manager during the development process upon delivery. For our project there was a backend developer, a frontend developer, a web designer, a SEO specialist and an online marketing specialist. Since we've been working with them for a long time, some of the team members have changed, but their services are still great, even better. We've grown as a company and so did they, as their team is a lot bigger now.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Since our website's launch, SEO and Google Ads campaigns, our client data base has increased by 25% in the first month. Within a few months, we managed to be more visible locally and we've been constantly ever growing ever since.

We didn't know exactly what SEO meant and it took us some time to understand that results can be seen in time, but we trusted them and they did a fantastic job. Now, we have great ranks for the selected keywords, as well as new patients coming from both SEO and Google Ads.

How was project management arranged and how effective was it?

We were updated daily about the status of the project and it was delivered on time. The initial estimates were extremely specific and they really delivered as expected.

We received reports and updates via email, but we also talked a lot on the phone, especially during the first phase of our collaboration. In time, we agreed to a monthly reporting for marketing and SEO, as well as for website performance or other technical updates required.

What did you find most impressive about this company?

They keep you updated with everything and they also provide a lot of recommendations for your project. They don't only deliver, they are also there to help you any time you may have questions. They are extremely friendly and great professionals. Also, from project management and reporting standpoint, they are really oriented to help you understand both the 'what' and 'why'.

Are there any areas for improvement?

We've been working with them for a long time now and we've always been happy with everything they do. I don't believe they should change anything, they are already doing a great job.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for Blitz. We're a major real estate company in Romania, dealing with houses, apartments, offices, industrial spaces, and more

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flowmatters?

We needed to rebuild our website. We also needed a customized CRM platform built.

SOLUTION

What was the scope of their involvement?

They built a custom CRM platform. It manages not only customer relationships but also our brokers. It helps track and maintain our new services and works as the database for the website. 
Their team also rebuilt our website, handling both front- and backend development. After creating a pleasant user experience, they launched the product.
They currently maintain and update the CRM and website, as well as advise us on technology for new innovations. At this point, we're also partnering with them on an extensive development project.

What is the team composition?

We have two main points of contact, one for business issues and the other for technical issues. I’m not sure how many people work on the team; there are front- and backend developers, but we don’t have direct contact.

How did you come to work with Flowmatters?

They were with the company when I joined. Our company reached out to them because of the good reputation they have in the real estate sector, for development, and for CRM systems. 

How much have you invested with them?

In total, we've spent roughly $480,000. We probably pay about $10,000 each month, on average.

What is the status of this engagement?

We began working together in 2016, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They did a great job of developing the website for strong SEO. We're also very pleased with the functionality of the CRM system. They’ve proven their expertise for many years now.

How did Flowmatters perform from a project management standpoint?

The CEO of our company meets regularly with their CEO. There are also regular meetings for overviewing costs, hours billed, as well as project meetings and technical meetings. We use Figma and other software to manage the technical side of projects.

What did you find most impressive about them?

They have a skilled team with good people skills. 

Are there any areas they could improve?

Their expertise seems to be concentrated in a few key people, so it would be good if they trained more people on in-depth subjects. Sometimes we feel delayed if we need to wait on those certain people.

Do you have any advice for potential customers?

Make your business requirements clear. There are many benefits to thinking long-term.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager for a pharmaceutical consultancy. We help clients with their market access initiatives to bring products to market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flowmatters?

We needed help with web development and SEO.

SOLUTION

What was the scope of their involvement?

Flowmatters did a discovery phase, provided the solution, and did the implementation of our product. They developed our WordPress site from scratch. We provided them with the content, and they helped with the uploading. We also did the design in-house, but they were part of the process by providing feedback and guidance around implementing best practices.

We did an integration with Google Analytics, and the team managed our SEO. We also had an in-house custom integration with the CRM system, which they rebuilt for our new website.  

What is the team composition?

There were four people involved in the project.

How did you come to work with Flowmatters?

Flowmatters was referred to me by a contact.

What is the status of this engagement?

We worked together from February-April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work Flowmatters did generated quite a lot of excitement internally. The new website was rolled out during our annual company meeting, and we received a lot of appreciation and excitement from team members. It’s definitely helping us enhance our online presence.  

How did Flowmatters perform from a project management standpoint?

The communication between our teams was really open and effective. Flowmatters reacted really quickly to any issues, and the project was well looked after and well managed at all times. We didn’t have any surprises.

What did you find most impressive about them?

They managed the work well. The team was engaged with the project’s success, responding quickly to any changes or new requests that we had for them.

Are there any areas they could improve?

We are happy with their work.

Do you have any advice for potential customers?

They’re very professional and interested in understanding the problem you’re trying to solve. I would recommend them to anyone. Work together to come up with a solution.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a web and mobile development firm. This is a one-man-shop, so I handle everything from account management to client relations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flowmatters?

I’ve worked with many contracted developers throughout the world. I collaborate with them as a web development term. We have both fixed and long-term projects.

SOLUTION

What was the scope of their involvement?

In the past, I was handling web development for myself. My business has grown significantly, so I needed a larger team on my side. They’ve since become my biggest contracted developer. When we undertake development projects, they typically work in PHP and JavaScript frameworks such as React and Angular. On the frontend, they’re focusing on HTML and CSS. On the backend, they work with Node.js and database work with MySQL and MariaDB. 

They also work with e-commerce platforms and API integration. Within that, there’s been Shopify, WordPress, and Drupal work. We’ve completed between 30–40 projects together over the course of our relationship.  

What is the team composition?

I have one main point of contact there and two additional project managers who coordinate with the team. They’re responsible for providing me with daily project updates. While I don’t have direct contact with developers, I believe there are about 5–6 on each of our projects.  

How did you come to work with Flowmatters?

I reached out to over 10 teams, and they were to most accommodating and responsive of them all.

How much have you invested with them?

We’ve spent just over $100,000 on their work so far. 

What is the status of this engagement?

 I started working with them in the fall of 2018, and our work together is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I couldn’t be happier with the quality of service they provide. Whenever issues pop up, they’re always accommodating in correcting it on their end. Clients often praise the products, and I plan to continue working with them for many years.   

How did Flowmatters perform from a project management standpoint?

Their daily responsiveness has really helped to move the project forward. I speak with them on a daily basis over Skype. It’s rare for contracted developers to get the level of attention to detail that they provide to us. We’re able to meet deadlines easily through their daily updates. That also keeps me in the loop.  

What did you find most impressive about them?

The genuine quality of their leadership team has been a game-changer. They’re polite, courteous, and professional. I feel a very strong connection with them on a personal level. They’re accommodating and great communicators. 

Are there any areas they could improve?

Sometimes, they’re too cautious about projects. I understand that they don’t want to commit to something that they won’t be able to do, but sometimes it may help if they just went for it on a project. It would also be nice for them to continue to expand their technology capabilities further. For instance, it would be helpful to me if they could work with ASP.NET.