Flow Ninja

BACKGROUND

Please describe your company and position.

I am the Website Marketing Manager of Oxford Summer Courses

Describe what your company does in a single sentence.

Oxford Summer Courses offers immersive, small‑group academic summer programs for students aged 9–24 (and adult learners), combining Oxford‑style tutorials across 40+ subjects with cultural excursions, college life experiences, and expert teaching in historic university and boarding‑school settings. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• Migrate the website to Webflow
• Maintain/improve performance
• Utilise Webflow CMS benefits

SOLUTION

How did you find Flow Ninja Studio?

Online Search

Why did you select Flow Ninja Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Flow Ninja Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Flow Ninja Studio to migrate the Oxford Summer Courses website from Strapi to Webflow. The project included:

• Full website migration and Webflow development
• Structured CMS setup for hundreds of course, location, and resource pages
• Integration with Salesforce for apply forms
• QA and testing to ensure smooth performance post-migration

Flow Ninja focused on development. Together, we ensured a seamless, scalable, and easy-to-manage Webflow platform that supports future growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our main goal was to retain site performance going into our peak sales window, and we successfully achieved this. In fact, it was one of the smoothest migrations I’ve managed or been part of. Despite a tight timeline and complex requirements, we delivered the project on time without disruption to user experience, lead flow, or traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have no complaints at all. Communication was smooth throughout. We used Slack and had weekly check-ins, and the team was always super responsive and helpful. No task ever felt too big. Rastko and Nemanja were especially great to work with, even responding out of hours when needed. I genuinely can’t fault the team. Our account managers also deserve a mention, as they consistently kept us informed and up to date.

What was your primary form of communication with Flow Ninja Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the team's attitude and collaboration. Despite a tight deadline and complex scope, they never pushed back. They were always positive, responsive, and open to discussion. We had a great environment where we could explore improvements together, which made the whole process enjoyable. The team was approachable, committed, and genuinely a pleasure to work with.

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

It’s difficult to find flaws in a migration that went so smoothly. That said, migrating the apply form was one of the most complex parts of the project, both during and after launch. In hindsight, it might have helped to prioritise this earlier in the process.

Nemanja did an incredible job pushing through and getting it live in time despite the tight deadline, and we really appreciated the extra effort. My only reflection is that if it had been tackled earlier, it might have saved him some of the long hours toward the end. It's important to be kind to yourself during projects like this.

UPDATED REVIEW

This review was published on January 15, 2025.
Dr Guillermo Tirelli
Head of Tech, Oxford Summer Courses
Education
United Kingdom
11-50
Sep 2025 - Dec 2025
$10,000 to $49,999
Verified
Project summary
Flow Ninja Studio has re-platform a website into Webflow for an educational institution. They has migrated the site's content, including articles and course pages, and created forms integrated with Salesforce.

Feedback summary
Flow Ninja Studio has successfully migrated all pages and ensured the site's SEO and Google Analytics performance were unaffected. The team demonstrates excellent project management by completing high-quality deliverables on time, demonstrating investment in the project and impressive knowledge.

BACKGROUND

Please describe your company and position.

I am the Head of Tech of Oxford Summer Courses

Describe what your company does in a single sentence.

Provider of summer short courses for students aged 9-24 in Oxford, Cambridge and other locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• Replatform our existing website into Webflow
• Improve CMS usability and security
• Upgrade to a market standard
• Collaborate with a great development team

SOLUTION

How did you find Flow Ninja Studio?

Online Search

Why did you select Flow Ninja Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Flow Ninja Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had to replicate an existing website written in another technology into Webflow. The scope was quite ambitious:

Migration Scope: 
432 Articles - Article CMS
7 Course Category Pages - Course Category CMS
141 Course Pages - Courses CMS
72 Custom Pages - Unique pages
79 Subject in Location Pages - Subject Location CMS
53 Subject Pages - Subject CMS
10 Venue Pages - Venue CMS
5 Location Pages - Location CMS
4 Legal Documents - Legal Documents CMS
1 Home Page
1 FAQs Page - FAQs CMS
1 Careers Page - Careers CMS

At the same time we had very complex forms that had to be replicated and liaise with our Salesforce instance. In order to do that FlowNinja had to create costum forms to deal with the complexity.

The key deliverable was a perfect, working website, with the same functionalities as the one before but on a performant CMS platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We may sure all pages were migrated.

We took care of comparing SEO and Google analytics performance.

We perform internal and external QA of the data received via forms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management and team. The went the extra mile and had everything completed in the greed time and with the highest quality - even when the complexity of the project was higher than expected initially.

What was your primary form of communication with Flow Ninja Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Every team member of Flow Ninja Studio has been really invested in the project. They are very knowledgeable and worked hard to understand the real business requirements and the best way of implementing long-term solutions.

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

They are excellent on all aspects.

STAR RATINGS

Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Executive Manager of Love and Respect

Describe what your company does in a single sentence.

We provide online content via courses, articles, and podcasts to help marriages and families. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• An online subscription platform behind a paywall that looked and functioned great.

SOLUTION

How did you find Flow Ninja Studio?

Online Search

Why did you select Flow Ninja Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Flow Ninja Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowninja provided a turnkey website that was designed beautifully and functioned in all the ways we needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The subscription site has worked without complications behind a paywall. Content published has gone to the many places across the site that we need with the click of a button when publishing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Flowninja delivered on time and in fact was extremely patient with us, who were not always on time, or changed our minds.

What was your primary form of communication with Flow Ninja Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

All of the Flowninja staff we worked with (and continue to work with) are personable from the CEO on down. Friendships were even developed through the many hours meeting online or Slack messages, even though on different continents. They were always professional, but also always friendly. 

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

I do not think so.

BACKGROUND

Please describe your company and position.

I am an executive at Landbot

Describe what your company does in a single sentence.

Landbot.io is a no-code, AI chatbot platform that empowers businesses to build frictionless conversational experiences from end-to-end. Turning conversations into profitable outcomes, Landbot helps Marketing, Operations, Sales, and Customer Service teams triple their efficiency and cut operating costs by 30% or more. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• Technical SEO
• Content Optimization and Keyword Research
• Website Development

SOLUTION

How did you find Flow Ninja Studio?

• Referral
• Other

Why did you select Flow Ninja Studio over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Flow Ninja Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We began exploring Webflow development because we needed deeper technical expertise. While we had someone on the team familiar with creating pages in Webflow, we lacked the advanced development knowledge required to optimize performance and functionality. Despite Webflow being a no-code platform, achieving strong conversion rates still requires a solid understanding of development best practices.

Since our business is entirely inbound-driven—built around product-led growth and free signups—our website is a core asset. Its performance directly impacts user acquisition and engagement. To support our growth, we needed help with technical elements such as site speed optimization, scalable page creation, and technical SEO implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've significantly accelerated our landing page production. We successfully launched three new landing pages within a single month—something that previously took much longer due to our multi-step process from wireframes in Miro to design and development.

In addition to improved velocity, we’ve also seen a substantial boost in site performance. Our page speed score increased from around 50 to between 80 and 90. A major contributor to this improvement was a complete overhaul of our website’s CSS structure, which optimized loading times and improved overall user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FlowNinja’s been super responsive since the start. We have weekly meetings with them, and before each one, they always send over an agenda, which we can add to as well. After the meeting, they follow up with a recap and clear action items, so everyone’s on the same page.

We also chat regularly on Slack, and they’re quick to reply whenever we need something. They consistently meet deadlines and keep things moving without us having to chase anything.

Honestly, that’s a big reason why we decided to expand the scope. Beyond web development, they’re now also handling our SEO efforts. It’s been a really smooth collaboration.

What was your primary form of communication with Flow Ninja Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about working with FlowNinja is how knowledgeable and honest they are. In this industry, it’s not always easy to find people who are upfront. But with FlowNinja, they’ve always been super honest with us, and that’s something I really value.

On top of that, they’re just lovely people. Communication is great, and they honestly feel like part of our team here at Landbot. It’s been a really solid partnership.

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

Nope, we are super happy.

BACKGROUND

Please describe your company and position.

 I am the Projectmanager of a financial services company 

Describe what your company does in a single sentence.

 Pay by Bank solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• Improving how we present and sell our products, educating consumers better, and allowing more in-depth buyer research on our solutions - security, integrations, partners.
• Making improvements to the design and layout

SOLUTION

How did you find Flow Ninja Studio?

Other

Why did you select Flow Ninja Studio over others?

Other

How many teammates from Flow Ninja Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included, 

• Website design incl
  design alignment with our brand
  wireframes & mockups
  responsive layouts
  custom asset design
  design systems approach
• Website development incl
  custom page templates, components & CMS
  integrations
  SEO Implementation
  Webflow Localisation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcome we had for this project was to have a succesful launch of the new website ahead ofthe ending of our contract with ourt old CMS provider. 
We didn´t really hit the original planned timelime but that was due to a couple of external (mainly localisation) issues.

Flow Ninja provided more than sufficient support through out those issues

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a couple of small hick ups initially in the feedback proccess with some things not being implemented in the development stage. Which were adress eventually.

Other than that the projectmanagement ws superb, in terms of communication, responsivness and delivery.

What was your primary form of communication with Flow Ninja Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed by their setup, the blend of in-house design, development, and strategy. The speed and the fact that they as expertise challnge us for the better good of our website. 

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

Maybe have a easier way of tracking updates and changes in the exploration phase. There were a lot of diffrent Figmas to keep track of in the different phases of the development.

BACKGROUND

Please describe your company and position.

I am the User Acquisition & Monetization Team Lead of AI21

Describe what your company does in a single sentence.

AI company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• launching and expanding Webflow projects for AI21/Wordtune

SOLUTION

How did you find Flow Ninja Studio?

Referral

Why did you select Flow Ninja Studio over others?

Good value for cost

How many teammates from Flow Ninja Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flow Ninja worked with us on a daily basis, managing and developing the entire Wordtune Webflow project. They truly took ownership of the work and helped us execute all our plans seamlessly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The projects delivered several measurable outcomes that reflected strong progress and success. These included:

Improved site performance
Increased engagement metrics
Support in executing planned sales initiatives
More efficient collaboration across teams, thanks to the well-organized Flow Ninja team
We were also able to support multiple marketing initiatives smoothly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They consistently delivered items on time and were very responsive to our needs throughout the process. Communication was clear, and they were proactive in addressing feedback, making the entire collaboration smooth and efficient.

What was your primary form of communication with Flow Ninja Studio?

Email or Messaging App

What did you find most impressive or unique about this company?

They were all highly professional, and it was a real pleasure working with Milutin and Nina. Even when we had trouble explaining ourselves, they handled everything with a positive attitude and made the process easy.

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

Definitely not, I’d choose them again without hesitation.

BACKGROUND

Please describe your company and position.

I am the Sr Marketing Manager of Dizzion

Describe what your company does in a single sentence.

Dizzion is a Desktop-as-a-Service (DaaS) provider offering cloud-based virtual desktops and applications accessible from any device, anywhere.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• Website Rebrand
• Developed new CMS and assist with blog migration from legacy platform
• Optimize/Clean-up for mobile devices

SOLUTION

How did you find Flow Ninja Studio?

Referral

Why did you select Flow Ninja Studio over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Flow Ninja Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project encompassed the rebranding and website development efforts undertaken by ShapedBy and Dizzion following your company's acquisition of Frame. The project aimed to create a new brand identity and a modern, SEO-optimized website built with the Webflow CMS, accessible across various devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the optimization and migration effort we saw a 300% YoY increase in our sessions and users. We were able to successfully capture and route these users to engage users and index within search engines and LLMs successfully with our industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The FlowNinjas were able to meet project deadlines in a timely manner.

What was your primary form of communication with Flow Ninja Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to be agile with our team as we continued to make changes to our project. We are a small department and have to operate in a start-up business mindset. They were able to meet our pacing and technical demands effectively.

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

Managing project feedback was a little tricky at times due to the changes in platforms/tools.

BACKGROUND

Please describe your company and position.

I am the Demand Generation Manager of a healthcare company 

Describe what your company does in a single sentence.

A healthcare technology in the revenue cycle management space 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• Pick up where our last team left off and help us give our website more of a tech feel
• Continue to improve our SEO work
• Assist in consolidating our website tech stack

SOLUTION

How did you find Flow Ninja Studio?

Online Search

Why did you select Flow Ninja Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Flow Ninja Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Refactor all pages to ensure they were built on a stable ground that could be iterated on in the future
• Bring our software to life through the user experience
• Improve our conversion optimization with a more succent form experience 
• Allow our content to speak for itself with a refactored Resources page
• Increase our organic foot traffic with SEO blogs and other systems of improvement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Redevelopment of pages 
• Production of SEO blogs 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project management was great, there was a central communicator who facilitated most of the conversations and then brought in specialists when needed
• Despite a larger team, they all were aligned on our goals and how to achieve them
• They were able to develop plans on their own but also take our feedback and had no issue with pivoting when needed

What was your primary form of communication with Flow Ninja Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They truly acted like a team, which was something that was super important to us. Past vendors have seemed to be apathetic with one another which impacted our expeince, but these guys were on top of it and always in the loop with each other

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

There is always improvement to be had, we recognize that they have a lot of customer needs to deal with and occassionally things would slip through the cracks and end up in production without certain aspects of the page being updated. This feedback was communicated though and they immediately showed us why they are a great partner.

BACKGROUND

Please describe your company and position.

I am the Technical Marketing Manager of a software company 

Describe what your company does in a single sentence.

We build software to help teams find and fix reliability problems in complex technology systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• Build out new features and functionality in Webflow as needed
• Migrate our company website from a home-grown CMS to Webflow

SOLUTION

How did you find Flow Ninja Studio?

Online Search

Why did you select Flow Ninja Studio over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Flow Ninja Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal was to migrate our website from a homegrown CMS to Webflow, including lots of custom code we wrote for various functionality and visual/interactive effects. The first step was to audit the existing website to see what all needed to be migrated, and whether there were existing controls in Webflow we could replicate it in. The second step was to create custom components or JavaScript for functionality that couldn't be migrated. The third step was to perform the migration and do a side-by-side comparison to ensure the new site had all required functionality and worked as expected.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website fully re-implemented the functionality of our old website, while also being much easier to edit and manage. In cases where we couldn't copy or reproduce old functionality, Flow Ninja quickly helped us develop solutions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flow Ninja is very active about communicating realistic deadlines and keeping us updated if things take longer than expected. They're very responsive to requests, whether we submit them through their project portal or @ them on Slack. Even though we're a small, fast-moving company, they were still able to accommodate us and handle all of our requests.

What was your primary form of communication with Flow Ninja Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their speed of both development and communication. It's especially hard with major timezone differences, but they put in effort to work with our needs.

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.:
Realty ONE Group is a global real estate brand, brokerage, and franchisor. I am the VP of Growth overseeing all initiatives relating to growth, marketing, branding, and lead gen.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• Migrate from Drupal to Webflow
• Assist with design and development
•  Develop a brand new brand website to increase user experience, on-site engagement, better communicate our brand and services, and increase lead gen performance.

SOLUTION

How did you find Flow Ninja Studio?

Referral

Why did you select Flow Ninja Studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Expertise

How many teammates from Flow Ninja Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide full scope development based on our creative design and brand requirements. See through entire technical implementation of custom work and animations. Selected FlowNinja to assist with our corporate brand website development, design, and migration from Drupal and WordPress to WebFlow. Realty ONE Group is a global real estate brand leader with award-winning branding and rapid growth. We needed the right partner who understands our brand look and feel, vision, expectations, and need for quality and consistency.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ability to align with timeline and scope while understanding our internal adjustments and potential delays due to ongoing other projects. Expertise to ensure quality is delivered within the look, feel, and functionality.  Initial project completed with success. Engaging in other projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceptional communication with timeline, project flow, and management. Prompt messaging throughout the project with concise detail that keeps the project moving forward.  We quickly understood deliverables and the partner was attentive and took time to understand our needs, requests, brand story, and elements needed.

What was your primary form of communication with Flow Ninja Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication clarity, promptness, and professionalism are very impressive. Their DNA is something I would look for in other future partners we'd consider in other niches. 

In what ways can they improve?

 Hard to point exact improvements, we've had a really good relationship and they have worked hard to resolve any issue. I would maybe say they have full permission to bring up concerns of us thinking too far.

What advice do you have for clients with similar needs to yours?

As with any partner, communication is key. Have all of your requirements organized and possibly segmented in areas where available.

BACKGROUND

Please describe your company and position.

I am a director at Check

Describe what your company does in a single sentence.

Check offers payroll infrastructure for workforce management platforms looking to easily embed a payroll offering for their customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Ninja Studio to accomplish?

• Development of new, custom website
• Project management from design to launch
• Graphic Design support

SOLUTION

How did you find Flow Ninja Studio?

• Online Search
• Referral

Why did you select Flow Ninja Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Flow Ninja Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Project manage new website design to build. 
  • Using internal design resources with FlowNinja UX/UI design support.
• Design file packaging and dev delivery
• Staging and feedback cycles
• SEO/QA support
• Launch and QA monitoring

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New website was designed, developed, and launched without issue, with excellent feedback from team and external partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FlowNinja project managed our new website build in the design phases, coordinating the efforts of our internal design team additional support from FlowNinja's UX/UI design team. 

As sections of the site were completed, FlowNinja packaged and handed them off off to their internal development team, providing quick staging links and feedback loops.
FlowNinja also handled all the back-end necessities like metadata, SEO reviews, and link redirects with transparency, integrating any feedback from our team quickly and efficiently.

What was your primary form of communication with Flow Ninja Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Skill level and positive attitude.
We asked a lot of their team and – aside for occasional, transparent trade-offs to meet certain timelines – they were encouraging and excited to take on challenging tasks and executed them all with the highest degree of design and development expertise.

Are there any areas for improvement or something Flow Ninja Studio could have done differently?

Nothing comes to mind, it was a positive, collaborative, and successful partnership through-and-through.