Floresco Media

BACKGROUND

Introduce your business and what you do there.

I’m the director of Verdant Commerce, an e-commerce consultancy. We help brands and retailers drive growth and performance with hands-on experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Floresco Media to accomplish for your e-commerce consultancy?

We needed support to build and deliver a paid strategy across Google and Meta for a home interiors client.

SOLUTION

What was the scope of their involvement?

Floresco Media provides performance marketing for a D2C homeware brand. The team builds and optimises campaigns across Meta, Google, and Bing, with additional channels to come later in 2026. We focus on acquisition while supporting repeat rates with existing customers, focusing on performance and per-customer costs. Moreover, Floresco Media supports the client's business in developing the creative approach and understanding the power of creative work along with direct e-commerce performance metrics. The team provides strategy advice and supporting decks, performance advice, and creative strategy for the brand to build and shoot more engaging creative assets.

What is the team composition?

We work with 2–5 teammates from Floresco Media.

How did you come to work with Floresco Media?

I had worked with Sally from Floresco when she was at another agency and I was leading eCommerce at Nkuku. We chose Floresco because we knew they had brilliant expertise along with a great cultural fit to my client, who specialises in Rugs, Cushions, Blankets and other home interiors products.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We started working with Floresco Media in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We work to a ROAS target using in-platform, GA4, and Shopify data. These are mapped back to customer numbers by Verdant, giving the client the confidence to increase media investment with Floresco Media. The team has helped us grow revenue and acquisition by over 20% in the first year compared to the previous year. Additionally, we consider traffic and customer quality. Floresco Media manages creative fatigue and ensures we always work towards improvements in engagement and click-through rates as we scale campaigns across all channels. Floresco also works with Verdant and the client to ensure tracking and data quality is optimised.

How did Floresco Media perform from a project management standpoint?

Floresco Media's project management is excellent. The team has great communication and truly provides an extension to our team. We communicate through virtual meetings, emails, and meet face to face when needed.

What did you find most impressive about them?

I'm impressed by Floresco Media's understanding of the client, product, and end consumer. The team is brilliant at both the technical aspects of paid media and simplifying the communication to avoid baffling the client with unnecessary complexities.

Are there any areas they could improve?

No, we've had great progress so far.

BACKGROUND

Introduce your business and what you do there.

I’m the associate director of performance and digital marketing at Avison Young, a global real estate advisory firm that provides commercial property solutions, leveraging local expertise, advanced technology, and a worldwide network to deliver economic, social, and environmental value.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Floresco Media?

We needed help running a paid LinkedIn campaign, including advising on campaign optimisation and provision of reporting.

SOLUTION

What was the scope of their involvement?

Floresco Media has set up a phased LinkedIn paid campaign to drive new interest and nurture inquiries for one of Avison Young’s service lines. The team has also advised us on creative and landing page optimisation, suggested formats, and reported on the campaign’s performance.

What is the team composition?

We’ve worked with 2 to 5 teammates from Floresco Media.

How did you come to work with Floresco Media?

I’ve worked with an agency one of Floresco Media’s team previously ran. I chose them because they had a thorough level of detail in their proposal.

What is the status of this engagement?

We started working together in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Floresco Media’s campaign has resulted in people downloading our content in exchange for their details and increased brand awareness via impression rate. The campaign has reached 78,000 senior decision-makers and driven a 476% uplift in traffic. We’ve also seen positive results in form completions, cost per leads (CPLs), and logos interested. From the initial brief through the campaign’s closure and beyond, Floresco Media has demonstrated a consistently thorough approach and genuine care for their campaigns and clients. Having worked with many agencies throughout my career, it’s rare to find one of this size that is so well-informed, continuously innovating, and delivering on what it promises and more, all while maintaining impeccable patience. Even better, they’re not London-based and are a fantastic example of the caliber of digital talent in the Southwest.

How did Floresco Media perform from a project management standpoint?

Floresco Media’s project management has been exceptional. They’ve chased us to make sure we stay on track and proactively adjusted the course as needed. We communicate via virtual meetings, emails, and messaging apps. They're always there when we need them even when it's for questions we should probably know the answer to :)

What did you find most impressive about them?

I’m impressed by Floresco Media’s knowledge, commitment, tenacity, and great characters.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Gather, an online RSVP service for managing guests at weddings and other important life celebrations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Floresco Media?

We needed help finding our potential customers in a sea of digital channels and creating an affordable, scalable acquisition strategy.

SOLUTION

What was the scope of their involvement?

Floresco Media has created a strategy by channel to acquire potential customers and convert them into paying customers. The team has also amplified our organic activity using paid media to grow brand awareness and engagement while managing a tight budget on a target CPA model. Floresco Media has focused on paid social media, mostly on Instagram and Facebook, some work on Pinterest, and a lot of focus on paid search and PMax.

What is the team composition?

We’ve worked with 2–5 teammates from Floresco Media.

How did you come to work with Floresco Media?

We found them through a referral. We chose them over other options because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with them in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Floresco Media has generated traffic, sign-ups to Gather, and ongoing engagement. The team has achieved a target CPA of less than £10.

How did Floresco Media perform from a project management standpoint?

Floresco Media is very organized and delivers on time. We communicate via email and messaging apps.

What did you find most impressive about them?

I'm impressed with Floresco Media's strategic insight, industry knowledge, and tactical initiative.

Are there any areas they could improve?

It would be great if they had more involvement in the creative content of the ad campaigns. However, they get involved when asked.

BACKGROUND

Please describe your company and position.

I am the Performance Lead of Nkuku

Describe what your company does in a single sentence.

We sell sustainable, hand crafted homeware and furniture

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Floresco Media to accomplish?

• Maximise ROAS
• Scale ad spend during peak
• Provide direction for our in-house team

SOLUTION

How did you find Floresco Media?

Referral

Why did you select Floresco Media over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Floresco Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Floresco to deliver results through peak and support our small ad team after recently in-housing ad activity from an agency. They audited all accounts, reviewed previous activity and gave us clear direction to action campaigns and account structure to maximise results through Q4.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased spend YoY while generating healthy ROAS. Improved CAC alongside strong new customer recruitment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very efficient, providing extremely detailed and clear direction for our team to follow. They were extremely proactive going above and beyond with their deliverables, answering questions before we had to ask them.

What was your primary form of communication with Floresco Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The value for money was second to none and their ability to seamlessly integrate with our team to deliver leading results. They were extremely autonomous, which allowed us to focus on other aspects.

Are there any areas for improvement or something Floresco Media could have done differently?

None