Floresco Media

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Gather, an online RSVP service for managing guests at weddings and other important life celebrations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Floresco Media?

We needed help finding our potential customers in a sea of digital channels and creating an affordable, scalable acquisition strategy.

SOLUTION

What was the scope of their involvement?

Floresco Media has created a strategy by channel to acquire potential customers and convert them into paying customers. The team has also amplified our organic activity using paid media to grow brand awareness and engagement while managing a tight budget on a target CPA model. Floresco Media has focused on paid social media, mostly on Instagram and Facebook, some work on Pinterest, and a lot of focus on paid search and PMax.

What is the team composition?

We’ve worked with 2–5 teammates from Floresco Media.

How did you come to work with Floresco Media?

We found them through a referral. We chose them over other options because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with them in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Floresco Media has generated traffic, sign-ups to Gather, and ongoing engagement. The team has achieved a target CPA of less than £10.

How did Floresco Media perform from a project management standpoint?

Floresco Media is very organized and delivers on time. We communicate via email and messaging apps.

What did you find most impressive about them?

I'm impressed with Floresco Media's strategic insight, industry knowledge, and tactical initiative.

Are there any areas they could improve?

It would be great if they had more involvement in the creative content of the ad campaigns. However, they get involved when asked.