FIFTYSEVEN

BACKGROUND

Please describe your company and position.

I am the President and CEO of Roswell Biotechnologies Inc.

Describe what your company does in a single sentence.

We have created the world's first molecular electronics chip to digitize biology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FIFTYSEVEN® to accomplish?

• Rebranding
• website
• marketing collaterals

SOLUTION

How did you find FIFTYSEVEN®?

Online Search

Why did you select FIFTYSEVEN® over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Other

What was the size of FIFTYSEVEN®’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Roswell retained Fifty Seven initially for rebranding including the full build of the Roswell website to coincide with the branding. The goal was to create a strong brand presence to match the disruptive game-changing nature of Roswell's molecular electronics technology. The project was challenging as its essence was the merging of two industries, biology, and semiconductors onto the molecular electronics platform technology, which required creative storytelling to pull this off.

The key deliverable included an integrated powerful brand, and associated collateral, and a brand-new website. The second phase of the project engagement was to support the unveiling of the world's first molecular electronics chip, which was a live event in San Diego supported by branding and marketing collateral including explainer videos, marketing collateral, landing page etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Tasks were assigned and tracked on Figma on a weekly basis progress
• Production/ delivery of collateral met with timelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They primarily used the Figma platform to manage the overall project. Work was assigned and tracked on this common platform which allowed the various users to provide input in parallel. Weekly meetings focus on closing and assigning new tasks for the next week.

FiftySeven stayed very responsive, and managed deliverables very well, and generally met their delivery times. They control outcomes by highlighting any changes in the scope and their impact on the timeline, enabling critical decision-making on the fly.

What was your primary form of communication with FIFTYSEVEN®?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Creativity and attention to detail in design and production.

Are there any areas for improvement or something FIFTYSEVEN® could have done differently?

I can't think of any area of improvement at this time.

BACKGROUND

Please describe your company and your position there.

CEO and Founder of Sensilia, a premium organic CBD skincare and nutra european brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FIFTYSEVEN®?

We had to design 8 packagings and bottles screenprinting for our brand new skincare range.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found FiftySeven on Dribble and hired them for a past experience. As it was very successful, i hired the agency once again for this bigger and much more complex project. I have work with many designers in my life and and parts that are often overlooked is attention to details, project and deadlines management as well as mind openness and communication flows.

Fifty Seven team, as well as being unbelievable designers, are also very much competent in management which is reassuring as a customer or prospect.

Describe the project in detail and walk through the stages of the project.

We brought a brief including mood boards and packaging contents. We described the brand position and market target. Fifty Seven have asked very specific informations about indrustrial constraints we did not thought about, and protected us for various disapointments we could have had later on.

Once the brief was fully ready, the work has been very fluent with weekly and daily meetings and discussions. The direction was clear and we have been able to move forward quickly.

How many resources from the vendor's team worked with you, and what were their positions?

I believe 3 or 4 people in total were part time or full time working on the project. We never felt like ressources were insuffisant as deadlines were always respected.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Any outcomes can be seen on our website www.sensilia.com (skincare packaging design).

How effective was the workflow between your team and theirs?

The workflow was very effective with the use of Figma, Google Drive and Slack.

What did you find most impressive or unique about this company?

Although FiftySeven is mostly reknowned for their work on UI, website design, brand identity and more, packaging design is quite hard and usually specialized, which did not prevent them from being excellent at the job.

Are there any areas for improvement or something they could have done differently?

I could not really think of any bad surprises during this project. Obviously quality comes at a certain cost, but that cost was matching the budget we had. I would definitely choose FIFTYSEVEN® for any serious design project in the future.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a chemical recycling company that is tackling the global plastic problem.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FIFTYSEVEN®, and what were your goals?

We needed a complete branding overhaul, from website to logo. The website needed to be professional, current, and different from our competition. Our logo - the same.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were given them as a reference from our VC, and spoke to a few companies who also used them. Our decision was relatively quick as everyone we asked had nothing but good things to say.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial kick off meeting to discuss the project goals, the first steps were developing a mood board, the logo, fonts, etc. After these were decided, they put the website together using Figma, where we were able to review it before publishing. Other tech used is Netlify and Sanity.

How many people from the vendor's team worked with you, and what were their positions?

We worked with mainly the whole team, so project managers, stack developers, etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the website launch, we had nothing but good feedback. Its still a bit too early to determine website traffic - but overall the results have been only positive.

Describe their project management style, including communication tools and timeliness.

We had biweekly/monthly meetings on updates and deliverables, we mostly had meetings via google meets and zoom. If there were delays - they let us know right away.

What did you find most impressive or unique about this company?

We gave them complete creative control, and they understood exactly what we wanted. We really liked the fact that they communicated effectively, and when we had an issue pop up - they responded quickly.

Are there any areas for improvement or something they could have done differently?

Nope! They were amazing!

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the CEO of an HR technology startup. We’re building a platform for skilled blue-collar workers and the craftsman ecosystem.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FiftySeven®?

We needed to rebrand and redesign the entire Kollabo brand.

SOLUTION

What was the scope of their involvement?

We first had a negotiation phase, so the first milestone was agreeing on the project’s terms. FiftSeven then provided us with a project timeline, which let us know when milestones would be delivered and how much the milestones would cost.

FiftySeven created a logo and style guide and then defined the color schemes. Afterward, their team applied the materials to several brand assets such as business cards, banners, and social media profiles.

FiftySeven also designed our WordPress website and the implementation was done in-house. Their team created the UX/UI and mobile versions of them. They crafted individual effects and illustrations.

What is the team composition?

Our primary contact was their project manager, but we also worked with FiftySeven’s founder, a web designer, and a few other teammates.

How did you come to work with FiftySeven®?

One of our venture capital investors reached out to their network and an online investment platform highly recommended FiftySeven. That was how we found them.

How much have you invested in them?

We spent about €32,000 on their services (approximately $38,700 USD).

What is the status of this engagement?

We worked together between August–November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project involved a design process, which doesn’t yield quantitative results; either you like the designs, or you don’t like them. We liked the designs a lot and had great feedback from customers and partners. We had timeline proposals for when they would deliver results. FiftySeven always delivered on time.

We also liked that FiftySeven had high expectations for themselves. Even if it took a long time to create a design, they wouldn’t just deliver an unfinished product. Their team would finish their work. We felt that their team wanted to provide us with extraordinary deliverables.

How did FiftySeven® perform from a project management standpoint?

During the project, we had a call every week or every two weeks. FiftySeven always exactly met the proposed deadlines. We received weekly deliveries on Saturday night on occasion because it took them longer to finish a task than Friday. Regarding our own internal business deadlines, however, they were always met.

What did you find most impressive about them?

I was most impressed by their aspiration to create extraordinary designs. They wanted to outperform our expectations. Their team was passionate about branding.

We previously worked with designers who only wanted to finish the project. FiftySeven was on another level. Their team wasn’t only happy when we were happy. Their passion drove them to go the extra mile. It was a superior performance and better than anything I’ve seen ever before.

Are there any areas they could improve?

No, we were super happy.

Do you have any advice for potential customers?

Do your research to ensure that you understand the story that you want your brand to tell. Spend time thinking about your brand and finding other brands for inspiration. It’s also helpful to research your competition.

Give FiftySeven an idea of what you would like them to create. Their team’s also helpful in the process. Try to prepare, but they’ll help you if you didn’t prepare.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for KaiOS. We have an operating system for smart feature phones. They’re like older phones that have buttons rather than a touch screen, but they’re modernized. They have anything someone would find on a smart phone, like an app store. It’s especially focused on emerging markets where people can’t afford smartphones.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FiftySeven®?

We did quite a few projects. We had a lot of ongoing design and web development requirements ongoing, but we didn’t have the inhouse resources to complete them.

SOLUTION

What was the scope of their involvement?

They did an app project for our phones that would help teach users digital skills, like using the internet, through mobile. They developed a Drupal website that is optimized for KaiOS. Our operating system is completely web-based, so if users want to make an app for our users, they need to use HTML5  and JavaScript.

They also helped upgrade our brand guidelines.  The final deliverable was a PDF with our brand standards. We had some brand guidelines in place, but it was a bit outdated. I worked with FiftySeven® to upgrade those standards. Rather than starting from scratch, we improved the layout, copy, templates, and visual elements.

What is the team composition?

I worked with three people — Marko (Brand Designer), Petar (Founder & Designer), and the UX designer.

How did you come to work with FiftySeven®?

I worked with them at another startup and was pleased with their work, so I brought them over to work with us at KaiOS.

How much have you invested with them?

We spent between $20,000–$30,000 over this project and another project.

What is the status of this engagement?

The project lasted from April 2018–August 2019?

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work is decent for the amount they’re charging. They’re also quite versatile, considering they’ve done everything from web development to brand standards. The Drupal site and app is still running. They’ve also helped us a lot throughout that period because we didn’t have the in-house design resources. It was a great cooperation.

How did FiftySeven® perform from a project management standpoint?

It has been very good. The communication is clear, and they’re always on time.

What did you find most impressive about them?

Their communication and ability to understand the requirements has been good. Even though there was some distance between us and we never met in person, we always communicated clearly and they understood what needed to be done. They delivered a product of decent quality at a reasonable price.

Are there any areas they could improve?

The quality of their visual work is decent, but I didn’t think we could do an entire rebrand from scratch because that requires another level of design, thinking, and strategy, and I wasn’t sure they had those capabilities. However, for what they charge, that makes sense. We’re trying to build a global brand, so I think they’d be better suited for a smaller company looking for branding work.

Do you have any advice for potential customers?

I was used to working with people in a remote and distributed capacity, which I know can be difficult for people who aren’t used to collaborating like that. So, clients need to get used to working with people in a different time zone.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and writer at Saent. It’s a startup with productivity, we developed a macOS app that helps people be more focused and productive.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FiftySeven®?

When I initially had the idea for this app, I worked with FiftySeven® to do the UI/UX design and concept design.

SOLUTION

What was the scope of their involvement?

I had a rough idea of what I wanted and some sketches, and they helped me create some animated, moving concepts into design files that a developer could work with to build the app.

What is the team composition?

I worked with three people — Marko (Brand Designer), Petar (Founder & Designer), and the UX designer.

How did you come to work with FiftySeven®?

We found them on a design website, but we ended up contacting them directly. I went through their portfolio and I liked their work for the rates they were charging. Their questions and feedback on my thoughts were good. They clearly understood what I wanted to do.

How much have you invested with them?

We spent between $20,000–$30,000 on this project and another project combined.

What is the status of this engagement?

We worked together from December 2017–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, the core of what they designed is what we are using to develop the app. The concept has evolved a bit, of course, and some of what they designed wasn’t entirely feasible when we developed it. I was an uncommon UX, but they did a good job with it. I’m happy with their work, so I hired them again to work on a project for the other company I work with.  

How did FiftySeven® perform from a project management standpoint?

It has been very good. The communication is clear, and they’re always on time.

What did you find most impressive about them?

Their ability to communicate and understand the requirements has been good. Even though there was some distance between us and we never met in person, we always communicated clearly and they understood what needed to be done. They delivered a product of decent quality at a reasonable price.

Do you have any advice for potential customers?

I was used to working with people in a remote and distributed capacity, which I know can be difficult for people who aren’t used to collaborating like that. So clients need to get used to working with people in a different time zone.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Enzian Health, a healthcare and fitness startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FiftySeven®?

We needed someone to develop our website and help with branding.

SOLUTION

What was the scope of their involvement?

FiftySeven® designed and developed our website and a CMS using Webflow. They also did the branding and logo. The website is up and the branding is done. There are very small tweaks that are ongoing, but, apart from that, the collaboration will finish at the end of this week.

What is the team composition?

We mainly worked with the owners. I also interfaced with 3–4 other teammates.

How did you come to work with FiftySeven®?

They were recommended to us by a couple of friends who also launched their company and were super impressed with FiftySeven®'s branding.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

We worked together from February–September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I really liked the collaboration with them. FiftySeven® was always very upfront and guided the process. They brought their expertise and listened to our needs and demands.

How did FiftySeven® perform from a project management standpoint?

We could always rely on them to be on time. Before the project actually started, there was a clear discussion around scoping. They had documents prepared that outlined what we could expect for a certain amount of funding. 

Everything was done in a very professional way. It was great to interact with withFiftySeven® because they were very friendly. They also spoke up if they saw things differently. They were communicative, transparent, and professional, and we couldn’t have asked for more.

What did you find most impressive about them?

The team delivered quality output, and they were very talented. They understand the type of business you have and what kind of look and feel you want to create.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

If you work with them, you have to be sure to do your work. Take enough time with the scoping and get the expectations in line at the beginning. Trust the process that they recommend and something good will come out of it.

BACKGROUND

Please describe your company and your position there.

Yova is the leading digital platform for investing with a sustainability impact. Yova customers invest directly into companies that help to solve global problems, eg by fighting climate change or by promoting human rights.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FiftySeven®?

1.5 years after the inception of our company, we asked FiftySeven to help us develop our brand by creating our corporate design from scratch and apply it to our website and marketing collateral

What were your goals for this project?

• A visual corporate design that embodies our brand values
• Visual designs for our website and marketing collaterals

SOLUTION

How did you select this vendor?

We had been in discussions with the Fifty Seven team previously but had not started to work together since the project was cancelled. But their ideas and propositions stuck with us so we called them again. After discussing with about 10 vendors in-depth, we engaged Fifty Seven because they struck us as the most original and dedicated.

Describe the project in detail.

Throughout various project stages we developed visual concepts and turned them into a brand. Fifty Seven applied a structured process that helped us develop deep buy-in into their work.

What was the team composition?

At Fifty Seven, we worked with Petar and Marko. At Yova, the CEO, the design team and the marketing team were directly involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project result is visible in our brand which has received wide recognition.

How effective was the workflow between your team and theirs?

The joint way of working was highly effective. It was shaped by strong work sprints, highly original design sessions and deep discussions. The project was not easy for us, since our brand and its promise is at the heart of what we do. Fifty Seven was a partner that we could trust with this.

What did you find most impressive about this company?

2 things:

1. Fifty Seven's level of dedication blew us away. We were not easy partners who always had strong opinions. But so did Fifty Seven. Their designs and concepts were well thought through and in many instances they convinced us to trust their thought leadership. We never regretted it.
2. Fifty Seven's originality. We never had any generic ideas in the project.

Are there any areas for improvement?

Given its importance, it was an intense project. But we would not change anything about it as we are very happy with the results.

BACKGROUND

Please describe your company and your position there.

I am a founder in an innovative health technology start up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FiftySeven®?

I was very impressed by some of the previous work carried out by Fifty-Seven and reached out directly to them as a result initially to help develop a new slide deck and this then evolved to additional projects including design and logo and a full website.

What were your goals for this project?

To successfully develop media to showcase the goals and innovation of the company and to demonstrate this to customers, investors and others. These goals were met and massively exceeded by the Fifty-Seven team and we were more than pleased with the end results.

SOLUTION

How did you select this vendor?

We initially discovered the vendor through the credits for another website they had developed (https://koniku.com/) We then reached out directly following this as well as spoke to a few colleagues familiar with their work. We selected the duo (Petar and Marko) after a number of conversations due to their innovation and ability to understand and then translate our thoughts into solid outputs for a very affordable fee.

Describe the project in detail.

This project consisted of three parts - Slide deck development - Fifty Seven where able to take an earlier version of our slide deck and translate this into a solid visual business plan which has allowed us to have key conversations with corporate customers and investors. - Logo design - The team at Fifty Seven carried out key work to develop the logo, brand identity and other key items which fed into our story - Website - The team developed the website end to end including design, helping with the story telling and technical/ launch of the website, helping to draft in a solid network of copywriters, webdesign and others to ensure this process was as seamless as possible (health-x.co)

What was the team composition?

The day to day interaction was with Petar and Marko, a very efficient, responsive and dynamic team who "owned" the project and were able to effectively harness our ideas and translate this into physical design outputs. Petar led on the strategic direction and Marko on crafting this into physical outputs. They were also assisted by a small team of inhouse and external colleagues who were able to fill the gaps i.e copywriting etc, when required.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Excellent communication and feedback of ideas from the client to the Fifty-Seven design team into the design process. I don't think I could have asked for a more responsive team. even when our team was snowed- they chased and ensure that all the project milestones were achieved in time. Better than expected feedback from people who have seen the outputs - design, website and pitch deck

How effective was the workflow between your team and theirs?

Solid A+

What did you find most impressive about this company?

As mentioned a few times already, the teams innovativeness and ability to understand and harness our thoughts even though they are not in our field (healthcare) and translate this into a clear visual output for our stakeholders was an amazing process to watch and has given me a very high regard of the creative design process

Are there any areas for improvement?

I could not have asked for a better design team! No areas to mention on this project!

BACKGROUND

Please describe your company and your position there.

We make Cyborgs - CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FIFTYSEVEN®, and what were your goals?

Communications and Website Deisgn.

SOLUTION

How did you select this vendor and what were the deciding factors?

Competence, attention to detail, thoughtfulness, speed of execution and cost. We chose this developer because we felt they'd deliver on all fronts.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

www.koniku.com

How many people from the vendor's team worked with you, and what were their positions?

5

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

www.koniku.com

Describe their project management style, including communication tools and timeliness.

Weekly catch, very efficient with deadlines, meticulous attention to details! Used Figma to keep us updated.

What did you find most impressive or unique about this company?

Huge technical mastery. They have the boldness that matches our ambition.

Are there any areas for improvement or something they could have done differently?

Pricing, they have gotten a little expensive