FIFTEEN

BACKGROUND

Introduce your business and what you do there.

I am the digital marketing manager for a food production company. We are predominantly a B2B food manufacturer but we also work in food service and have an in-store bakery. Additionally, we have some consumer brand products for retail and an e-commerce website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FIFTEEN?

Initially, we were in the process of transitioning away from a previous vendor and needed new creative content.

SOLUTION

What was the scope of their involvement?

FIFTEEN provided us with creative collateral and content development. Their team also produced photos and videos for us. We have been able to cherry-pick different needs across our various divisions and product marketing initiatives. FIFTEEN has become a longterm partner for us, evolving to fit our needs.

What is the team composition?

Over the past three years, I have worked with over a dozen members of the FIFTEEN team.

How did you come to work with FIFTEEN?

I had heard of them through my spouse and the work they had done in a different industry. I was impressed with their process and the quality of their work. As soon as we had an opportunity to supplement some of our current agency work, we looked to FIFTEEN because they were local and affordable. Our partnership grew organically from that.

How much have you invested with them?

We have invested over $1 million annually.

What is the status of this engagement?

Our ongoing engagement with FIFTEEN began in September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m really happy with the experience. They deliver above-average value to our company and align well with our values. FIFTEEN values building a partnership with their clients. Even though they didn’t initially have experience with the food industry, they’ve been learning as we go. 

How did FIFTEEN perform from a project management standpoint?

Their team is very collaborative and responsive. FIFTEEN is willing to be onsite to spend time on your business. 

FIFTEEN is professional and organized. I’m comfortable bringing them in to engage with leadership and management. They adapt well to feedback and work within the confines of our established brand. They’re also great at issue resolution and take criticism well.

What did you find most impressive about them?

FIFTEEN is incredibly creative, providing new insights and suggestions as to how to do things differently. They always do things better and different and are constantly improving. 

Are there any areas they could improve?

It can be a challenge to successfully integrate vendors given all of our divisions, contacts, and touchpoints. That’s not necessarily on them and is a constraint of ours as well.