Full Service - Creative Convergence
FIFTEEN is a number of connections—artists, innovators and storytellers synergizing with strategists, builders and leaders. Creations that stir emotion and inspire action, interlaced with business acumen and an entrepreneurial spirit. A confluent spectrum of talent and expertise that carries our partners to achieve their goals. We are all this and more, connected at our center by a shared passion for doing what we love.
As a full-service marketing and advertising agency, this passion takes form as branding, strategy, web design, media and public relations. Everything unfurls to create impactful connections between our clients and their customers. Connections that conduct action, loyalty and growth. Let’s converge.
Focus
Portfolio
Catholic Health, Rich Products, Upstate Niagara Coop, Rosina Foods, Black Diamond
Azuna
A series of comedic and informative videos that created a demand for this household product with our target audience.
Animation Reel
2019 Animation Reel
Run For Your Money
The moment of inspiration. Building the right team. Navigating the ups and downs of starting a company. This fictional short film tells the story of a founder as she embarks on her entrepreneurial journey. It debuted during 43North Finals on Oct. 30, 2019.
The Provocauteur
When the Buffalo International Film Festival went looking for an updated look and attitude to harness the region’s cinematic ascension, FIFTEEN was ready. We designed a permanent logo, creating the theme for the 2017 festival and the production of an original short film shown in area theatres as festival dates drew near. All the creations worked together to make the final scene of the short film a reality, with audiences purchasing tickets and flocking to the festival in droves. Seeing as ticket sales set new records, it’s fair to say we found our audience.
CHS Stroke Spot
Part 1 of the Little Victories Catholic Health System campaign
Super Foods
Upstate Niagara Cooperative was in need of rejuvenation for a family of brands that hadn’t been updated in a decade. FIFTEEN set out to achieve a substantial refresh of every brand element under the sun, from building a new website to refurbishing logos and packaging to creating collateral for trade show events—for all six brands in the UNC family. We preserved customer loyalty while simultaneously cultivating new consumers, resulting in one of the most successful years of sales in the long history of Upstate Niagara Cooperative.
CHS Bonspiel Event
Event Activation for local Hospital System
Snow Way
https://agency15.com/work/snow-way
Black Diamond makes equipment for taking on the world’s most intense elements. So when Outside Magazine named their Gear of the Year 2018, they looked to us, along with our partners at Account One, to spread the word and attract converts. FIFTEEN created social media campaigns to run on Facebook and Instagram in a series of Carousels and Stories. A-B tests and analytics tracked eyeballs and clicks, so adjustments could be made on the fly. The products, in turn, flew off the shelves.
Conquering mountains without leaving our computers.
The Future is Plant Based
https://agency15.com/work/plant-based-cooking-creme-launch
A vegan replacement for dairy had long been at the top of every foodservice operator’s wishlist. Rich’s made their dreams come true with Plant-Based Cooking Creme. FIFTEEN launched this breakthrough innovation with an integrated campaign that included animation, collateral, a PR campaign, digital and print ads, a landing page and a delightful TV-in-a-Box direct mail piece. The results? Rich’s sold out of their initial production in two weeks.
R U Hungry?
https://agency15.com/work/r-u-hungry
Ru’s Pierogi needed an introduction, not only as a restaurant but a food truck, large-scale manufacturing facility and franchise model. FIFTEEN developed branding, marketing, and merchandising deliverables and targeted varying audiences for numerous sales channels, including restaurants, frozen retail, groceraunt, food trucks, B2B, flavor partnerships, foodservice and catering. Within the first year, Ru’s sold over a million pierogi at the restaurant, had 10.5k followers on social media and 32k Google results for Ru’s Pierogi. You can now find Ru’s Pierogi popping up for sale in stores throughout the Northeast and Canada.
It’s what inside that counts. Our insides are full of chicken wings and pulled pork.
Reviews
the project
Content Marketing Development for Food Production Company
“FIFTEEN is incredibly creative, providing new insights and suggestions as to how to do things differently.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the digital marketing manager for a food production company. We are predominantly a B2B food manufacturer but we also work in food service and have an in-store bakery. Additionally, we have some consumer brand products for retail and an e-commerce website.
What challenge were you trying to address with FIFTEEN?
Initially, we were in the process of transitioning away from a previous vendor and needed new creative content.
What was the scope of their involvement?
FIFTEEN provided us with creative collateral and content development. Their team also produced photos and videos for us. We have been able to cherry-pick different needs across our various divisions and product marketing initiatives. FIFTEEN has become a longterm partner for us, evolving to fit our needs.
What is the team composition?
Over the past three years, I have worked with over a dozen members of the FIFTEEN team.
How did you come to work with FIFTEEN?
I had heard of them through my spouse and the work they had done in a different industry. I was impressed with their process and the quality of their work. As soon as we had an opportunity to supplement some of our current agency work, we looked to FIFTEEN because they were local and affordable. Our partnership grew organically from that.
How much have you invested with them?
We have invested over $1 million annually.
What is the status of this engagement?
Our ongoing engagement with FIFTEEN began in September 2017.
What evidence can you share that demonstrates the impact of the engagement?
I’m really happy with the experience. They deliver above-average value to our company and align well with our values. FIFTEEN values building a partnership with their clients. Even though they didn’t initially have experience with the food industry, they’ve been learning as we go.
How did FIFTEEN perform from a project management standpoint?
Their team is very collaborative and responsive. FIFTEEN is willing to be onsite to spend time on your business.
FIFTEEN is professional and organized. I’m comfortable bringing them in to engage with leadership and management. They adapt well to feedback and work within the confines of our established brand. They’re also great at issue resolution and take criticism well.
What did you find most impressive about them?
FIFTEEN is incredibly creative, providing new insights and suggestions as to how to do things differently. They always do things better and different and are constantly improving.
Are there any areas they could improve?
It can be a challenge to successfully integrate vendors given all of our divisions, contacts, and touchpoints. That’s not necessarily on them and is a constraint of ours as well.
The creative facets of the engagement have exceeded the expectations of the internal team, leading to a successful longterm partnership. FIFTEEN takes an active role in feedback cycles, making changes as necessary. The team is hard-working, innovative, and professional.