farsiight

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of AusRehab

Describe what your company does in a single sentence.

As a leading workplace rehabilitation provider, we specialise in injury management, return to work programs, workplace ergonomic assessments, and tailored support for businesses and employees. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Drive more quality leads and conversions through better Ads targeting

SOLUTION

How did you find farsiight?

Online Search

Why did you select farsiight over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work: Farsiight help us refine and optimise our campaigns, and so far they’ve supported us with setting up HubSpot integration for Google Ads, configuring Google Tag Manager to properly track conversions, refining our ad keywords and headlines for better performance, and making use of our existing assets like photos in the ad creatives. Overall, their work covers both the technical setup needed for accurate tracking and reporting, as well as the creative and strategic improvements to ensure our ads are more targeted and effective.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Farsiight, we’ve already seen strong results. They’ve helped us attract more qualified B2B leads, and one of our campaigns has achieved a 30% increase in form submissions so far. Beyond the numbers, their support has also given us a clearer understanding of how to refine our ads more effectively, which has contributed to consistently bringing in higher-quality leads. We expect to see even more growth in conversions as the campaigns continue to run and our partnership grows over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our account manager at Farsiight provides us with weekly reports and also meets with us online each month for more detailed updates. They’ve been very responsive, always following up within a day, which has made communication smooth and reliable.

What was your primary form of communication with farsiight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really appreciate how responsive they are, they always go above and beyond, and they’re very transparent in their approach.

Are there any areas for improvement or something farsiight could have done differently?

No, we’ve been very happy with Farsiight’s support and the way they’ve managed our campaigns. The quality of service and deliverables from Farsiight has been excellent. They’ve consistently delivered on time, provided clear and detailed reports, and produced campaigns that have already shown measurable results. Their work has met and even exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Pinch Paymerts

Describe what your company does in a single sentence.

Online payments for small businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Set up online paid advertising
• Validate whether or not online paid advertising would be effective for our industry

SOLUTION

How did you find farsiight?

• Online Search
• Referral

Why did you select farsiight over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Overview
Farsiight provided digital growth and performance marketing services to Pinch Payments, an Australian-based payments automation platform. Their expertise helped refine Pinch’s online strategy, enhance brand visibility, and improve customer acquisition through paid media.

 
Key Deliverables

Paid Advertising & PPC Management

Developed and executed targeted Google Ads and LinkedIn Ads campaigns to drive high-intent traffic.
Optimised ad spend to improve return on investment (ROI) and customer acquisition cost (CAC).
Implemented ongoing performance analysis and adjustments to maximise ad effectiveness.

Conversion Rate Optimisation (CRO)

Assessed user behavior and website analytics to identify areas for improving lead conversion.
Implemented landing page optimisations, A/B testing, and strategic call-to-action (CTA) improvements.
Provided data-driven insights to refine messaging and site navigation for better engagement.
Marketing Funnel & Customer Journey Enhancements

Designed and tested marketing funnels to improve lead nurturing and conversion rates.
Optimised email sequences and retargeting strategies to increase customer retention and re-engagement.
Developed audience segmentation strategies to personalise marketing efforts.
Reporting & Strategic Insights

Delivered detailed performance reports with key metrics, insights, and actionable recommendations.
Conducted strategy sessions to align efforts with business goals and adapt to evolving market trends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved a 5% month on month increase in general revenue. New merchant 28 day rolling revenue increased 300% over 3 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very proactive and transparent. Hands on and communicative. I've had a lot of digital marketing agencies over the years and they were the most caring and communicative team by far.

What was your primary form of communication with farsiight?

Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to delivering a good experience for the customer right through the process. They are very polished on the things that usually cause customer frustration.

Are there any areas for improvement or something farsiight could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am an Executive of Designer Wardrobe

Describe what your company does in a single sentence.

Designer Wardrobe is a curated fashion marketplace where members can buy and sell high-quality clothing and accessories in a seamless, community-driven environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Increase Return on Ad Spend (ROAS) – Optimise campaigns to maximise efficiency and profitability.
• Drive High-Intent Traffic – Attract engaged buyers and sellers to Designer Wardrobe through targeted ad strategies.
• Improve Customer Acquisition Efficiency – Leverage data-driven insights to lower acquisition costs and enhance conversion rates.

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• Great culture fit
• Company values aligned

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Farsiight was engaged to optimise Designer Wardrobe’s digital advertising strategy in the New Zealand market, focusing on improving ROAS, driving high-intent traffic, and enhancing customer acquisition efficiency.

Scope of Work & Key Deliverables

• Google & Facebook Ads Management – Full-funnel optimisation across Search, Shopping, Performance Max, and Meta ads to maximise conversions.
• Data-Driven Strategy & Reporting – Regular performance analysis, A/B testing, and campaign refinement based on insights.
• Budget Allocation & Scaling – Identifying high-performing segments and dynamically adjusting spend for efficiency.
• Creative & Copy Optimisation – Testing and refining ad creatives and messaging to improve engagement and conversions.

Farsiight’s expertise has helped us refine our ad strategy, improving efficiency and performance in the NZ market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved ROAS – Significant increase in return on ad spend, leading to more efficient use of our budget and higher profitability.
• Enhanced Performance Visibility – Recalibrated dashboards provided clearer insights into key metrics, allowing for better decision-making.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

farsiight’s project management is well-structured and aligned with our expectations. We had weekly Zoom meetings to review performance and strategy, ensuring alignment on key objectives. They were also readily available on Slack, providing quick responses and proactive support whenever needed. Their responsiveness and commitment to timelines made collaboration seamless and well-suited to our organisation’s needs.

What was your primary form of communication with farsiight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Farsiight’s deep marketplace and e-commerce expertise in the APAC region stood out, allowing them to tailor strategies effectively for our audience. Their structured approach to dashboard optimisation provided greater visibility into key performance metrics, while their data-driven recommendations consistently helped refine our ad strategy for better results.

Are there any areas for improvement or something farsiight could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Director

Describe what your company does in a single sentence.

Online Automotive Car Parts Retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Google Adwords Management

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• Great culture fit
• Referred to me

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google AdWords Account Manager

• Campaign Management: Develop, implement, and optimize Google AdWords campaigns to meet specific marketing objectives, such as lead generation, conversion optimization, and brand awareness.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-converting keywords for inclusion in ad campaigns.
• Ad Copywriting: Create compelling ad copy that effectively communicates our value proposition and encourages clicks and conversions.
• Bid Management: Monitor and adjust bidding strategies to maintain optimal ad placement while maximizing budget efficiency.
• Performance Analysis: Regularly analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA), and use data-driven insights to make informed optimization decisions.
• Budget Management: Manage advertising budgets effectively, allocating funds across campaigns and channels to achieve maximum return on investment (ROI).
• Reporting: Generate detailed reports on campaign performance and present findings, challenges and areas for improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS
• Number of Telephone Enquiries 
• Revenue Generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication around delivery timelines and expected deliverables 

What was your primary form of communication with farsiight?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Extremely knowledgeable with Google Adwords. A real desire to understand my business and structure campaigns/deliverables around that. Their team is great to work with.

Are there any areas for improvement or something farsiight could have done differently?

Not a criticism of the great work they already do but I’m always impressed when a company is proactive with new ideas and suggestions on how I can increase my revenue or save costs

BACKGROUND

Please describe your company and position.

I am the Head Of Marketing & Ecommerce of Mocka

Describe what your company does in a single sentence.

Online retailer of Australian designed home furniture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Achieve ROAS targets
• Diversify account beyond bottom of funnel
• Grow qualified new sessions

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage our day-to day paid search budgets to achieve KPI's 
• Optimize search budgets to achieve strong ROAS
• Use efficiencies to funnel budget into top and middel of funnel 
• Attract new qualified sessions
• Grow awareness in market by generating sessions through paid social & YouTube

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• acheived KPIs on a weekly basis
• maintained spend levels within budget
• enagaged in test & learn projects 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Account Manager is approachable and available whenever we need. Comms expectations were clearly set at the beginning of the partnership and feedback encouraged.  The team are agile and open to testing, which allows for constant improvement and growth.

What was your primary form of communication with farsiight?

Virtual Meeting

What did you find most impressive or unique about this company?

They felt like an extension of our team. All parties were engaged and working together to acheive the best outcome.

Are there any areas for improvement or something farsiight could have done differently?

When testing a change in scope, the team have been hestitant to take the agreed 'risks' as to not impact overall results.

Paid Search is the stand out channel with Paid Social not quite at the same caliber in terms of expertise and strategy.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Customer Relations of Sparrow Early Learning

Describe what your company does in a single sentence.

Childcare

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• To boost our brand presence in a highly competitive market
• To increase our occupancy for all our centres
• To promote the recruitment of Educators

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• Geat culture fit
• Company values aligned

How many teammates from farsiight were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To increase the digital profile of our brand, improve brand awareness and provide a detailed strategic plan for digital marketing. This included driving leads for occupancy across all of our centres with a particular focus on those needing to boost numbers the most. A secondary focus was to drive recruitment for our centres.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased leads and recruitment submissions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent, they are very well organized, and our communication is regular - they kept me up to date with all developments, outcomes and worked closely to get the right data delivered on time and in the platform that worked best for me.

What was your primary form of communication with farsiight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They choose clients who align with their values, I really liked that they aren't a full service agency, trying to be everything to everyone. They are niche specialist in the digital marketing space - and have specialists in each area - their knowledge and expertise is next level!

Are there any areas for improvement or something farsiight could have done differently?

I'm really happy - they have worked with me along the way to get the communication and the mix just right!

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Cherry Collectables

Describe what your company does in a single sentence.

Cherry is one of the biggest online stores for trading cards in Australia and has one of the largest ranges of singles cards for sale on our website.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Begin running more targeted ads on Google/META
• Improve quality of website traffic
• Use ad platforms to promote sales/offers

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• Referred to me
• easy to work with

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had been running some campaigns on Google and META and wanted to improve our results.A company helping us with our email marketing recommended Farsiight and they were immediately impressive. 

They were able to fix a very difficult issue related to our Facebook ads that no one else had been able to solve and have created great campaigns for us across META and Google. The other great thing is that they will recommend areas where things can be improved where other providers will be happy to just coast.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Most of our campaigns aren't time sensitive because they are ongoing but when we have had an extra campaign to run eg. our recent end of financial year sale. They got the campaigns running on time and with little prep time.

What was your primary form of communication with farsiight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I have really valued have been the extra insights and recommendations the guys at Farsiight make because in my experience many in this space will just click send on their report and leave it at that. Because I know they have lots of accounts and lots of experience I know their recommendations are going to make a big difference for us so its fantastic.

Are there any areas for improvement or something farsiight could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Managing Director of Cycology Clothing Pty Ltd

Describe what your company does in a single sentence.

We produce and sell cycling related clothing - both technical and casual

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Increase new customers
• Improve return on ad spend
• Try new approaches for

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase top of funnel activities to generate new customers whilst also maintaining a sustainable ROAS. Develop and test new creatives for evergreen campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yes for sure. Our new vs repeat customer counts are heading in the direction we wanted. New markets are being developed and the top of funnel activities are driving session counts whilst still returning historically strong return of ad spends.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes projects delivered on time and extemely responsive. Communication has been excellent.

What was your primary form of communication with farsiight?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are enthusiastic, and they have a fresh approach which is what we wanted and importantly the results have followed. All agencies will talk a good story and find fault and areas of opportunity in what other agencies may have done in the past but with Farsiight their approach was different and their results have vindicated this.

Are there any areas for improvement or something farsiight could have done differently?

Nothing I can think of. They had a strategy and they set reasonable expectations and they have achieved these for us in a tough retail market.

BACKGROUND

Please describe your company and position.

I am the Head of Customer and Growth of Cocoon Data

Describe what your company does in a single sentence.

Cocoon Data is a software company that provides secure data exchange solutions for businesses and governments, including secure file sharing, encryption, and secure collaboration.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Farsiight to accomplish?

• Increase visibility, drive website traffic, and generate leads or sales for the business through Google Ads

SOLUTION

How did you find Farsiight?

• Online Search

Why did you select Farsiight over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

What was the size of Farsiight’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Setting up and managing Google Ads accounts: This includes creating new accounts, linking to relevant websites, and setting up billing.
2. Keyword research: Conducting research on relevant keywords for the client's industry, analyzing search volumes, and selecting keywords with the highest potential to drive traffic and conversions.
3. Ad creation: Creating text, image, or video ads that align with the client's brand and target audience, and optimising ad copy to improve click-through rates and conversions.
4. Campaign management: Monitoring and optimising campaigns on an ongoing basis, including adjusting bids, targeting options, and ad placements to improve performance.
5. Landing page optimisation: Ensuring that the client's website landing pages are optimised for conversions and align with the ad messaging and keywords.
6. Reporting and analytics: Providing regular reports on campaign performance, including metrics such as impressions, clicks, conversions, and return on investment (ROI).
7. Budget management: Ensuring that the client's budget is allocated effectively to maximize ROI and achieve campaign goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Click-through rate (CTR)
• Increased Conversions
• Increased Impressions
• Increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent - they consistently delivered items on time and were responsive to our needs, making adjustments as necessary to ensure that the project was a success.

What was your primary form of communication with Farsiight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

FarSiight was impressive for many reasons - their expertise in data analysis and research, their ability to create engaging and shareable content, and their focus on delivering measurable results for their clients through their marketing campaigns.

Are there any areas for improvement or something Farsiight could have done differently?

No - we were really happy with everything provided by FarSiight