Razor Rank

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of CPaT Global

Describe what your company does in a single sentence.

SaaS company, software and courseware training solutions for the aviation industry (airlines, airline training organizations, etc.). Training content for pilots, cabin crew, maintenance, ground operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Razor Rank to accomplish?

• SEO
• Design work as needed

SOLUTION

How did you find Razor Rank?

Not sure, they were an established partner when I began working for my company

Why did you select Razor Rank over others?

Referred to me

How many teammates from Razor Rank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CPaT has been on retainer with RazorRank since I started with the company in 2020, if not before.They manage our SEO and two times in our contract we have received support for a web redesign and conversion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

conversion rates from our contact us form leads, keyword rankings, seo results and ai sumary results 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the seo team at razor rank is top knotch, experts in seo and digital environments but still able to communicate with good interpersonal skills, in plain language to the client, always on time and prompt to meetings and email responses. 

design team is harder to communicate with and not as great of an experience.

What was your primary form of communication with Razor Rank?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

when i started managing razor rank as a partner, i didn't understand anything they were referring to or reporting on. over time they have helped me learn the language, what's important to seo and ranking,  etc. they are a trusted partner for SEO performance and action items / suggestions on our end to continue to strengthen that.

Are there any areas for improvement or something Razor Rank could have done differently?

highly reccommend for seo, but would probably go elsewhere if i had the choice for redesign projects. can't speak to how well they build a brand new site from scratch. 

BACKGROUND

Please describe your company and position.

I am the Owner, Surgeon of Innovative Oral Surgery and Dental Implants

Describe what your company does in a single sentence.

Innovative Oral Surgery and Dental Implants is an oral and maxillofacial surgery practice offering surgical treatment of head, neck, jaws and teeth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Razor Rank to accomplish?

• Create and optimize practice website

SOLUTION

How did you find Razor Rank?

• Referral

Why did you select Razor Rank over others?

• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design and SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO optimization and increase traffic to website and practice growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had been with Razor Rank for many years. Then I decided to move to a formal healthcare marketing company that needed to create and control our website as part of our marketing campaign. However after 1 year the marketing firm performed such an 8nferior job to Razor Rank and our SEO suffered immensely. Therefore, I left the marketing firm and went back to Razor Rank that has similar values and an exceptional work ethic.

What was your primary form of communication with Razor Rank?

• Virtual Meeting

What did you find most impressive or unique about this company?

They listened to me, they are so detailedoriented, and they only wanted success for my practice. They are not pushy sales people and Anita in a pulse on my website, SEO etc.month after month. They never treat me like a number, rather they treat me like part of their team family.

Are there any areas for improvement or something Razor Rank could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Jackson Design and Remodeling

Describe what your company does in a single sentence.

We are a design build firm that specializes in the remodeling of whole homes, new homes, additions, and kitchens.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Razor Rank to accomplish?

• Optimize website for SEO to help with leads/conversions
• Increase traffic and Leads

SOLUTION

How did you find Razor Rank?

Referral

Why did you select Razor Rank over others?

• Referred to me
• We used them for our other company, Outdoor Elements

How many teammates from Razor Rank were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Revise the page architecture and improve keywords to increase visibility
• Add more content to the site that is beneficial for SEO 
• Increase traffic to the website 
• Help our keyword rankings 
• Assist with website suggestions when needed to help give users the best experience 
• Help improve page load speed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen an improvement on impressions, visits, page load speed, visibility, and keyword and key term rankings on Google.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Susan provides excellent service. She always responds to our questions within a day and will give us detailed and descriptive information on why we are doing certain things or implementing a new strategy. Susan's expertise and attention to detail has been a huge part of the success of our working relationship with Razor Rank.

What was your primary form of communication with Razor Rank?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are always ahead of the trends and upcoming things in the industry which is what we were missing. They are so detailed and thorough in their work and the results show. One time when our other website went down, Jason from Razor Rank alerted us and helped me with getting the website back up and running. That type of service is really valued and appreciated by us.

Are there any areas for improvement or something Razor Rank could have done differently?

Nothing I can think of right now!

BACKGROUND

Please describe your company and position.

I am the General Majnager of Impak Retail Packaging

Describe what your company does in a single sentence.

At Impak Retail Packaging, we specialize in developing and manufacturing thoughtful, well-executed customized packaging programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Razor Rank to accomplish?

• We hired Razor Rank specifically for their SEO expertise - to not only improve the quality of the traffic visiting our newly relaunched website but also the quantity of traffic.

SOLUTION

How did you find Razor Rank?

Referral

Why did you select Razor Rank over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Razor Rank’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strengthen Impak Retail Packaging web presence
• Increased organic ranking and increase leads for new client opportunities to help Impak Retail become more competitive in organic searching
• Created a digital strategy to improve keyword ranking and visibility for new potential leads
• Optimized header tags across the website
• Optimized hierarchy and silo development for underlying web pages
• Created additional content on Product pages as well as blogs/journals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Just recently launched in the last 2 months but duration is already up +88.2%
• Bounce Rate Down -10%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Razor Rank team is very buttoned up and professional, and they deliver on time. We have had a couple of content pages they helped us to write and develop which came in a couple of weeks late, however when they delivered, we were very happy with the result. They always acknowledge our needs and take appropriate action in our bi-weekly meetings and via email follow up.

What was your primary form of communication with Razor Rank?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Everyone we work with at Razor Rank is very tech savvy. We started working with Chris Munizza at the very beginning and were impressed with his background, Digital Marketing strategy suggestions and SEO knowledge. Razor Rank made sure we did not make the same mistakes on our previous site with our newly relaunched site.

Are there any areas for improvement or something Razor Rank could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and business development for Pierro, Connor & Strauss, a trust and estates and elder law boutique firm with offices in New York City, Albany, and other satellite locations. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Razor Rank?

We hired Razor Rank to design a new website for the law firm and manage our SEO, Google Ads, and paid media campaigns. The goal was to boost organic search and improve the quality of leads, as well as offer an exceptional user-designed experience on www.pierrolaw.com.

SOLUTION

What was the scope of their involvement?

For the web design project, Razor Rank transitioned our old site from Squarespace to WordPress. They kept all of our prior content and designed the site in a manner that highlighted our services and optimized our organic search performance for prospects and current clients. They also turned the website into a robust platform for our blogs, event management, and contact forms. They also wrote and added multiple new practice area pages. 

Our ongoing contract with Razor Rank beyond the website involves managing and writing new content for us every month. The team also does keyword research to optimize the website for Google search results, helping our prospects find us more easily. 

What is the team composition?

I started working with Razor Rank’s account team, and then they transitioned me to one of their partners and two different teams. One of them was the web design team. 

After website launch, I primarily now work with two account teams: SEO and Paid Media.

How did you come to work with Razor Rank?

I spoke with the marketing director of another law firm, who mentioned that he had used Razor Rank for their SEO campaigns. He said no one was better than Razor Rank; that they are the “best in the business.” After talking to Razor Rank, I decided to hire them for web design and SEO. Later we added the account for paid media. That was how our engagement started. 

How much have you invested with them?

We’ve spent between $14,000–$16,000 on the website, which went live in March. For ongoing services, our monthly bills are around $6,800 per month.

What is the status of this engagement?

We started working with Razor Rank in January 2021, and the engagement is ongoing. We finished the web design project in March 2021. Additional work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Razor Rank has brought threefold more business than what we had before through Google and SEO. Traffic to the website is up over 50%. Conversions are up and our Firm is seeing exciting improvement in page rank for key practice areas. In addition, we are at the top of page 1 for estate planning in our key markets directly due to Razor Rank’s management of LSAs. In fact, it’s almost too much to keep up with all the leads; Razor Rank is so good, that we’re doubling our efforts to contact all the prospects they’ve generated.

The quality of the leads is also solid. We have two flagship offices in New York City and Albany, with affiliate locations in New York, New Jersey, Massachusetts and Florida. Razor Rank uses an algorithm that positions us smartly geographically. Through keyword research, we’re generating so much business that even my boss is praising Razor Rank during staff meetings. 

Overall, everyone is truly impressed with Razor Rank’s services. The team has been fantastic from the get-go. They listen to our goals and craft a strategy, and they’re highly collaborative as they make great suggestions for the direction of our campaigns. 

How did Razor Rank perform from a project management standpoint?

Razor Rank’s project management is exceptional. I work with two teams: SEO and Paid Media. We have bi-monthly meetings, and the team is always on time with an agenda. Their reports are easy to understand, and their members are collaborative. 

Even though they’re a vendor of ours, it feels like they’re a true part of our team. There’s mutual respect for new ideas, though we leave our SEO decisions to their expertise. At the same time, they’re interested in our feedback. As a result, our campaigns are crushing it. 

Overall, the Razor Rank team is excellent, smart, and professional. They bring new ideas to the table. I can’t say enough about how much I recommend them for both SEO and paid media services. 

What did you find most impressive about them?

I’ve been able to compare Razor Rank with two other vendors, and they are exceptional in terms of expertise, collaboration, and results — hands down. In my mind, they truly blow away the competition, delivering a fantastic, user-friendly and engaging website. 

On top of that, Razor Rank has also given us ongoing customer services that are professional and friendly. As a result, I’m confident that we’re in extremely adept hands. The team members assigned to us are responsive, and it’s easy for me to reach out to their higher management. Overall, the Razor Rank team has been a game-changer for our firm, and I’d highly recommend them to any other law firm or company in the same profession. 

Are there any areas they could improve?

No, there aren’t. I’m 100% happy with their services.

Do you have any advice for potential customers?

You can’t get optimal results if you silo what you do from what their team does. To get the best results, go in as an equal partner and be involved with them on a frequent basis. Razor Rank is responsive, so you must stay on top of everything that’s happening.

BACKGROUND

Please describe your company and your position there.

Metis Partners are a multi-disciplinary IP valuation firm with a proven track record in the assessment, exploitation, monetisation, valuation and sale of intellectual property assets.

We have extensive knowledge and experience in helping companies leverage the often hidden value of IP to support their business goals. We operate from offices in the UK and the USA. I am Director of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razor Rank, and what were your goals?

We had a very heavy, content rich but dated and poorly performing website. We were looking to build a new site to coincide with a major rebrand.

The purpose was to two fold:

1. to present a contemporary company with wealth of experience and knowledge to new markets, predominantly the USA
2. to improve our digital performance both through paid media and SEO. We needed not only build capabilities but digital consultancy to ensure the project met our business goals.

SOLUTION

How did you select Razor Rank and what were the deciding factors?

We worked with a third party, The Agency Guy, who helped find us the right agency to work with. He chose a team that had not only the breadth of capabilities that we required but who had also worked with clients from the professional services.

Razor Rank's legal experience would support their understanding of the markets we operate within.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We took on two projects with Razor Rank:

1. one was the website build that has been a considerable piece of work from detailed forensics to understand our competitive edge and key word rankings. This project is currently just completing the design phase
2. we have worked with our own graphic designer on our identity and Razor Ranks Lead Graphic Designer has executed the new designs into the website design and templates. We also undertook a Paid Media campaign which Razor Rank designed, built and executed on our behalf. We used both Facebook and Google Ads. We are currently in the early stage of the campaign and have seen some success already (albeit not fully converted to date).

How many people from the vendor's team worked with you, and what were their positions?

We worked early on with the two business owners Andrew and Jason to ensure the project contract fully encapsulated the brief. We then have a project manager in Thom; Fernando and Logan for the Paid Media Campaign, Paul for Graphic Designer and now moving to work with Ralph for the web build.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's early days still. We have hit all our project deadlines to date (and indeed are a week ahead of design). For the Paid Media campaign, we are already seeing conversions but again, early days.

Describe their project management style, including communication tools and timelines.

Project management to date has been purely through email. They utilize Write internally but we are not working on that platform with them.

What did you find most impressive or unique about this company?

The wide reaching and dedicated skill base within the team (for example, on the paid media Fernando specializes on Google and Logan on Social). The team are highly knowledgeable and they are very willing to share their knowledge and teach us as we move through this journey with them.

They are a really amenable and responsive team and we all very much enjoy working with them.

Are there any areas for improvement or something they could have done differently?

Personally, I would prefer a different project management tool or way to present the project plan. I find emails cumbersome to track all actions and being more visual, I enjoy working on tools such as Basecamp but even Excel to chart where we are would be helpful. But it's a small issue!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing at Bramble Berry. We provide supplies, recipes, and content for making bath and body products. Originally, we started with soaps but have since expanded into other areas. I’m in charge of all our sales, product development, R&D, and marketing; that includes visual merchandising on the site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Razor Rank?

We had a former agency that was hired to create paid ads, handle SEO, and manage our Google Shopping. At that same time, we were going through a new site launch and ERP system — a lot was going on in one year. That agency worked with us during the transition to set up and minimize our SEO losses so we could recoup as fast as possible.

We were not pleased with the all-in-one agency results, so we searched out an SEO specific partner. In essence, we wanted to resolve our SEO issues, and we wanted to do it fast.

SOLUTION

What was the scope of their involvement?

Razor Rank handles our end-to-end SEO services. They’ve done product page markups, category page markups, and red cards for specific products. Their team does backlink recapturing, and they’re continuously solving formatting descriptions. We establish goals by month, and they do every possible thing related to touching upon and fixing our SEO.

What is the team composition?

Tyler (Director of SEO) is our main point of contact. We correspond on a day-to-day basis, and he coordinates everything for us.

How did you come to work with Razor Rank?

We were given a list of recommended SEO firms and they were on it. It came down to Razor Rank and another company. The other firm was local and we liked them and their approach. However, they didn’t have the depth of experience with Salesforce that we needed — but Razor Rank did. On top of that, we selected Razor Rank for their SEO knowledge capability and how they approached the working relationship with our team.

How much have you invested with them?

We’ve invested between $50,000– $100,000.

What is the status of this engagement?

The engagement began in May 2019 and is ongoing. Our goal is to get into a cruise control mode where we can handle the bulk of our SEO efforts in-house. Then Razor Rank will do more of a monitoring role and provide quarterly analyses. We aren’t there yet.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re seeing improvements in our organic traffic, conversion rate in Google Shopping, and search engine rankings. The progress has been significant. Now, we’re really hitting a stride because there’s a lag in SEO. Changes Razor Rank make can take 1–6 months to show effects. We’re starting to see that positive return come in.

As far as our working relationship goes, Razor Rank has been fantastic. We only have one IT person in-house and didn’t have the proper capacity for the development work they were identifying. Razor Rank did a vetting and interviewing process to hire a contractor who they were comfortable with and we could pay hourly. The contractor handles everything we can’t get to. Razor Rank has stepped up to the plate in order to deliver whatever we need.

How did Razor Rank perform from a project management standpoint?

Communication is great, and they meet deadlines. The only thing that holds them back is us. We correspond through email and phone calls as well as hold meetings every other week; they are usually longer meetings but we hold quick ones as needed for specific issues. Their team uses Wrike as their project management tool.

What did you find most impressive about them?

Razor Rank is really collaborative. We’re a small, scrappy firm where everyone does everything and steps up. Razor Rank has worked really well in collaboration with us and how we operate, which is really important. They’ve taken the time to fully understand our very complicated business model and make accurate recommendations the first time around. We’re not going back and redoing things at any capacity.

Are there any areas they could improve?

No, they’re doing everything they possibly can. I wish we had more manpower on our side to expedite the process. A lot of times, they can’t go to their next step until we’ve done our part and that slows them down. That’s the only frustration, and it’s an internal one.

Do you have any advice for potential customers?

It’s the same as working with anyone. You need to take the time and effort upfront to explain all the nitty-gritty details of your business. This includes its intricacies and weirdness because everyone’s got something that’s wacky about their business. Razor Rank can’t provide the best output and success if you don’t provide that foundational knowledge at the start.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of marketing for Coronet. We’re a cybersecurity services provider for small businesses in North America. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Razor Rank?

Our website was failing to convert users and ranked poorly with regard to SEO.

SOLUTION

What was the scope of their involvement?

We hired them to handle a website refresh and SEO program. That involved both web design and page development. They handled everything from backend SEO coding to redesigning the wireframes and overall look and feel. The program was broken into three phases: an audit and assessment, a quick wins website clean up, and the optimization for the rest of the content on the website and refreshing site templates to ensure that they’re aligned with our brand

What is the team composition?

I worked with a relationship manager, an art designer, the head of content, and an SEO lead. 

How did you come to work with Razor Rank?

I’ve worked with them over the years and have always been satisfied with their work. After they and a few other companies came back to me, they offered the lowest bid for the most thorough program. 

How much have you invested with them?

We’re spending $15,000 each month with them.

What is the status of this engagement?

We started the project in November 2019, and the project is set to be complete in June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In one quarter, we increased qualified leads by over 500%, decreased bounce rate by 35%, and increased total visitors by 50%. Their design team is second to none. They’re super innovative and able to work quickly. In terms of their skills, their team is comparable to some of the big design houses. They’ve provided us with consistent visual styles and innovative web design.  

How did Razor Rank perform from a project management standpoint?

They’ve never missed a deadline, which is remarkable and unusual in the marketing world. They were exceptionally responsive, taking calls both early and late to accommodate our needs. I consider them an extension of my team. They weren’t just order-takers, they were partners that could advise of strategy.

What did you find most impressive about them?

Their price point is half as much as marquee players, and the quality is just as good, if not better. I’d work with them again in a heartbeat. Early in our work with them, they put together a triage effort that allowed them to put together landing pages and promotion items in just three business days. That was widely impressive.

Are there any areas they could improve?

No, they do amazing work.

Do you have any advice for potential customers?

Have a solid understanding of your customers and success to date. That way, you can get the most out of their audit process.

BACKGROUND

Please describe your company and your position there.

As the SVP of Marketing and eCommerce for Propper.com, I am responsible for digital revenue captured in all channels / marketplaces. We are a brand / manufacturer and retailer of tactical apparel and gear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razor Rank?

Our organic channel had been running relatively flat for a few years and we were looking to make some significant changes to our technology stack, including our core commerce platform. The complexity of re-platforming combined with the lack of internal resources and aggressive targets made this partner selection crucial. We needed to upgrade our platform and grow the channel while we had zero SEO expertise on staff.

What were your goals for this project?

We were targeting double digit growth for numerous metrics year over year and we needed to do this while changing most of the underlying technology, not just the eCommerce platform.

SOLUTION

How did you select this vendor?

We went into an RFP process with 4 top tier agencies. We ranked the agencies based on their ability to not just point out and report, but to execute and act as an extension of our resources - a true partnership, not a vendor. The steering committee selected Razor Rank and we haven't looked back since. We would make the same selection today and have zero concerns about the relationship or the cost of the partnership. Razor Rank is already ROI positive inside the first 6 months.

Describe the project in detail.

During onboarding Razor Rank was able to help us build the short and long term roadmaps for our aggressive targets and they have acted as if they have a vested interest every step of the way. We were making every change you could possibly throw at them - technology, content, personnel - you name it. They didn't blink through numerous iterations and the evolution of the plan, they have been receptive and driving results.

What was the team composition?

We engaged with top level executives as well as the day to day team we would be working with throughout the scope and build of each plan. The team and talent remained the highest caliber we could have possibly expected and that still holds true.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are a privately held company, so I will only say this. Razor Rank is absolutely crushing it for us and they have become our most valued partner.

How effective was the workflow between your team and theirs?

Workflow was clearly defined and communicated from the start. Project management is completely on Razor Rank and we work on data driven / opportunity driven prioritization together. They completely integrate with numerous teams from our side and everyone has had a positive experience.

What did you find most impressive about this company?

Results driven partnerships are hard to come across in this space. I can comfortably say that Razor Rank is one of the best partners I've been lucky enough to work with. They aren't an SEO reporting tool, which is really what you get most frequently in this space.

Are there any areas for improvement?

The only thing I would do differently in retrospect... make the selection faster and not waste time in an RFP with inferior competition.