Exposure Ninja

BACKGROUND

Please describe your company and position.

I am the Founder & Print Director of The Flippin Sweet Print Co.

Describe what your company does in a single sentence.

The Flippin Sweet Print Co. is a UK-based garment printing company specialising in premium screen printing and merchandise production for brands, bands, businesses and events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exposure Ninja to accomplish?

• Build a scalable and profitable Google Ads campaign that generates consistent new business.
• Improve the quality and commercial value of PPC leads, rather than simply increasing lead volume.
• Improve conversion tracking and attribution so we can accurately measure performance and optimise campaigns based on real sales data.

SOLUTION

How did you find Exposure Ninja?

• Online Search
• Other

Why did you select Exposure Ninja over others?

Company values aligned

How many teammates from Exposure Ninja were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Exposure Ninja are managing and developing our Google Ads strategy with the aim of building PPC into a profitable and scalable source of new business. The work has included restructuring and optimising our Google Ads campaigns, keyword and search term management, developing ad copy and creative assets, conversion tracking and working with us to improve dedicated PPC landing pages. A big part of the project has also been improving lead quality rather than simply chasing a higher volume of enquiries. We've worked collaboratively on refining the messaging, minimum order requirements and qualification process so the campaigns increasingly attract the type and size of projects we're actually looking for. We're still relatively early in the project, so the work is very much ongoing. We're continuing to review lead quality and sales data together and use that feedback to refine the campaigns and improve their profitability over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're still relatively early in the project, so I don't think it would be fair to claim we've reached the level of measurable success we're ultimately aiming for yet. We are generating enquiries and have already converted PPC leads into paying customers, including some good quality commercial projects. More importantly at this stage, we've made significant progress in how accurately we can track, qualify and evaluate those leads. We now have dedicated PPC landing pages, improved conversion tracking and a much clearer process for feeding lead quality and actual sales data back into the campaigns. This has given us a considerably better foundation for measuring true return on ad spend rather than simply counting form submissions as conversions. For us, the real measure of success will be consistent profitable sales generated through PPC, and we're still working towards that. However, after only a couple of months I feel we're moving in the right direction and have built much stronger foundations for getting there.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management and communication have been excellent. Brendan is our main point of contact and has been incredibly responsive, approachable and easy to work with. What I've appreciated most is how collaborative the relationship feels. I'm quite hands-on with our marketing and I'm not afraid to question things or provide fairly direct feedback when I think something isn't working. Brendan has always welcomed that rather than becoming defensive, and we can have an open discussion about what we're seeing from both sides and agree on what to change. We have regular meetings, but communication isn't limited to those. If I spot an issue with lead quality or have an idea between meetings, I can send it across and know it'll be taken seriously and acted upon where appropriate. It genuinely feels like we're working together towards the same goal rather than having a traditional client and agency relationship, and that's probably the thing I've valued most about working with Exposure Ninja so far.

What was your primary form of communication with Exposure Ninja?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The biggest thing for me is that they don't feel like an external agency. It genuinely feels like we're building something together. Exposure Ninja seem interested in understanding the commercial reality of our business, not just making the numbers inside Google Ads look good. We've had very open conversations about lead quality, profitability, the type of work we actually want to attract and where we want the business to go long term. We're only a couple of months into the relationship and there's a long way to go before we've fulfilled even a fraction of the potential, but I genuinely feel like this could be a collaboration for life. I can see Exposure Ninja becoming a significant component in the long-term growth and success of our business.

Are there any areas for improvement or something Exposure Ninja could have done differently?

If I had to pick something, I think we could have focused more heavily on lead quality and qualification earlier in the project. We initially generated a reasonable volume of enquiries, but some weren't particularly well aligned with the type or scale of work we're trying to attract.

That said, PPC requires a degree of learning and refinement, particularly in a fairly niche industry like ours. Once I raised my concerns, Brendan was very receptive and we've worked collaboratively on tightening the campaigns, messaging, landing pages and qualification process. 

So while there's certainly still room for improvement in the quality and consistency of the leads, I've been very happy with how Exposure Ninja have responded to the issue. For me, how somebody reacts when something isn't quite working is just as important as how they perform when everything is going well.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Value Capital Funding, a financial services company. We provide FDIC bank term loans and debt restructuring services to help businesses access capital, lower debt payments, and achieve financial sustainability.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Exposure Ninja?

We needed help improving our SEO rankings and designing a better website for our needs.

SOLUTION

What was the scope of their involvement?

Exposure Ninja has handled all of the design elements, logic flows, aesthetics, blog posts, and behind-the-scenes plumbing related to our newly designed website. The team has built a fully revamped website.

What is the team composition?

We’ve worked with an unknown number of teammates from Exposure Ninja.

How did you come to work with Exposure Ninja?

We found Exposure Ninja through an online search and chose them because they had high ratings.

What is the status of this engagement?

We started working with Exposure Ninja in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Exposure Ninja has improved our SEO rankings across the board regarding our generic keywords and services. The team has also achieved very good results in more granular keywords and services that we offer. We have several keywords and phrases that are meaningful to us, where we’re ranked on the first page or the number one spot, as measured by Google.Moreover, we’ve seen more website conversions where visitors self-book an initial consultation with us. Our website conversions have increased by more than 100%.

How did Exposure Ninja perform from a project management standpoint?

Exposure Ninja has delivered on time and is very responsive throughout the project. We communicate via virtual meetings.

What did you find most impressive about them?

Exposure Ninja’s ability to come to our discussions prepared and in command of our industry language, nuances, and consumer habits is impressive. They’re very dialed in.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. They’re on top of their game.

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth at a home services company focused on customer satisfaction. We ensure high-quality work and guarantee that customers are happy with the results through our “Thumbs Up Guy Guarantee.”

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Exposure Ninja?

We needed help with our SEO.

SOLUTION

What was the scope of their involvement?

Exposure Ninja has been helping us with our on-page and off-page SEO.

What is the team composition?

We’ve been working with 2–5 teammates from Exposure Ninja.

How did you come to work with Exposure Ninja?

We found Exposure Ninja through an online search. We chose them over other options because they had high ratings, and their company values aligned with ours.

What is the status of this engagement?

We started working together in September 2025, and the engagement ended in April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Exposure Ninja’s work has resulted in higher page rankings for specific keywords. We’ve seen around 10 keywords move to the first page of results, and a handful of them are now in the top three.

How did Exposure Ninja perform from a project management standpoint?

Exposure Ninja’s project management has been top-notch. We have great visibility into the process. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Exposure Ninja is communicative, flexible, and knowledgeable. They’ve also been great at setting expectations.

Are there any areas they could improve?

No, there haven’t been any. The delays in the project have been out of their control due to a website developer. Exposure Ninja has been fantastic at moving things forward.

BACKGROUND

Please describe your company and position.

I am the Owner of Arrow Express

Describe what your company does in a single sentence.

Fine art shipping

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exposure Ninja to accomplish?

• Website
• Assist with CRM
• Marketing strategy

SOLUTION

How did you find Exposure Ninja?

you tube

Why did you select Exposure Ninja over others?

from watching their videos, its very apparent they are the best

How many teammates from Exposure Ninja were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

website, crm, marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

website is immensely improved

Describe their project management. Did they deliver items on time? How did they respond to your needs?

on time and very responsive

What was your primary form of communication with Exposure Ninja?

Virtual Meeting

What did you find most impressive or unique about this company?

The amount of knowlege that is conveyed throught their free content is unmatched. And if they give all that away for free, their paid services are worth every penny

Are there any areas for improvement or something Exposure Ninja could have done differently?

all good so far