Experience Innovation Consulting

BACKGROUND

Please describe your company and position.

I am the Founder of Wizard of Sheets

Describe what your company does in a single sentence.

We implement Smartsheet solutions that streamlines operation organization by eliminating manual data entry, optimizing processes, and enabling strategic decision making from dashboards. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Experience Innovation Consulting to accomplish?

• Vivid Array provided comprehensive brand development, website strategy, SEO optimization, and business development automation for Amplify Operations Group and Wizard of Sheets, two related Smartsheet consulting brands.

SOLUTION

How did you find Experience Innovation Consulting?

Online Search

Why did you select Experience Innovation Consulting over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Experience Innovation Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Vivid Array to develop two interconnected Smartsheet consulting brands - Amplify Operations Group (enterprise-focused) and Wizard of Sheets (SMB-focused). The project required brand identity development, a comprehensive website content strategy, technical SEO optimization, the development of an interactive ROI calculator, and an AI-powered Upwork proposal automation system.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

AI proposal system reduced proposal writing time from 15-20 minutes to 2-3 minutes (85% time savings)

Improved Upwork response rates by 25-30% through optimized proposal quality

Interactive ROI calculators deployed across 3 service pages driving qualified lead conversations

Complete brand identity established for enterprise market positioning SEO optimization with structured data implementation for improved search visibility

Automated proposal quality scoring achieving 90%+ pass rate on quality checklist 
Deliverables combined strategic sophistication with technical execution. Both companies' brand positioning demonstrated a deep understanding of consulting business models and competitive differentiation. The AI proposal system achieved a 25-30% increase in response rates while reducing proposal time from 15-20 minutes to 2-3 minutes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables combined strategic sophistication with technical execution. Both companies' brand positioning demonstrated a deep understanding of consulting business models and competitive differentiation. The AI proposal system achieved a 25-30% increase in response rates while reducing proposal time from 15-20 minutes to 2-3 minutes. Multi-phase engagement delivered iteratively with clear milestones. Responsive to feedback and willing to refine based on real-world usage. Multiple conversation threads maintained momentum across different workstreams. Exceptional value for scope delivered and received complete brand strategy, website content architecture, SEO optimization across multiple pages, interactive financial calculators, and custom AI automation tools - all with consulting-grade strategic thinking throughout.

What was your primary form of communication with Experience Innovation Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The operational rigour combined with business acumen. Theydon’tt create marketing materials - they build systems that integrate into daily workflows and drive measurable business outcomes. The ROI calculator uses real financial modelling, the proposal agent follows comprehensive quality frameworks, and everything is designed for repeatability at scale.

Are there any areas for improvement or something Experience Innovation Consulting could have done differently?

No significant concerns. The engagement consistently exceeded expectations. Absolutely. For consulting firms needing both strategic positioning and execution-ready business development tools, this is the ideal partner. They understand how to position premium services, structure pricing, and build systems that help you sell and deliver.

BACKGROUND

Please describe your company and position.

I am the Capital Project Manager of a Construction Company

Describe what your company does in a single sentence.

Capital Projects and Public Works

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Experience Innovation Consulting to accomplish?

• Culturally-Integrated Waste Management Strategy Assessment

SOLUTION

How did you find Experience Innovation Consulting?

Online Search

Why did you select Experience Innovation Consulting over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Experience Innovation Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide Culturally-Integrated Waste Management Strategy Assessment in order to defining the vision for a five-year path to sustainable and culturally-aligned waste management practices.

• Overall strategy
• List of training to consider for implementing the strategy
• List of tools to support the strategy
• List of partners that might support the implementation of the strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the assessment by Experience Innovation there was a phenomenal buy-in from the staff directly or indirectly involved in solid waste management which we accredit to the cultural sensitivity that the Experience Innovation staff had in assessing and planning the work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process was very incremental and adaptive to situation. Experience Innovation were very patient when people did not deliver and adjusted their planning accordingly. Despite some setbacks all the outcomes were delivered in a timely manner.

What was your primary form of communication with Experience Innovation Consulting?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We were pleased with their cultural awareness, flexibility, and time management. Many consultants we hire require a lot of time from us for all the information they require making managing them almost a job in itself. With Experience Innovation we never found this to be the case. They actually took a lot of burden from our shoulders and kept information sessions with management to the strict minimum.

Are there any areas for improvement or something Experience Innovation Consulting could have done differently?

Despite looking critical at the work done by Experience Innovation I cannot find any recommendations in which their assignment could have be done any better. We would hire Experience Innovation back in a heartbeat.

BACKGROUND

Please describe your company and your position there.

We are a digital marketing company with a focus on social media development and management. My position is operator/lead consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alex Jackson Consulting, and what were your goals?

Our business is just starting out, and so we hired Alex Jackson Consulting to assist us with branding and business model development.

SOLUTION

How did you select this vendor?

We knew of Alex because of work we'd done with him in past roles, and his knowledge and expertise made it a no brainer to select him as our vendor for this work.

Describe the scope of their work in detail, including any steps and the final deliverables.

We participated in two workshops via Zoom with the principal consultant. These workshops focused on identifying our business' unique value proposition as well as our customer persona.

We also determined our business' mission and vision statements, and went through incredible detail in completing a business model canvas.

There is also a follow up meeting in about a month and half where we will be able to go over any outstanding items relating to branding, and get further direction if required.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the principal consultant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand has been solidly developed. With the help of our consultant, we better understand our business, our ideal customers, and our value proposition. We know what we need to do in order to move our business forward!

Describe their project management style, including communication tools and timeliness.

We had two meetings, each a week apart, with a third meeting set for about two months later as a follow-up. The consultant was timely in following up on any action items he said he would, always within 24 hours.

For items requiring action on our end, we would complete them and send to the consultant via email prior to the meetings.

What did you find most impressive or unique about this company?

Their commitment to working in tandem with us to develop our brand. We always felt included in the process and that our input was valued.

Are there any areas for improvement or something they could have done differently?

None that we can think of!

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at Social Studies, an influencer marketing agency. We have different divisions, including a product unit, a research platform, and a direct mail unit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Alex Jackson Consulting?

We needed a company that could help us implement a project management solution to improve the overall process of our company. Our goal was to keep the trains running on time and make sure that everyone was aligned and rowing in the same direction.

SOLUTION

What was the scope of their involvement?

We hired Alex Jackson Consulting to conduct corporate training and workshop sessions for Asana. They worked with our executive team, operations team, client services team, and sales team in another division.

Alex Jackson Consulting helped us figure out how we could make our processes easier on those individuals who have numerous responsibilities and are trying to keep their awareness of multiple areas of the business.

Alex Jackson Consulting also led one-on-one sessions with our president, CEO, sales org, head of operations, and me.

What is the team composition?

We’ve worked with Alex (Founder & CEO).

How much have you invested with them?

We’ve spent somewhere between $5,000–$10,000.

What is the status of this engagement?

We started working together in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 20% increase in our workflow efficiency. We’ve also managed to drive our internal communication alignment, which allowed us to grow from 12 to 60 people within the past year. Alex Jackson Consulting has also been at the forefront of our strategy of building our internal communication structure through Asana.

How did Alex Jackson Consulting perform from a project management standpoint?

Alex Jackson Consulting has performed incredibly well in terms of project management. We typically communicate through Google Hangouts.

What did you find most impressive about them?

I’m most impressed with Alex Jackson Consulting’s communication skills. They are highly personable, and they really know what they’re talking about. They make things that seem ominous to me into something that could be very tactical. In a growing organization, having someone with that competence and mindset is extremely valuable.

I also appreciate how quickly they’re able to understand and execute our instructions, which goes a long way and saves us a lot of time. If we could afford to have them in-house, we would.

Are there any areas they could improve?

It would be great if they could create materials that could be distributed to their clients. Having a document that details how to use a particular tool moving forward would be a great takeaway item just so we aren’t as reliant on his time.

Do you have any advice for potential customers?

Make sure to have your needs and goals honed in because if you come to them with a clear description of what your problem is, they will 100% figure everything out for you.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Extra20. We partner with proven mid-market entrepreneurs to identify and systematically remove the specific barriers blocking their companies from reaching the next level of growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Experience Innovation Consulting?

We needed support to ideate and prove ideas.

SOLUTION

What was the scope of their involvement?

Experience Innovation Consulting helped me ideate and prove ideas. They also helped me build strategic solutions and educated me on the art of the possible. We worked on some go-to-market plans, invoicing, and proposal writing. We also worked on a go-to-market product for building qualified outreach projects.

What is the team composition?

We worked with one teammate from Experience Innovation Consulting.

How did you come to work with Experience Innovation Consulting?

Someone referred Experience Innovation Consulting to me. I chose them over other options because of their quality of work and attention to small details. They were also responsive.

What is the status of this engagement?

We worked together from October 2024–May 2025. However, I'm still using them from time to time.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were able to connect with 40% more of our target market.

How did Experience Innovation Consulting perform from a project management standpoint?

Experience Innovation Consulting was excellent to work with and delivered on time. Our primary communication channel was Slack.

What did you find most impressive about them?

I was impressed by their willingness to learn, knowledge of what's going on, and ability to see the work through. Experience Innovation Consulting provided a strategy and helped me move from strategy to production.

Are there any areas they could improve?

There was nothing they could improve on.

BACKGROUND

Please describe your company and position.

I am the Marketing Technology - Manager of Atlantic Lottery Corp

Describe what your company does in a single sentence.

Entertainment / Gambling

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Experience Innovation Consulting to accomplish?

• Conduct an audit of all marketing related processes with the marketing business unit
• Implement an Asana driven intake process that will capture all marketing initiates, related business objective, required people resources, automated task assignment, tracking task progress, capture post initiative results
• Find opportunities to identify and reduce people resources time in existing processes due to adding automations or process simplifications

SOLUTION

How did you find Experience Innovation Consulting?

Online Search

Why did you select Experience Innovation Consulting over others?

• High ratings
• Selected from an interview process which they were selected as the preferred partner

How many teammates from Experience Innovation Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Release 1

1. Document the Business Ecosystem - including relationships and dependencies between business units concerning the it marketing teams to complete and launch campaigns and marketing initiatives, including product launches.

2. Document all processes and relevant Data Flow information executed by the departments and lines of business engaged in campaign development, launch, or measurement. Format and process language options include Flowchart and BPMN 2.0. All documentation will be captured using Lucid Chart.

3. Develop and support the release and adoption of all custom Asana workflows for the departments and lines of business listed in the summary while providing adequate documentation and support to the internal Business Asana Champion to manage the solution moving forward.

4. Facilitate the change management program, training materials development, and training deployment for all team members on the teams listed above with the deployment of Asana.

5. Led the development and integration of Asana and ServiceNow for reporting workload estimates on a team-member basis in direct collaboration with the Business IT Department. Additional metrics to report include project management and campaign status metrics as required by the business.

6. Development and integration of organizational objectives as OKRs in Asana, with all listed business teams receiving integration of appropriate goals for measuring and reporting progress.

7. Development and optimization of reporting dashboards for all respective team members using the Asana platform and migrating the Marketing Initiatives timeline 2.0 to a portfolio-level object within Asana.

8. Working with the Campaign Management team, develop a human-centred approach to designing campaign strategy, including a refined approach to identifying campaign audiences, business objectives, and performance measurements.

Release 2:

Transition Platform Ownership:

1. Conduct a system ownership and way of work workshop with the business leadership.
2. Outcomes = Define Platform Ownership for Asana including key roles & responsibilities, time commitments, and continuous improvement practices.
3. Establish Asana nomenclature & usage expectations with input from all of the business.
4. Create a visual document presenting the Asana way of working charter
5. Includes = RACI Chart, system usage expectations, system nomenclature, and compliance and performance measurements defined.
6. Support the definition of compliancy and performance measurements.
7. Establish a feedback mechanism & process for optimization.

Scaling Asana Compliance and Adoption:

1. Support the implementation and scaling of an Asana compliance program.
2. Develop a measurable framework for onboarding and learning experiences.
3. Establish a process for assessing compliance utilizing Asana with defined business rules and compliance rate metrics.
4. Scale the business Asana Champions to 10 by year-end, with at least three members having technical knowledge of changing existing processes and workflows.
5. Conduct ongoing 1:1 champion training and team member enablement.
6. Execute adoption and usability satisfaction surveys on a quarterly basis.

Workflow Optimization:

1. Conduct one final round of optimizations for the business.
2. Collect feedback, refine, and optimize workflows to align with the team’s needs.
3. Allocate discovery and development effort time to optimize workflows per team member.
4. Provide onboarding support for new team members.

Second Generation Leadership Reporting:

1. Establish a framework for in-depth campaign analysis including tracking KPIs, analyzing trends, and identifying improvement areas.
2. Develop custom leadership & optimization dashboards for reporting on campaign performance, costs, budget, vendor contributions, and team workload.
3. Create custom campaign dashboards for similar reporting purposes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Corporate defined and measured OKRs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Experience Innovation Consulting delivered on time and quality.

What was your primary form of communication with Experience Innovation Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Alex accument for facilitating business problem solving/solutioning is second to none.

Are there any areas for improvement or something Experience Innovation Consulting could have done differently?

None that I can think of

BACKGROUND

Please describe your company and your position there.

Established in 1968, Ensemble is an organization of top-tier independent travel agencies in the U.S. and Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alex Jackson Consulting?

We were looking to roll out an Email Marketing program for our Canadian Members and needed support to ensure we were complaint with Canadian Privacy Laws.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did a search for Canadian CRM consultants.

Describe the project in detail and walk through the stages of the project.

Develop an outreach, education, and demand strategy for Canadian members to use digital and print marketing solutions. Ensure members know their data is theirs and won’t be shared with other members, and will be crossed checked with other agency members. A notification process will be enacted to communicate duplicate entries to members appropriately.

How many resources from the vendor's team worked with you, and what were their positions?

1, Principal Consultant

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have garnered a lot of interest in our Marketing program from our Canadian members.

How effective was the workflow between your team and theirs?

Seamless and efficient.

What did you find most impressive or unique about this company?

Alex's hands on approach and dedication is impressive.

Are there any areas for improvement or something they could have done differently?

No