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Crafting Next-Generation Mobile Experiences

*exceptfriday is a team of skillful, fun-loving experts with the passion and drive to take your business to new heights. We help clients to define their goals, understand their users, and build digital experiences that make everybody happy.

We take the “extension of the in-house team” approach to help brands scale their businesses to last.

Our Values

     Understanding Your Business

By building a relationship with each of our clients, we can ensure our marketing strategy is built with the sole focus of solving the problems your business faces. Each of our marketing campaigns are built with the client’s needs in mind. 

     Using Best Practices 

We are committed to using the best practices and staying on top of the latest innovations in digital marketing. New marketing strategies are being developed each day to find new ways to reach web users with the right marketing message. 

     Ensuring Transparency

We are committed to being transparent to our clients. Our reports are created to provide clients with an understanding of the efforts that have gone into their campaign and the results of those efforts.

  • Min project size
    $50,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Cluj-Napoca, Romania
  • Year founded
    Founded 2017

1 Locations

  • Cluj-Napoca , Romania

Select Focus Area
Frameworks and CMS
.NET
20%
Industries
Hospitality & leisure
30%
Medical
30%
Manufacturing
20%
Real estate
20%
Clients
Small Business (<$10M)
55%
Midmarket ($10M - $1B)
35%
Enterprise (>$1B)
10%

Pricing Snapshot

Min. project size $50,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.8 /5

What Clients Have Said

Clients appreciate ithuba's good value for cost and effective project management. Specific project costs include $150,000 for a mobile app development engagement. They emphasize quality deliverables and transparent communication, which enhances overall value.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 5 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Highly Rated Similar Providers

*exceptfriday Review Insights

Overall Review Rating

5.0
  • Quality 5.0
  • Schedule 4.9
  • Cost 4.8
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Solid Long-Term Partnerships

    Clients valued the long-term partnership approach of ithuba, emphasizing their commitment to delivering the best products and maintaining strong business relationships.

  • User-Centered Design Focus

    Clients appreciated ithuba's emphasis on user-centered design, which ensured that the mobile apps were intuitive, easy to navigate, and provided positive user experiences.

  • Effective Product Discovery Sessions

    Clients praised ithuba's product discovery sessions for providing clear product definitions and identifying blind spots, which enhanced project direction and efficiency.

  • Transparent and Proactive

    ithuba was noted for their transparency and proactive approach in addressing client concerns and ensuring project timelines were respected.

  • Dedicated and Professional Team

    Clients commended ithuba’s dedication and professionalism, noting their effort in finding the right solutions and willingness to go above and beyond to add value.

*exceptfriday Reviews

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Mobile App Development for Accounting Company

  • Mobile App Development UX/UI Design Web Development
  • React Native
    +2
  • $50,000 to $199,999
  • June 2023 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0

"Collaborating with them has been effortless, and our communication is excellent."

Oct 10, 2023
CEO, SOCOTIM SRL
Catalin Marginean
Verified
  • Financial services
  • Cluj-Napoca, Romania
  • 1-10 Employees
  • Online Review
  • Verified

An accounting company has hired ithuba to develop an MVP mobile app. They've led a product discovery session, built a prototype, and led live demos every two weeks.

Mobile App Dev for Pharmaceutical Products Company

  • Mobile App Development UX/UI Design
  • User Research
    +5
  • $50,000 to $199,999
  • June 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The company prioritizes user-centered design to ensure that their mobile app is intuitive."

May 8, 2023
CEO, Sanicom
Ioan Gabriel Corla
Verified
  • Other industries
  • Ludus, Romania
  • 11-50 Employees
  • Online Review
  • Verified

ithuba has designed and developed a mobile app for a pharmaceutical products company. The team has built the code base, designed the UI/UX, and integrated the app with existing systems and databases.

Mobile App & Web Dev for Online Booking Platform

  • Mobile App Development Web Development
  • $50,000 to $199,999
  • Nov. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“They put a lot of time and effort into finding the right solutions for our challenges.”

Aug 26, 2022
CEO, Online Booking Platform
Anonymous
Verified
  • Other industries
  • Cluj-Napoca, Romania
  • 1-10 Employees
  • Phone Interview
  • Verified

ithuba has developed cross-platform and native mobile apps for a table booking company. Additionally, they’ve built a web-based administration portal with dashboards for the client to manage their apps.

Extend Apps Suite for Solution & Tech Integrator

  • Custom Software Development Mobile App Development
  • $10,000 to $49,999
  • June 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0

"It’s a pleasure to work with the Ithuba team because they share many of the same attributes that we value at Logicode."

Sep 8, 2020
Head of Sales, LOGICODE SA
Marinau Alin
Verified
  • Other industries
  • Cluj-Napoca, Romania
  • 1-10 Employees
  • Online Review
  • Verified

ithuba provides ongoing mobile and custom software development for a solution and technology integrator. The team focused on creating a native Android app and the migration of the existing Xamarin project.

Mobile App Development for Hospitality Co

  • Mobile App Development
  • $50,000 to $199,999
  • Aug. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were highly focused on our needs and very responsive to our questions."

Oct 23, 2024
Co-Founder, Livrer
Niculescu Andra
  • Other industries
  • Romania
  • 1-10 Employees
  • Online Review

ithuba has been hired to develop a hospitality company's app. The team has worked on the mobile app's design and flow, web admin panel, and landing page.

Showing 1-5 of 5 Reviews

Our Story

We’re Except Friday — a tight team of product builders, growth marketers and researchers helping startups and scale-ups validate ideas, launch investor-ready MVPs in 30 days, craft go‑to‑market campaigns, generate qualified leads, and deliver data-driven competitive insights. With hands-on product and comms expertise, we’ve guided numerous clients through redesigns and growth while working smarter on a four-day week.

Meet the Team

Ioana Neamt

Ioana NeamtContent Marketing Manager

What Sets Us Apart

Rapid Validation & 30-Day MVPs

We specialize in speed-to-market. Instead of wasting months on assumptions, we rapidly design, build, and deliver investor-ready MVPs in just 30 days. This allows our clients to quickly validate their product idea, gather real market feedback, and begin selling or securing funding fast.

Data-Driven Go-to-Market Strategy

We eliminate guesswork and gut feelings. We combine in-depth competition research, market analysis, and a data-backed approach to craft product experiences and campaigns that drive real growth.

End-to-End Product & Growth Architects

We don't just build software; we launch and scale businesses. We cover the full journey—from investor-ready MVP and product design to aggressive go-to-market strategies, lead generation, and PR exposure—ensuring your product is not only built correctly but also gets the market attention it deserves.

Locations (1)

41 Strada Bună Ziua Cluj-NapocaRomania 400638

10 - 15

Contact *exceptfriday

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