Excella PPC

BACKGROUND

Please describe your company and position.

I am the CTO of Flexor

Describe what your company does in a single sentence.

We build and maintain eCommerce stores for clients across Europe

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Our clients asked us to find them someone to handle their PPC. We build the stores, but we don't do ads, so they wanted us to bring in a contractor we trust.

SOLUTION

How did you find Excella PPC?

Referral

Why did you select Excella PPC over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Excella PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They took over the ads for several of our eCommerce clients across Google, Microsoft, and Meta. First they audited what was already running and showed us where money was being wasted. Then they rebuilt the campaigns, set up proper tracking so we could actually see what each channel brought in, and ran everything day to day after that.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Across all the accounts sales went up, somewhere between 40% and 130% in the first three months, depending on the store. ROAS improved too, roughly 30% to 70% better. The exact numbers varied from client to client, but every account moved in the right direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was steady. Things got done when they said they would, and if something needed more time we heard about it early, not after the deadline. When a client or we raised something, the reply came fast, and it was a straight answer. 

What was your primary form of communication with Excella PPC?

Virtual Meeting

What did you find most impressive or unique about this company?

The same people who ran the accounts were the ones we talked to. You ask something, you get a straight answer from someone who actually knows the account.

Are there any areas for improvement or something Excella PPC could have done differently?

Nothing on the work itself. The only small thing is they're not big on small talk, very straight to the point. Some people might want a bit more warmth, but for us that was a plus.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of TenThirty GmbH, an AI-powered career platform that helps job seekers create stronger applications and get more interviews. Users can build ATS-friendly resumes, generate tailored cover letters, optimize applications for specific jobs, and track their job search all in one place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Excella PPC?

We needed help increasing our ad spend according to our targets with a constant CPA.

SOLUTION

What was the scope of their involvement?

Excella PPC has set up and reviewed our Google Ads campaigns, including attribution and keyword research. The team has also executed the scaling of our campaigns from zero to a mid five-figure monthly spend while keeping our CPA below the defined threshold. In addition, Excella PPC provides ongoing management and reporting.

What is the team composition?

We work with one teammate from Excella PPC.

How did you come to work with Excella PPC?

Someone referred Excella PPC to me. I chose them over other options because they had high ratings and good value for the cost.

What is the status of this engagement?

We started working with Excella PPC in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Excella PPC has increased our Google Ads and Microsoft Ads spend from nothing to a mid five-figure amount with a constant CPA. The team has managed to stay below our CPA target while hitting our growth targets.

How did Excella PPC perform from a project management standpoint?

Excella PPC's project management is perfect. The team delivers on time, and we haven't had any hiccups. We communicate via virtual meetings, email, and a messaging app.

What did you find most impressive about them?

Excella PPC's very direct form of communication is impressive. The team has short meetings.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the COO of Jumpzylla

Describe what your company does in a single sentence.

We are selling safe and durable trampolines for kids an adults

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Increase quality traffic to our website

SOLUTION

How did you find Excella PPC?

Other

Why did you select Excella PPC over others?

Good value for cost

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included full campaign management, from initial audit and restructuring to ongoing optimization. 
Key deliverables included: 
Campaign setup and restructuring across Google Ads and Meta Ads 
Ongoing optimization of bidding strategies and budget allocation 
Audience segmentation and targeting refinement 
Ad continuous testing 
Performance tracking and reporting on key metrics such as click-through rate, conversion rate, cost per acquisition, and ROAS 
Regular insights and recommendations to scale successful campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales volume increased by 12%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yulian is highly reliable, independent, and proactive. He takes initiative, communicates clearly, and is always focused on delivering improvements without needing constant direction.

What was your primary form of communication with Excella PPC?

Virtual Meeting

What did you find most impressive or unique about this company?

We had an outstanding collaboration with Yulian managing our PPC campaigns and website traffic. During our time working together, he significantly improved key performance metrics across both Google Ads and Meta Ads, including click-through rate, conversion rate, cost per acquisition, and ROAS. 
Yulian consistently optimized campaign structure, audience targeting, and ad creatives, which led to more qualified traffic and measurable growth in conversions. His data-driven approach and continuous testing made a noticeable difference in performance.

Are there any areas for improvement or something Excella PPC could have done differently?

-

BACKGROUND

Introduce your business and what you do there.

I’m the managing attorney of a legal company. We represent injured clients in personal injury cases and help them recover compensation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Excella PPC?

We needed help improving our Google Ads performance, generating more qualified case leads, and reducing wasted ad spend.

SOLUTION

What was the scope of their involvement?

Excella PPC manages our Google Ads campaigns end-to-end. Their work includes campaign structure optimization, keyword research and targeting, ad copywriting and testing, conversion tracking setup and monitoring, and ongoing performance optimization. They also provide regular reporting and strategic recommendations to improve lead quality and ROI.

What is the team composition?

We work with 2–5 teammates from Excella PPC.

How did you come to work with Excella PPC?

We found them through an online search and the Clutch site. We chose them because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in April 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Excella PPC has been managing our Google Ads campaigns, improving campaign structure, refining keyword targeting, updating ad copy, reviewing tracking, and optimizing toward better quality leads rather than just higher lead volume. As a result, we’ve seen a 30% reduction in cost per lead, nearly doubled our conversion rate (from ~6.5% to 11%), and significantly improved lead quality, with over 40% more qualified case inquiries. Additionally, CTR and campaign efficiency have improved, resulting in stronger ROI and reduced wasted ad spend.

How did Excella PPC perform from a project management standpoint?

Excella PPC delivers on time. Our primary form of communication is email or messaging apps.

What did you find most impressive about them?

They’ve been organized, responsive, and easy to work with. What stands out the most is that they seem focused on actual business results, not just making the reports look good.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the support lead for Smart Irrigation USA, an e-commerce company focused on smart irrigation for homes, farms, and gardens.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Excella PPC?

We needed help scaling our paid advertising across Google, Meta, and Microsoft.

SOLUTION

What was the scope of their involvement?

Excella PPC manages our PPC campaigns with the primary goal of increasing sales while keeping ROAS stable. The team has set up and managed ad campaigns, handled budgets and bidding, created ad copy, optimized targeting, and provided regular performance reporting.

What is the team composition?

We’ve worked with 2–5 teammates from Excella PPC.

How did you come to work with Excella PPC?

We found them through an online search and the Clutch website. We chose them because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent around $250,00.

What is the status of this engagement?

We started working together in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Excella PPC has scaled our paid channels from $30,000 to $100,000 per month in just three months and even improved overall ROAS. Our ROAS has improved by roughly 35%–40% during the campaign period as optimization and targeting have been refined.Additionally, we’ve tracked conversion rate, cost per acquisition (CPA), click-through rate (CTR), and overall sales growth to measure campaign performance.

How did Excella PPC perform from a project management standpoint?

Excella PPC’s project management is organized, proactive, and easy to work with. We mainly communicate through virtual meetings.

What did you find most impressive about them?

We’ve been impressed by how much they care about our business.

Are there any areas they could improve?

Excella PPC’s communication is generally good, though more frequent performance updates and deeper testing of new ad creatives could improve results further.

BACKGROUND

Introduce your business and what you do there.

I’m the head of sales at Farm Spare Parts USA. We supply reliable agricultural machinery and genuine spare parts for American growers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Excella PPC?

We hired Excella PPC to improve the overall performance of our Google Ads campaigns for our e-commerce store. Our primary goals were to increase targeted traffic, generate more qualified sales leads, improve conversion rates, and achieve a stronger return on ad spend (ROAS). We also wanted better campaign structuring, keyword optimization, and ongoing performance tracking to ensure our advertising budget was being used efficiently and profitably.

SOLUTION

What was the scope of their involvement?

Excella PPC handles the full management and optimization of our Google Ads campaigns. Their scope of work includes in-depth keyword research, campaign structure development, search and shopping campaign setup, ad copy creation, audience targeting, and conversion tracking implementation. They also conduct PPC audits, optimize bidding strategies, and continuously refine campaigns based on performance data.

What is the team composition?

We work with 2–5 teammates from Excella PPC.

How did you come to work with Excella PPC?

We found them through an online search and the Clutch website. We chose them because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The measurable outcomes from our project with Excella PPC are clearly reflected in improved campaign efficiency and sales performance. We’ve seen a significant increase in targeted traffic, a noticeable improvement in conversion rates, and a stronger ROAS. Cost per conversion has decreased as campaigns become more refined, and overall ad spend is allocated more effectively across high-performing keywords and products.Additionally, better tracking and reporting have given us clearer visibility into which campaigns are driving revenue, allowing us to scale profitable segments and reduce wasted budget. We’ve achieved approximately a 22% increase in conversion rate, while ROAS has improved by around 35% compared to our previous campaign performance. At the same time, cost per conversion has decreased by nearly 18%, which has significantly improved overall profitability. We’ve also seen a 37% increase in qualified traffic, driven by better keyword targeting and optimized bidding strategies.We’ve observed these improvements over the first three to four months of working with Excella PPC. After the initial restructuring and optimization phase in the first month, performance has steadily improved from month two onward, with the most noticeable gains in conversion rate and ROAS occurring between months three and four.

How did Excella PPC perform from a project management standpoint?

Excella PPC has demonstrated strong and professional project management throughout our engagement. They maintain clear communication, set realistic timelines, and consistently deliver tasks on schedule. Campaign setups, optimizations, and reporting are completed as planned, and they’re proactive in providing updates and performance insights. Overall, they’re organized, responsive, and reliable in meeting deadlines.

What did you find most impressive about them?

What impresses us most about Excella PPC is their data-driven and ROI-focused approach. They don’t just manage ads — they carefully analyze performance metrics, identify opportunities for scaling, and continuously refine campaigns to maximize profitability. Their ability to combine strategic thinking with hands-on optimization stands out. They’re proactive, transparent with reporting, and genuinely focused on long-term growth rather than short-term results. That level of commitment and clarity makes them a valuable partner for our e-commerce business.

Are there any areas they could improve?

Overall, our experience has been very positive. If there’s one area for improvement, it would be providing even more detailed competitor benchmarking insights at the beginning of the project to better understand market positioning from day one.

Do you have any advice for potential customers?

Excella PPC is always open to feedback, responsive to our requests, and continuously improves the campaigns over time. Their willingness to adapt and refine strategies makes the collaboration smooth and productive.

BACKGROUND

Please describe your company and position.

I am the ceo of LinkMyAgency

Describe what your company does in a single sentence.

Onboarding in 1 click. No more pingponging credentials! 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• More trials

SOLUTION

How did you find Excella PPC?

LinkedIn

Why did you select Excella PPC over others?

Company values aligned

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Yulian has been a huge help in getting LinkMyAgency a healthier, more predictable flow of leads. Since we like to give special attention to our new trial sign-ups, we can’t handle a large volume just yet. Yulian set up a Google Ads account that scales perfectly with the capacity we have at any given moment.

As a former Google Ads specialist myself, I was especially curious to see how the account was being set up and optimized each month, and I can honestly say I’ve been more than impressed with his work.

Thank you, Yulian!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads. Increased by 800% over the span of a year. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Communication was good, in-depth monthly report. Pro-active messaging from Yulian whenever it seemed that a landing page wasn't converting. 

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

He achieved what he said :) 

Are there any areas for improvement or something Excella PPC could have done differently?

I tried contacting him during his holidays - I didn't know he had gone off for a few days - and he responded a bit late. We already spoke about this in person and hasn't happened since, but he should let me know when he's off for a few days so I dont disturb him. Note: the campaigns didn't suffer at all of his holidays, was more of a communication thing. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Xpand

Describe what your company does in a single sentence.

Xpand is a product and service software development company assisting organizations around the globe in handling their Microsoft Dynamics ERP and CRM systems. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Audit of analytics and conversion settings for the main company website

SOLUTION

How did you find Excella PPC?

Online Search

Why did you select Excella PPC over others?

• Pricing fit our budget
• Relevant experience

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Excella PPC supported us with a comprehensive audit of our Google Analytics, Google Tag Manager, and Google Ads setup. A key part of the work involved addressing issues related to our website’s consent form and configuring it correctly via GTM to ensure compliant and accurate data tracking.

Their team demonstrated a deep understanding of the technical landscape and wasn’t afraid to dive into complex cases. They were quick to respond, actively looked for solutions, and brought solid expertise to the table, especially when dealing with non-standard scenarios.

Throughout the project, we appreciated their dedication and problem-solving approach. While we occasionally had to initiate clarifications or follow up to maintain alignment, the collaboration remained constructive and solution-focused.

Key deliverables included:

• A full audit of existing GA, GTM, and Google Ads configurations
• Кecommendations for tracking setup
• Troubleshooting and proper deployment of consent mode through GTM
• Continuous support during the process

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to the audit and recommendations provided by Excella PPC, we gained better clarity and control over our tracking setup. The project helped us identify weaknesses that had previously affected the accuracy of our analytics and the proper triggering of conversions.

This understanding of our tracking gaps gave us a clear picture of what needed to be fixed or adjusted. As a result, we’re now in a much stronger position to move forward with refining our conversion tracking and improving the overall reliability of our performance data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Excella PPC was highly responsive and demonstrated a proactive attitude when tackling technical issues. They were quick to react to questions or blockers and showed strong ownership over solving complex challenges.

What was your primary form of communication with Excella PPC?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to stay focused and effective in complex, non-standard situations.

Are there any areas for improvement or something Excella PPC could have done differently?

Bringing a bit more structure to communication and project flow could make an already good collaboration even better. There were moments when we needed to clarify certain details or follow up on specific steps. Still, the team responded quickly to our questions, clarifications, and requests, and adjusted promptly, which we appreciated.

BACKGROUND

Please describe your company and position.

I am the CEO of Online.ua

Describe what your company does in a single sentence.

Online.UA is an independent Ukrainian media and video production.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Increasing digital reach through Google ads (YouTube and the Display Network).
• Increasing digital reach through Meta ads.

SOLUTION

How did you find Excella PPC?

Online Search

Why did you select Excella PPC over others?

High ratings

How many teammates from Excella PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Excella PPC is responsible for media buying on the google and Meta. They worked to hit the KPI's of our choice and had done a great job.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Excella PPC had demonstrated strong expertise with the administration of our paid advertising campaigns while meeting or exceeding our ROI and revenue goals. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excella PPC Team was always responsive, curious and driven to deliver results. In every meeting we had an agenda, talking points and metrics on campaigns status with questions on areas of improvement through data.

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of Google and Facebook ads was impressive. We had worked with other agencies that had a strategy, but they couldn’t deliver results. Excella PPC, however, told us exactly what they were going to do - and they delivered. We saw the results.

Are there any areas for improvement or something Excella PPC could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner

Describe what your company does in a single sentence.

Digital Media Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Driving appointments to healthcare businesses through Adwords

SOLUTION

How did you find Excella PPC?

Referral

Why did you select Excella PPC over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Excella PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managing Google Adwords for multiple healthcare clients in local state and national campaigns. Also included Google Tag Manager and website conversion integration for all clients. Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Appointment booking conversions from Google Adwords for multiple healthcare clients in local state and national campaigns. Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were true experts in their field. We were consistently impressed with their knowledge, expertise, and commitment to delivering first-rate results.

Are there any areas for improvement or something Excella PPC could have done differently?

No.