Excella PPC

BACKGROUND

Please describe your company and position.

I am the CTO of Flexor

Describe what your company does in a single sentence.

We build and maintain eCommerce stores for clients across Europe

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Our clients asked us to find them someone to handle their PPC. We build the stores, but we don't do ads, so they wanted us to bring in a contractor we trust.

SOLUTION

How did you find Excella PPC?

Referral

Why did you select Excella PPC over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Excella PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They took over the ads for several of our eCommerce clients across Google, Microsoft, and Meta. First they audited what was already running and showed us where money was being wasted. Then they rebuilt the campaigns, set up proper tracking so we could actually see what each channel brought in, and ran everything day to day after that.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Across all the accounts sales went up, somewhere between 40% and 130% in the first three months, depending on the store. ROAS improved too, roughly 30% to 70% better. The exact numbers varied from client to client, but every account moved in the right direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was steady. Things got done when they said they would, and if something needed more time we heard about it early, not after the deadline. When a client or we raised something, the reply came fast, and it was a straight answer. 

What was your primary form of communication with Excella PPC?

Virtual Meeting

What did you find most impressive or unique about this company?

The same people who ran the accounts were the ones we talked to. You ask something, you get a straight answer from someone who actually knows the account.

Are there any areas for improvement or something Excella PPC could have done differently?

Nothing on the work itself. The only small thing is they're not big on small talk, very straight to the point. Some people might want a bit more warmth, but for us that was a plus.

BACKGROUND

Please describe your company and position.

I am the COO of Jumpzylla

Describe what your company does in a single sentence.

We are selling safe and durable trampolines for kids an adults

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Increase quality traffic to our website

SOLUTION

How did you find Excella PPC?

Other

Why did you select Excella PPC over others?

Good value for cost

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included full campaign management, from initial audit and restructuring to ongoing optimization. 
Key deliverables included: 
Campaign setup and restructuring across Google Ads and Meta Ads 
Ongoing optimization of bidding strategies and budget allocation 
Audience segmentation and targeting refinement 
Ad continuous testing 
Performance tracking and reporting on key metrics such as click-through rate, conversion rate, cost per acquisition, and ROAS 
Regular insights and recommendations to scale successful campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales volume increased by 12%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yulian is highly reliable, independent, and proactive. He takes initiative, communicates clearly, and is always focused on delivering improvements without needing constant direction.

What was your primary form of communication with Excella PPC?

Virtual Meeting

What did you find most impressive or unique about this company?

We had an outstanding collaboration with Yulian managing our PPC campaigns and website traffic. During our time working together, he significantly improved key performance metrics across both Google Ads and Meta Ads, including click-through rate, conversion rate, cost per acquisition, and ROAS. 
Yulian consistently optimized campaign structure, audience targeting, and ad creatives, which led to more qualified traffic and measurable growth in conversions. His data-driven approach and continuous testing made a noticeable difference in performance.

Are there any areas for improvement or something Excella PPC could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the ceo of LinkMyAgency

Describe what your company does in a single sentence.

Onboarding in 1 click. No more pingponging credentials! 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• More trials

SOLUTION

How did you find Excella PPC?

LinkedIn

Why did you select Excella PPC over others?

Company values aligned

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Yulian has been a huge help in getting LinkMyAgency a healthier, more predictable flow of leads. Since we like to give special attention to our new trial sign-ups, we can’t handle a large volume just yet. Yulian set up a Google Ads account that scales perfectly with the capacity we have at any given moment.

As a former Google Ads specialist myself, I was especially curious to see how the account was being set up and optimized each month, and I can honestly say I’ve been more than impressed with his work.

Thank you, Yulian!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads. Increased by 800% over the span of a year. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Communication was good, in-depth monthly report. Pro-active messaging from Yulian whenever it seemed that a landing page wasn't converting. 

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

He achieved what he said :) 

Are there any areas for improvement or something Excella PPC could have done differently?

I tried contacting him during his holidays - I didn't know he had gone off for a few days - and he responded a bit late. We already spoke about this in person and hasn't happened since, but he should let me know when he's off for a few days so I dont disturb him. Note: the campaigns didn't suffer at all of his holidays, was more of a communication thing. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Xpand

Describe what your company does in a single sentence.

Xpand is a product and service software development company assisting organizations around the globe in handling their Microsoft Dynamics ERP and CRM systems. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Audit of analytics and conversion settings for the main company website

SOLUTION

How did you find Excella PPC?

Online Search

Why did you select Excella PPC over others?

• Pricing fit our budget
• Relevant experience

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Excella PPC supported us with a comprehensive audit of our Google Analytics, Google Tag Manager, and Google Ads setup. A key part of the work involved addressing issues related to our website’s consent form and configuring it correctly via GTM to ensure compliant and accurate data tracking.

Their team demonstrated a deep understanding of the technical landscape and wasn’t afraid to dive into complex cases. They were quick to respond, actively looked for solutions, and brought solid expertise to the table, especially when dealing with non-standard scenarios.

Throughout the project, we appreciated their dedication and problem-solving approach. While we occasionally had to initiate clarifications or follow up to maintain alignment, the collaboration remained constructive and solution-focused.

Key deliverables included:

• A full audit of existing GA, GTM, and Google Ads configurations
• Кecommendations for tracking setup
• Troubleshooting and proper deployment of consent mode through GTM
• Continuous support during the process

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to the audit and recommendations provided by Excella PPC, we gained better clarity and control over our tracking setup. The project helped us identify weaknesses that had previously affected the accuracy of our analytics and the proper triggering of conversions.

This understanding of our tracking gaps gave us a clear picture of what needed to be fixed or adjusted. As a result, we’re now in a much stronger position to move forward with refining our conversion tracking and improving the overall reliability of our performance data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Excella PPC was highly responsive and demonstrated a proactive attitude when tackling technical issues. They were quick to react to questions or blockers and showed strong ownership over solving complex challenges.

What was your primary form of communication with Excella PPC?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to stay focused and effective in complex, non-standard situations.

Are there any areas for improvement or something Excella PPC could have done differently?

Bringing a bit more structure to communication and project flow could make an already good collaboration even better. There were moments when we needed to clarify certain details or follow up on specific steps. Still, the team responded quickly to our questions, clarifications, and requests, and adjusted promptly, which we appreciated.

BACKGROUND

Please describe your company and position.

I am the CEO of Online.ua

Describe what your company does in a single sentence.

Online.UA is an independent Ukrainian media and video production.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Increasing digital reach through Google ads (YouTube and the Display Network).
• Increasing digital reach through Meta ads.

SOLUTION

How did you find Excella PPC?

Online Search

Why did you select Excella PPC over others?

High ratings

How many teammates from Excella PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Excella PPC is responsible for media buying on the google and Meta. They worked to hit the KPI's of our choice and had done a great job.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Excella PPC had demonstrated strong expertise with the administration of our paid advertising campaigns while meeting or exceeding our ROI and revenue goals. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excella PPC Team was always responsive, curious and driven to deliver results. In every meeting we had an agenda, talking points and metrics on campaigns status with questions on areas of improvement through data.

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of Google and Facebook ads was impressive. We had worked with other agencies that had a strategy, but they couldn’t deliver results. Excella PPC, however, told us exactly what they were going to do - and they delivered. We saw the results.

Are there any areas for improvement or something Excella PPC could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner

Describe what your company does in a single sentence.

Digital Media Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Driving appointments to healthcare businesses through Adwords

SOLUTION

How did you find Excella PPC?

Referral

Why did you select Excella PPC over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Excella PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managing Google Adwords for multiple healthcare clients in local state and national campaigns. Also included Google Tag Manager and website conversion integration for all clients. Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Appointment booking conversions from Google Adwords for multiple healthcare clients in local state and national campaigns. Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were true experts in their field. We were consistently impressed with their knowledge, expertise, and commitment to delivering first-rate results.

Are there any areas for improvement or something Excella PPC could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the MD of ANGELCAB

Describe what your company does in a single sentence.

We produce and sell baby products online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Increase ROI on google ads

SOLUTION

How did you find Excella PPC?

• Online Search

Why did you select Excella PPC over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Keyword Research: Conduct thorough keyword research to identify high-performing keywords relevant to the business.
• Ad Copywriting: Create compelling and relevant ad copies that entice users to click and take action.
• Ad Group Structuring: Organize campaigns and ad groups logically to ensure ads are closely related to keywords.
• Bid Management: Strategically manage bidding to optimize ad spend and maximize ROI.
• Negative Keyword Implementation: Identify and implement negative keywords to prevent irrelevant clicks.
• Quality Score Improvement: Work on enhancing ad and landing page quality to improve Quality Scores, leading to lower costs and better ad placements.
• A/B Testing: Continuously test different ad variations to identify top-performing elements.
• Conversion Tracking: Implement conversion tracking to measure the effectiveness of ad campaigns in achieving business goals.
• Audience Targeting: Utilize audience targeting options to reach specific user segments effectively.
• Geo-Targeting: Optimize ad delivery based on geographic locations to reach the most relevant audience.
• Ad Extensions: Utilize ad extensions to provide additional information and improve click-through rates.
• Regular Reporting: Provide regular reports on campaign performance, including key metrics such as CTR, CPC, conversion rates, and ROI.
• Budget Management: Monitor and manage budgets to ensure efficient spending and allocate resources to top-performing campaigns.
• Competitor Analysis: Keep an eye on competitors' strategies and adjust ad campaigns accordingly.
• Mobile Optimization: Ensure ads are well-optimized for mobile devices to capture mobile traffic effectively.
• Ad Scheduling: Optimize ad scheduling to display ads at times when the target audience is most active.
• Remarketing: Implement remarketing strategies to re-engage with past website visitors.
• Ad Quality and Compliance: Ensure ads comply with Google's policies and maintain high-quality standards.
• Performance Analysis: Regularly review and analyze ad performance data to make data-driven adjustments and improvements.
• Communication: Maintain clear and open communication with clients or stakeholders, providing updates on campaign progress and recommendations for optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They increased our ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time.

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledge and attention to detail.

Are there any areas for improvement or something Excella PPC could have done differently?

None that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of 3D AI Studio, a company that provides tools for fast 3D content creation, refinement, and deployment. We serve industries like gaming, digital twins, and virtual commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Excella PPC?

We wanted to scale our Meta, Google, and Bing ads and improve their performance.

SOLUTION

What was the scope of their involvement?

Excella PPC has created and tested ads throughout all major ad platforms, including Meta, Google, and Bing. The team has worked on search, display, and video ads.

What is the team composition?

We’ve worked with 2–5 teammates from Excella PPC.

How did you come to work with Excella PPC?

We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and aligned company values.

How much have you invested with them?

We’ve spent around $50,000 to $199,999.

What is the status of this engagement?

We started working with them in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Excella PPC has delivered a better cost per click, more revenue, growth, and more trust in ads.

How did Excella PPC perform from a project management standpoint?

Excella PPC’s project management is great. They always deliver on time and are super communicative and reliable. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Excella PPC has gone above and beyond what we’ve requested. They’ve tested more platforms and ads than we initially asked for.

Are there any areas they could improve?

I can’t think of anything for them to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of TenThirty GmbH, an AI-powered career platform that helps job seekers create stronger applications and get more interviews. Users can build ATS-friendly resumes, generate tailored cover letters, optimize applications for specific jobs, and track their job search all in one place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Excella PPC?

We needed help increasing our ad spend according to our targets with a constant CPA.

SOLUTION

What was the scope of their involvement?

Excella PPC has set up and reviewed our Google Ads campaigns, including attribution and keyword research. The team has also executed the scaling of our campaigns from zero to a mid five-figure monthly spend while keeping our CPA below the defined threshold. In addition, Excella PPC provides ongoing management and reporting.

What is the team composition?

We work with one teammate from Excella PPC.

How did you come to work with Excella PPC?

Someone referred Excella PPC to me. I chose them over other options because they had high ratings and good value for the cost.

What is the status of this engagement?

We started working with Excella PPC in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Excella PPC has increased our Google Ads and Microsoft Ads spend from nothing to a mid five-figure amount with a constant CPA. The team has managed to stay below our CPA target while hitting our growth targets.

How did Excella PPC perform from a project management standpoint?

Excella PPC's project management is perfect. The team delivers on time, and we haven't had any hiccups. We communicate via virtual meetings, email, and a messaging app.

What did you find most impressive about them?

Excella PPC's very direct form of communication is impressive. The team has short meetings.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of HOMDROMTREM LLC, an e-commerce company that sells supplements and vitamins.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Excella PPC?

We needed help optimizing our Google Ads campaigns.

SOLUTION

What was the scope of their involvement?

Excella PPC manages our Google Ads campaigns, including setting up new campaigns, reporting, and optimization. The team focuses on search and shopping ads.

What is the team composition?

We work with one teammate from Excella PPC.

How did you come to work with Excella PPC?

We found Excella PPC through a YouTube video. We chose them over other options because they had high ratings and offered good value for the cost.

How much have you invested with them?

So far, we’ve spent less than $10,000 with them.

What is the status of this engagement?

We started working with Excella PPC in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Excella PPC has increased our ROI by 70% in the last two months. Additionally, our conversion rate has increased from 1% to 3%.

How did Excella PPC perform from a project management standpoint?

Excella PPC provides me with weekly reports and delivers work according to the timeframe we agreed on. We communicate via email and messaging apps.

What did you find most impressive about them?

Excella PPC is totally engaged in the process and doesn’t delegate work to junior teammates.

Are there any areas they could improve?

I’m expecting a better conversion rate. However, I understand that many parameters don’t depend on them.