Exaltus

BACKGROUND

Please describe your company and your position there.

I am the President of a company that produces an interactive reading log and reading incentive program. We serve hundreds of thousands of children, parents, teachers, and librarians worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Exaltus?

We initially hired Exaltus to build our marketing website to promote our product. They were responsible for everything from design, to writing copy, to WordPress development, to search engine optimization. After the successful completion of that project, Exaltus became our trusted partner for all our marketing needs, including managing our blog and developing visual marketing assets such as presentations, infographics, and whiteboard videos.

What were your goals for this project?

We were a company of developers. We were strong technically, but not very good describing the benefits of using our program - let alone at describing attractive materials to help us convey our key messages in a compelling way. We needed a partner we could trust who would help us extract the key points we needed to communicate and present them in a professional way.

SOLUTION

How did you select this vendor?

We met many vendors who claimed to be able to help us but somehow didn't feel comfortable moving forward with any of them. Some were too pricey. Others just didn't seem to get what we were trying to do. Exaltus immediately inspired confidence. They took the time to really listen to our objectives and had thoroughly researched our program. When we read their proposal, we immediately felt that we were in good hands and didn't hesitate to move forward.

Describe the scope of their work in detail.

Over the years, Exaltus handled many projects for us:

• Designed and developed 20+ page WordPress website
• Created and managed every aspect of our blog
• Produced eight videos (including whiteboard videos and demo videos)
• Designed two presentations
• Produced four infographics
• Designed two brochures

We were as involved as we wanted to be in the projects. Most of the time, after working with them on the website, we were fairly hands-off because we knew they understood what we were about and we trusted them to the job.

What was the team composition?

I worked mainly with the owner of Exaltus, but -- depending on the project -- I know there were many other people involved behind the scenes. For example, for the whiteboard videos, there were professional cartoonists, voiceover artists, video animators, etc. They always had experts handling the more specialized tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ever since hiring Exaltus to redesign our website, the majority of our sales have come in through the site, many of them from people who found us on Google. We've gotten a lot of positive responses to our blog content. And our teachers and librarians have been very grateful for our marketing materials, which help them promote our program within their schools.

How effective was the workflow between your team and theirs?

Working Exaltus is always easy. They are very responsive and organized. We manage most of our communication on SmartSheet and email, but they were also very happy to jump on a call when we needed it. They were always very responsive to our feedback.

What did you find most impressive about this company?

They invested a lot of time in really understanding our objectives, our program, and our customers. Without that, I don't think the marketing materials they produced for us would have been as effective. I was also blown away by how versatile they were. It seems like there is not a type of marketing work they can't do!

Are there any areas for improvement?

If there are, I haven't found them yet. We love working with Exaltus.

BACKGROUND

Please describe your company and position.

I am the Assistant Director of Canadian Medication Appropriateness and Deprescribing Network

Describe what your company does in a single sentence.

Research and knowledge mobilization to support safe medication use

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exaltus to accomplish?

• Develop a whiteboard video introducing an online deprescribing tool (MedSafer) to health care professionals

SOLUTION

How did you find Exaltus?

• Referral
• Other

Why did you select Exaltus over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Exaltus were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a short video showcasing a tool that helps identify high-risk medications and supports clinicians in engaging patients in the deprescribing process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met all project milestones

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines and responded to our needs.

What was your primary form of communication with Exaltus?

Email or Messaging App

What did you find most impressive or unique about this company?

Exaltus understands the vision and needs of its clients and is committed to aligning its work with them. It is a pleasure to work with such an efficient and responsive team.

Are there any areas for improvement or something Exaltus could have done differently?

Keep up the excellent work!

BACKGROUND

Please describe your company and position.

I am an Executive of Civic Entertainment

Describe what your company does in a single sentence.

Experiential marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exaltus to accomplish?

• create whiteboard animations

SOLUTION

How did you find Exaltus?

Referral

Why did you select Exaltus over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Exaltus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Exatus to create a series of whiteboard animations to be used at Wyndham's Global Conference to explaain the different new offerings for franchisees.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client satisfaction and clarity of storytelling

Describe their project management. Did they deliver items on time? How did they respond to your needs?

absolutely. Everything was either on time or ahead of schedule.

What was your primary form of communication with Exaltus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication and striving for excellence.

Are there any areas for improvement or something Exaltus could have done differently?

No they delivered everything we asked for and more

BACKGROUND

Please describe your company and your position there.

I am a physician at a tertiary care centre in Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Exaltus, and what were your goals?

We were hoping to create an approachable video to explain a challenging medical concept that would be accessible to health care providers that are not experts in the field.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose this vendor because they were known to be incredibly professional and effective in creating videos that explained concepts clearly.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a draft script of what we hoped to present which Carole really helped us make as clear and concise as possible. We then worked on animation and went back and forth in making the video portion really show what we wanted.

Who did you work with and what was the feedback process like?

We worked with Carole on this project and she was fabulous in helping us create an approachable and clear way of telling our story. She was very quick about getting information back to us and the feedback process was really smooth and really positive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showcased this project to a number of cardiologists and experts in the field of lipids within medicine and they thought it was excellent. The most important question that came about was "when will the next video come out" so that we can learn more. This was felt to be an excellent video to help trainees understand this concept.

Describe their project management style, including communication tools and timeliness.

The communication throughout this whole project was excellent, respectful, prompt, and kind.

What did you find most impressive or unique about this company?

I was most impressed by the way Carole and her team were able to help us make this whiteboard video clear and easy to follow. I was also really impressed by their kindness and how professional the experience was.

Are there any areas for improvement or something they could have done differently?

n/a