The Essential Agency

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Touchstar. We provide integrated security and logistics solutions, including access control, CCTV, alarms, mobile workforce tools, and electronic proof of delivery systems. We protect assets and optimise supply chains for businesses across various industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Essential Agency?

We were looking for an agency that understood our business. We wanted to migrate five disparate websites into one to leverage group cross-selling and build a strong consolidated brand for our business.

SOLUTION

What was the scope of their involvement?

The Essential Agency helped us with website building, content optimisation, SEO, and website migration. 

What is the team composition?

We worked with 2–5 teammates from The Essential Agency.

How did you come to work with The Essential Agency?

We found them on the web a long time ago. We chose them because of their professionalism, breadth of services, credibility, and, in particular, their depth of expertise in the sectors we operate within.

What is the status of this engagement?

2015- to date

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new site launched successfully and we have seen a significant increase website health scores. We took benchmark stats and saw progression in the website health scores and keyword rankings. Our health score is now 97, which is excellent. Moreover, we’re now on a content-managed platform, so we have more control than ever regarding optimisation. We didn’t have that on our previous legacy platform and were massively limited cost-wise and capability-wise regarding what we could do. We’ve invested in a future-proof platform.

How did The Essential Agency perform from a project management standpoint?

The Essential Agency delivered on time and even before the initial planned date. They had excellent project management. The team was always available for updates. They had a very partnership led approach and were very knowledgeable.

What did you find most impressive about them?

The Essential Agency’s partnership approach was impressive. We generally felt like it was a team effort. They wanted to empower us to do the best we could. The team was a genuine extension of our marketing team.

Are there any areas they could improve?

There was nothing they needed to improve.