End of Work

BACKGROUND

Please describe your company and position.

I am the Head of Engagement of Sydney Youth Orchestras

Describe what your company does in a single sentence.

Sydney Youth Orchestras. The leading provider of orchestral training in NSW, working with young people aged 5-25.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire End of Work to accomplish?

• After 50 years as an organisation and the COVID-19 pandemic era transformation, we were struggling to articulate who we were. We needed a rebrand that worked across an incredibly wide age range, spoke to the professionalism of the organisation and to the youthful musicians, a branded look and feel they would embrace, and  be something our young people would actually want to share and be part of. As a small not-for-profit with a tiny team constantly juggling programs, we needed partners who understood our constraints without treating us as a lesser client.

SOLUTION

How did you find End of Work?

They approached us - we were so grateful

Why did you select End of Work over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from End of Work were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

End of Work created a process centred on "play." Through progressively richer workshops, they explored what SYO represents, delivering a number of fully formed concepts that we presented to our young musicians who chose the final direction themselves. The building blocks concept captured the insight that orchestral musicmaking is collaborative, "one block on its own isn't much fun, but when you add more blocks you can build something bigger, richer, more exciting." They gave us everything in bite sized pieces so we could continue delivering programs whilst completing the rebrand.

Our musicians now wear the branding with pride. We see SYO hoodies at shopping centres and across social media. One parent said "the hoodie is a symbol of being part of something bigger than yourself." Merchandise we'd never explored before now flies off the racks at every concert, we can't keep up with demand. The modular system works seamlessly across our Summer Schools, regional tours, and major concerts. Most importantly, the understanding End of Work gave us "says so much about how much they listened when we had our very first meeting to what was going to be possible for us."

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results speak for themselves. Musicians now proudly wear SYO hoodies around Sydney, with parents describing it as "a symbol of being part of something bigger than yourself." Merchandise, which we'd never seriously explored, has become a phenomenon, with stock flying off the racks at every concert. The building blocks concept works seamlessly across our concerts, regional tours, and Holiday Programs . We continued operating throughout because End of Work gave us everything in bite sized pieces, understanding our small team is continuously in production for the next event or concert. What made this exceptional was their deep understanding that NFP organisations deserve exceptional creative work, that budget constraints require flexibility not compromise, and that youth focused brands require genuine youth involvement. We recommend them without reservation for not-for-profits seeking world-class work within realistic constraints.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 End of  Work, always delivered on time, in calm and organised way, that reassured you that  this wasn't rushed it was considered and studied and delivered with intention - and  deloghtfully playful and clever.

On occassion we hve thrown them a curve ball that needed fast resolution, and despite their  busy scdedule, they gave us the  time and delivered to meet our deadlines, something  I am forever grateful for. 

What was your primary form of communication with End of Work?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ingenuity in seeing our individuality beyond our meagre budget, refusing cookie cutter approaches, involving our young musicians in choosing the brand, and thoughtfully pacing work for our small NFP team.

Are there any areas for improvement or something End of Work could have done differently?

None, we love working with End of Work

BACKGROUND

Please describe your company and position.

I am the CEO of Resolvit

Describe what your company does in a single sentence.

Design and marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire End of Work to accomplish?

• Brand Refresh

SOLUTION

How did you find End of Work?

• Referral
• Other

Why did you select End of Work over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from End of Work were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing strategy and deliverables that included improvements or new creation of, website, document packs, marketing material, social media strategy and execution, content creation, design concepts and asset production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All deliverables were produced within timeframes and allowed for successful go to market approach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceptional service and diligence

What was your primary form of communication with End of Work?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In my roles as Head of Sales and now as CEO, I have worked with End of Work for over 7 years. Their ability to think creatively and execute is second to none. 

Importantly you can rely on Goran and Geordie to meet sharp deadlines and provide a quality yet cost-effective solution to design and marketing requirements. I have no hesitation in highly recommending them and urge businesses to give them a go. You won't be disappointed!

Are there any areas for improvement or something End of Work could have done differently?

Keep doing what you are doing!