The Emotional Company

BACKGROUND

Please describe your company and your position there.

We are an equestrian training facility in the hunter/jumper realm working at the top levels of the sport. I am a rider and manage the marketing endeavors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Emotional Company, and what were your goals?

We are a new company so we needed someone who could create the website from scratch that portrays the essence of the business. Our goals were to create a website that resembled the facility and program- clean and modern.

SOLUTION

How did you select The Emotional Company and what were the deciding factors?

I searched online for vendors and shortlisted 3. We chose Michael and The Emotional Company because even from the first conversation he understood exactly what we needed and was ready to make a plan.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kickoff meeting to discuss the goals and the overall plan going forward. I then wrote the copy and sent all content to Michael who developed the website in stages. After each stage he sent it back to us for approval. We had calls as needed over Google Meet and used WordPress for the project.

How many people from The Emotional Company team worked with you, and what were their positions?

I worked with Michael on the development of the website and Gigi on the backend information.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The launch of the site has given us a single location for information, as well as a basis for our futher marketing endeavors.

Describe their project management style, including communication tools and timeliness.

We used email and Google Meet to coordinate regularly. We had weekly calls with Michael to discuss new objectives and information.

What did you find most impressive or unique about this company?

They gave us a site that matches the look of our facility and our brand without needing to see the facility and with minimal background information given.

Are there any areas for improvement or something they could have done differently?

There could have been more clarity on deadlines from both sides.

BACKGROUND

Please describe your company and your position there.

I am the Owner/Founder of Ramp Up - a boutique line of vinegars.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Emotional Company, and what were your goals?

We needed a label & website redesign with a cleaner and modern aesthetic along with a digital marketing strategy to increase brand awareness.

SOLUTION

How did you select The Emotional Company and what were the deciding factors?

We selected the Emotional Company based on their expertise in brand development and projects they had completed in the past. They offered the full scope of services when it came to website redesign, establishing a brand identity & a digital marketing plan.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

- Label redesign for vinegar bottles & establishing new brand guidelines - Complete Website redesign & Photography for shopify website - Digital Marketing Strategy including: social media audit, action plan, email marketing, paid ads & seo optimization

How many people from the vendor's team worked with you, and what were their positions?

2 including a project Manager and website designer/digital marketing strategist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the quality of work, it has definitely helped us better position our brand in the market and given us a stronger brand identity. We have since been able to drive more traffic to our store and also we are seeing an increase in sales due to all these factors coming together.

Describe their project management style, including communication tools and timelines.

We had a project timeline and also weekly phone calls to check in on progress. The project management style was relaxed and very easy to work with and also very much an open dialogue with both teams in order to achieve the end goal.

What did you find most impressive or unique about this company?

What is most unique is the scope they are able to cover from website and label redesign to developing a digital marketing strategy, its a lot of different areas and we felt like we were able to achieve it all with Emco.

Are there any areas for improvement?

A little more attention to detail when it came to fine tuning certain aspects of the project however as they were working across many different areas this was understandable.

BACKGROUND

Please describe your company and your position there.

Wonder + Zest is a group of agency heavy hitters including award-winning designers, producers, writers, strategists and content creators. With a wide array of services and expertise, W + Z can step in at any point in a brand's life story with a custom team of experts for your needs. Tracy Brosnan, Founder + Creative Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Emotional Company?

The Emotional Company worked on my brand identity. I received several options and recommendations. We landed on something amazing and meaningful. I plan to work with them on other projects too.

What were your goals for this project?

The goal was to create a brand identity that included a logo, color palette, fonts and imagery. The Emotional Company went above and beyond my expectations.

SOLUTION

How did you select The Emotional Company?

I saw work from the Emotional Company on their website after meeting Michael at a trade show.

Describe the scope of their work in detail.

The Emotional Compnay shared three versions of a brand identity and then we worked through the favorite selection which involved three rounds of revisions.

What was the team composition?

I worked with Michael as the designer and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone in our company loves the new brand identity and especially the logo.

How effective was the workflow between your team and theirs?

I never had a question or concern that I couldn't get answered immediately. They delivered on time constantly and were always eager to work together to go above and beyond the ask. Michael is especially lovely to work with.

What did you find most impressive about this company?

The Emotional Company was so easy to work with. I was not treated like a client that didn't matter, even though my small project was not one of the top paying clients for them.

Are there any areas for improvement?

I can't wait to see more work.

BACKGROUND

Please describe your company and your position there.

I am the Managing Partner of Random Rock Consulting Group. We provide outsourced investment analyst services to private equity and private credit firms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Emotional Company?

We hired The Emotional Company to design and build our website.

What were your goals for this project?

We wanted a clean, professional-looking website that efficiently communicates who we are and what we do.

SOLUTION

How did you select The Emotional Company?

I found them online, along with about a dozen other similar firms. After a fairly exhaustive interview process, I decided The Emotional Company was the best fit for my business.

Describe the project in detail.

We had one kickoff meeting. They requested materials, which I provided, and had me fill out a questionnaire about my business. He then did a couple of rounds of wireframes. After I signed off, he built a first draft of the site. I gave him several rounds of comments, and eventually, we got to a finished product that we both felt good about.

What was the team composition?

I worked with one person. He designed and built the website with my input.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I thought The Emotional Company did a good job. They took feedback well, which I think is very important. Would definitely hire them again.

How effective was the workflow between your team and theirs?

I thought the workflow was generally very good.

What did you find most impressive about this company?

I had a lot of feedback. The Emotional Company listened to everything we had to say and did their best to integrate it into the finished product.

Are there any areas for improvement?

There's always room for improvement, but we were pretty happy with the way things worked out.

BACKGROUND

Please describe your company and your position there.

I am the Founder and Owner of The Russ Firm, LLC, a law firm focused on Civil Rights and Criminal Defense work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Emotional Company, and what were your goals?

We started the Firm just before the COVID-19 Pandemic hit, so we initially built our own website. After we were more established, we reached out to The Emotional Company for both branding and to help develop a new website. Our goal was to develop a logo that reflected the culture of our firm, and to also build a website that would capture potential clients' attention. We also wanted to structure our website in a way that could help educate potential clients through blogging.

SOLUTION

How did you select The Emotional Company and what were the deciding factors?

We consulted with at least 5 different companies before settling with The Emotional Company. With every other company, we felt that we were required to put in way too much time to get the results we wanted and even then, our wishes were simply not met. Everything was generic and seemed lifeless. We first consulted with The Emotional Company to help with our logo.

We had a brief conversation about our culture, our mission, and how we want to develop our brand. Candidly, we had no idea what kind of logo we wanted -- we just wanted one. After a short time, The Emotional Company provided some sample logos and they created exactly what we were looking for (before we really even knew what we wanted).

The folks at The Emotional Company are true visionaries -- they were able to take my words and put together a brand/logo that I could not be more happy with. After that, we were certain that we would use no other company for our needs going forward.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial meeting to discuss our vision for the firm, the employees, practice areas, and our goals. From there, The Emotional Company first created a logo for us. A short time later, we had another brief conversation about a new website. We again discussed our firm and the general look we were going for. We did not have a real "wish list" and, candidly, we gave The Emotional Company very little to work with.

We then received an email from The Emotional Company, letting us know that a "Draft" (if you will) website was ready. I took a look, and just like with our logo, it was exactly what I was looking for. The Emotional Company worked with us to make some very minor changes to the website, and were extraordinarily responsive throughout the entire process.

Once all changes were complete, The Emotional Company scheduled a video conference to discuss the in and out's of the website and how to make changes, etc. The website was up and running well before I ever could have expected.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Michael C., the owner of The Emotional Company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We just launched our website 48 hours ago, and we have seen a dramatic increase in traffic and inquiries already. We have even received numerous comments from our current clients about how much better our new website. We were eager to leave feedback for The Emotional Company because of how well the project turned out, so we are unable to provide more long-term measurable outcomes.

As far as deliverables, the website was up and running well before we expected. The Emotional Company works very efficiently and keeps you informed every step of the way.

Describe their project management style, including communication tools and timelines.

The Emotional Company is very flexible when it comes to communication tools. We communicated by email, phone, and text, and the Company was always extremely responsible. The Company was also very effective and timely. Candidly, there was never a time where we felt we needed to impose a deadline because The Emotional Company worked with both a purpose and a sense of urgency.

The really take pride and ownership in their work, and everything was done more timely than I could have imagined.

What did you find most impressive or unique about this company?

Their vision and creativity. They were able to listen to us, use their imagination, and create a remarkable product and logo/brand. This is something that simply cannot be taught or even learned. The Emotional Company has a natural knack for what they do and it is obvious. This is simply an amazing company.

Are there any areas for improvement or something they could have done differently?

Candidly, we have zero complaints with The Emotional Company. When you are building a new website, there inevitably is going to be some "hiccups." It is expected, but The Emotional Company always located them quickly and fixed them even quicker. We do not anticipate using any other company for any of our future needs.