elk Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Lexington Bakes, a consumer products company. We make award-winning protein cookies, protein oat bars, and dessert brownies built on one principle: never having to choose between extraordinary taste and ingredient integrity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with elk Marketing?

We needed an agency partner who could help us launch our Meta ad strategy and manage our account through evergreen and seasonal campaigns.

SOLUTION

What was the scope of their involvement?

elk Marketing has been responsible for all aspects of our Meta ad campaigns, including static and video ads, UGC, competitive analysis, and strategy.

What is the team composition?

We’ve worked with eight members of elk Marketing’s team.

How did you come to work with elk Marketing?

An adviser referred us to elk Marketing and we immediately new they were the right partner after our first call. We spoke to so many other agencies to help us develop and kick off our paid strategy, but none gave us the confidence that elk gave us in their ability to succeed. We felt heard and listened to with elk, whereas other agencies just nodded their heads but didn't really listen.

What is the status of this engagement?

We started working together in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

elk Marketing has helped us reduce our Meta CAC from $180 to $40, and grow our monthly sales.

How did elk Marketing perform from a project management standpoint?

elk Marketing’s project management is incredible. They’re highly detailed and responsive and always go above and beyond. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

elk Marketing feels like a part of our team, not an outside agency.

Are there any areas they could improve?

elk Marketing executes flawlessly.

BACKGROUND

Please describe your company and position.

I am the EndurElite Brand Manager of EndurElite

Describe what your company does in a single sentence.

At EndurElite, we know that endurance athletes demand more from their bodies, their minds and their training sessions, so we created a nutrition line specifcally designed for endurance athletes and backed by science.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire elk Marketing to accomplish?

• Increase Conversions
• Enhance Ad Relevance
• Capture New Customers

SOLUTION

How did you find elk Marketing?

Other

Why did you select elk Marketing over others?

Referred to me

How many teammates from elk Marketing were assigned to this project?

20+

Describe the scope of work in detail. Please include a summary of key deliverables.

elk Marketing took a strategic and thoughtful approach to improving our PPC campaigns, and their team really took the time to understand our goals and challenges from the start. They crafted a customized plan that fit our specific needs and went above and beyond to make sure every detail was covered.

To start, they built a full-funnel campaign structure that targeted every stage of our customer journey. They focused on two key areas: prospecting to attract new prospects, and retargeting to re-engage users who had already interacted with us. From there, they ran detailed A/B tests to compare Meta’s manual audience targeting against Advantage+ automated targeting across various audience segments. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For Interest Audiences:

Manual targeting outperformed Advantage+ in new opt-ins, higher conversion volume, higher CVR, and lower CPA. However, Advantage+ pulled in a stronger AOV ($102 vs. $59), therefore its ROAS was higher (at 1.26 vs. 0.96).

For Broad and Lookalike (LAL) Audiences — Manual Targeting Outperformed:

48% Higher Conversion Rate (CVR): Manual targeting drove significantly more sales from new audiences.

106% Higher Average Order Value (AOV): Customers acquired through manual targeting spent more, directly boosting revenue.

3.11x Return on Ad Spend (ROAS): For every dollar we spent, we saw a return of $3.11—a huge improvement.

Lower Cost Per Purchase: Manual targeting drove purchases for just $32 compared to $61 with Advantage+.
For Retargeting and Remarketing Audiences — Advantage+ Outperformed:

52% Higher CVR: Advantage+ re-engaged past visitors and turned them into buyers with impressive efficiency.

29% Higher AOV: Returning customers spent more, proving the power of Advantage+ in retargeting efforts.
In the end, elk’s work gave us the clarity we needed to get the best ROI out of our campaigns. We saw significant improvements across ad metrics, and we now have a clear roadmap for our future PPC efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

elk Marketing’s project management was awesome! They delivered results on time and with precision, responding quickly to our needs and adjusting strategies when necessary. They answered my emails quickly and responded to my messages with thoughtfulness. Their hands-on approach, combined with regular reporting, gave us confidence that we were in capable hands every step of the way. 

What was your primary form of communication with elk Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about elk Marketing was their commitment to customization, precision, and optimization. They didn’t treat us like just another account—they built strategies tailored specifically to our goals and challenges. Their expertise with PPC data and constant attention to detail made a huge impact on our success.

They researched and understood our niche target market allowing us to capture new customers who purchased multiple times helping us to grow our customer base beyond just the campaign.

Are there any areas for improvement or something elk Marketing could have done differently?

I'd love to be able to meet with the team in-person every so often, but with all of us being spread across the country it's difficult.

BACKGROUND

Please describe your company and position.

I am the General Manager of Slotted

Describe what your company does in a single sentence.

We're a marketplace and self-guided request-for-proposal (RFP) tool to support shippers and fulfillment providers find the right partners in a neutral and unbiased process.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire elk Marketing to accomplish?

• SEO Strategy and Execution
• Paid Strategy
• Website Development

SOLUTION

How did you find elk Marketing?

Personal Networking

Why did you select elk Marketing over others?

• High ratings
• Great culture fit

How many teammates from elk Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To support the launch of our business and marketplace, we worked with Elk to develop the strategy and execution of our website, branding, content, SEO strategy, and paid marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Elk team delivered a website design and SEO strategy that has outperformed our expectations in terms of generating traffic and search rankings in the first 6-weeks.  Additionally, the team has over-delivered as we've just kicked off our paid strategy with compelling creatives and strategic ways to make the most of our tight marketing budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is highly responsive and works quickly. They're always ready with soltuions to challenges we didn't yet anticipate.  We have continued working with Elk on an on-going basis and have expanded our business with them based on their ability to consistently deliver results.

What was your primary form of communication with elk Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The creative and "get-it-done" mentality of the team starting with co-founders Frank and Craig.  There is energy and intent in the team's attitude towards projects.

Are there any areas for improvement or something elk Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the VP of Commercial of a design company 

Describe what your company does in a single sentence.

We make and sells luxury restwear from various elevated materials including our famous washable silk, great for sleeping, working from home, or lounging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire elk Marketing to accomplish?

• hat specific goals or objectives did you hire elk Marketing to accomplish? We hired elk to help improve our SEO rankings, as we were not ranking for a large percentage of our industry-related keywords with incredibly high search volumes. Additionally, we had the important goal of increasing brand awareness through more affordable avenues.

SOLUTION

How did you find elk Marketing?

Referral

Why did you select elk Marketing over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from elk Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Elk’s strategy includes a focus on the three main pillars of SEO, including a robust content strategy, on-page optimizations to adjust the signals of each URL, and linking, both internal and backlink acquisition. The elk team also helps us manage ongoing, profitable PPC campaigns for various keyword targets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within eight months of working with elk, our page-one keyword rankings improved by 83%. We are now in position one for top industry keywords, including “washable silk pajamas, washable silk set, washable silk sleepwear, washable silk nightgown, washable silk sleep set, washable silk bedding,” and many more. With over 52,000 non-branded keyword rankings, the site traffic and brand awareness continue to grow at an accelerated rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We meet with the elk team on a weekly basis and they’ve done a great job managing our expectations and maintaining realistic timelines throughout this process. They’ve also done a thorough job of educating our team on SEO and PPC in a way that feels easy to digest and understand. We appreciate the team’s consistency and clarity through every step.

What was your primary form of communication with elk Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are true partners and are genuinely invested in helping our company grow. We initially worked with Elk on SEO strategy/implementation, but as our company evolved, Elk’s contributions to our business has evolved too. In addition to our SEO, Elk now manage our Google paid media accounts.

Are there any areas for improvement or something elk Marketing could have done differently?

Elk is great about sharing our wins, but we’d wanted to see where there are opportunities for growth. In response, they performed an SEO audit of our site and found multiple areas for improvement.

BACKGROUND

Please describe your company and position.

I'm the director of digital product at a food & beverage company 

Describe what your company does in a single sentence.

Our company is the first premium Chinese food company that brings thoughtfully-crafted pantry staples to the modern kitchen. Developed by a chef, entrepreneur and renowned expert on Chinese cuisine, we’re on a mission to bring uncensored Chinese flavors to the table.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire elk Marketing to accomplish?

• We are competing in a saturated food and beverage industry and wanted to increase our organic search traffic and eCommerce sales. We hired elk to provide full-scale SEO services to improve our rankings and increase inbound traffic, keyword search rankings, and online sales.

SOLUTION

How did you find elk Marketing?

Cold outreach email

Why did you select elk Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Quantifiable realistic goal setting

How many teammates from elk Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We're excited about the thoughtful scope of work that elk provided, starting with a benchmarking report that provided valuable insights into our current SEO metrics. This allowed us to compare our performance against industry benchmarks and identify key areas for improvement. 

The technical SEO site audit that elk provided was particularly insightful, addressing intricate technical aspects and resolving issues related to crawlability, indexing, and site architecture. Elk’s SEO best practices documentation served as a practical guide tailored to our specific needs, covering on-page optimization and URL structure. 

Elk also delivered a keyword and competitor research report that has been instrumental in shaping our keyword strategy based on a thorough analysis of competitors. What we found most helpful was elk’s Strategic Roadmap that outlined a clear plan aligning SEO goals with our broader business objectives. 

We worked through seventeen Campaigns, covering on-page metadata, interlinking reports, and content maps, offering a holistic approach to optimization. Altogether, these deliverables reflect a strategic and comprehensive effort to boost our website's visibility and performance across search engines. This isn't just about SEO; it feels like a personal boost for our online identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since we started working with elk we’ve seen a 241% surge in non-branded traffic, broadening our digital reach. We saw 32 keywords move into positions 1-3 on search, and 48 keywords move onto page one of search results. 

Furthermore, our website now has 87 keywords ranking for SERP features, which is a 14.3% increase from where we started before elk. Our flagship product now holds position #1, affirming our brand's market dominance. Other key products highlight a strategic SEO approach that goes beyond keywords to position us well in the digital landscape.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They excelled in both handling our expectations and adhering to promised deadlines. Our primary mode of communication during our engagement with elk was through email, and their responsiveness to implement changes when needed was impressive. We also found our biweekly meetings immensely valuable as these calls helped us to track progress and discuss upcoming initiatives.

What was your primary form of communication with elk Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

ELK marketing was extremely organized and structured with how all the tasks were managed which made it really easy for us to keep track of the progress of each project from start to finish and allowed us to have a consolidated view of what has been accomplished. The meetings were very efficient too with the ELK team always very prepared with what needed to be discussed and required from each party.

Are there any areas for improvement or something elk Marketing could have done differently?

ELK marketing had done a good job with providing performance data whenever improvements were made but I think more data/analysis is always great to see even in areas where there weren’t any lifts. That way, we can identify opportunity areas better and pivot the focus if needed to work on the areas with gaps. Additionally, I think aligning on the set of data points we want to track every week or bi-weekly as part of the onboarding discussion could be helpful too!

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of Spark Car Wash

Describe what your company does in a single sentence.

Spark is a chain of high-tech car washes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire elk Marketing to accomplish?

• Manage paid media
• Build digital ecosystem

SOLUTION

How did you find elk Marketing?

Referral

Why did you select elk Marketing over others?

• Good value for cost
• Referred to me

How many teammates from elk Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The elk Marketing team helped us expand our website to accommodate our new locations, develop API dashboards, create paid media campaigns (along with optimizations and asset design), create an SEO strategic roadmap, and develop a competitor keyword analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From the ground up, we’ve built a digital marketing ecosystem together that didn’t exist before. The reason we chose to work with elk Marketing is the level of detail and attention they gave to their proposed strategy for our specific goals. We also appreciated their level of professionalism and how enjoyable it was to engage with them. The elk Marketing team has helped us see success with the launch of multiple new locations through paid media, with quantifiably positive business results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We speak with our account manager on a weekly basis, and we also work with the paid media team, design team, and elk’s CTO.

What was your primary form of communication with elk Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We’re most impressed with how elk caters to a more one-on-one experience, going above and beyond to ensure thorough communication. The elk team clearly dedicates time and resources to our business to help us succeed. It feels like we are all part of a team.

Are there any areas for improvement or something elk Marketing could have done differently?

elk can continue to improve its copywriting capabilities.

BACKGROUND

Please describe your company and position.

I am the Vice President of Diesel Emissions Service / DPF Parts Direct

Describe what your company does in a single sentence.

We provide emissions solutions for the heavy-duty on-road truck industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire elk Marketing to accomplish?

• Increase e-commerce sales

SOLUTION

How did you find elk Marketing?

Online Search

Why did you select elk Marketing over others?

• High ratings
• Company values aligned

How many teammates from elk Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our goals were to create a profitable eCommerce site within our very specific industry. We have a strong presence in the B2B and manufacturer sales space and wanted to increase our eCommerce presence in a significant and matched way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our e-commerce site DPF Parts Direct has seen a 91% increase in organic sessions and a 154% increase in page one keyword growth. Since the start of our relationship, we have seen a whopping 1112% increase in annual revenue. 

The elk team also created landing pages that outrank and/or compete with DA (domain authority) sites of 70-80, which propelled us forward in a powerful way. We exist in a competitive and saturated market with much larger companies to go up against, so the success of these landing pages was/is huge.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The elk team successfully highlights realistic timelines and manages expectations well. We communicate primarily through email and their response times are quick if any questions or changes come up that need to be addressed. We currently meet on a weekly basis with their team and are updated regularly on changes and improvements.

What was your primary form of communication with elk Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've found their communication and their investment in our success the most impressive quality of elk marketing. They have expressed enjoyment in seeing our growth, from little initial presence online to now competing with large, established companies and coming out on top.

Are there any areas for improvement or something elk Marketing could have done differently?

No, we are thoroughly satisfied with their work.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Highline Wellness responsible for overseeing marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ELK Marketing, and what were your goals?

As the CBD market gains traction and popularity at an exceedingly fast rate, we find ourselves competing with several other online CBD retailers and eCommerce brands. We wanted to expand our industry and improve brand recognition through the method of organic search. We hired elk Marketing to help us improve our current rankings and cast a wider net within our industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

The elk team reached out to us via e-mail expressing significant SEO opportunities they discovered for our site and they provided an audit. After shopping around with several other vendors, we decided to work with elk due to their extreme attention to detail, professionalism, and fast response times.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a full site audit, a comprehensive keyword research report, and a proposed 6-month campaign. This included providing site fixes where any errors existed, a list of attainable target keywords, and a thorough and prioritized plan of attack.

They also helped us with keyword research and analysis of our competitors. Their research was extensive and they ensured clear communication throughout the entire process.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with an account manager, an eCommerce business strategist, and the company’s head of SEO. Additional team members and departments supported different stages of the work, including several SEO Specialists on an ongoing basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the suggested changes, we’ve landed on page one for several CBD gummy-related keywords, despite the incredibly high keyword difficulty of those search terms. Additionally, we’ve seen over a 60% increase in total ranking keywords and a 70% increase in keywords ranking in the top three.

Describe their project management style, including communication tools and timeliness.

The team at elk has done a great job of highlighting timelines, managing expectations, and meeting promised deadlines. We communicate primarily through email and their response times are quick if any questions or changes come up that need to be addressed. We currently meet on a weekly basis with their team and are updated regularly on changes and improvements.

What did you find most impressive or unique about this company?

Aside from their team’s professionalism and expertise in their industry, we thoroughly enjoy the passion and personality they bring to each meeting. Their team is always transparent and willing to make adjustments to accommodate us. Lastly, they never make us feel like we’re in the dark and do a great job explaining a very intricate process to us.

Are there any areas for improvement or something they could have done differently?

So far, so good.

BACKGROUND

Please describe your company and your position there.

I was the Director of Marketing for a logistics company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ELK Marketing, and what were your goals?

We were looking for a very niche customer, eCommerce retailers that ship over 1,000 orders in a month. We contracted with Elk Marketing in hopes of optimizing our PPC, increasing our SEO rankings, and increasing our lead gen efforts. We wanted to see SEO gains for our targeted keywords, resulting in more first-page SERPs. We also wanted to improve our PPC results, leading to more qualified leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Elk did a fantastic job - exceeding all expectations. They delivered a significant improvement in SEO rankings and ensured that our PPC efforts were optimized and generating the customer we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Discovery phase. We took an extraordinary amount of time describing our business and even did a warehouse tour with Elk. Since they had a greater understanding of the 3PL business, they were able to begin the next phase.
• Strategy phase - Elk created a strategy that tackled the biggest issues including SEO efforts and PPC
• Implementation phase - Elk implemented their strategies and constantly review their tactics to make sure the programs are always producing results.
• Continuous Improvement - Elk is always evaluating and analyzing campaign performance. They make improvements and adjustments as necessary.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a dedicated team for SEO and a second dedicated team for PPC. We also had the agency's owner on all our calls.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They continued to produce gains in SEO and PPC.

How effective was the workflow between your team and theirs?

With our weekly meetings, we were always aware of their work. In addition, the Elk Team was available to use at all times. Their responsiveness was exceptional.

What did you find most impressive or unique about this company?

The knowledge of the team and their passion for results is amazing! I have worked with several agencies over the years and Elk is by far the top agency! They deliver results, are extremely collaborative, and are client-focused.

Are there any areas for improvement or something they could have done differently?

Honestly - no improvements. I also think the time we took to explain the business was a key component of their success.

BACKGROUND

Introduce your business and what you do there.

I’m an SEO strategist at Arc’teryx, an e-commerce company. We design and manufacture high-performance outdoor gear and apparel, focusing on durability and innovation for extreme conditions. We also foster a global community passionate about the outdoors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with elk Marketing?

We needed help improving our organic search performance.

SOLUTION

What was the scope of their involvement?

elk Marketing performed site audits and campaigns to improve our performance across category and product pages. They also built reports and helped craft an SEO strategy. The team performed a technical audit for our entire site and helped with YouTube optimizations.

What is the team composition?

We worked with 2–5 teammates from elk Marketing.

How did you come to work with elk Marketing?

elk Marketing was already working with Arc’teryx when I joined the company. I chose them because they were a great culture fit and their company values aligned with ours.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We worked together from April 2022–September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw growth in our organic traffic and keyword rankings.

How did elk Marketing perform from a project management standpoint?

elk Marketing was very organized and helped deliver requests on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

elk Marketing’s ability to think strategically and shift as projects changed or new opportunities arose was impressive.

Are there any areas they could improve?

elk Marketing could’ve been more proactive rather than waiting for requests from our team.