Eboost Consulting

BACKGROUND

Please describe your company and your position there.

Four Objects Ltd is a small, sustainable luxury native ecommerce brand that I co-founded.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eboost Consulting?

We hired Eboost to strategize and execute our paid social advertising.

What were your goals for this project?

To drive revenue and expand our consumer community.

SOLUTION

How did you select Eboost Consulting?

It was recommended by a friend who was helping us with our paid advertising strategy.

Describe the scope of their work in detail.

The went through a discovery process to establish our goals and understand our brand. We then created a budget and strategy and created assets to execute.

Once the campaign was live, eBoost reviewed performance on a daily basis to optimize the ads and we met weekly to review performance. Once we established a "rhythm" we changed to bi-weekly meetings. eBoost continues to review the account daily to continue learning and optimizing performance.

They also have identified issues with the website, and helped up recognize fraudulent activity on the account very quickly which helped us to avoid some serious issues.

What was the team composition?

We work with 2 representatives regularly who manage the account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was way more successful than we had hoped. We were originally targeting a 2-3 ROAS that we hoped would get to a 4 over time. Within the first month of the project we were seeing ROAS between 5-8x weekly.

How effective was the workflow between your team and theirs?

eBoost has been very organized and clear. The account representatives are dedicated, thorough and help keep us on track with clear communication and follow-up.

What did you find most impressive about this company?

Pretty much everything was impressive. They have been really easy to work with, seem to genuinely care about our business, and are delivering excellent results!!

Are there any areas for improvement?

Just keep it up!

BACKGROUND

Please describe your company and your position there.

Grown Strong is a health and wellness brand for women looking to lead a healthier lifestyle. My position at Grown Strong is the Chief Operating Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eboost Consulting?

We were looking to launch social media marketing to increase the number of users of our headline fitness product as well as to gather key marketing KPI's. They handled all of our ad creation plus the management of each marketing campaign on social media.

What were your goals for this project?

We wanted to increase sales and the # of users of our Fitness Program as quickly as possible to prove our concept. Plus, we needed a company to take the lead to do the market research to determine our unique marketing angle which eBoost did.

SOLUTION

How did you select this vendor?

My team select eBoost after having interviewed 6 different marketing companies and freelancers. The deciding factor was the detailed outline of how eBoost would take our marketing budget from zero and turn it into a profitable customer acquisition tool.

Describe the scope of their work in detail.

As soon as we decided to work together, we had a kickoff meeting to discuss market research with pricing and marketing angles giving us an idea of how we wanted to launch our product plus the budget to get things off of the ground. We as a company ensured all advertising copy used our brand voice.

We supplied assets including images, logos, colors, and videos which eBoost took to create the initial set of ads. Eboost took those assets and set up multiple campaigns in FB ads manager splitting the budget between lead gen, prospecting and retargeting groups.

What was the team composition?

From the start we worked with our account manager who was always responsive and provided valuable insights that allowed lower our cost per acquisition and increase our lifetime value of our customers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Eboost increased our recurring customer base 276% from start to finish.

How effective was the workflow between your team and theirs?

It was very easy to update any copy or ads being used for all of our marketing campaigns. We received a marketing weekly update giving us key KPI's as well as potential ideas to help improve our numbers.

What did you find most impressive about this company?

We loved how knowledgeable the company was in the Marketing field which allowed us to learn while improving our company's bottom line.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a franchise marketplace. We advertise for approximately 300 franchise companies. We feature an overview of each franchise opportunity and advertise it to aspiring entrepreneurs looking to buy a franchise or business opportunity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eBoost Consulting?

We hired eBoost to manage our Facebook/Instagram and Google advertising.

What were your goals for this project?

Our goal is to generate high quality leads for our advertisers while enhancing lead flow for multiples of top franchise brands.

SOLUTION

How did you select this vendor?

I have tried several digital marketing agencies and have been disappointed with almost all of them. Research led me to eBoost Consulting. From day one, they have taken the bull by the horns and exceeded my expectations.

Describe the scope of their work in detail.

They manage my Google Adwords accounts for efficiency with a goal towards a low cost per lead generated. They also A/B test a variety of ads and keyword strategies to generate a high volume of leads and quality of leads for a set budget. They also manage my Facebook and Instagram ads for lead generation. They monitor lead flow and manage our target audiences for quality lead generation on a daily basis. They have had a high degree of success and it only continues to improve.

What was the team composition?

I work directly with Evan LaGasse but I receive a weekly update of performance detailed by members of his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our lead flow has almost doubled and our cost per lead has dropped by as much as 50% from previous levels.

How effective was the workflow between your team and theirs?

Their customer service and communications are the best I have worked with in the last 15 years.

What did you find most impressive about this company?

They are very knowledgeable when it comes to digital strategies driving lead generation. They monitor multiples of variable and are constantly testing the waters for better performance. Further, they are passionate about my company success constantly thriving to improve.

Are there any areas for improvement?

They have exceeded my expectations from day one. We continue to grow and ad budget for these campaigns. I'm hoping as we get larger, they can maintain the same high level of performance.

BACKGROUND

Please describe your company and your position there.

I am the marketing director at Patience Brewster, Inc. It's a small, single-artist company that creates handmade holiday and gift items.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eBoost Consulting?

Since our product is seasonal, we reached out to eBoost to cultivate new interest and audiences during our off season. We initially asked them for an audit of our Facebook advertising, and continued using them to run and test our paid Facebook ads.

What were your goals for this project?

Our goals were to acquire new customers and newsletter sign-ups, improve revenue during the off season, and promote engagement.

SOLUTION

How did you select this vendor?

We interviewed a handful of auditing groups, and eBoost was the best fit for our budget and needs.

Describe the scope of their work in detail.

After a detailed audit, eBoost continued many testing avenues on Facebook that we hadn't tried before. Their approach was organized and comprehensible.

What was the team composition?

We had a main contact, whose team of two others supported our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen significant improvement in our conversion rates and positive changes in our audience. They actively test many more Facebook groups than our in-house team could.

How effective was the workflow between your team and theirs?

We're pleased with the ongoing daily, weekly, and monthly reports they provide. They're easy to work with, and have given us a much needed break from blind testing!

What did you find most impressive about this company?

We appreciate their enthusiasm for our product and goals, and are confident that they have our best interests in mind. 

Are there any areas for improvement?

They reuse our creative for their testing. We expected them to illuminate our product in more unique ways, but we're also grateful for the time we save by not providing new creative. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner and manager of The Office Planning Group. We’re an office furniture dealership, doing office furniture design, ordering, and installation by contract.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBoost Consulting?

We were trying to establish an online presence since our leads from Yellow Pages had declined.

SOLUTION

What was the scope of their involvement?

We use them for SEO and management of paid leads via Google. They also write blog content. We don’t get involved in any of that, but pay them to do all of it. They also revamped and optimized the website for the changing search engine algorithms. They made it more mobile friendly.

How did you come to work with eBoost Consulting?

We had a website that was developed by the team at Yellow Pages, but weren’t getting any good results. I realized we needed to be more visible. I looked on LinkedIn and saw a side banner advertising more office furniture leads. I contacted them and we started the process.

What is the status of this engagement?

We started working together in 2010 and the work is ongoing.

RESULTS & FEEDBACK

How did eBoost Consulting perform from a project management standpoint?

Their project management is very good. We use email mostly and occasionally phone. I communicate with the owner. He’s very responsive and tries hard to do the best he can for us.

What did you find most impressive about them?

They listen to me and tweak things. They pay attention to changes that are happening. I’m not capable of making those types of decisions so I rely on them.

Are there any areas they could improve?

I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager at Obex Panel Extenders. We manufacture and sell panel extenders and privacy screens for use on existing cubicles and similar work environments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBoost Consulting?

When our company began we did not have the capital for any large advertising. At that time Google ads and online advertising was really starting to take off, so we hired eBoost to get us started in that arena.

SOLUTION

What was the scope of their involvement?

Their main focus for us is PPC, which includes inorganic searches, Facebook Ads, and Google AdWords campaigns. They run all of our website content as well. We meet with them once a month to go over things and they will present us with a report comparing the previous month and how we did in the same month last year. They are very diligent in their reporting and making it understandable.

How did you come to work with eBoost?

We started with Eboost because our owner worked with them through another business of his. We wanted to bring them in to help grow this new venture after we saw what they did with this other related business. 

What is the status of this engagement?

We began working together in July 2011 and continue to do so on a daily basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

eBoost is integral in bringing in a majority of our business. We consistently rank in the top 3 of search results for our keywords, and we pretty much owe that all to them. We attribute around 75% of our inbound leads to our digital marketing, which is entirely run by eBoost. They have really become an integral part of our team.

How did eBoost perform from a project management standpoint?

They have been great. They will send daily updates on the website, and they are very responsive when we need anything from them. They are also great with deadlines and getting their work in on time.

What did you find most impressive about them?

They are great at being self-starters. Before they come to a meeting they will test keywords and new groups to present without us even asking. We have also become very close with them on a personal level. They really care about the intimate details of their client’s business and have become an extension of our own brand.

Are there any areas they could improve?

There is nothing I can think of. If we have a complaint they handle it right away.

Do you have any advice for potential clients?

I would say to make sure that you understand eBoost is a small-scale consulting firm so they are going to really dive deep into your project. They want to know a lot about how your business runs and they will critique you when need be. Doing that helps them do their best work, so if you are not committed to them it is going to be really difficult to achieve sustained success. The results will not come over night, but they have proven success that will pan out in the long term.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a marketing consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBoost Consulting?

We were running Facebook ads for a client and wanted to get better results. We brought eBoost in for additional consulting and strategy.

SOLUTION

What was the scope of their involvement?

We manage several areas of practice with the client but found eBoost’s consultation deeply valuable. We decided to augment our engagement and have them continually manage and execute the client’s Facebook ads. To facilitate this, we provide eBoost with creative materials and update them on events. However, we give them the freedom to test different messaging. They provide us both weekly and monthly reports. These documents break down the latest creative testing, costs per conversion, and any other information we need to have a great relationship with our client.

What is the team composition?

We mostly interact with a project manager, but their owners are also available when necessary.

How did you come to work with eBoost Consulting?

We met eBoost through our network quite some time ago. Their services are well-priced, but what made them stand out was their extensive experience. They’ve been running Facebook ads since the platform launched and have a documented history of achieving results. We felt that their skill set would benefit our client, but also saw the potential of working with them on future projects.

How much have you invested with them?

We’ve spent around $8,000 thus far.

What is the status of this engagement?

We started working together in August 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

eBoost quickly reduced our cost per conversion by 50% and have maintained this level ever since. This effectively allows us to double our conversions without additional expenses.

How did eBoost Consulting perform from a project management standpoint?

They’ve demonstrated integrity and accountability multiple times over. They’re always willing to jump on calls and follow up with us for the deliverables they need to be successful. We wanted a partner that could mostly manage themselves and eBoost is capable of that. Honestly, I probably under-communicate with them, but that’s coming from a place of trust.

What did you find most impressive about them?

eBoost possesses a deep understanding of the platform they’re working on. This enables them to hit our required metrics, but also experiment with different approaches that could yield significant breakthroughs.

Are there any areas they could improve?

No. This engagement has been a big win for us. We didn’t expect to have an ongoing relationship with them, but they’re kind of apart our team at this point.

Do you have any advice for potential customers?

They’re a great partner if you’ve got a product or service that can be successful on the Facebook ad platform.

BACKGROUND

Introduce your business and what you do there.

Nelson Wear is a sports apparel company. I’m the marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBoost Consulting?

We sell tattoo coverups, sports sleeves, and guards for people with thin or fragile skin, so it’s challenging to attract our entire audience with a single campaign. We wanted to generate more sales and reach out to each target demographic as efficiently as possible.

SOLUTION

What was the scope of their involvement?

They manage all our SEO and PPC campaigns. They also manage PPC for our social media accounts. Their work on Instagram is particularly good for us.

They’re very detail-oriented and they have a thorough methodology for both onsite and offsite SEO. They spent time understanding our brands and our business and asked meaningful questions. They never dictated what we should do, but did in-depth market research of our target audiences. They created a customized set of campaigns and developed SEO strategy that worked well for us.

We went through several rounds of optimization for all our websites and brands. They explored a new market for our skin guards, and we tested two or three versions of several pages for conversion rates.

What is the team composition?

I communicate regularly with Evan (CEO & Cofounder, eBoost Consulting) and Chris (President, eBoost Consulting).

How did you come to work with eBoost Consulting?

They came to us through a referral. They seemed genuine and knew what they were talking about. They asked questions about our business, clients, and goals, and were willing to cater to our needs. They weren’t pushy, but were willing to make suggestions that suited our business model.

How much have you invested with them?

We spend $1,500–$3,000 per month.

What is the status of this engagement?

We started working together around May 2016. The relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a 400% average rate of return with them, which is fantastic. Every dollar we spend with them turns into four dollars. Our overall sales revenue increased by 34% in the first year they worked with us. They’re comprehensive and their work has a positive effect on our bottom line.

How did eBoost Consulting perform from a project management standpoint?

They’re outstanding. I can reach out anytime and they respond almost immediately. We have monthly meetings to go over the details of all our campaigns.

What did you find most impressive about them?

I’m very happy with their creativity and their willingness to try new strategies. They listen and are responsive.

Are there any areas they could improve?

No; I think they’re awesome.

Do you have any advice for potential customers?

Make sure to communicate and let them get to know your business. Explain your specific goals and the areas you want to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Jackson Design and Remodeling, the largest design build firm in San Diego. We’re a unified team of designers, architects, and construction professionals that build luxury homes and do high design remodeling.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBoost Consulting?

We’re a visual business, so it was important to build a partnership with a digital consultancy for our PPC, SEO, website, and analytics.

SOLUTION

What was the scope of their involvement?

We did a complete overhaul of the website to move the brand forward. First, we did persona testing to research who our audience was and how to market to them. Based on that research, eBoost recommended certain wireframes and architectures for the site to best appeal to our target audience. They created PPC and SEO programs, along with other unique ways to improve our brand. One of those suggestions was a national/international blogger award.

Over the past ten years, the most consistent work eBoost has done is managing the keywords to better attract people who are searching for home remodeling, building, or high design.

What is the team composition?

The owner is my account person.

How did you come to work with eBoost Consulting?

Someone in the industry recommended them. Most of the people who worked there were from MIT, and they had a reputation for being an extremely smart and innovative company. I met with four other companies, but eBoost was professional and came up with solutions from the very beginning. They told us what we needed to do and how to do. I also liked that they were young, smart, and had a hands-on approach.

How much have you invested with them?

We’ve spent between $250,000–$500,000.

What is the status of this engagement?

We’ve been working with them since November 2008.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped us move up in the market. Back in 2008, we were 22 people with $5 million in revenue and the third largest design build firm in San Diego. Now, we’re 80 people with $22 million in revenue. We’ve continued to grow, and I attribute a lot of that to the work we’ve done with eBoost. Because of their strategic thinking, we’ve become number one in our area.

How did eBoost Consulting perform from a project management standpoint?

They’re quick to respond with solutions; I applaud them for always being proactive. We have monthly meetings to go over keywords and all the analytics. Those meetings are vital to our operation, and eBoost makes sure they happen. One of the reasons we continue to have a relationship is because of their response rate.

What did you find most impressive about them?

It’s easy for partners in long relationships to get lazy, but eBoost continues to be on the cutting edge of what’s happening in the digital age. Their responsiveness and ability to come up with solutions is why we continue to work with them. The proof is in the continued growth of the company.

I have high standards, so working with eBoost for 10 years is a testament to their skill. We come up with a lot of ideas, and eBoost is honest about whether or not they think they’re good. We rely on them to be in the know and get things done in a timely manner.

Are there any areas they could improve?

I don’t have anything they could improve on.

Do you have any advice for potential customers?

Don’t be afraid to ask questions and talk to eBoost about your goals. They’re friendly and not intimidating, unlike many other digital consultancies. They listen to and appreciate what you have to say, making it a real partnership.

BACKGROUND

Introduce your business and what you do there.

I own COE Office Furniture, a retail and furniture design business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBoost Consulting?

We wanted to target local businesses that didn’t already have design partners. We needed new monthly leads per our business model.

SOLUTION

What was the scope of their involvement?

eBoost runs all our digital marketing campaigns. In addition to PPC, they write copy for organic rankings and blogs. Concurrent SEO services focus on geotargeting to filter out-of-state leads.

The team has also set up links and redesigned our website, using my input to guide the process. We prioritized this project early in the engagement because we wanted to maintain marketing levels during the recession.

As part of a year-long conversion rate optimization campaign, we’ve tested different main pages and identified where users exit the site. We’ve looked at calls to action, visit duration, and best development practices to resolve this issue.

In 2017, we tiered thousands of keywords into A, B, and C lists, based on leads’ potential value. We assigned terms such as “space planning” and “office design” – which generally lead to larger projects – to the "A" list. The "C" list included keywords such as “file cabinets”. We then tracked emails and phone numbers to manage our average spend per lead, which ranges between $40–$50. eBoost established PPC budgets that correlated to the tiered lead generation budgets, ranging $20–$100 per lead.

Currently, they manage our blog and create a few monthly posts. We have a Facebook account and print catalog. Since we’re regional, certain channels, such as Instagram, aren’t appropriate.

What is the team composition?

I’ve had multiple points of contact. Currently, I’m interfacing with the principals.

How did you come to work with eBoost Consulting?

My certified public accountant was friends with the owner and referred me to the company. We wanted to use eBoost after they evaluated our strategies and proposed a plan.

How much have you invested with them?

We spend $48,000 per year.

What is the status of this engagement?

Work started in 2006 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We generate $2.4 million in annual sales. The annual marketing budget has decreased from 6% to 2–3% in recent years; it’s now $100,000. The direct correlation between increased lead generation and decreasing costs is a great advantage.

The tiered system helps us address spending; more expensive leads don’t provide good ROI for smaller purchases. Consequently, traffic, conversions, and sales have increased year-to-year. Phone calls and emails help our bottom line; print ads no longer make sense for our business model.

eBoost served on an industry tradeshow panel. They projected a Google search in which our ad was the first organic result, the first paid result, and the first side-paid result. Clearly, the team had been ranking our company effectively.

How did eBoost Consulting perform from a project management standpoint?

We meet once a month to review brand awareness, new opportunities, conversion rates, and cost per conversion. The team comes prepared with metrics and comparisons to past years’ PPC and SEO performances. They take a long-term view of our goals, which include the overall number of visitors and calls to action.

What did you find most impressive about them?

Prior to this engagement, I had gone through four or five SEO companies; each one over-promised. eBoost stands out because they use white hat SEO practices; I never worry about being penalized for their actions. The engagement is truly collaborative; eBoost feel like part of my company. They’ve remained committed to the partnership.

Are there any areas they could improve?

Amazon Marketing Services is increasingly crucial to our e-commerce activities. They’re starting to implement more solutions in that area. However, I can’t criticize this lag because eBoost is current with best practices.

Do you have any advice for future clients of theirs?

The SEO field is always changing; it requires active participation. I have talked to colleagues who complained about a lack of sales. They always tell me that they’d built a website, set it up, and didn’t achieve results. A company can’t build a site, launch it, and assume that people will find it.

The biggest issue business owners have is understanding the return on spend. SEO requires a holistic approach. The business owner has to be part of the process, given that they’re in the best position to know what will and won’t work from a marketing perspective. The team depends on the client to review keyword lists and other items. Adjusting keywords and campaigns on an ongoing basis will lead to positive results. Reviewing wireframes and keyword lists can be tedious, but it’s necessary for success.