EBITDA Catalyst

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of the Judy Garland and Children's Discovery Museum in Grand Rapids Minnesota. We a two museum expreiences on one convenient campus. We have the 1920's restored Birthplace Home of Judy Garland along with a gallery dedicated to memorabilia from her life and legacy. We also have an interactive children's museum with fun and engaging exhibits for kids to experience. There is something for all generations at our museum.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EBITDA Catalyst?

We worked with Robert Ribcuic on a viable pricing strategy at our museum. since we are 2 museums experiences on one campus, we wanted to ensure our pricing structure appropriate for what we do here.

SOLUTION

How did you select this firm and what were the deciding factors?

We used Catchafire and found his expertise to be wonderful and he was very personable.

Describe the project in detail and walk through their service package.

As the new ED at the museum and us being a non-profit, earned revenue in the summer months is key to our success. Our museum has a lot to offer and I believed our price for admission was not reflective of that. Robert and I spoke over the phone and he visited the museum with his family to experience all we have to offer himself! I was very impressed that he immersed himself in the museum and took a personal interest in us. He helped us through the value of our museum and what a tiered pricing structure might look like.

How many resources from the vendor's team worked with you, and what were their positions?

Robert R.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

After working with Robert, we came up with a great structure to ensure positive revenue results.

How effective was the workflow between your team and theirs?

We met over the phone and in person. Workflow was great and efficient.

What did you find most impressive or unique about this company?

Robert was very insightful and shared first-hand experiences he had with other museums after his visit with our museum. He went out of his way to experience other museums so he could compare pricing structures of similar museums.

Are there any areas for improvement or something they could have done differently?

We were on a very tight timeline since this happened in our summer months. If we had more time, I would have enjoyed more time with Robert to pick his brain. Through no fault of his own, we just moved very quickly through the process due to our museums timeline.

BACKGROUND

Please describe your company and your position there.

Director of Operations at CORE Districts. CORE Districts is a collaboration of school districts working together to improve student achievement and narrow achievement gaps through highly productive, meaningful collaboration and learning between its member school districts: Fresno, Garden Grove, Long Beach, Los Angeles, Oakland, Sacramento City, San Francisco, and Santa Ana Unified School Districts.

Together, the CORE school districts serve more than 1 million students and their families, representing 17% of all California students. The state’s diverse and underserved population is strongly represented in CORE districts, including nearly 300,000 students who are English Learners, 100,000 African-American students, and 700,000 Hispanic students.

In addition, 77% of the students served by the participating districts are living in poverty, which is a higher percentage of low income students than any state in the nation. By supporting and growing these district and school teams, we are working together to close achievement gaps and address the pattern of inequity that persists throughout California and the nation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EBITDA Catalyst?

Pricing Strategy for Member Dues

SOLUTION

How did you select this firm and what were the deciding factors?

We found EBITDA through the Catchafire website. They were the most qualified pricing consultant available for the work that we needed.

Describe the project in detail and walk through their service package.

We started by meeting with Robert from EBITDA. We discussed the nature of our work, our pricing goals, and mapped out a strategy for improvement. From there, Robert and I met weekly. He educated me around the psychology of pricing and also helped my team set up a template to organize and restructure our pricing strategy.

How many resources from the vendor's team worked with you, and what were their positions?

1

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

1. A clearly designed template that my team could use for future pricing scenarios
2. questions of inquiry to ensure our pricing strategy met the requirements of our stakeholders
3. a clearer way to visualize the value provided by our programs as compared to our pricing

How effective was the workflow between your team and theirs?

Very effective and efficient. Robert always followed through and asked the right questions to help move the work forward.

What did you find most impressive or unique about this company?

Their vast knowledge of pricing psychology and how they share it with organizations in need were impressive.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Parent to Parent USA is a membership organization that empowers and supports parents, nationwide. Why? Because we understand being a parent of a child with special needs can be a challenge — we’ve been there! The journey is filled with hills and valleys and sometimes feels a little overwhelming. So, we’re driven to ensure no parent feels alone. Ever. I serve as one of two co-executive directors for Parent to Parent USA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EBITDA Catalyst?

We worked with EBITDA Catalyst to redefine our membership pricing strategy.

SOLUTION

How did you select this firm and what were the deciding factors?

We chose EBITDA Catalyst because, from the very first interaction, they demonstrated a keen interest in our organization's mission and an understanding of our challenge.

Describe the project in detail and walk through their service package.

We offer a fees-based membership program. We needed to raise our fees to continue to offer the benefits that our members expect from their membership. EBITDA Catalyst led us through a structured approach to setting a pricing strategy, from determining our goals to analyzing our target audience and articulating the value we provide, so we would feel confident in our proposed pricing.

How many resources from the vendor's team worked with you, and what were their positions?

We had the pleasure of working directly with EBITDA Catalyst's founder, Robert.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

EBITDA Catalyst helped us identify and answer key strategic questions. Together, we developed a robust pricing proposal, complete with a plan to communicate the changes both internally and externally.

How effective was the workflow between your team and theirs?

The workflow was very organized, starting with an intake form and continuing with bi-weekly check-ins. Between calls, expectations for "homework" (e.g., compiling data and talking points) were clearly laid out, which led to a quick turnaround for the project.

What did you find most impressive or unique about this company?

We felt like they were true partners - invested in our success - and we received much more than a pricing strategy. Robert in particular was extremely perceptive. His expertise and business instincts were instrumental in delivering a sensitive project in an area where status quo was holding us back.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the Vice President, Sales of an ecommerce company 

Describe what your company does in a single sentence.

We provide eCommerce payments, fraud, tax and compliance services that enable brands to sell direct everywhere in the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EBITDA Catalyst to accomplish?

• Assess our pricing/model and make recommendations for changes/optimizations.

SOLUTION

How did you find EBITDA Catalyst?

Referral

Why did you select EBITDA Catalyst over others?

• High ratings
• Referred to me

How many teammates from EBITDA Catalyst were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

EBITDA Catalyst executed on market research, customer interviews and internal research in order to assess and make recommendations around pricing strategy. 

Their deliverables included customer interviews and takeaways, market evaluation and competitive analysis, and pricing recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In-depth analysis of competitor pricing, recommendations for changes to our pricing with benefits that can be measured over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time, were flexible, and were incredibly responsive to feedback and requests.

What was your primary form of communication with EBITDA Catalyst?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their experience and expertise on GTM pricing strategy was incredibly valuable. Additionally, their approach to assessing the current landscape through research and customer interviews was very helpful in building to the ultimate outcome/deliverable.

Are there any areas for improvement or something EBITDA Catalyst could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Independent Contractor of Investment Ark

Describe what your company does in a single sentence.

Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EBITDA Catalyst to accomplish?

• Get a pricing model

SOLUTION

How did you find EBITDA Catalyst?

Online Search

Why did you select EBITDA Catalyst over others?

High ratings

How many teammates from EBITDA Catalyst were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

A comprehensive pricing model.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A world-class pricing model was delivered. Highly recommended!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

World class service!

What was your primary form of communication with EBITDA Catalyst?

Virtual Meeting

What did you find most impressive or unique about this company?

Quality,delivery speed.

Are there any areas for improvement or something EBITDA Catalyst could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Partner of (a/an) Consulting

Describe what your company does in a single sentence.

We're a VC in Poland

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EBITDA Catalyst to accomplish?

• Optimize pricing
• Advanced data analysis

SOLUTION

How did you find EBITDA Catalyst?

Referral

Why did you select EBITDA Catalyst over others?

• High ratings
• Great culture fit
• Good value for cost

What was the size of EBITDA Catalyst’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Robert (Managing Partner) is a great person to know if you run a business or are on the business side that builds business models and pricing strategy. His expertise in this area is incredible. I had the pleasure of learning from Robert. He brought focus and attention for us on some of the most important and fundamental topics for businesses and product strategy - pricing. I highly recommend and hope to work with him again.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• EBITDA improvement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Robert had the highest work ethic.

What was your primary form of communication with EBITDA Catalyst?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Practical, down-to-earth approach.

Are there any areas for improvement or something EBITDA Catalyst could have done differently?

Everything was of the highest standards!

BACKGROUND

Please describe your company and your position there.

Staffing & IT company. Administration

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EBITDA Catalyst?

To get a better understanding of our pricing for products

SOLUTION

How did you select this vendor?

Has been associated with our company in the past

Describe the scope of their work in detail.

4 hour training on what to look for in pricing, how to rely that information to clients. Being able to raise our prices to meet the services we provide

What was the team composition?

Senior leadership

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a better understanding of how to price our products and not to undervalue what we bring to the table in this space.

How effective was the workflow between your team and theirs?

Interaction was wonderful.

What did you find most impressive about this company?

Robert's thoughts and ideas on how to move forward were impressive.

Is there any area for improvement or anything that could have been done differently?

NA

BACKGROUND

Please describe your company and your position there.

I am Project Director for Not-for-profit organisation Courage to Care.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EBITDA Catalyst?

We are preparing a business plan for a new social enterprise. It needs to be scalable and sustainable, and generate revenue to fund our work in schools. EDBITDA completed a pricing review.

SOLUTION

How did you select this firm and what were the deciding factors?

Director Robert reached out and they seemed exceptionally qualified and well credentialled.

Describe the project in detail and walk through their service package.

The team undertook a pricing review on our proposed model, and provided comprehensive feedback, advice and direction.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with the Managing Partner

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

This piece of work has shaped our entire pricing structure and business model, which we have incorporated into the business plan which we are currently taking to potential funders for seed funding. It has given us great confidence in our model itself, and provided credibility for potential funders as they do due diligence.

How effective was the workflow between your team and theirs?

Fantastic - they were responsive, communicative and incredibly generous with their time and expertise.

What did you find most impressive or unique about this company?

Generosity in sharing skills, expertise and advice.

Are there any areas for improvement or something they could have done differently?

Not at all - the partnership was a brilliant experience from beginning to end.

BACKGROUND

Please describe your company and your position there.

I'm the Executive Director of the Orpheus Chamber Singers, a professional choir based in Dallas, TX.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EBITDA Catalyst?

We wanted to review our ticket prices and season ticket packages.

SOLUTION

How did you select this vendor?

We were connected through Catchafire.

Describe the scope of their work in detail.

I met several times with Robert to review our past ticketing model and see how it stood up against our competitors.

What was the team composition?

I worked directly with Robert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Robert helped us develop a new pricing model for our 2021-2022 season that took into account all the new variables Covid has created! He's given us some tools to be able to use for the coming years as well.

How effective was the workflow between your team and theirs?

Great! We multiples times over two months.

What did you find most impressive about this company?

Robert took the time to really understand what we do, both as a performing arts organization and a 501(c)(3).

Is there any area for improvement or anything that could have been done differently?

No! He was wonderful to work with.

BACKGROUND

Please describe your company and your position there.

I'm the Assistant Director at The University of Texas at Dallas Center for Children and Families. We provide research, training and outreach for young children ages 0-5 and their families.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EBITDA Catalyst?

EBITDA gave us pro bono consulting services for a pricing strategy for our outreach work.

SOLUTION

How did you select this firm and what were the deciding factors?

We selected this firm based on the number of prior projects completed and overall reviews given.

Describe the project in detail and walk through their service package.

Robert provided us with consultations and advice on how to generate revenue from our programs - and gave us lots of things to consider when developing our training program.

How many resources from the vendor's team worked with you, and what were their positions?

Our main point of contract was Robert, managing partner.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Robert was excellent to work with - very knowledgeable about pricing and provided us with homework, tools, and advice on how to structure our project. He helped us narrow our focus and really think about who we might impact and how to do it. We are grateful for his time and dedication.

How effective was the workflow between your team and theirs?

Great communication.

What did you find most impressive or unique about this company?

Their dedication to helping others and subject matter knowledge were impressive.

Are there any areas for improvement or something they could have done differently?

n/a