Dusted

BACKGROUND

Introduce your business and what you do there.

I’m the director of Resilient Change. We provide advisory, consulting, interim management, and coaching services to help clients optimize people, processes, and technology. We deliver sustainable change and improvement while fostering client self-sufficiency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dusted to accomplish for Resilient Change?

I've worked with Dusted in three different organsinations and projects. We hired Dusted for rebranding and the redesign of digital and physical collateral.

SOLUTION

What was the scope of their involvement?

Dusted was responsible for rebranding and the redesign of digital and physical collateral, including websites, brochures, and presentations.

What is the team composition?

We worked with several teammates from Dusted.

How did you come to work with Dusted?

We found them through a referral.

What is the status of this engagement?

We worked together in 2005, 2012, and 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw increased brand awareness, improved website traffic, and increased top-of-funnel sales opportunities. We also received positive qualitative feedback from stakeholders.

How did Dusted perform from a project management standpoint?

Dusted’s project management was excellent. They set clear expectations and were transparent about progress, budget, risks, and issues. They effectively delivered on time, within budget, and with high quality. We communicated via in-person meetings, virtual meetings, and emails.

What did you find most impressive about them?

Dusted was one of the best agencies we’ve worked with. What made Dusted strong was their strategic thinking, creative excellence, and high-quality execution. They didn’t just respond to a brief; they invested the time to understand our organization, audience, and what we were ultimately trying to achieve. They brought data, experience, and insight together to challenge our thinking and create better outcomes.

Moreover, they were creative, commercially minded, and thoroughly modern in their approach. They embraced the latest tools and techniques without ever losing sight of the strategic objective. We’ve now worked with Dusted on several projects across three different organizations, and that experience has been consistently excellent. We have no hesitation in recommending them.

Are there any areas they could improve?

None, they took the time to understand us. They continue to evolve and deliver through a range of media and techniques.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Xiatech, an IT company. We’re the pioneer of Xfuze, an agentic orchestration platform that gives organizations the foundation to deploy AI across the business by unifying four capabilities — integration and orchestration, data management, insights and analytics, and agentic AI — in one cloud-native platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dusted?

We needed help refreshing our brand and designing and developing a new website.

SOLUTION

What was the scope of their involvement?

Dusted helped us define a new brand identity to support the successful relaunch of our company. The team helped us identify and develop our new brand identity to reflect our leading-edge innovative software and position in the market. Dusted also produced brand guidelines that included tone of voice and visuals that would be reflected on our new website and collateral, such as presentations, product sheets, and proposals.Dusted proposed and created a new suite of company and product logos. The team also designed new skins for our social media channels, including LinkedIn, Twitter, and Facebook. Moreover, Dusted designed and delivered branded company templates, including PowerPoint, proposal, and invoice templates. In addition to the branding work, Dusted designed and developed a market-defining website.

What is the team composition?

We worked with 2–5 teammates from Dusted.

How did you come to work with Dusted?

We found Dusted through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, their company values aligned with ours, and they had proven success stories.

What is the status of this engagement?

We worked together from February 2022–April 2022. They they provided continuous support and services, as we bring to market new digital capabilities. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw more visitors to our website and, indirectly, more revenue from increased marketing and sales pipeline. We also received positive feedback from customers, partners, and investors.

How did Dusted perform from a project management standpoint?

Dusted's project management was top-notch. The team was very professional. They knew what they were doing and were excellent at project management, ensuring we hit milestones and deadlines and stayed within budget. We communicated via virtual meetings.

What did you find most impressive about them?

Dusted was so creative! They took the brief and exceeded our expectations, reinforcing our position in the marketplace as a leader. I highly recommend them to any business.

Are there any areas they could improve?

No, they were perfect.