Dusted

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Xiatech, an IT company. We’re the pioneer of Xfuze, an agentic orchestration platform that gives organizations the foundation to deploy AI across the business by unifying four capabilities — integration and orchestration, data management, insights and analytics, and agentic AI — in one cloud-native platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dusted?

We needed help refreshing our brand and designing and developing a new website.

SOLUTION

What was the scope of their involvement?

Dusted helped us define a new brand identity to support the successful relaunch of our company. The team helped us identify and develop our new brand identity to reflect our leading-edge innovative software and position in the market. Dusted also produced brand guidelines that included tone of voice and visuals that would be reflected on our new website and collateral, such as presentations, product sheets, and proposals.Dusted proposed and created a new suite of company and product logos. The team also designed new skins for our social media channels, including LinkedIn, Twitter, and Facebook. Moreover, Dusted designed and delivered branded company templates, including PowerPoint, proposal, and invoice templates. In addition to the branding work, Dusted designed and developed a market-defining website.

What is the team composition?

We worked with 2–5 teammates from Dusted.

How did you come to work with Dusted?

We found Dusted through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, their company values aligned with ours, and they had proven success stories.

What is the status of this engagement?

We worked together from February 2022–April 2022. They they provided continuous support and services, as we bring to market new digital capabilities. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw more visitors to our website and, indirectly, more revenue from increased marketing and sales pipeline. We also received positive feedback from customers, partners, and investors.

How did Dusted perform from a project management standpoint?

Dusted's project management was top-notch. The team was very professional. They knew what they were doing and were excellent at project management, ensuring we hit milestones and deadlines and stayed within budget. We communicated via virtual meetings.

What did you find most impressive about them?

Dusted was so creative! They took the brief and exceeded our expectations, reinforcing our position in the marketplace as a leader. I highly recommend them to any business.

Are there any areas they could improve?

No, they were perfect.