duo Strategy

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Ship.com

Describe what your company does in a single sentence.

Ship.com is a shipping software platform built for small online business to save time and money.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire duo Strategy to accomplish?

Acquire new trials (in-trial users) on the Ship.com platform

SOLUTION

How did you find duo Strategy?

Referral

Why did you select duo Strategy over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from duo Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The objective of the partnership was to send new leads to a landing page to convert them into in-trial users, eventually converting them into paying subscribers. We ran Meta and Google ads to promote brand awareness and drive conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We tracked ad clicks, landing page conversion rate, trial conversions, and paying subscriber conversion rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on time and creative that is better than any other agency I have worked with. They were always very flexible and understanding and truly worked as a team with Ship.com.

What was your primary form of communication with duo Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The creative that they designed in house! SO much better than other digital marketing agencies. I was also very impressed how they weren't just focused on the new leads coming in, but rather the trial conversion rate to paying subscribers.

Are there any areas for improvement or something duo Strategy could have done differently?

For Ship.com, we just decided to move our paid advertising efforts in-house. It was not a reflection of their work or communication skills.

BACKGROUND

Please describe your company and your position there.

I'm in charge of Marketing for a fast growing Solar Company based in Medford oregon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire duo Strategy, and what were your goals?

Our challenge was launching a new Purelight Roofing division of our company. We hired Dup Strategy to help us build out landing pages, and perform CRO on those pages in order to generate residential roofing leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched and interviewed a selection of service providers and eventually choose Duo Strategy because of their great wealth of experience and personable demeanor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We launched a 3 part project. Part 1 was building, designing, and launching a new Roofing website. Part 2 was launching a series of paid campaigns to drive more traffic to the website. Part 3 was using that traffic to dial in the conversion events.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a ton of incredible people at the duo team! We have worked with their account managers as well as their designers and content writers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The outcome of our partnership was incredible! They have helped up become the largest roofing installer in southern Oregon in less than 6 months.

How effective was the workflow between your team and theirs?

Their team has incredibly efficient communication and strong systems to help keep track of the project progress.

What did you find most impressive or unique about this company?

their ability to understand how web design, content, ads and CRO all work together to build a really highly functional money machine.

Are there any areas for improvement or something they could have done differently?

We could have used a more comprehensive analytics dashboard for tracking stages of the contact form that a user got too. This was a minor improvement that could have been made to their service.

BACKGROUND

Please describe your company and your position there.

I'm the founder and the CEO of an EdTech company. We provide online training modules to large Fortune 500 enterprises as well as the leading professional services firms

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire duo Strategy, and what were your goals?

Our website was not designed for conversion, and the look and feel wasn't very high quality. We wanted to upgrade our website in a way that conveyed our message better and looked professional.

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted 10 companies and had interviews with all of them. The price was quite close between the quotes. The main decision was done based on two factors we observed during the initial meetings: -Engagement by the vendor (i.e. how well the vendor understands our specific problem and how eager they are to build a solution for us vs a cookie-cutter solution) -Domain expertise: How qualified is the vendor to do a good job on both copy and design

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project involved branding guidelines and end-to-end delivery of a website optimized for conversation.

How many people from the vendor's team worked with you, and what were their positions?

I interacted with 3-4 team members but there was a larger team behind

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first week of our launch, we started getting leads through our website and I got many compliments from my network. The design and the copy was done really well, truly reflecting our message in a professional look

Describe their project management style, including communication tools and timeliness.

Duo team always uses the most effective tools for collaboration. We actually learned quite few collobraotion tools from them like figma, bugherd etc. They also use Webflow for design which made it very easy for us to make edits.

What did you find most impressive or unique about this company?

They genuinely cared about delivering value to us. The relationship never felt transactional. It was quite evident from the beginning that they genuinely wanted us to succeed. Both founders were heavily involved in the process, responsive and always available for help. That is the biggest differentiator for Duo team. The quality of the work was impressive. We have a very high bar when it comes to content creation because that's our core business. They were not able to meet our expectations but also go above and beyond

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of. We'll continue to work with Duo team on other projects.

BACKGROUND

Please describe your company and your position there.

I am the CEO and co-founder of FabuLingua. We are a mobile game that teaches languages through interactive children's stories at home and in school.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire duo Strategy, and what were your goals?

We needed to validate demand from teachers to support our plans to build a SaaS-based Teacher Support Module.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed and checked references for DuoStrategy and selected them for the role for two primary reasons:

1. Their experience in creating waiting list campaigns for other clients
2. Their measured, data-driven approach to testing and validating our market hypotheses

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Duo developed and managed creative ads which pointed to a landing page on our website they Duo set up. They collected emails using Mailchimp and created a Typeform questionnaire for respondents who signed up to give us more data to inform our strategy.

How many resources from the vendor's team worked with you, and what were their positions?

4 resources:

• Digital marketer
• Program designer
• Creative
• Project manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In 6 weeks, we collected over 500 emails from teachers who signed up for the waiting list, and we received more than 400 Typeform responses. We spent just over $3k on ads which resulted in $6-7 per acquired teacher with and average of 40 students.

How effective was the workflow between your team and theirs?

We met weekly and Duo was ahead of our questions and concerns. We shared data and analysis openly.

What did you find most impressive or unique about this company?

duo Strategy worked hard to understand your product and business. In addition, the team is pleasant to work with, very sharp and organized, yet flexible and responsive to changes in strategy based on data and results.

Are there any areas for improvement or something they could have done differently?

I would have liked a final summary report at the end of project with all the data and analysis in one place.

BACKGROUND

Please describe your company and your position there.

Head of Growth, a mobile app that lets people see their biological age and suggests actions to improve it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire duo Strategy, and what were your goals?

To help launch the app into the app store.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew them from a previous project and know they are good at building waitlist campaign mechanics and understand the launch mechanisms.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We looked at how to build buzz around the app without launching it and then executed on it with tools like mailchimp, amplitude, webflow, facebook, appsflyer. The main deliverable was to continuously grow the app waitlist so we could show investors the demand that was piling up on it before we launched it. Ultimately, we raised another $2.5mm in 6 days due to this work.

How many resources from the vendor's team worked with you, and what were their positions?

both the founders and their support teams

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main deliverable was to continuously grow the app waitlist so we could show investors the demand that was piling up on it before we launched it. Ultimately, we raised another $2.5mm in 6 days due to this work.

How effective was the workflow between your team and theirs?

good, we use slack, calls, some email

What did you find most impressive or unique about this company?

They were smart, creative, and knew what they were doing. They tied multiple systems together to work flawlessly.

Are there any areas for improvement or something they could have done differently?

Unsure, as the project was some time ago.

BACKGROUND

Please describe your company and position.

I am the CEO of ProsperStack

Describe what your company does in a single sentence.

ProsperStack is an automated retention solution for high-volume subscription businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire duo Strategy to accomplish?

• Manage effective paid ad campaigns

SOLUTION

How did you find duo Strategy?

Online Search

Why did you select duo Strategy over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from duo Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached duo Strategy with the intent on running our paid ad campaigns. Prior to engaging, we had done some basic management on our own. Duo was responsible for handing copy, design and performance of all campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased our inbound lead volume substantially.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We met regularly with the duo team to measure progress. Their deliverables were on time and they are able to shift quickly with the changes needed from a startup like us.

What was your primary form of communication with duo Strategy?

Virtual Meeting

What did you find most impressive or unique about this company?

Duo cares about their clients. They make a lot of effort to understand both your product and market to be as effective as possible in running your campaigns. The founders care about your success.

Are there any areas for improvement or something duo Strategy could have done differently?

We were very happy with their services! Any additional reporting around conversion, pipeline and closed-won metrics to help measure spend effectiveness is always welcome, but we also run those type of reports on our own.

BACKGROUND

Please describe your company and position.

I am the CEO of AMARQUEZ

Describe what your company does in a single sentence.

We provide lead generation and digital marketing services for home service businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire duo Strategy to accomplish?

• Generate more leads

SOLUTION

How did you find duo Strategy?

Referral

Why did you select duo Strategy over others?

• Good value for cost
• Referred to me

How many teammates from duo Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google Ads Optimization
• Campaign Setup
• Landing Page Optimization + Setup, Conversion Optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reduced CPC
• increased conversions
• better performing campaigns overall.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provide timely deliverables and have great communication skills.

What was your primary form of communication with duo Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

All team members are remote across the world, but they have synchrony as if they were all in the same office.

Are there any areas for improvement or something duo Strategy could have done differently?

No