DSM

BACKGROUND

Introduce your business and what you do there.

I’m the Executive of Cancer Hope Network, a nonprofit organization that provides one-on-one peer mentorship, connecting cancer patients and their loved ones with trained survivors and caregivers for personalized emotional support and guidance throughout their cancer journey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DSM to accomplish for Cancer Hope Network?

We hired DSM to help raise awareness of our mission, drive more people to our services, build credibility, maintain our website, improve our SEO strategy, and enhance our social media presence.

SOLUTION

What was the scope of their involvement?

DSM provides strategy planning and execution, account management, comprehensive digital marketing, creative services, and content services. The team has created quarterly campaigns, maintained our website, managed email marketing, optimized our conversion rate, managed our Google Ads, and created organic social content and digital advertisements for Meta.

What is the team composition?

We work with 2–5 teammates from DSM.

How did you come to work with DSM?

We found DSM through an online search. We chose them because their pricing fit our budget, they were a great culture fit, their company values aligned with ours, and they have a caring staff.

What is the status of this engagement?

We started working with DSM in November 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Demand for our program is up 120%, and we’ve improved all measurable metrics since beginning our relationship with DSM. For example, new support seeker inquiries are up 120%, new volunteer inquiries are up 54%, and our social media engagement significantly exceeds industry averages. Additionally, our CTR is up across the board, while the cost per click and cost per conversion are low across the board.

How did DSM perform from a project management standpoint?

DSM consistently delivers on time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

We’re impressed by the genuine care DSM brings to their work. The team is genuinely passionate about providing quality service to their clients.

Are there any areas they could improve?

There’s nothing we can come up with.

BACKGROUND

Please describe your company and position.

I am the owner of liquivida wellness center

Describe what your company does in a single sentence.

medical spa

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DSM to accomplish?

• advertising for new business
• drive in new clients

SOLUTION

How did you find DSM?

Referral

Why did you select DSM over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from DSM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

run analytics and hubspot pages for business facebook and google ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

business increased and so did traffic to website and clicks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes

What was your primary form of communication with DSM?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

the personal touch and dedication to the project

Are there any areas for improvement or something DSM could have done differently?

they were wonderful partners.

BACKGROUND

Please describe your company and your position there.

I served as the coordinator of marketing for this community bank.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DSM?

DSM partnered with us as they offered day to day advertising design, guidance and support for marketing strategy. The team assigned to our account was always filled with great ideas for marketing materials in our branches, print ads and email blasts.

We worked closely with DSM staff on everything from strategy and planning to design and budgetary impact.

What were your goals for this project?

I could always count on them for creativity and a professional approach to meeting and exceeding our expectations.

SOLUTION

How did you select this vendor?

The Chief Operating Officer interviewed several local firms before choosing DSM for their approach and flexibility.

Describe the scope of their work in detail.

They helped develop marketing materials and advertisements as well as planning and strategic advice.

What was the team composition?

I worked very closely with the VP of the firm. The principals were.always involved and accessible.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We regularly had inquiries and business generated by our ads.

How effective was the workflow between your team and theirs?

The team leader was always responsive, more importantly, she was proactive in addressing our needs and ensured we never missed a deadline.

What did you find most impressive about this company?

I learned a great deal about marketing and advertising strategy from their team, especially the project leader.

Are there any areas for improvement?

Nothing that I can point to.

BACKGROUND

Please describe your company and your position there.

I am the Owner of Sal Lauretta for Men. We are a men's high end clothing retailer specializing in custom made clothing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DSM?

DSM handles the entirety of our marketing. They design all of our print ads, website, emails and social media content as well as handling our inbound marketing.

What were your goals for this project?

specifically to grow our brand awareness in the tri-state area.

SOLUTION

How did you select this vendor?

They had been originally recommended to us to handle our social media. After a year of working together, we decided to leave our old marketing firm and hand over every component of marketing to DSM.

Describe the scope of their work in detail.

We initially started with print ads and social media. As the advertising landscape rapidly changed into digital platform, we started working on developing a website and finally on SEO marketing.

What was the team composition?

At this point we have a monthly retainer in place. I would say a group of 5 to 6 people are working on our account at all times.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we've been using DSM, our sales have grown tripled.

How effective was the workflow between your team and theirs?

It is a seamless work relationship. They are constantly working on improving the lines of communications. These days i know exactly who to speak with depending on the project at hand.

What did you find most impressive about this company?

The quality of their work is exceptional, they excel in all fields. Both creative and technical work

Are there any areas for improvement?

At times i would like the projects to be submitted for approval in a more timely manner.

BACKGROUND

Please describe your company and your position there.

I'm the President and CEO of a large neurosurgical physician practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DSM?

We needed a little bit of everything. We needed SEO, in-bound and out-bound marketing, blog writing, etc.

What were your goals for this project?

The major goals were to build a superior website and a digital presence in our saturated healthcare marketplace. We needed to differentiate ourselves in brain and spine surgery.

SOLUTION

How did you select this vendor?

We selected DSM because of their leadership style, personal touch, and ability to think outside of the box. They came with energy, talent and strong recommendations from their peers.

Describe the project and the services they provided in detail.

Website build from the ground up. Novel SEO strategy. In-bound campaign development and growth. Multiple microsite creations.

What was the team composition?

DSM had several people working on our account. From the President through creative, everyone pitched in.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We were able to show that DSM's efforts increased our conversion rate by 5-10%, year over year. Also, we created novel channels for patient engagement.

How was project management arranged and how effective was it?

Again, they entire team worked well together in both formal and informal reporting, metrics and updates. It was very effective.

What did you find most impressive about this company?

The personal touch they give was most impressive.

Are there any areas for improvement?

The only area that lapsed was continuity of the team. We had a long engagement with DSM and, during their growth, we had a bit of team turn-over.

BACKGROUND

Please describe your company and your position there.

Partner - Manage the day to day operations of the company and bring in new revenue streams through client acquisition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DSM?

website redesign and digital content creation.

What were your goals for this project?

We wanted to rebrand the website and begin to make more digital content in order to grow our foot print in the local and regional area.

SOLUTION

How did you select this vendor?

We had worked with DSM in the past for some minor digital content creation and marketing services. When we decided to engage a firm for a major marketing campaign we re-engaged with them.

Describe the scope of their work in detail.

They re-built the website from the ground up to incorporate the overall strategy. This included SEO, content creation, PR, blogging. We had multiple meetings

What was the team composition?

I worked closely with all levels of the firm. We had two dedicated staff members to our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had increased traffic to our website and lead generation;.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

They had great communication and were easy to work with.

Are there any areas for improvement?

None that I can think of.