# DMI (Digital Management, Inc.) DMI (Digital Management, Inc.) Reviews (14), Pricing, Services & Verified Ratings - 4.8 out of 5 average review rating - 0 connections joined DMI (Digital Management, Inc.)'s Network [Visit Website](http://DMInc.com) [Get a Custom Proposal](https://clutch.co/profile/dmi-digital-management) **Driving Mobile Innovation** DMI, the world’s first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web, and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure device and app management. The company’s unique, integrated approach to mobility has resulted in dramatic growth as well as an expanding client base, which includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. DMI is headquartered in Bethesda, MD, with satellite offices around the world. The company was named one of the 2014 Top Workplaces in the Washington, DC area by The Washington Post and received Inc. Magazine’s Hire Power Award as one of the top 100 Private Job Creators in the US. \*\*\*DMI (Digital Management, Inc.) acquired Golden Gekko , a European-based mobile application development agency, and Pappas Group, a branding and digital strategy agency, to expand our service offerings and reach. ## Company Information - Minimum project size: $25,000+ - Hourly rate: $100 - $149 - Number of employees: 1,000 - 9,999 - 11 Locations: - Bethesda, MD (Headquarters) - London, England - New York, NY - Barcelona, Spain - Lincolnshire, IL - San Francisco, CA - Gothenburg, Sweden - Washington, DC - Indianapolis, IN - Cambodia - India - Founded in 2002 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 30% Branding - 30% Mobile App Development - 30% UX/UI Design - 10% Web Design ### Focus Areas - Programming & Scripting: - 70% Java - 5% AJAX - 5% C - 5% C# - 5% C++ - 5% PHP - 5% XML - Wearables Focus: - 65% Apple Watch OS App Development - 25% Android Wear OS App Development - 10% Google Glass App Development - Branding Focus: - 50% Brand strategy - 25% Brand messaging - 25% Corporate identity - Mobile Focus: - 50% Mobile Commerce - 30% Enterprise Mobile App Development - 10% Business Intelligence Mobile App Development - 10% Sales Enablement & CRM Mobile App Development - CMS Focus: - 50% WordPress CMS - 40% Drupal CMS - 10% Joomla CMS - Mobile Platforms: - 40% iPhone iOS App Development - 30% Android App Development - 10% BlackBerry OS App Development - 10% Windows Phone - 10% iPad iOS App Development - BI & Big Data Focus: - 25% IT security & crime prevention - 25% Marketing analytics - 25% Other BI & analytics - 15% Operations & process improvement - 10% Data Compliance, Fraud & Risk Management - E-commerce Systems: - 25% Other ecommerce systems - 15% Big Commerce - 15% Demandware - 15% IBM Ecommerce - 15% Intershop - 15% Magento ### Industries - 5% Financial services - 15% Manufacturing - 25% Government - 5% Advertising & marketing - 20% Retail - 10% Business services - 5% Information technology - 5% Automotive - 10% Medical ### Clients - 10% Small Business (<$10M) - 35% Midmarket ($10M - $1B) - 55% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.7 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: DMI's project costs range from $50,000 to $1 million, depending on the engagement size. Clients find their pricing fair given the quality and expertise provided, with many noting significant value and cost-effectiveness across various project scopes. **Most Common Project Size**: $200,000 to $999,999 based on 11 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Custom Software Development: $200,000 to $999,999 based on 5 reviews - Branding: $200,000 to $999,999 based on 2 reviews - Mobile App Development: $50,000 to $199,999 based on 2 reviews - BI & Big Data Consulting & SI: $50,000 to $199,999 based on 1 review - Market Research: $200,000 to $999,999 based on 1 review - Content Marketing: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### DMI (Digital Management, Inc.) Review Insights Overall Review Rating: 4.8 - Quality: 4.7 - Schedule: 4.8 - Cost: 4.7 - Willing to Refer: 4.9 ### Top Mentions - High-quality work (6 mentions) - Great project management (3 mentions) - Timely (3 mentions) - Collaborative (2 mentions) - Creative (2 mentions) - Easy to work with (2 mentions) - Exceptional performance (2 mentions) - Flexible (2 mentions) - Proactive (2 mentions) - Team players (2 mentions) - Communicative (1 mentions) - Customized support (1 mentions) - Dedicated (1 mentions) - Exceeds expectations (1 mentions) - Great team (1 mentions) - Knowledgeable (1 mentions) - Open to feedback (1 mentions) - Professional (1 mentions) - Puts the customer first (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Excellent Project Management** Clients consistently praised DMI for their organized and timely project management. Their adherence to schedules and proactive communication were highlighted as key strengths in delivering successful projects. **Effective at Driving Business Results** DMI's solutions have led to significant business results, such as increased app downloads and improved customer engagement. Their ability to deliver tangible outcomes is a recurring theme. **Seamless Integration with Client Teams** Clients appreciate DMI's ability to integrate seamlessly with their in-house teams, providing tailored approaches and collaborating effectively to meet project goals. **Broad Range of Technical Capabilities** DMI is acknowledged for their wide range of technical expertise, from app development to data analysis, allowing them to offer comprehensive solutions across various industries. **Valuable Strategic Partnerships** DMI has established long-term strategic partnerships with clients, providing ongoing support and evolving their services to meet changing business needs. **High Client Satisfaction** Overall client satisfaction with DMI is high, with many clients expressing admiration for the quality of their work and the positive impact on projects. **Room for Improvement in Social Media** One client suggested that DMI could strengthen their social media capabilities to expand their influence and maintain their creative edge in that space. **Proactive and Innovative** DMI is noted for their proactive approach, often going the extra mile to provide additional insights and best practices. Their commitment to innovation and staying ahead of industry trends is well-regarded. **Minor Communication Challenges** While generally praised for communication, some clients noted occasional challenges due to time differences or the need for clearer communication, suggesting an area for potential improvement. **Responsive and Professional Communication** Clients value DMI's responsiveness and professionalism, highlighting their quick and effective communication as a major asset in ongoing partnerships. ### DMI (Digital Management, Inc.) Reviews #### Email Marketing for Jiu Jitsu Gym **The Project** - Services: Content Marketing - Project size: Confidential - Project length: Mar. - Sep. 2020 **Project Summary**: DMI provided email marketing services for a gym. They also worked on optimizing their email and supported the client’s needs.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Jiu Jitsu Gym - Industry: Hospitality & leisure - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 29, 2020 **Feedback Summary**: Each part of the engagement flowed smoothly working with DMI. Their work resulted in satisfaction for the client. The team reliably followed up with the client throughout the project, communicating clearly, and delivering what was promised.  ""I loved working with them and they did an amazing job." " **BACKGROUND** Introduce your business and what you do there. I am the founder of a Jiu Jitsu gym. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with DMI (Digital Management, Inc.)? We partnered up with DMI to run our email marketing. **SOLUTION** What was the scope of their involvement? We worked with them for six months. Bryan (Senior Project Manager) was a great help. Email marketing was the main thing they did for us and they optimized our email. They helped us with whatever we needed. What is the team composition? I worked with 4–5 people from DMI. How did you come to work with DMI (Digital Management, Inc.)? We found them through a referral. What is the status of this engagement? We started working with them around March 2020 and we just finished working with them this month in September 2020.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I loved working with them and they did an amazing job. Bryan, who worked directly with us, and their team were super responsible, so we had a great experience. Everyone loved it. How did DMI (Digital Management, Inc.) perform from a project management standpoint? They did a great job. They were super organized and always on time. The schedule was always followed.  What did you find most impressive about them? I’ve worked with agencies before and they were not very responsible. Bryan followed up with the schedule and they did everything they said they’d do. Many times, in our previous experience with other agencies, they would overpromise and underdeliver, but with Bryan, he always over-delivered. Are there any areas they could improve? No, they did a great job. Do you have any advice for potential customers? If anyone needs email optimization, I’d suggest working with DMI.   --- #### Mobile App Dev for Mobile Virtual Network Operator **The Project** - Services: Mobile App Development - Project size: Confidential - Project length: Oct. 2015 - Ongoing **Project Summary**: DMI designed the UI/UX of a messaging app. Assigned resources conducted market research, critiqued the prototype, and worked on the MVP. The team continues to add new features to the app. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Mobile, Lycamobile - Industry: Telecommunications - Client size: 501-1,000 Employees - Review Type: Phone Interview - Verified **The Review** — May 19, 2017 **Feedback Summary**: The first version of the app received positive user feedback, particularly about its responsive and intuitive UI. DMI implements best practices in app design and project management, and the team is willing to go the extra mile to meet project goals. "“DMI’s team keeps a finger on the pulse of trends in the mobile space.” " **BACKGROUND** Introduce your business and what you do there. I’m the head of the mobile division for Lycamobile, one of the world’s largest telecom players and MVNOs [mobile virtual network operators]. We have 20 million customers in over 20 countries, including the States. I’m also responsible for apps from end to end. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with DMI? We needed help designing and launching an app. We had the option to design internally or work with a reputable organization. **SOLUTION** What was the scope of their involvement? DMI provided strategic input for our app’s user interface and user experience. Another supplier built the actual product. DMI is considered an expert in this particular area, so we let them design the app. Initially, they provided a robust market analysis. They looked at what was going on in the market and studied the strengths and weaknesses of our competitors’ apps. Since we already had a go at designing the app, DMI critiqued that as well. They pointed out what was working well and what wasn’t. DMI also researched about what our customers wanted through interviews. They developed personas and critiqued my work for the use cases. They clearly know what they’re doing. It was quite a comprehensive involvement, so we divided the deliverables into phases. Phase one involved producing a minimum viable product based on market research. After designing the app, DMI went a step further and did QA. That allowed them to see if everything adhered to their design. Afterward, they rapidly delivered prototypes for us that we could test with customers. Since then, there has been a number of other phases. In order to produce a world-class app, we had a lot of features lined up. We optimized the product backlog so that there was a clear justification why they did what they did. We talked to team members on a regular basis. Even though they’re based in Spain, they led the research in the UK. They flew over and spoke to customers and did focus groups. My main contact was Lydia, who was our account manager. I also had contact with Magnus, the CEO, who flew over on a regular basis. I got to meet the designers who were doing the UI/UX for our key operating systems—Android and iOS. I worked with two excellent designers, and I got to meet the chief strategist as well. I met about 20 people from DMI, which is really unusual. How did you come to work with DMI? We found DMI on the Internet by using specific search terms on Google. They were ranked quite high. We got them in and found out what they were about and what they could deliver. Although we went through a request for proposal process, we found DMI to be the best partner. What is the status of this engagement? We started working with them in October 2015, and the work is ongoing. We’re in phase one at the moment, so there are a lot of amazing features that we need to add to the app. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? Our key metric is downloads. That’s in comparison to the likes of WhatsApp, Skype, and Viber.  We went from a zero download base to about 3,000 downloads a day, and this figure is growing exponentially. In terms of engagement, about 80% of customers who download the app use it on a regular basis. We’re getting hundreds and hundreds of app top-ups a day. The average top-up would be in excess of $10 dollars, so the app is a strategic revenue stream. I can easily see a situation where we get 50,000 downloads a day. Without DMI, that would not be possible. The app works flawlessly. It’s very responsive, simple, and easy to use. The approach we’ve taken is to customize it to the native operating system. If you use the iOS operating system, the app lends itself to that, and the same goes for Android. We’ve received very positive user feedback. Our scores are in excess of four all the time. Every app attracts negative feedback, but I suspect some of that is from our competition, not purely from customers. Overall, we’re in a positive place, and I’m quite happy with the feedback that we get. How did DMI perform from a project management standpoint? They have excellent project management, and they’ve always exceeded our expectations. DMI works in an Agile way, which is a breath of fresh air for us. They have lots of experts in different areas of the business. They’ve got guys who focus on strategy, guys who focus on account management, guys who focus on UX, and others that focus on UI. I’m quite confident that DMI can deliver turn-key solutions, which is what they did for us. We use a range of tools to address issues, including Zeplin. We also use Project, PowerPoint, Word, and other tools from Microsoft. We have calls on a weekly basis and talk with them on the phone. If I needed to escalate matters, I would contact Lydia, the account manager. She would listen and make sure that standards were being followed. What did you find most impressive about DMI? They are very proactive and always go the extra mile. DMI’s team keeps a finger on the pulse of trends in the mobile space. They deliver additional insights and best practices, which is something I welcome. We use some of their suggestions for short-term business, while long-term ideas stay on the back burner. We’re very fortunate to work with them. Over time, we’ve developed a close partnership with DMI. Are there any areas DMI could improve? Nobody’s perfect. Sometimes, we’re just not particularly clear in our communication. Sometimes, they just didn’t think things through 100% of the way. --- #### Big Data Analytics for L Brands ( Victoria's Secret ) **The Project** - Services: BI & Big Data Consulting & SI - Project size: $50,000 to $199,999 - Project length: **Project Summary**: DMI collaborated on a Shipping Analytics Project to solve major shipping logistics issues. The team provided data anlysis services and offered long-term data-based solutions. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Marketing Manager, L Brands - Industry: Retail - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Apr 15, 2016 **Feedback Summary**: DMI demonstrated extensive skill in hard data science and big data environments. The team has provided valuable recommendations and consultation services. They quickly gained a thorough understanding of the project, business, and data systems and required little oversight to be productive. ""DMI was easy to work with and very knowledgeable."" **BACKGROUND** Please describe your organization. We're a specialty retailer. We're the parent company of Victoria's Secret and Bath & Body Works. What is your position? I’m the Manager of the Customer Marketing Team. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with DMI? We brought DMI in for our Shipping Analytics Project. The general intent was that we know shipping is one of the greatest barriers for our customers to comple their online purchase, especially for our Victoria's Secret brand. We wanted DMI to use our data and think in a way that we didn't think, potentially, to tell us if there's a better way to handle our shipping approach. **SOLUTION** Please describe the scope of their involvement in greater detail. DMI was brought in for data analysis. It was also to see them use their skills in some more hard data science and big data environments that we didn't necessarily know how to do, so to not only get that deliverable but to jump-start our knowledge on it. How did you come to work with DMI? We explored at least three agencies in total. I think it came down to the fact that DMI had the best understanding of the problem, the best value proposition, and methodology of all three vendors. Could you provide a sense of the size of this initiative in financial terms? We had three or four of their consultants and at one point, probably five or six people here part-time, so I believe the cost is in the $50,000 to $200,000 range. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? The biggest win we've been playing off of is that we've learned a big bit about how to do these sorts of analyses on our big data environment. DMI also gave us a good recommendation for how to approach the shipping problem. It's one we're still figuring out how to implement, but their recommendation was solid. What distinguishes DMI from other providers? DMI was easy to work with and very knowledgeable. They dropped into the project quickly, figured out how our business and how our data systems worked. I was the project lead so I was responsible for making sure they get their work done, and they didn't take a lot of effort from me to get them productive quickly. Is there anything DMI could have improved or done differently? In general, I think they were overall great partners. --- #### Enterprise Data Management for Insurance Company **The Project** - Services: Custom Software Development - Project size: $200,000 to $999,999 - Project length: **Project Summary**: DMI provided external portal expertise for the redevelopment of an entire portal. After completing the project, the team was retained on a master service agreement. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Data Management Lead, Insurance Company - Industry: Financial services - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Feb 23, 2016 **Feedback Summary**: The portal was delivered ahead of schedule and under budget, receiving positive feedback from customers and brokers for significant improvements. DMI consistently provides competent resources and low-pressure sales service. The team is mature and collaborates well with the in-house team. "“With DMI, every resource they’ve ever given us has vetted really well.”" **BACKGROUND** Please describe your organization. We are a global property casualty insurance company. We insure mid-sized companies and above. What is your position? I’m the lead on the enterprise integration and data management team. We handle all the data warehousing, but also all of the back-end financials. We have portals that we give our customers so that they can look at their losses and dice their loss history. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with DMI? Typically, we outsource 70% to 80% of our development work to four primary vendors, Wipro, CSC, Cap, and Accenture, but there are times when we get projects or areas that aren’t their expertise, and we look for a boutique-type company. The one area that we don’t do a lot of development work in is on external portals. Because we don’t do a lot of portal development, there’s not a lot of expertise in our four primary vendors. **SOLUTION** Please describe the scope of their involvement in greater detail. We brought DMI in and they redid an entire portal a couple years ago. They did an excellent job. Because we knew we would have projects coming up in the future, we actually got DMI set up with a master service agreement, so they’re not one of our four preferred vendors, but they are one that anybody within our group can now use. Could you provide a sense of the size of this initiative in financial terms? It would probably be in the $500,000 to $1 million range. We may top $1 million though, on this current project. What is the status of this engagement? This is an ongoing partnership. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? If we go back to a couple years ago, the project was actually delivered ahead of schedule and under budget. Then from our customers and brokers, the new portal also got very high marks for the significant improvements. What distinguishes DMI from other providers? On the sales side, DMI has a very low-pressure sales team. I love that I don’t have them in my office, and they’re not calling me every week asking for more business, which I get from a lot of other vendors. Additionally, the resources that we get from DMI are great. We’ve been doing this for a long time, so we’ve gotten very good over the years on how to do these types of engagements. One of the things we do with all our vendors is bring a resource in as if we’re going to hire them. We go through a whole review. With DMI, every resource they’ve ever given us has vetted really well, and we were able to bring them in. The last thing is that DMI works really well within our team. They’re very mature in what they do, and the DMI folks fit in really well. Is there anything DMI could have improved or done differently? That’s a tough one. It’s one of the few I don’t think about too often because our partnership just works. Everything always goes really well. I can’t think of any time we had to kick any one of their resources out for any issue. The rates are fairly good. We’re always looking for better rates, but the quality we get for the price we pay is very fair. I really don’t have anything negative to say. --- #### Database Development for Payments Processing Firm **The Project** - Services: Custom Software Development - Project size: $200,000 to $999,999 - Project length: Jan. 2012 - Ongoing **Project Summary**: DMI conducted a data analysis to build a variety of tools and reporting capabilities for improved product pricing. The team now provides automation support and various data services. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** SVP of Product, Payments Processing Firm - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 18, 2016 **Feedback Summary**: DMI completed ten days of work in two minutes via automation, drastically improving efficiency in processing customer portfolios. The team has integrated seamlessly to drive impact and results. They continue to anticipate client needs and proactively offer new ideas. ""DMI really immersed themselves in our business and provided a tailored approach."" **BACKGROUND** Please describe your organization. We are a payments technology company. We process debit and credit cards. Our area of focus is the technology and analytics around payments. We do a variety of innovative things to bring faster, smarter, and easier payments to market. What is your position? I'm the Senior Vice President of Product within the company. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with DMI? There have been several challenges but the first was one around mobilizing our data to make better and smarter pricing decisions. **SOLUTION** Please describe the scope of their involvement in greater detail. DMI helped to provide a very service-oriented item, in which they assisted in performing the analysis and also automating some of the decision making that we used to price and reprice our various products. Their role has expanded to be more of a retained service, as we've stood up our big data environment, and built a variety of tools and reporting capabilities off of that. How did you come to work with DMI? It was fairly customary. We explored three traditional consultancies as well as marketing boutique agencies. It was very clear from the beginning that DMI had listened and read what our requirements were, and understood what we were looking for. The responses we got back were not a cut and paste or cookie-cutter approach to help us solve our problem. It was clearly a personalized discussion and an actual presentation document. The statement of work they provided backed and reflected that they were interested in getting really intimate with our business and in coming up with a solution that was tailored to us. That ultimately won the day and has been the case ever since. Could you provide a sense of the size of this initiative in financial terms? The expenditure has grown over the last four years from under $10,000 to now greater than $200,000. What is the status of this engagement? It's been an ongoing partnership that has expanded greatly. In a nutshell, the first engagement was on pricing. It expanded into a small retainer, where we leveraged their capabilities and a data scientist or two, to provide ongoing automation of our pricing process and related reports. That has also expanded into more of what I think you'd characterize as a larger IT outsourcing program where we leverage their data scientist, data architects, and database analysts as an extension of our team. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? The first point of a success is from a process standpoint. Our manual pricing process was ten business days' worth of pulling data from different databases. DMI was able to get that down to less than two minutes through automation. Literally ten days into two minutes! DMI became extremely valuable. That ten-day reduction process needed to happen for our customer portfolios, especially since we have hundreds of customer segments. What we knew was that there was not enough time because there were ten days and there certainly weren’t enough bodies in the organization to be able to perform this exercise across our entire customer base before automation. DMI was able to bring those processes down to a matter of minutes, which allowed us to perform these exercises across all aspects of our customer base. What distinguishes DMI from other providers? DMI really immersed themselves in our business and provided a tailored approach. The best quality of their team members is if you were to walk in the building, you wouldn’t be able to differentiate a member of their team from a member of our team. They’ve partnered side by side with us. The fact that they can seamlessly integrate with our team to drive impact is the biggest litmus test of their success here. Is there anything DMI could have improved or done differently? The one piece of advice I would have for them would be to continue to work to anticipate client needs and proactively bring new ideas to the table because it is certainly welcomed. --- #### Branding Campaign for Data Analytics Company **The Project** - Services: Branding - Project size: $200,000 to $999,999 - Project length: **Project Summary**: DMI completed a full re-branding of a specific IT-based product to attract new consumers and retain its existing customer base. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Data Analytics Company - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 16, 2015 **Feedback Summary**: DMI offered unique marketing capabilities and facilitated successful deliverables. The team balanced edgy yet personable work for maximum impact. They did not hesitate to rely on their experience to reinforce recommendations or suggestions for product improvement. ""The great thing about DMI is that they are very flexible, talented and very creative."" **BACKGROUND** Please describe your organization. We are an information and data analytics company.  What is your position? When partnering with DMI, I was managing marketing for a specific division. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with DMI? When we first approached the Pappas Group, now DMI, there was a desperate need for a rebrand and we didn't know where we needed to go with it. We had seen their fabulous work with another product of ours that we actually just acquired. My team thought that DMI could help us rebuild this brand and get it to our consumers while also retaining the customer base we already had. **SOLUTION** Please describe the scope of their involvement in greater detail. They were in charge of a full rebranding campaign of one of our products. How did you come to work with DMI? There are actually very few companies that can market our product which actually puts DMI/Pappas in a league by itself. I could name, on one hand, the companies that can actually market our product well, and DMI is one of them. We actually looked at three agencies but DMI really had us, hands down, because they had just launched the most successful campaign of a product like ours Could you provide a sense of the size of this initiative in financial terms? This project was over $200,000. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? I can't really give you stats but I can tell you that because of the work that DMI did with us, we were able to obtain successful deliverables that contributed greatly to an existing contract. What distinguishes DMI from other providers? The great thing about DMI is that they are very flexible, talented and very creative. Their work might be edgy at times but we needed it to still be very warm and personable. I don't know if it's because it's popular or not but everything that they do touches on a personal level when you look at it. So it's very impactful, and that's what we needed. Is there anything DMI could have improved or done differently? No, I don't think so. I don't work with them anymore because I now manage a different department. One thing I admire about them is that they push back and most agencies don't really push back. We're pretty creative on our side but we feel like we know best and sometimes we don't. So it was really good to have the push back where we needed it. I would encourage them to spread their wings on social media if they want to actually continue to grow in that space. If their goal is to maintain this awesome energy with creative stuff and making things beautiful then they're set. It's a part of them that's just amazing. If they really want to get on the campaign social media side of it then they're going to need to strengthen that side. That’s not a ding at anybody doing social media now. It's just something from an outsider's perspective looking in. --- #### User Experience and Development for Hotel Application **The Project** - Services: Mobile App Development - Project size: $50,000 to $199,999 - Project length: Oct. 2014 - Ongoing **Project Summary**: DMI was initially contracted to develop a mobile app. The team provided full-spectrum services and some usability research. They continue to provide expertise for workflow processes and mobile development. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** User Experience Lead, Large Hotel Group - Industry: Hospitality & leisure - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Aug 28, 2015 **Feedback Summary**: The Windows app was the first in a group to receive a four-star rating. It was a featured app in the Windows Store and holds a top ranking in the travel category. DMI excels at considering the marketability of the end product. They provided valuable feedback to improve features and functions. ""The quality of the work and the project management was fantastic."" **BACKGROUND** Please describe your organization. We are the portfolio brand for a large amount of hotels. We have about 4,250 hotels, which represents about a million rooms. What are your position and responsibilities? I work in the mobile and digital guest services team as the user experience and design lead. The products that fall underneath my purview are our native mobile apps, tablet apps, and wearable apps, as well as a lot of the on-property experiences: high speed internet access, property portal, welcome site, guestroom entertainment, interactive set-top box, Windows platform, Windows phone, and iOS and Android, as well as interactions with hardware on property, such as using your phone as a key, or ordering food and beverage on your phone, and the associate base and software. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with Pappas Group? When we first approached Pappas Group, we were looking for a design and development shop to handle our user experience design, functional specifications, and exploration. In the visual design of our Windows app experience, Microsoft is a big partner of ours, so we had to create an enhanced experience for the Windows mobile platform. We engaged with Pappas Group in October 2014 to work on that project. **SOLUTION** Please describe the scope of their involvement in detail. Pappas Group provided user experience, wireframes, mood boards, design frames, user experience flows, functional specification documents, and engaged in a minor amount of usability research. How did you come to work with Pappas Group? We found Pappas Group during a search for agencies in the area that had experience with mobile, and they came up in a network search. Could you provide a sense of the size of this initiative in financial terms? This engagement was in the $50,000 to $200,000 range. What is the status of this engagement? We engaged with Pappas Group in October 2014, and the collaboration is still ongoing. After the conclusion of the Windows project, we continued to use Pappas Group for some of their other mobile expertise, and leveraging their agency expertise to help us manage some of our workflow processes. We've got several members of their team working with us on building processes inside Confluence and JIRA, and other project management tools, to make sure that we are able to insert innovation, and have appropriate time and resources allocated towards user experience design, visual design, product discovery, and trying to move towards a more agile practice. The other thing I should note is that our native mobile practice is very new. We've only been doing native mobile for about two years, and our mobile team has grown substantially. One of the things we've leveraged Pappas to do is help us with that growth, help us meet the capabilities and needs of our partners while we grow. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? Our Windows app was the first of our native mobile applications to receive a four-star rating in any of the native app stores. I think the user experience and design of the project certainly contributed to the transition of a hybrid build to a native build inside Windows. The users in the Windows App Store really appreciated it and rated it very high. It was also a featured app in the Windows Mobile App Store, and I think it's still in the top of the Travel category as one of the best apps. How did Pappas Group perform from a project management standpoint? The quality of the work and the project management was fantastic. Nothing but good things to say here about Pappas Group. What distinguishes Pappas Group from other providers? I think one thing they tend to do because they also have marketing resources and marketing projects that they do internally, they tend to think about the end product as a more marketable product. They don't just look at achieving the KPIs [key performance indicators] of the product owner here internally, but also looking to provide fantastic feedback in terms of how certain features or functions can be marketed. I think they put a little bit extra design juice into the things that they do, knowing that they need to be marketed more easily. Is there anything Pappas Group could have improved or done differently? No. Looking back on our experience, for a lot of the stuff that we had done there was a lot of back and forth about what our process could and should be internally, and in all aspects of that Pappas Group rolled with the changing landscape very well. --- #### Market and Brand Strategy for Internet Company **The Project** - Services: Market Research - Project size: $200,000 to $999,999 - Project length: Jan. 2013 - Ongoing **Project Summary**: DMI augments an in-house research and development team for various projects. They provide support for marketing and re-branding strategies as well as consultation for new business ideas and product innovation. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** President of Membership, Internet Company - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 11, 2015 **Feedback Summary**: DMI delivers consistent, reliable results, successfully building and marketing all initiatives. The team offers a broad range of creative talent and capabilities that stays current with technology trends. They are mobile-centric and can build projects quickly. ""They are very collaborative, they move quickly, [and] they have very talented people."" **BACKGROUND** Please describe your organization. We are a media and technology company. What is your position? I am president of the membership division. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with Pappas Group_DMI? We have worked with Pappas Group_DMI in two capacities. One, help with marketing and branding and then they're helping us with ideation on some new possible business ideas. The challenge for us right now is finding growth, and for us that is product innovation. **SOLUTION** Please describe the scope of their involvement in detail. We have, for a lack of a better term, an R&D [research and development] team that's looking at product innovation internally, and they're good, they've had some success, but it's a very difficult challenge and we have very limited resources. Having Pappas Group_DMI who actually have this expertise, allows them do things a little more quickly in terms of some of the experiments to verify if those products fit the market. Pappas Group_DMI helped us accelerate that process significantly. How did you come to work with Pappas Group_DMI? We actually did a bake off for the first project, which was the branding and go-to-market initiative, Pappas Group_DMI helped us with a couple different things. Then on the ideation segment, their team came in and pitched us. We were looking for some help on ideation, but we didn't know they actually did a lot of ideation work so they came and pitched us on that. Could you provide a sense of the size of this initiative in financial terms? For our current project, it was about $200,000 plus. What is the status of this engagement? We started work with Pappas Group probably two years ago, and we've done subsequent re-engagements with them. This most recent engagement probably started two or three months ago, and it's ongoing. We've worked with them on and off for two years. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? This project they're working on now hasn't launched yet, but we've had probably four or five check-ins, which is part of the process that we all laid out before. The results so far have been great, but we haven't yet launched the product, so there's no real KPIs [key performance indicators]. The prior place that we worked with them it's hard to say because it was mostly marketing and branding. The results were great, but it's hard to say what the KPIs are. They are very collaborative, they move quickly, they have very talented people - I think those are the KPIs we care about. Then, the ultimate success of the initiative is our ability to both build it and then market it successfully. What distinguishes Pappas Group_DMI from other providers? I would say, before DMI, Pappas Group was a really talented boutique that could spend the right amount of energy, really worked collaboratively, and was both creative and on top of all the latest technology trends. With DMI, I think they've expanded their repertoire. Not that Pappas couldn't build things, but I think they've got far more capabilities now as part of DMI, where they can pull on the resources from a broader and bigger organization, to actually build things more rapidly. They're very mobile-centric, which I think is something we wanted for our innovation practice. Is there anything Pappas Group_DMI could have improved or done differently? I can't think of anything specific. --- #### Strategic Marketing for Financial Services Company **The Project** - Services: Branding - Project size: $1,000,000 to $9,999,999 - Project length: Jan. 2014 - Ongoing **Project Summary**: DMI built and executed a strategic marketing plan to enhance customer experience. The team is helping to shape a CRM marketing approach and build a more robust digital campaign. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Financial Services Company - Industry: Financial services - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 11, 2015 **Feedback Summary**: DMI has led several successful campaigns, including a 9-month research project that identified key areas for growth. The team provides valuable strategic guidance and is involved at every level, from research to tactics, execution, and measurements. They are personable and invested in success. ""You can tell that they actually know our business and care about our business."" **BACKGROUND** Please describe your organization. We are the financial services arm of a large automotive company. We support financing, leasing, and vehicle protection – ancillary product sales for the larger brands. What is your position? I am the marketing manager. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with Pappas Group_DMI? I wouldn't say that there was a specific challenge. We have a lean marketing team here. At any given time, there's probably five to seven full-time employees on the marketing team, so we're more on the business side and managing, working with our brand partners to promote brand campaigns or for internal purposes, internal communications. Also, dealer marketing is becoming a focus. What we needed, since the team is so lean, is a full-service agency to help with the strategic thinking and marketing as well as execution, and that's when we approached Pappas Group, now part of DMI. **SOLUTION** Please describe the scope of their involvement in detail. Our relationship has been going strong for about five years now. As far as services go, it's been a cradle to grave sort of marketing strategy, as well as strong execution. We do a lot of print point of sale, so in-dealership materials. We do a lot of digital. We starting to do more in the way of digital campaign management as well, and Pappas Group_DMI has assisted us there. Our focus is becoming more in the lines of thoughtful, long-term customer experience, a CRM [customer relationship management] sort of marketing approach, and figuring out what are those tactics along each of the customer life cycles stages where we see areas of opportunity. Pappas helps us to identify those areas of opportunity, and then put a tactical plan against them. How did you come to work with Pappas Group_DMI? I know that the relationship began five or six years ago, before my time. I did go through an RFP [request for proposal] process with them, so from a procurement perspective, we wanted to secure an agency partner, an agency of record, for a longer period of time rather than renegotiating every year. So, we went through an RFP process in the fall of 2013. We had a handful of vendors and Pappas Group still came out on top. Could you provide a sense of the size of this initiative in financial terms? It was definitely $200,000 plus on an annual basis. It really fluctuates based on need. It can be anywhere from $700,000 to $1.3 million annually. What is the status of this engagement? For 2014 through 2016, our contract states that they will be the agency of record, and I think there's an optional fourth and fifth as well. I assume we'll go through the RFP process when the time comes. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? We recently went through a rebranding effort, and that launched in April of this year. We wanted to provide a seamless customer experience that is brand aligned. We started at the root, and we wanted to go through a rebranding effort. Pappas helped us to define a value proposition for both our end customers and our dealers, both of which are our customers. Pappas Group_DMI identified taglines for each, to give both brands a bit more personality. Then, we went through some qualitative and quantitative research that Pappas Group also led. This was about a nine-month effort, with focus groups, mystery shopping, and then a quantitative survey. We called this effort "Brand Health," and Pappas led that from a strategic standpoint as well. We got to understand exactly where we're at today. I don't think that any of the results were extremely surprising, but what was really interesting was the lack of understanding of how the financial services arm is really associated with either the brands or the dealers themselves. Through this research, Pappas Group_DMI was able to identify key areas of opportunity for us. I think that's going to be web content, and also dealer point of sale. Now, we're in the phase where we're actually identifying tactics, and we've been able to launch a few of those between March and May of this past year. We were able to launch a welcome campaign, and we were able to update our end of term campaign, which is crucial in retaining customers from a loyalty perspective. We launched dealer point of sale material. All under this new, rebranded identity. I think that was really the first time that we had done such an effort, and we're just beginning to measure the impact. The brand health research I mentioned will lay the foundation, the baseline, and then the idea is to go back and revisit, and measure year over year. We also use research houses so that we can make sure that we're measuring across a competitive set as well. Pappas Group helps all along the way. They're involved from the research portion, all the way to the tactics, the execution, and then the measurements. What distinguishes Pappas Group_DMI from other providers? I think it's the people at Pappas Group_DMI. I'd have to say, first and foremost, the people. Everybody at Pappas Group who we've had the opportunity to work with is so very personable. You can tell that they actually know our business and care about our business. From any perspective, I think this is one of the keystones in building that long-term and ongoing relationship. They're local, which helps as well. We're in Herndon, Virginia, and they're based out of Arlington, Virginia, and they're able to come over at a moment's notice and work through some problems, whatever the daily issues are. If we find out that we're launching a campaign within the next three or four days, Pappas is right there to be able to come to the office here and just sit down with us, whiteboard out a solution, and then go right into execution. It's the people there – the personality of the agency itself. Also, it's their flexibility, and being able to work in an agile way. Is there anything Pappas Group_DMI could have improved or done differently? No. Not off the top of my head. I think that each initiative that we kick off with them is unique to itself. I think there are always some learning opportunities, when we find out whether there are additional stakeholders on our side involved. Or, perhaps we found out that it made sense, process-wise, to do A before B – those sort of things. I think we always learn from the previous project or initiative that we undertake with them, but I wouldn't say fundamentally there's anything I would change in the relationship. --- #### Stock Ticker Application Development for Software Developer **The Project** - Services: Custom Software Development - Project size: $200,000 to $999,999 - Project length: **Project Summary**: DMI developed a website and a dual-platform mobile app. They are also currently working on product plans for the Apple Watch, widget technology, and additional features. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Vection Technologies - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 15, 2015 **Feedback Summary**: The new app allows customers to receive live feeds across multiple social media channels in one place. DMI exceeded expectations and successfully took the mobile concept through development to release. The team communicates well and manages resources efficiently. ""They're at the top of their game."" **BACKGROUND** Please describe your organization. The company is called Vection Technologies. We are a software developer of smartphone application software. Our first product that we released on iOS is called MyTikr. We have developed it on Android also, but have not released the product. It's a stacked digitized stock ticker tape that is live and interactive but we also use social media and news APIs [application programming interfaces] and RSS feeds to supplement the content.  What is your position? I'm the CEO and creator. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with DMI? The pain point was we all lead active lives. We have a lot of things coming at us all day long, and I wanted to be able to dig into the things that mattered to me the most on social media and also news. I created a product so people could have an active and live feed of their most used applications, social media streams, and relevant news that they could access immediately and in one place.  **SOLUTION** Please describe the scope of their involvement in greater detail. DMI has done the iOS development all the way through to release. They've done all the Android development all the way up to release. We need to make a few changes yet. DMI did our website and we're also putting together a plan for the Apple Watch, the widget technology and some other new features that will be included in the patent.  How did you come to work with DMI? My background was in software development and satellite development, but not dashboard and application development. I reached out to some friends who are in the business and they recommended Golden Gekko, which is a subsidiary of DMI. I was introduced. I had a great meeting with the CEO of Golden Gekko [Magnus Jern], and I felt comfortable with them as a larger team. Could you provide a sense of the size of this initiative in financial terms? With everything included, it was around $300,000 to $400,000. **RESULTS & FEEDBACK** What distinguishes DMI from other providers? There are a lot of good things. DMI has a great team that communicates well in terms of project management and how they manage the resources across all the different departments. They were real good to me. I'm a startup – a young guy who is struggling to pull resources and finances together – and DMI has been really good to me. They're at the top of their game. I've worked in some pretty detailed software environments and DMI is right up there at the top. In hindsight, are there areas in which they could improve, or things you might do differently? The only thing that I really had a tough time with was their global development presence At times, it was difficult to set meetings based on time differences, but it was just a minor issue. I don't have anything negative to say about the experience overall. --- #### Custom iPad Application Development for Media Company **The Project** - Services: Mobile App Development - Project size: Confidential - Project length: **Project Summary**: DMI collaborated on a custom iPad application that allows users to read, connect, and follow news stories in an engaging way. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Track180 - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 5, 2014 **Feedback Summary**: The app was completed within a short nine-month timeframe and was nominated for a Global Mobile Award in 2014. DMI was responsive, easy to work with, and offered a broad range of expertise. "“DMI’s only challenge going forward will be to maintain their exceedingly high level of quality.”" **BACKGROUND** The client is an innovative media company that helps people engage with the news to view a story's impact, varying perspectives, and connections worldwide. The reviewer is the founder and CEO of that company. **OPPORTUNITY / CHALLENGE** The client approached Golden Gekko with a patented technology that would change the way people view and follow news stories. They needed a developer to build a custom iPad application to support this technology. They found Golden Gekko through some online reviews, and were initially concerned that the company's location in Barcelona would be challenging to deal with, given the distance and time zone difference. However, the client was pleasantly surprised by how easy they were to work with, and they continue to have a very positive ongoing relationship. **SOLUTION** Golden Gekko created a custom application in a span of nine months, completed in summer of 2013. The client's design team collaborated with the designers and developers at Golden Gekko to create the app. The cost of the project remains confidential at the client's request. **RESULTS & FEEDBACK** The app was one of five nominated for the Best Mobile Publishing Product or Service category in the Global Mobile Awards 2014. While the client wishes to keep any quantitative success metrics confidential, he raves about how easy Golden Gekko was to work with and how impressed he was with their responsiveness and expertise. In terms of areas of improvement, the client notes that communication is always something that both parties can improve upon. But, in all honestly, he believes Golden Gekko's only challenge going forward will be to maintain the exceedingly high level of quality as they grow in scale. --- #### Red Insight **The Project** - Services: Custom Software Development - Project size: $50,000 to $199,999 - Project length: **Project Summary**: The client, a major British retail brand, selected Golden Gekko to create a tablet application that would monitor efficiency data and improve efficiencies so store managers could focus on customer service. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** IT Project Manager, British Bakery Chain - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Feb 12, 2014 **Feedback Summary**: The client feels that the app delivered by Golden Gekko delivered across performance metrics, and was well-received by both employees and customers. Communication between the client’s in-store team and corporate partners improved, as did engagement within the customer base. ""The delivered technology allowed the team to become effective mobile workers, allowing them to keep in touch with all corporate communications."" **BACKGROUND** In 1870, Thomas and Ellen Warburton opened their first grocery shop and, in 1876, Ellen baked the first loaf of bread that would be the beginnings of Warburtons family bakers. Approximately 140 years later, the company now employs around 4,500 employees, and it is the most recognizable bread brand in the United Kingdom.  In the past decade, the company has doubled in size, and spent more than £400 million on building, refurbishing, and upgrading their bakeries and general infrastructure. Warburtons places great importance on the quality of their bread, hiring the most highly skilled bakers and cares about the welfare of their customers. As a company, they work under their core values of family, quality, care, responsibility, and ambition. Warburtons consider ambition as fundamental to their future success, and continual innovation underpins their entire business model. Warburtons is always trying to grow and expand, putting in increased amounts of energy and effort into marketing, sales, operations, and technology. My role is an IT [information technology] project manager responsible for delivery of the Red Insight Solution for the Warburtons retail development team. **OPPORTUNITY / CHALLENGE** A change in operational structure prompted reviews of service operations within the Warburtons retail development team. It was identified that territory managers were spending one day per week in an office performing costly administrative tasks that kept them away from working with our customers. Modern technologies were not being embraced, and a smarter way of working would be required to benefit not only the team’s daily activity, but also allow them to engage with other departments within Warburtons and allow further smarter ways of working. It was clear that a change was required to improve the situation. Quickly, stakeholders were assembled by the project manager, focusing on current processes, and the design of the future solution. Ensuring close integration across IT and business functions from the project’s outset. **SOLUTION** In answer to the challenges, we developed a tablet application in close collaboration with Golden Gekko, our mobile app solution provider. The app, called Red Insight, has almost completely eliminated all paper data entry for the retail development team. The app mobilized the capture of in-store product data, and it equipped the team with real-time store card details. The app also gave employees access to marketing and promotional material anywhere, at any time, and to view an interactive catalog of products. When members of the retail development team input data into the application, it automatically updates Warburtons corporate backend systems, providing great time savings and increased levels of efficiency. Red Insight allows the employees to view their scheduled visits by day, week, or month. They can see the location of stores on an interactive map, which also displays others in the surrounding area. Retail development team members are able to create and edit store visits on the go, and create and edit tasks. The application allows access to sales support material, so employees can call on it at a moment’s notice, and always have the information to hand. Red Insight gives users the ability to select and view a store’s product range, view images and details of the products and complete an inventory audit with ease. All of these functions automatically update the Warburtons backend systems. After the development of Red Insight was complete, user manuals were created and through a mixture of classroom and onsite training, managers were taught how to navigate the application, in a bid to make them confident users, who could encourage their teams to do the same. A selected group of “Stars” were also instructed in using Red Insight, who would be the leaders for other employees in the future, and hopefully be seen as a trusted resource should anyone have any problems or questions to do with the application. After initial training, Warburtons had a soft launch in a trial region, and gradually rolled the project out to all areas over the following months. **RESULTS & FEEDBACK** Red Insight delivered a significant change in the way the retail development team interacted with the Warburtons customer base. Significantly improving the excellence in service delivery whilst on customer sites, but also providing key communication links across the supply chain network and quality functions. The project defined key metrics it will be measured by were by early in the project as this needed to be at the core of any solution design. Measures were introduced to monitor: the reduction of administration time of the territory managers. time spent on Warburtons premises against time in store, increase in store visits against travel time, uplift in target KPIs [key performance indicators], sales increase, and greater share in store. The delivered technology allowed the team to become effective mobile workers, allowing them to keep in touch with all corporate communications. But, the key was to ensure the engagement with the customers was smarter and more efficient, maximizing data capture and sharing while in store. Without the introduction of the technology, the significant benefits realized will not be seen. The delivered solution was embraced by the retail development team, but equally as important, engagement within the customer community was high and was well received across all business channels. At the heart of the project was a focus on customer needs and helping develop theirs and Warburtons businesses, improving the quality of service while in store and enabling further improvements to other departments in Warburtons by maximizing the effect of customer interactions. The solution deployed lays the foundation for future technology enhancements, which are already in the pipeline, but also sets up a foundation for channels to market for new products and initiatives core to the success at Warburtons. --- #### MyOVIVO and OVIVO Offers **The Project** - Services: Custom Software Development - Project size: $50,000 to $199,999 - Project length: **Project Summary**: DMI developed a user-friendly application for mobile and web that allowed customers to manage account services, view usage, and reload balances when outside of their allowance. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Virtual Network Operator - Industry: Telecommunications - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Feb 6, 2014 **Feedback Summary**: DMI designed a solution that integrated with the existing billing API and included a rich HTML5 front-end application for the user. The new consolidated account view received excellent feedback, and the team continues to be a strategic partner for future development plans. ""DMI is an outstanding organization with highly skilled, passionate, and dedicated people."" **BACKGROUND** OVIVO is a mobile virtual network operator in the United Kingdom that provides a B2C [business-to-consumer] SIM-only service to customers. The primary form of monetization of the service is through advertising and m-commerce, leverage what OVIVO knows about its customers to deliver products and services that are targeted and of relevance. My role is CEO of the company and I am the original founder who set up the business in September of 2011. **OPPORTUNITY / CHALLENGE** The challenge for OVIVO was to develop a user-friendly application supported across a range of smartphones, tablets and desktop browsers, that allowed a customer to manage their account, view usage, and top up when outside of their allowance. In addition, the application would be used as an additional advertising delivery channel for customers. There was an additional opportunity, which was to deliver a robust offers service, encompassing a range of products and services from OVIVO's partners that would be presented as offers with rewards for purchase through the application itself or through its affiliates.   Aside from using a self-care application to reduce cost, stimulate top ups and drive advertising revenues, the offers aspect of the service underpins a significant percentage of OVIVO's revenues through 2016. **SOLUTION** We worked with Golden Gekko to leverage the self-care and offers products, and designed a solution, which involved the use of their platform integrated into OVIVO's billing API [application programming interface], combined with a rich HTML5 front end application for the customer. The application presented a consolidated account view and range of products and services presented as offers. During a six-month period, functionality was introduced in an agile fashion allowing OVIVO to measure customer feedback and fine tune the proposition, providing feedback directly into Golden Gekko's sprint cycles. **RESULTS & FEEDBACK** The feedback and results were excellent. It should be noted that Golden Gekko is a trusted strategic partner of OVIVO and will underpin our development plans and strategy in the space of self-care and offers moving forward. Golden Gekko is an outstanding organization with highly skilled, passionate and dedicated people, who clearly understand the market and the importance of customer centric applications and services. --- #### App Development for Ticketing Company **The Project** - Services: Mobile App Development - Project size: $200,000 to $999,999 - Project length: Dec. 2012 - Ongoing **Project Summary**: DMI is creating a complex native phone app to offer consumers a mobile-based ticket delivery method and location-based offers. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, Ticketing Company - Industry: Arts, entertainment & music - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — May 21, 2013 **Feedback Summary**: DMI’s involvement has helped define the client’s business model and resulted in a long-term partnership. The team continues to work on app rollout and developing backend point-of-sale and ticketing systems. ""DMI's approach was always dictated by what was best for us."" **BACKGROUND** Can you provide some background information about your company? We are an electronic retailer for content such as shows, tours and special events. **OPPORTUNITY / CHALLENGE** What was your main goal going into the project with Golden Gekko? We were looking to develop a better delivery method, so we decided to create a native phone app. The future of our business for our particular type of products is moving toward mobile rapidly. We were looking for a better mousetrap, a better way to deliver our product to the customer.  **SOLUTION** How did you originally discover and choose Golden Gekko to work with? We used Google searches to find the top app developers. We reached out to three or four different groups, and decided to work with Gekko. What was it about Golden Gekko that made them stand out? Initially, it was just response time and something that would be harder to define. My first contact was with Jon Morris, their business development person. He responded to me right away, as I had some follow-up questions within the first few days. He always responded to me quicker than everybody else. I can’t really define it, but I kind of hit it off with Jon. Our whole experience with them since, has been spectacular. Just to answer the question simply, it would be response time and the professionalism of the people I spoke with initially. What parts of the project has Golden Gekko been involved with? What we’re trying to build is an app that can provide people with location-based offers in a particular city. They can add any particular location, and search for offers within a certain distance from them. That is the main filter but there are others. There is a point- of-sale system and the ticketing system. Ticketing is the back-end system where we manage the inventory of the tickets and what goes in and out. With respect to the point-of-sale system, we have some retail booths throughout the city where people can buy directly from us. Therefore, the ticketing system will also have to handle the point-of-sale side, our app and the location-based component.  Those are really the three big components of it. We’re still not done with it. We’ve been in the sculpting and building phase since December. It’s a fairly large project. Was Golden Gekko involved in everything from the initial system design, graphic design, to backend development? Yes, they came out initially and met with us. They sent people from New York and Barcelona and went through the sculpting phase. In some ways, they really helped us to better define our business model as we went through the process with them. So from that point forward, they’ve been part of everything. We consider them a partner as opposed to a vendor. What platforms will the app be available for? They will be available in different rollouts. It will be available on iPhone and Google devices, with Windows and BlackBerry RAM devices to follow very shortly thereafter. Tablets will be the final rollout once we’ve got all the phone versions out. **RESULTS & FEEDBACK** How satisfied are you so far with the work Golden Gekko has delivered? I’ll give them a 10 on everything. I’m not normally not easy to please. I hate to tell them that too often, but I’ve been impressed with them. If I could find their HR manager to hire my people, I would do it in a second. I can’t say enough good about them. What is unique about Golden Gekko compared to other consultants or developers that you’ve worked with? The thing that’s really stuck with us has been their approach to this. It has always been what’s best for our business model; what’s best for our company. It seems that price has never been a factor for anything they suggested. It’s always been about how to develop the best product for us, and then they would bill us accordingly for that. The scope, size, and operation never felt like it was dictated by price for them. Golden Gekko's approach was always dictated by what was best for us. That is absolutely what stood out to me. Looking back, is there anything that you would do differently or think that they can improve upon? Things might change after we launch. Right now, I have no improvements to suggest. I’m 100 percent satisfied with what they’ve done to this point.  --- ## Portfolio & Awards ### UX/UI Design for Addison Lee The Challenge: - Although Addison Lee was the first passenger transport company in London to offer its customers mobile apps, it received fierce competition from pure mobile start-ups - DMI completely redesigned the apps with improved UX/UI and additional features for Addison Lee business and personal customers, launching in 2014 The Approach: Only extend features that are easier to complete on the Apple Watch than having the customer open up the mobile App  The Results: - Key customer satisfaction figures and conversation rates are both up by almost 50% compared to the original apps. - In a further step to engage users and simplify the user experience, an Apple Watch app launched extending key features in May 2015 ### Mobile App Development for Drop Defender The US Army National Guard, based locally in every state of the U.S., serves their community, state, and country. The National Guard wanted to raise awareness of their work, and its importance for society, with the use of fun and innovative technology. They hired Digital Management Inc to launch an Augmented Reality mobile game that would inform users about the humanitarian nature of their missions. The team developed the app using state-of-the-art technology in order to entertain and impress the user and at the same time encourage young people to join the National Guard.     Read more at http://www.goldengekko.com/case-studies/drop-defender/ ### Mobile App Development for London Heathrow Airport Guide London’s Heathrow Airport is a hub for international aviation. Each day, over 180.000 travelers pass through Heathrow’s doors, flying to and from over 180 destinations in over 90 countries around the world. To continue their tradition of leading the industry in customer service and “making every journey better”, BAA, the owner of Heathrow Airport decided to launch a mobile application. Digital Management Inc developed the application to provide timely and relevant information for passengers, as well as make flying through Heathrow a unique and exciting experience. Read more: http://www.goldengekko.com/case-studies/heathrow-airport-guide-baa/ ### O2 Priority Moments O2’s Priority Ticketing, has been a great success in terms of brand consideration. An O2 study showed that customers, as well as non- customers appreciate the brand 10 to 20 percent more respectively if they know about the exclusive coupon program made for O2 clients. In times of crisis coupons are much appreciated- coupon services of all types are booming. Based on these insights, O2 wanted to take Priority Ticketing to the next level. Read more : http://www.goldengekko.com/case-studies/o2-priority-moments/ ### Mango MNG Mango´s web agency Vasava contacted Golden Gekko early 2010 to develop an iPhone application that would stand out from the rest of the competition. Read more: http://www.goldengekko.com/case-studies/mango/ ### OVIVO OVIVO is a UK based MVNO (Mobile Virtual Network Operator) with a difference: It provides its customers with free calls, texts and data allowance every month with no minimum commitments or contracts. This advertising and m-commerce supported virtual network operator wanted to give its users a new look for its MyOVIVO and introduce OVIVO offers. Through the MyOVIVO web app users can view their remaining balances, access their call history and manage their account from their mobile devices. Read more at http://www.goldengekko.com/case-studies/ovivo/ ### O2 Learn The O2 Learn app is a video editing app, designed to make the creation and sharing of video lessons easier. It allows you to easily record, edit, and upload short films from your iPhone. It's a free app, available on any network. Read more at http://www.goldengekko.com/case-studies/o2-learn/ ### ESPN ESPN ScoreCenter Brazil brings you scores, news and standings from sports leagues in Brazil and around the world. The ScoreCenter app makes it easier than ever to follow your favorite teams anytime, anywhere. Stay up to date on the latest scores with personalized scoreboards and alerts. Follow the nation’s top stories with in-depth coverage and analysis. Read more at http://www.goldengekko.com/case-studies/espn-scorecenter/ ### Budgetplaces Budgetplaces provides simple, fast and secure online bookings for the independent traveler – no fuss, no delays. As a leading brand they offer basic, reliable and affordable accommodations with easy access to the essential monuments and attractions of every destination offered. Budgetplaces.com is available as a mobile version for accommodation bookings from the user’s device anywhere and anytime. Budgetplaces contacted Golden Gekko to take it to the next level and develop a HTML5 mobile website that would stand out from the rest of the competition and offer the independent traveler a better mobile experience of their service. Read more at http://www.goldengekko.com/case-studies/budgetplaces/ ### Deltek Vision Entering timesheet data is never fun, but it’s now easier than ever to enter time into Deltek Vision. Touch Time for Deltek Vision provides Vision users anytime, anywhere access to submit and track time and units for project based activities with mobile access directly from the iPhone or iPad – saving time and increasing accuracy and efficiency. Touch Time is a part of Deltek’s new mobile strategy and will be the focus for development moving forward. The existing iOS timesheet app, Vision Mobile Timesheet (also available in this App Store) will be phased out over time and replaced by this application. Read more at http://www.goldengekko.com/case-studies/deltek-vision-app/ ### Fashion TV Fashion TV is the leading media company in Fashion worldwide reaching over 100 million viewers across the globe including 10m+ viewers on Youtube. FTV follows all the major fashion shows and labels all year around. FTV has amazing content and had an existing mobile website but has been struggling to get repeat usage on mobile and to monetise the mobile challenge. FTV asked Golden Gekko to help solve these challenges. Read more at http://www.goldengekko.com/case-studies/fashion-tv-app/ ### Grandma Betty's My Great Recipes Grandma Betty’s “My Great Recipes” is a kitchen tool that is simple and easy to use. Full-color photos take you through recipes step by step. The application is updated every week with new recipes and new complete collections that can be downloaded immediately. Users can submit requests for content that can be included in newer versions of the app. Browse through or search for hand-crafted collections of recipes, all proven and tested by time and by our test kitchen. There are 200 over recipes available on the app and more recipes are constantly being added.  Read more at http://www.goldengekko.com/case-studies/my-great-recipe/ ### ABI Brazil Skol iBeats Plan your perfect night out, with hints and tips on the best parties in town, find your friends and make new ones and bring the taxi to you. This all-in-one party app combines Skol’s GonnaBe, Easy Taxi, Sonar and Snapr, to make sure you can make the most of your night out. Skol already has a set of four successful applications utilising the services from GonnaBe, Easy Taxi, Sonar and Snapr. To make it easier to find and access all these great apps, Golden Gekko was assigned to develop a master app that allowed users to access all the apps in one place. Read more at http://www.goldengekko.com/case-studies/abi-brazil-skol-ibeats/ ### Nokadi NoKadi is a new concept that organizes your loyalty cards in one place – your mobile. It is free, user friendly, convenient, and will save customers’ time and money. NoKadi digitizes your loyalty and membership cards so you can enjoy a clutter free wallet. Read more at http://www.goldengekko.com/case-studies/nokadi/ ### ABI Man of the Match ABI Man of the Match allows users to vote for their favourite players, view match schedules, match results and see player information. You can also set reminders for future matches, share activity with friends on Facebook and see friends’ activity. Read more at http://www.goldengekko.com/case-studies/abi-man-of-the-match/ ### Track 180 Track180 is an immersive iPad app that tracks global issues and connects readers to people and organizations that are making a difference. Track180 is designed exclusively for the iPad and iPad Mini and is guided by experienced editors who present stories from multiple worldwide perspectives that make it easy for readers to make a difference. Read more at http://www.goldengekko.com/case-studies/track180/ ### DMI Responsive Design website As an industry leader on the mobile enterprise space DMI wanted a user experience and user interface that would leverage the latest and greatest in mobile technology while keeping it simple for the target customers that include the US Federal Government and leading companies across the world. Golden Gekko had 2 months to come up with a scope and design, develop the solution, SEO optimise, test on 100s of devices and finally launch. In addition to this DMI wanted to be able to update formatting, content and more themselves. Read more at http://www.goldengekko.com/case-studies/dmi-responsive-design-website/ ### Volkswagen Golf Match mobile site The way-to-purchase for the car industry has changed tremendously in the past few years. While retailers and dealers used to be the trusted source for information, most potential clients nowadays have grown to be more proactive and search for information on their own account, first and foremost online. For the product launch of the new Volkswagen Golf Match, VW saw an opportunity to help people in their decision by providing them the information they are looking for in a convenient, fun and attractive way on their mobile phone. Read more at http://www.goldengekko.com/case-studies/ ### O2 Healthy O2 has evolved from a mere mobile operator to a versatile service company. With innovative and cutting-edge offerings O2 is promoting a true mobile lifestyle, providing solutions for many parts of the every-day life. Out of this aspiration sprouted O2 Health, a sister company to O2. O2 Health wants to assist users in living a healthy lifestyle and increase well being using mobile technology. Ready more at http://www.goldengekko.com/case-studies/o2-healthy/ ### Malibu Island Bowling Malibu Rum is a white rum with coconut flavor, associated with a Caribbean lifestyle. With the tagline “Seriously Easy Going” Malibu wants to be the opposite of the western, stressful every day life and promises a flair of the Caribbean laid back attitude. Malibu wanted to launch a fun and exciting branded mobile game for iPhone and Java. The game was to be in line with the Malibu website and the typical Malibu feeling. Read more at http://www.goldengekko.com/case-studies/malibu-island-bowling/ ### European Directories A free, cross-platform mobile service to enable consumers in eight countries across Europe to access local commercial search information from over 3.6 million businesses listed with Yellow Pages owner European Directories. The service has been rolled out across all eight countries – Czech Republic, Slovakia, Poland, Netherlands, Austria, Sweden, Finland and Denmark – and is available via the mobile web and mobile applications. Read more at http://www.goldengekko.com/case-studies/european-directories-2/ ### MyDog UK The immense success of social Networks like Facebook has inspired the one or another entrepreneurial dream. Five guys from the UK took their idea a step further. They founded the Fetch Digital Ltd. and in September 2011 they launched the first mobile social network for dog- lovers. One of the main drivers to the success of social networks is the opportunity to socialize with like-minded people. Vertical networks that focus on certain common topics seem to be a logical conclusion. The founders of MyDog UK have prior experience in the pet industry and know of the potential it holds. 13 million dog lovers all over the UK already seek contact to other, likeminded people through various online forums. MyDog UK taps this wish to connect and socialize by giving pet fans and friends a platform to share relevant information about their darlings. Read more at http://www.goldengekko.com/case-studies/mydog-uk/ ### Barilla OMD, the media agency of Barilla, the world’s leading pasta brand, turned to Golden Gekko in order to produce a mobile cookbook containing 250 of their best pasta recipes. The application was supposed to offer authenticity and engaging valuable content exclusively available to app users. Read more at http://www.goldengekko.com/case-studies/arla-cookbook-2/ ### Book-A-Table Hungry? Bookatable is the largest online restaurant booking site in Europe, operating with 9 different languages across 19 countries. It allows you to make a reservation 24/7 in 8000 different restaurants. Based on the success of the online site and the iPhone application, Bookatable has teamed up with Golden Gekko to launch an Android app that helps find restaurants based on date, time, location and availability all at the tip of your fingers.  Read more at http://www.goldengekko.com/case-studies/book-a-table/ ### Axis PTZ Master Game Axis Communications is the market leader within network video surveillance solutions, offering a wide range of cameras for different segments and needs. Their agency, Pyramid Communications, contacted Golden Gekko, looking for a collaboration partner to realize a mobile initiative. Pyramid decided to include mobile into the communication strategy to complement the traditional campaign toolbox of ads, web, brochures, etc. Read more at http://www.goldengekko.com/case-studies/axis-ptc-master/ ### Lynx Effect For many years young men in the UK have been using the “Lynx Effect” to help them in the dating and mating game. Then a new generation came along that prefers to spend their time flirting on social networking sites. Roughly 50% of people online in Europe have asked someone on a date using email, and 20% of guys between 16-24 met their girlfriend online. This posed a serious threat to the brand promise, as even the Lynx Effect can’t work in Cyberspace. Lynx needed to inspire guys to get out, get involved, get in there. BBH in cooperation with Golden Gekko developed a mobile campaign to equip guys with the right knowledge and tools to do so. Objective: make Lynx a Participation brand. More http://www.goldengekko.com/case-studies/02-priority-moments-2-2/ ### Toyota Yaris Toyota was preparing the launch of the new Toyota Yaris. To raise awareness of the upcoming launch and already engage customers with the new model, Toyota decided to launch a mobile application that would offer an exclusive sneak preview of the car. Read more at http://www.goldengekko.com/case-studies/toyota-yaris/ ### O2 Media Sales application The O2 Media team are the mobile marketing experts in O2. To equip the sales team with a compelling tool, O2 Media wanted to develop an iPad application that demonstrates their expertise in the mobile channel. Read more at http://www.goldengekko.com/case-studies/o2-media-sales-app/ ### Bunny Beat To promote the release of the new feature film HOP, Universal created a multi-channel marketing campaign based around the main theme of the movie: Music. The objective was to raise attention among a young target group in a playful and engaging way. After the successful corporation between Universal and Golden Gekko for the launch of the blockbuster Despicable Me, Universal’s Universal Pictures International commissioned Golden Gekko with the creation of a worldwide mobile campaign. Read more at http://www.goldengekko.com/case-studies/bunny-beat-hop/ ### WikiTravel and WikiRecipes for HP/Palm HP/ Palm wanted to add value to their smartphone apps range for the Palm Pre and Palm Pixie. Since mobile apps are increasingly the key differentiator of the smartphone user’s experience, Palm was looking for a quick and cost efficient way to populate their App Catalogue and approached Golden Gekko for support. Read more at http://www.goldengekko.com/case-studies/wiki-travel-apps/ ### The Unborn To promote the launch of the movie The Unborn, Hyper on behalf of Universal Pictures approached Golden Gekko to develop an iPhone application.  Read more at http://www.goldengekko.com/case-studies/the-unborn/ ### Zap a Minion To promote the film Despicable Me, Universal Pictures asked Golden Gekko to produce a mobile game. The movie features family entertainment for young children and families. In order to raise their curiosity and attention for the upcoming premier, Universal was looking for a way to let them experience first-hand the fun of the movie in an interactive way. Read more at http://www.goldengekko.com/case-studies/hop-and-bunny-beat-2/ ### Duracell In order to promote the relaunch of Duracell rechargeables, Procter & Gamble wanted to test out the potential of the mobile channel and partnered up with GG to create a addictive mobile application around the iconic Duracell bunny. Read more at http://www.goldengekko.com/case-studies/duracell-2/ ### Maconomy Busy employees can easily forget to keep track of time, leaving time unregistered and therefore never invoiced. Time reporting from your mobile is as easy as sending an SMS. Now Maconomy is available wherever you are directly on your mobile. Report your time as it happens and increase your invoicable hours and the accuracy of your project followup.  Read more at http://www.goldengekko.com/case-studies/maconomy/ ### Arla Cookbook The Arla Foods Group is Europe’s second largest dairy company. The online cookbook promotes Arla’s dairy products in an non-intrusive way and makes Arla the natural choice of preference. In May 2006 Arla Sweden decided to investigate the potential of using the mobile channel to further extend the reach of the brand and get their services closer to the clients. Read more at http://www.goldengekko.com/case-studies/arla-cookbook/ ### Camp Rock for Disney Disney wanted to mark the DVD launch of its hit teen film ‘Camp Rock’ in Sweden, principally by driving consumer awareness of the film’s soundtrack stars. Via its pan-EMEA communications agency Carat, Disney turned to Golden Gekko to create and execute a mobile campaign that directly engaged the target audience. Read more at http://www.goldengekko.com/case-studies/disney-camp-rock/ ### Absolut Vodka Absolut has a long and proud history of innovative and award winning campaigns in print and more recently digital marketing. It was a therefore a given that Absolut would deliver a mobile campaign but only when it would be possible to do something that truly lived up to the brand perception. Read more at http://www.goldengekko.com/case-studies/absolut-vodka/ ### Industry Recognitions - DMI Partners a 2023 Benjamin Franklin Award Winner - DMI ANNOUNCES ACQUISITION OF SIMPLEX MOBILITY - MUSE Creative Awards ## Key Clients - Addison Lee ## Packages ## Locations (11) ### Bethesda, MD (Headquarters) - One Rock Spring Plaza 6550 Rock Spring Dr - Bethesda, MD 20817 - United States - 501 - 750 employees - Phone: 240.223.4800 ### London, England - 2 Sheraton Street, 2nd Floor - London W1F 8BH - England - 2 - 5 employees - Phone: +44 20 3290 9955 ### New York, NY - 86 Chambers Street 7th floor - New York, NY 10007 - United States - 16 - 20 employees - Phone: 347.329.5424 ### Barcelona, Spain - Carrer del Bruc, 49, 08009 - Barcelona 08009 - Spain - 21 - 30 employees - Phone: 34.930.01.36.55 ### Lincolnshire, IL - 475 Half Day Rd, Suite 450 - Lincolnshire, IL 60069 - United States - 31 - 40 employees ### San Francisco, CA - 121 Spear Street, Suite 250 - San Francisco, CA 94105 - United States - 6 - 9 employees ### Gothenburg, Sweden - Lilla Bommen 6 - Gothenburg 411 04 - Sweden - 1 employees - Phone: +46 76-072-2454 ### Washington, DC - Washington, DC 20001 - United States - 501 - 750 employees ### Indianapolis, IN - Indianapolis, IN 46077 - United States - 151 - 200 employees ### Cambodia - Cambodia - 50 - 75 employees ### India - India - 151 - 200 employees ## Contact DMI (Digital Management, Inc.) 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