D.I.G.S. Marketing

BACKGROUND

I am the Head of Business Operations of Summation

Build AI analysts

OPPORTUNITY / CHALLENGE

• Lead gen
• Paid conversion

SOLUTION

Referral

Referred to me

6-10 Employees

• Audits and plans: a LinkedIn Ads audit and playbook covering audiences, funnel structure, and a three-month budget ramp, plus a Google Ads keyword and landing page recommendations doc. Both arrived on the dates they committed to.
• LinkedIn account rebuild: installed the Insight Tag and set up conversion events, retargeting lists, and finance-focused audiences segmented by company size, with industry and competitor exclusions.
• LinkedIn campaigns: thought leader ads boosting posts from our CEO and me, a sign-up campaign for our fantasy football draft tool, and video ads for top-of-funnel awareness.
• Google Ads: keyword research, a media plan, ad copy, and brand and non-brand search campaigns, live on September 16.
• Conversion tracking: configured Google Tag Manager so product sign-ups are the primary conversion and enterprise call requests are secondary.
• Landing page reviews: detailed feedback on our finance, search, and brand pages, covering messaging, page structure, and mobile layout.
• Strategy and planning: helped us weigh self-serve sign-ups against enterprise demos, laid out the LinkedIn vs. Meta tradeoff for the fantasy football campaign, and gave us conservative benchmarks for our board plan.
• Ongoing management: weekly calls with written recaps, owners, and next steps, plus weekly status updates in Slack.

RESULTS & FEEDBACK

CPC and cost per lead are hitting benchmarks. Specifics from the first eight weeks:

• LinkedIn fantasy football campaign: $12.41 per landing page click, and the campaign helped drive roughly 250 product sign-ups.
• LinkedIn thought leader ads: about $5 CPC in the first few weeks and a 1.08% landing page click-through rate.
• Google Ads: six free-trial sign-ups in the first four days after launch, tracked down to the keyword.
• Tracking: we now have conversion events and retargeting audiences on LinkedIn, which our account had none of before.

Yes, on-time, fast SLA, always available via Slack and email

• Virtual Meeting
• Email or Messaging App

Very strong and fast to setup and scale the engine to measure and test results.

Finding a lightweight way to consolidate and share progress and highlight blockers and opportunities. Most communication was done via Slack messages.

BACKGROUND

I am the Performance Marketing Lead of Float Financial

Float Financial is a Canadian finance operating system for businesses, bringing corporate cards, spend management, business banking, bill pay, and credit together in one platform built for Canada.

OPPORTUNITY / CHALLENGE

• Manage Paid Media (Google, LinkedIn)
• Improve Attribution

SOLUTION

Referral

• High ratings
• Great culture fit
• Referred to me
• Company values aligned
• Expertise

2-5 Employees

Manage paid media on Google and LinkedIn, and improve attribution in Hubspot.

RESULTS & FEEDBACK

DIGS significantly grew our lead volume while lowering our overall cost per lead, and they built reporting that significantly improved our down-funnel tracking and overall lead quality.

The partnership was collaborative, transparent, and they were extremely responsive. But what stood out the most is that they're genuinely enjoyable people to work with. They became so embedded in how we operate that they never really felt like an agency. They felt like trusted teammates.

Virtual Meeting

Working with DIGS set the bar for what a great agency partnership should look like. From day one they felt like part of our marketing team because of how much they genuinely cared and the extreme ownership they took over our results.

DIGS was invested in our success, constantly bringing new ideas and recommendations to the table rather than waiting to be asked. They didn't just execute campaigns; they brought strategic thinking across our entire go-to-market, from Google Search to LinkedIn to the data and ops work that made everything measurable and clean. They're really good at their craft. DIGS significantly grew our lead volume while lowering our overall cost per lead, and they built reporting that significantly improved our down-funnel tracking and overall lead quality.

The partnership was collaborative, transparent, and they were extremely responsive. But what stood out the most is that they're genuinely enjoyable people to work with. They became so embedded in how we operate that they never really felt like an agency. They felt like trusted teammates.

N/A

BACKGROUND

Please describe your company and position.

I am the Growth of Qase

Describe what your company does in a single sentence.

Tooling for software engineers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire D.I.G.S. Marketing to accomplish?

• Paid channels management
• Paid channels optimization
• Paid channels scaling

SOLUTION

How did you find D.I.G.S. Marketing?

LinkedIn

Why did you select D.I.G.S. Marketing over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from D.I.G.S. Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DIGS is contracted for management, optimization and scaling of paid channels: LinkedIn, Meta, Google

Measured on qualified pipeline generated, ROAS

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• LinkedIn Pipeline is 9.16x spend
• Meta ads is live and experimented on
• Google ads account is streamlined and in optimization phase
• Reporting per channel is built-out
  
  
  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DIGS's team is great at delivering on-time under tight deadlines, communication with them is easy and embedded within the internal marketing team. 

What was your primary form of communication with D.I.G.S. Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brian, the founder, looks for and employs people who are experts in their field, making discussing strategy and work delivery a breeze. There's very little day-to-day management needed, allowing me to focus on bigger strategic initiatives. 

Are there any areas for improvement or something D.I.G.S. Marketing could have done differently?

As DIGS scales with newer customers (a good problem to have!) I hope that they can keep the close to "internal" team responsiveness going 

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing at Flex, a company operating at the intersection of fintech and health & wellness. We help leading brands enable HSA/FSA payments and modernize the checkout experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with D.I.G.S. Marketing?

We brought on D.I.G.S. Marketing to help with B2B pipeline generation, specifically focusing on driving more inbound leads from midsize and enterprise brands.

SOLUTION

What was the scope of their involvement?

D.I.G.S. Marketing manages our paid search and LinkedIn ads, as well as HubSpot optimization. The deliverables have been ABM visibility and pipeline generation. The team handles campaign strategy and execution, management, and optimization. They also support copy creation, testing of creative assets, and audience targeting.

What is the team composition?

We've worked with 2–5 teammates from D.I.G.S. Marketing.

How did you come to work with D.I.G.S. Marketing?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We started working together in August 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a measurable increase in inbound leads and marketing-led pipeline attribution. We've also seen an increase in qualified demos, deals opened, pipeline revenue, and ABM touches.

How did D.I.G.S. Marketing perform from a project management standpoint?

We primarily communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

D.I.G.S. Marketing has been great to work with — they're super responsive, quick, and result-driven. The team is quick to optimize and innovate and stay nimble with our ever-changing priorities. As a smaller agency team, they feel like an extension of our own marketing team.

Are there any areas they could improve?

There were some communication gaps that they've addressed by adding more full-time employees.

BACKGROUND

Please describe your company and position.

I am the Senior Growth Marketing Manager of Vanilla

Describe what your company does in a single sentence.

Vanilla is the patented, AI-powered estate planning platform for financial advisors built by 180+ years of trust and estates expertise to help every advisor deliver institutional-quality estate planning to every client, across the full wealth spectrum.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire D.I.G.S. Marketing to accomplish?

• Build predictable pipeline from paid channels (Google + LinkedIn)
• Increase lead volume and improve conversion rates across the funnel (MQL → SQL → Closed Won)
• Implement attribution and reporting via HubSpot to understand what’s actually driving revenue

SOLUTION

How did you find D.I.G.S. Marketing?

Referral

Why did you select D.I.G.S. Marketing over others?

• Referred to me
• Extreme ownership

How many teammates from D.I.G.S. Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads + LinkedIn Ads

• Campaign management
• SEM optimizations (keywords, bids, conversions, etc.) 
• Paid social optimizations (ad creatives, budget management, audiences, etc.) 
• Competitve monitoring 
• Conversion tracking implementations
• Strategic recommendations 

Performance reporting and workflows

• Regular performance reports for both channels
• Building and maintaining reports and dashboards, including underlying data

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved lead quality and conversion rates across the funnel, resulting in increased demo volume and more efficient cost per opportunity. Paid channels became a consistent and measurable driver of pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brian and the DIGS team demonstrate high responsiveness, extreme ownership, and deeply care about the value they provide to their clients. SLA and communication is consistently within the same day, if not immediately. Exceeding expectations is the norm for the DIGS team. 

What was your primary form of communication with D.I.G.S. Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their deep expertise and extreme ownership. Combined this becomes a performance machine. 

Are there any areas for improvement or something D.I.G.S. Marketing could have done differently?

No. They've gone above and beyond and the results show. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Onshore

Describe what your company does in a single sentence.

Onshore is changing how companies unlock tax incentives using AI and human expertise. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire D.I.G.S. Marketing to accomplish?

• The goal was to build and launch our paid acquisition channels on LinkedIn and Google from the ground up, creating a foundation we could scale from.

SOLUTION

How did you find D.I.G.S. Marketing?

Referral

Why did you select D.I.G.S. Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from D.I.G.S. Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged D.I.G.S to build and launch our paid acquisition program across Google Ads and LinkedIn from the ground up.

Google Ads

Campaign architecture with tight keyword groupings organized by theme, dedicated landing pages aligned to each campaign theme, competitor-targeted campaigns tailored to individual competitors, search term reviews,  and a phased media plan that scaled budget and keyword focus over time.

LinkedIn

Audience definition and targeting recommendations, campaign setup and launch, ongoing optimization of content and creative assets, and a phased media plan that scaled budget and keyword focus over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the program is still in its early stages, both channels are live and generating results. To date, the engagement has produced qualified pipeline and meaningful insights into our target audiences that will inform ongoing optimization across both Google and LinkedIn.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

D.I.G.S has been excellent and a true pleasure to work with from the beginning of the project and throughout. 

Deliverables are consistently completed on time and weekly updates are thorough and well-prepared. 

They anticipate our needs proactively, often addressing questions and potential issues before we need to raise them. This makes for a smooth and efficient working relationship with minimal back and forth. 

I would confidently recommend them.

What was your primary form of communication with D.I.G.S. Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two things stand out. First, their communication style is genuinely proactive. They don't wait to be asked. They anticipate what you need and address it before it becomes a question, which is rare and makes the day-to-day working relationship remarkably smooth.

Second, they bring both strategic thinking and executional detail in equal measure. It's easy to find agencies that are strong at one or the other. D.I.G.S does both, which is what it takes to actually build something that performs.

Are there any areas for improvement or something D.I.G.S. Marketing could have done differently?

Nothing significant comes to mind. As with any new engagement, there is always a learning curve in the early stages, but D.I.G.S adapted quickly and any minor adjustments were handled without issue. At this point in the relationship we have no meaningful criticism to offer.