Digital Third Coast

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing at a senior living community.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast?

We hired Digital Third Coast to help us set up and implement Google Ads, which was something we’d never done before. 

SOLUTION

What was the scope of their involvement?

First, we identified the key search words that we needed to target. Then, they helped me understand how to create Google Ads. Their team also showed me samples of such ads. On top of that, they spent time looking at our website and brochures to make sure that the phrases were included in the ads. We also ensured that the ad copy and keywords were consistent with the brand messaging that we were already using. 

After 1–2 months, we put everything on hold because I wanted to redo our website. I knew that if the website wasn’t a positive experience, I wouldn’t see the results I wanted. Then, we paused the engagement with them again for 5–6 months due to the COVID-19 pandemic. At that time, we weren’t accepting admissions, so it made no sense to spend money on getting prospects if we didn’t do anything about them. During that time, Digital Third Coast helped me get a Google Ads Grant. After that, we started working again. 

Currently, I’m paying them for Google Ads services, but it doesn’t hurt that they also perform SEO tasks for us. 

What is the team composition?

Initially, we worked with Logan (Former Senior Paid Media Analyst & Lead) and Phillip (Former Paid Media Analyst), but they’ve since left Digital Third Coast. At present, I work exclusively with Alissa (Paid Media Account Manager), who has been with us since we started engaging again after putting the work on hold.

How did you come to work with Digital Third Coast?

I was working with a consultant who recommended Digital Third Coast for Google Ads services. Initially, we conducted an interview where I shared what I was looking for, and they spent time explaining the process and what would be involved in setting it up. 

How much have you invested with them?

We spend $1,800 per month on their services. For context, I’d been paying $500 a month to them to run ads before we paused. After we restarted the engagement, the rate went up to $1,800 a month. 

What is the status of this engagement?

We officially restarted working together in April 2021, and the partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve only had two months’ worth of results, so it’s a little soon for us to assess the impact of the engagement and make any adjustments; we need more data to do that. Our budget also isn’t large, so Alissa and I are both waiting for more data to see what we can learn. Based on that, we’ll know what we need to implement and do differently. If we have data that shows the efforts are working, then it’s possible for us to increase our budget. That being said, we’re happy with what we’re currently seeing. 

Anecdotally, my experience is positive because of my working relationship with Alissa. She’s great to work with, and her attention to detail is wonderful. To be fair, I also like our relationship with Logan and Phillip, but the partnership has turned around significantly with our work with Alissa. Overall, my experience with Digital Third Coast has been positive, and they work hard to hire qualified and good people. 

How did Digital Third Coast perform from a project management standpoint?

For project management tools, we use Google Analytics. Alissa provides reports every month through a shared dashboard, which also provides me data and an overview of our performance. I can also access previous reports and share them with our CEO, so it’s a great reporting tool. 

What did you find most impressive about them?

Alissa has been phenomenal, and she’s the reason behind my positive experience. She’s patient and passionate about what she does. The program is complex, but Alissa can explain it in a way that’s easy to understand. Overall, she’s truly helped me understand the process. 

Are there any areas they could improve?

No, there aren’t any. I’m happy with their work. 

Do you have any advice for potential customers?

Make sure your relationship with the account manager is good; ensure that they’re responsive. If they’re not a good fit, check if another person from their team can work with you and be a better fit.

BACKGROUND

Please describe your company and your position there.

I am the Digital Media Specialist for a community bank in the Chicagoland area. I manage our website, email program, photo and video creation, and the larger scale marketing efforts throughout the year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Third Coast, and what were your goals?

We partnered with Digital Third Coast to assist us in our SEO efforts. Our primary goal was to drive more Organic traffic to our website and subsequently more conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

Admittedly, Digital Third Coast was already a vendor when I moved into my current position. However, after working directly with Charley I was quickly made aware of the importance of this partnership and the quality of work that Digital Third Coast provides.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Primarily, Digital Third Coast assists with our SEO efforts. This includes monthly progress reporting, keyword mapping, and occasional audits of the website to make sure we're always staying on top of best practices. In the past, we have also used Digital Third Coast for backlinking and will continue to utilize that service where appropriate. We also recently went through a redesign of our website in which Digital Third Coast provided SEO Technical Audit for. This proved to be highly valuable to ensure that our website was up to par and following best practices across the board.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with Charley who is our SEO Account Manager. I know that he occasionally brings on Specialists to help on projects but communications are always through Charley.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I've recently been observing website traffic and, in particular, the channels in which that traffic is attributed. Our two largest channels are Direct and Organic which makes up 92% of our overall traffic. Organic traffic results in over 50% of our website conversions. This alone proves how important our partnership with Digital Third Coast is and the importance of ranking high in Google's SERP.

Describe their project management style, including communication tools and timeliness.

We have a monthly meeting to go over our SEO Report where we discuss items such as rankings, Search Console, opportunities, and to-do items going forward. It also gives us a chance to go over any new initiatives that we may like to focus on so that they may adjust accordingly. Other communication is generally done via email with generally quick responses to any questions, comments, or asks we may have.

What did you find most impressive or unique about this company?

One of my favorite things of late has been the new reporting dashboard that Charley created using Google's Data Studio. It's a one-stop shop for everything SEO related that we could want. The fact that we have access to it at any time is highly beneficial, as well. Charley's understanding of our business, our needs, and SEO makes Digital Third Coast a great partner.

Are there any areas for improvement or something they could have done differently?

I think they could do a better job at finding slightly higher volume keywords to target. It seems as though some keywords have no or very little search volume. I understand that our space is highly contested and we're trying to find that lowering hanging fruit but targeting some of the larger volume keywords might make sense.

BACKGROUND

Introduce your business and what you do there.

I’m part of the marketing team at Clarke, and we’re a mosquito control and aquatic services company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast?

We hired Digital Third Coast to help us with the SEO efforts for our website and blog. We also needed assistance with our Google My Business listings and optimization.

SOLUTION

What was the scope of their involvement?

We lean on Digital Third Coast for keyword research and content review from an SEO perspective. For instance, they verify every blog post prior to publishing it on our website as part of a content marketing strategy. 

In the rearview mirror, they’re helping us understand our performance for previous months and showing us how we could improve. On a forward-looking basis, they’re helping us make sure that our content is going to deliver the right amount of traffic. 

We’ve also discussed PPC strategies in the past; however, we’ve not actually utilized those services. 

What is the team composition?

Our main point of contact is Ryan (SEO Account Manager). He’s brought in other colleagues for particular projects in the past, but we have not actually worked with them directly. 

How did you come to work with Digital Third Coast?

We were referred to Digital Third Coast by our website company — they have a close referral relationship with that company.

How much have you invested with them?

We are on a monthly retainer structure, and we’ve spent around $75,000.

What is the status of this engagement?

I started working with them prior to my time at Clarke. The partnership started around February 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ever since Digital Third Coast has taken over our account, we’ve gotten a lot more value out of this relationship. We’ve gotten more tangible consultation on how to improve our page rankings and the performance of our monthly blog. We’ve been looking at the site’s total traffic and time-on-page, along with page location and where our pages have been ranking in Google.

We work in a very small industry so we have an established list of keywords that are driving our business. We have the visibility on how those keywords are tracking, whether they go up or down. We get feedback on how to either hold that position or restore some rank to that page. 

How did Digital Third Coast perform from a project management standpoint?

Our overall communication with Ryan has been good, and he’s been meeting deadlines. We have monthly monitoring calls where they walk us through a dashboard of key indicators related to our website performance. 

What did you find most impressive about them?

We had a previous account manager before Digital Third Coast who was not as proactive as they are. They’ve really offered consultations and suggestions for improvement that we hadn’t experienced before. Digital Third Coast continues to exceed our expectations for this partnership.

Are there any areas they could improve?

I don’t think there’s anything they could improve. 

Any advice for potential customers?

Establish clear goals in terms of what you need from a partner for SEO and PPC efforts. When there’s a clear goal set you can measure towards it and understand what both parties need to do to achieve it. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of StandFast TRAM. We make a fall protection system that goes on top of heavy machinery — mostly on tank trucks; that’s our core market. Our system protects the worker while they transition from the ladder to the top of the tank, as well as protects them from falling off the side while they’re on top.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast?

We’d been doing a lot in-house regarding digital marketing, especially with Google Ads. We weren’t getting a lot of quality leads coming in, and we decided to go a more professional route. There was one internal marketing resource but we wanted to bring in more robust experience to help with our digital marketing plan, focusing on Google Ads.

SOLUTION

What was the scope of their involvement?

We started with only Google Ads and have since snowballed into other channels. We don’t do anything with Facebook, though we are engaged in Bing, and it’s been fantastic. I never would have thought of that platform; it’s been a real winner for us. We also do YouTube ads.

The person we work with there, Kevin (Paid Media Analyst), specializes in paid media, but we’re always asking him about what we can do to be top-of-page. Even though we’re not paying them for SEO, Kevin looks over our website for keywords. We’ve also recently started remarketing efforts with them.

What is the team composition?

Kevin is our main point of contact, and we also work with Lindsay (Director of Business Development), who got us set up and kicked-off with them.

How did you come to work with Digital Third Coast?

We looked at a couple of other companies as well, but I liked that Digital Third Coast was in the B2B niche. There was also a good vibe during the kick-off meeting.

How much have you invested with them?

We’ve spent anywhere from $20,000–$30,000. There have been side projects along the way that have added to the cost.

What is the status of this engagement?

We’ve been working with them since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest KPI we use with them is that we want people to fill out the “Contact Us” page on our website. This is the main lead generator — people turn into potential customers or quotes. Before working with Digital Third Coast, our number of leads was a bit higher but they were of lower quality. The value of Digital Third Coast’s lead is astronomically better; we’re converting at a much higher clip than we were before. The numbers are consistent month over month, as well.

Considering all the effects of the pandemic, we’d be in a much worse spot than we are now if we hadn’t put this digital effort in place. A lot of our consistent business has fallen off, but we’re still receiving new leads and contacts to go after. They’ve provided a secondary, new business even though our core business is down.

How did Digital Third Coast perform from a project management standpoint?

They gave us access to a dashboard with all our analytics that we work off of every month. If we see something we don’t like, we can make changes; the same is true for them. If one channel is working, we keep putting our spend there until the effectiveness changes. We also have a monthly meeting to go over the most recent data and coordinate what information both sides need to move forward. Right now, all our meetings are via Zoom.

What did you find most impressive about them?

I’m very impressed with their knowledge of effective business tools. Additionally, as an entrepreneur myself, I respect that they’re a small business and understand what it’s like to be in our shoes. That reliability is big for me.

Are there any areas they could improve?

I don’t have anything to say — that’s how satisfied we are with them. If anything, we need to send information to them faster.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing specialist for a medical device company of approximately 250 people.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast?

Although we have an in-house marketing team, we don’t have the internal bandwidth to go in-depth with paid search management. That’s why we hired Digital Third Coast.

SOLUTION

What was the scope of their involvement?

When we approached Digital Third Coast, our Google Ads account was a mess. They managed that account to optimize it for conversions. They set up Google Tag Manager, which helps us manage and deploy marketing tags. They’ve walked me through their processes whenever I have a question.

They worked to get a sense of our business and target audience before implementing new strategies. While they haven’t made any structural changes to our website, they’ve recommended changes to our landing pages. We were curious about implementing Facebook tracking pixels, so they’ve put us in touch with a paid-social expert to help us with that.

What is the team composition?

We’ve worked with an account manager and an analyst. We always have access to their salesperson if we need it.

How did you come to work with Digital Third Coast?

We weren’t satisfied with our previous PPC agency — they weren’t actively managing our accounts, and their reporting was a disaster. We were looking for another provider that could bring proactive strategies to the table.

So, I reached out to my network of colleagues. I used to work at a search agency that had since disbanded. One of my colleagues had landed at Digital Third Coast, and I knew that she was a good judge of quality-of-work. She let me know that her paid search colleagues were excellent.

I engaged their salesperson, who was very hands-on. I could tell that she had a firmer grasp of paid search that many analysts, just in those first discovery talks with her. I got the sense that she could actually sit down, create a campaign, and run it effectively — and her role was in sales!

I was very impressed, so we decided to go ahead with them. The first kickoff call made it very clear that they knew exactly what they were doing.

How much have you invested with them?

We’ve spent somewhere between $50,000–$100,000. Their monthly engagement fee was the least expensive out of the companies we compared them with. It’s definitely a great deal.

What is the status of this engagement?

We began working together in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our recent analysis serves as a major testament to the quality of their work. We were looking at our paid search performance for this month — in the trenches of COVID-19 — and comparing it to last April, when we had our other agency.

We’re spending less money on Google Ads this month than April of last year since we tightened our budget in light of the pandemic. What’s amazing is that there’s effectively no change in the number of leads generated. Digital Third Coast is performing at the same level as the other agency — despite two major constraints that the latter didn’t face.

How did Digital Third Coast perform from a project management standpoint?

Their communication is excellent. Whenever I send them an email, they’ll typically respond to me within two hours. They’re always on time with their meetings. We use a very efficient dashboard platform to make sure that projects are progressing smoothly.

What did you find most impressive about them?

The team that’s assigned to our account is distinguished by the depth of their knowledge and expertise.

Are there any areas they could improve?

No, I really can’t think of anything.

Do you have any advice for potential customers?

Allow them to perform an audit for you. That’ll help you identify areas for growth and problems to address. Definitely take a discovery call with them. It becomes quickly apparent that they’re very skilled at what they do.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a cannabis company. We operate in six states with 12 dispensary locations and four cultivation centers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast Internet Marketing?

We wanted to help our audience and patients find us and convert them into customers. 

SOLUTION

What was the scope of their involvement?

Digital Third Coast partnered with us on organic SEO services — including keywords, meta tags descriptions, and recurring backlinking campaigns every 60 days — to help make sure we’re being found. Because we’re a cannabis company, we’re not able to leverage paid media: everything needs to be organic or programmatic.

What is the team composition?

We have a main point of contact. Collin (Content Strategist) helps with our backlinking campaigns.

How did you come to work with Digital Third Coast Internet Marketing?

They came as a recommendation from our web development partner.

What is the status of this engagement?

The partnership started in July 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our metrics are all about traffic and conversion. We also look at how our pages are ranking and what our site’s domain authority is. Since we started working with Digital Third Coast, we’ve tripled site traffic.

I have a monthly call with Digital Third Coast to review key metrics. We look at how we’re performing on our site and Google My Business and plan our next steps to optimize in other markets.

How did Digital Third Coast Internet Marketing perform from a project management standpoint?

I declined to take part in any project management tools; I have too many logins already and prefer to email. They’re great, though. My point of contact is extremely responsive, and Digital Third Coast is partnered with our web agency. We have calls between the three of us weekly to review action items and to address any challenges or opportunities we’ve identified.

What did you find most impressive about them?

I’ve been very pleased with the work they’ve done and the partnership we’ve formed over the last several months.

Are there any areas they could improve?

Being able to replicate the success we have had across all markets we operate.

Any advice for potential customers?

Be attentive and organized, and distill your information. Digital Third Coast has serious depth of knowledge in SEO and has helped me learn along the way. 

BACKGROUND

Introduce your business and what you do there.

Small business retail-focused company. We have four different businesses under our brand. Digital Third Coast Internet Marketing works with us for our custom framing business with three locations in Chicago. I support marketing for that business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast Internet Marketing?

We wanted to narrow down the marketing channels we’re investing in. We don’t have mass-market appeal, so we’re going after a very targeted group of people. A lot of traditional marketing don’t make sense in that context. Paid search, on the other hand, we’re going to invest money where we’re relevant.

SOLUTION

What was the scope of their involvement?

Their primary deliverable was to manage our paid search campaign, make recommendations, and ensure that we’re showing up for all the terms we’re hoping to show up for. At the same time., we wanted to make sure we’re not wasting our money by spending on ineffective avenues.

We’re not an e-commerce site, so it’s difficult to understand the impact of our ads. So, they’re helping us track that. They regularly provide analytics for the campaign front.

They’re also helping us with awareness, generating campaigns, more on the display marketing side. Not bottom-of the funnel focused, but letting people know that we’ve opened a new store and new location.

Their work is focused on search engine marketing. When they see an opportunity for us to be doing something, they make those suggestions as well.

What is the team composition?

We have an account manager. When we originally started with them, we also had an SEO provider, but the time has become smaller now.

How did you come to work with Digital Third Coast Internet Marketing?

I wasn’t here when they were selected. I know they wanted someone more local who could come in and talk about the strategy.

What is the status of this engagement?

We started working together in June 2016 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have an internal report in which the business we get is attributed. It’s usually collected through our sales team and their interactions with new customers. The biggest metric is that the percentage of new customers coming in through the web has increased. It has grown steadily over the last few years.

How did Digital Third Coast Internet Marketing perform from a project management standpoint?

We have a monthly meeting in person, and usually, there is a follow-up after that. Sometimes I’ll have a call with our main point of contact to discuss things that come up. When we have our meeting, we usually leave with an idea of things that need to be improved or action items. It always feels productive, so it’s not just numbers to us.

What did you find most impressive about them?

They have a knack for figuring out how to make e-commerce tactics work for brick and mortar businesses. That seems to be their niche. They’re good at making inferences and educated conclusions to suggest what we’re doing digitally without e-commerce statistics. They’re good at seeing the bigger picture and helping us work through that.  

Are there any areas they could improve?

Proactive suggestions outside the monthly meetings would be nice. Now that it has been a multi-year relationship and they know us really well, they could probably give us suggestions outside of digital as well.

Do you have any advice for potential customers?

The monthly meetings are productive, so I would encourage you to do those.

BACKGROUND

Introduce your business and what you do there.

I’m the executive vice president of IPX1031. We’re a national 1031 intermediary. Real estate developers use our services to defer the taxes on their gains from the sale of their properties by purchasing new properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast Internet Marketing?

We had a couple of business challenges. The biggest challenge was that our part of the real estate industry isn’t well known. Investors who sell real estate don’t realize that they can defer the taxes if they structure them as a tax-deferred exchange. Our salespeople educate realtors, accountants, attorneys, and investors about this option. We needed a way to hit a larger, broader audience at one time to make them aware of our services. Our second challenge was that while our company’s the largest 1031 intermediary in the country, there are a lot of smaller ones with good websites. We needed to distinguish ourselves.

SOLUTION

What was the scope of their involvement?

Digital Third Coast Internet Marketing oversees two separate campaigns for us. Originally, their team focused on organic campaigns to make us more visible to Google. They create content such as articles that are related to real estate about our 1031 exchange product. Then, media outlets pick up the articles. When users search certain terms, our company appears much higher on the results. This drives people to our website. 

After a couple of months, they started to produce Google ads. Digital Third Coast Internet Marketing not only educates us about Google ads but also puts the entire campaign together. Their team works with us on the wording and the target markets. Recently, they presented us with a list of new ideas to use different platforms.

Their team also gave recommendations to make our website more effective. They collaborated with our marketing director and our webmaster. 

What is the team composition?

We have a main point of contact for each marketing campaign. There’s also a principal involved who’s accessible. If we have a question about our agreement, I can leave a message and the executive will call me back.

How did you come to work with Digital Third Coast Internet Marketing?

A person in our network who had knowledge of the marketplace recommended them. We conducted phone interviews with various companies but after looking at their website, Digital Third Coast Internet Marketing seemed like a great match. Even though we wouldn’t have to be in the same office, it felt good that their team was in the same city as us. After a couple of phone conversations and seeing what they could do, we decided that they were a good fit. Their team didn't over-promise. They were realistic with us as to what they could deliver.

How much have you invested with them?

We’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started the collaboration around September 2018 and the work’s ongoing. We expand the relationship every few months because their efforts are successful.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our website appears much higher on Google search results and keeps moving up the rankings. We used to be on page three but now we're on page one. In many of our target markets, we get many hits on our Google Ads, which is the most immediate business for us. On a Google Ad, that’s usually someone who has an immediate need to hire us whereas, on organic searches, those are people who want to learn about a 1031 exchange. 

We see impressive growth in our orders month over month. For example, our order accounts in January were more than 30% of the same period from last year. We give credit to the strategies that Digital Third Coast Internet Marketing because orders come through systems that their team put in place. We also ask people how they found us and the number of people that say that they found us on the web has grown.

How did Digital Third Coast Internet Marketing perform from a project management standpoint?

Digital Third Coast Internet Marketing is user-friendly. Their team gives us analytics for how many people hit our website. They hit every deadline and pushes us. When their team has to wait for a website update or copy, they call us to ask for it to happen. Their team wants to accomplish our goals. They're upfront with challenges and what they can accomplish. When we have to bring in our executives who aren’t familiar with websites, their team was patient to explain the project and its effects in the marketplace.

What did you find most impressive about them?

Their team took the time to explain how the engagement would work as this was a new frontier for us. Before our partnership, we used more traditional forms of advertising and only dabbled in digital marketing. They invested the time to learn our business and apply that understanding to their efforts, which paid off.

Are there any areas they could improve?

At this point, no. We hope that the engagement keeps going great so that we have the resources to pay them. 

Do you have any advice for potential customers?

You can’t go wrong with them. They take the time to understand businesses, their operations, and their customers. If you’re considering digital marketing, we recommend them because our relationship with them is satisfying. They have the patience and expertise to not only do the job but also keep us in the loop.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at a management consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast Internet Marketing?

My company wanted to transform our website’s digital presence to drive more inbound leads. We needed our content to communicate our value proposition to the market.  

SOLUTION

What was the scope of their involvement?

Digital Third Coast Internet Marketing helped us redesign our website, generate keywords, and prepare content. They placed the content in such a way that would drive SEO traffic.

We launched the website after ten months. Digital Third Coast Internet Marketing continued to refresh the site’s content and make changes. They also reported on the site’s analytics, which informed how we could effectively maintain our digital presence.  

What is the team composition?

I can’t remember who we worked with for the website design, but after that, we had an account manager who provided monthly reports and analyzed areas for change. My team also worked with a creative executive who helped us come up with and think through content pieces that were relevant to our business.

How did you come to work with Digital Third Coast Internet Marketing?

I believe our former marketing manager found them, but I’m not sure. My team evaluated a few different providers, and we ultimately liked Digital Third Coast Internet Marketing’s collaborative working style.

What is the status of this engagement?

Our engagement spanned July 2017–May 2019. My company was recently acquired, and we now have more internal marketing resources.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The value that Digital Third Coast Internet Marketing brought was helping us think through key elements of the site’s design. The launch of our new website and the updates and changes that they made dramatically increased our SEO ranking. We also started to receive more frequent leads.

How did Digital Third Coast Internet Marketing perform from a project management standpoint?

Digital Third Coast Internet Marketing had very strong project management skills, and they were responsive and collaborative. The team aligned themselves to our priorities.  

What did you find most impressive about them?

Digital Third Coast Internet Marketing had a client-centric mindset. They strove to understand our business and the challenges we wanted to solve. The team proposed proactive ideas and solutions. For a company such as my own that is not very knowledgeable about digital marketing, it was incredibly helpful to work with Digital Third Coast Internet Marketing.

Are there any areas they could improve?

No, nothing comes to mind.

Any advice for potential customers?

One person on your team should serve as Digital Third Coast Internet Marketing’s main point of contact. This will allow you to get the maximum value from the partnership.

BACKGROUND

Introduce your business and what you do there.

I'm the former VP of a creative agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast?

We were launching a new website and needed help getting traffic to the site and increasing leads.

SOLUTION

What was the scope of their involvement?

We worked with them on a retainer in different phases. Initially, they helped with the mechanics of the website, performing a site audit and making sure our basic infrastructure was set up appropriately. They then developed content campaigns, creating articles based on their own research and reaching out to journalists to have them write stories to post on third party sites.

What is the team composition?

We primarily worked with George (Principal and Director of Operations, Digital Third Coast), who assigned other resources to our projects as needed.

How did you come to work with Digital Third Coast?

They were referred to us by our sister agency.

How much have you invested with them?

We invested around $130,000.

What is the status of this engagement?

We worked with them from 2014–2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Third Coast increased our domain authority from 26–38%, resulting in an 80% increase in traffic.

How did Digital Third Coast perform from a project management standpoint?

They were very helpful and proactive. They held monthly meetings with us to evaluate our progress and next steps.

What did you find most impressive about them?

Their approach to content sets them apart; they were focused on getting journalists to reference our company, which increased the ranking of our site organically.

Are there any areas they could improve?

They have some turnover, which made it a little challenging at times when we had changes in the resources working on our account.

Do you have any advice for potential customers?

Be open to letting them choose the topics of articles to write; the topics might not be directly related to the business, but it's part of a bigger strategy to generate traffic.