Digital Third Coast

BACKGROUND

Introduce your business and what you do there.

I am the senior marketing manager of the company, in charge of digital marketing for our e-commerce platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast?

We needed assistance in the management of some of our ad buys. We target different places in terms of digital marketing, social media marketing, and SEO. Since we’re such a small team, we needed help with some of the workload.

SOLUTION

What was the scope of their involvement?

Digital Third Coast reviewed some of the ad buys available on tier-2 engines, specifically the ones different from Google and Bing. They set up and managed those ad buys and created keyword lists based on a budget we assigned. They adhered to a specific spend per search engine, and reported the results back to us on a weekly basis. They also provided content marketing for display, as well as remarketing for some of the ad buys, and some social media marketing as well.

They didn’t work on our website, but, when we considered redesigning one of our landing pages, we heard Digital Third Coast’s thoughts on the task. We implemented some of their feedback into the landing page creations and redesigns.

How did you come to work with Digital Third Coast?

They were in place prior to me working for the company. From what I recall, there was an RFP for different digital marketing agencies out there, and Digital Third Coast made the shortlist out of 2-3 different agencies. We picked them because of their reputation and the samples they provided on previous work.

How much have you invested with Digital Third Coast?

They’ve provided 25-30 hours of work per month, at a fee of between $100 and $150 per hour.

What is the status of this engagement?

We started working with Digital Third Coast 4 ½ or 5 years ago.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We wouldn’t have been able to launch as many buys as we have without Digital Third Coast. Because of this, we have increased our conversions by 30-40% overall.

How did Digital Third Coast perform from a project management standpoint?

We’ve been happy with them from the beginning. The team is thorough from a project management standpoint, they ask a lot of questions, and are willing to be flexible in terms of the different testing we aim to do. We receive a report on a weekly basis, not only on the ad buys themselves, but also a budget report and a spend analysis.

What did you find most impressive about Digital Third Coast?

They keep up-to-date on search marketing methodically, on different trends and changes in the field. This is difficult to do, but Digital Third Coast has come to us with updates on Google, social media, and anything else of that sort, even before we had a chance to learn about them.

Are there any areas Digital Third Coast could improve?

Not at this point. We’ve been happy with Digital Third Coast over the past 4 years, and haven’t had any problems at all.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of admissions for a college.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast?

We wanted to improve our SEO [search engine optimization]. They helped with our Google Analytics as well by improving the quality of our leads.

SOLUTION

What was the scope of their involvement?

They provided SEM [search engine marketing] inquiries from our website leads. They followed-up with me in the form of a conference call once a month to go over prior work. We addressed click conversions to see where our metrics were increasing and to see how high we were moving on the page scale. They also did content marketing and link building.

How did you come to work with Digital Third Coast?

Our advertising provider was working with Digital Third Coast on optimization and content marketing, so we ended up working together.

How much have you invested with Digital Third Coast?

We paid Digital Third Coast through our advertising firm, so I’m not sure.

What is the status of this engagement?

We started working with them in the summer of 2015, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When we started working with Digital Third Coast, we were at 92 click conversions. We were up to 293 by the time we finished working together.

How did Digital Third Coast perform from a project management standpoint?

They’re very timely and invested. They asked questions to make sure I was happy with the quality of the inquiries that they were providing. They’re probably the best firm I’ve ever worked with.

What did you find most impressive about Digital Third Coast?

The people that I worked with from Digital Third Coast—Nathan [Director of Paid Search], Adam [Senior Technical Analyst], and 2 others—were attentive. They offered great customer service and were so easy to work with. I think you can pay for the same service elsewhere, but if you don’t feel valued, it doesn’t matter how cheap the provider is.

Are there any areas Digital Third Coast could improve?

No, I’m quite pleased.

BACKGROUND

Introduce your business and what you do there.

Symphony Systems has been offering IT consulting and services for 28 years, and in more recent years, a wide variety of online marketing services through a team of talented employees, subcontractors, and partner firms like Digital Third Coast.

I am a Senior Consultant at Symphony. I do some IT work and some project management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Third Coast?

Our designers have built some great websites, but outstanding sites on their own don’t generate traffic.

SOLUTION

What was the scope of their involvement?

We turned to Digital Third Coast for search engine optimization. They’ve taken on every aspect of the challenges involved in increasing traffic, conversions, and the overall success of our clients’ web presence. Recently they’ve emphasized content creation, including video, infographics, and articles, and their content is always the highest quality. While other SEO methods might be unseen by visitors and work mostly behind the scenes, content pieces are exposed to human viewers, so their quality matters. Digital has also done a local search optimization for our clients, which is important for certain types of businesses that need to concentrate on specific geographical areas, such as restaurants, retail stores, or auto repair shops. Digital’s results have been fantastic.

How much have you invested with Digital Third Coast?

We can’t provide that because our financial business with Digital is contractually confidential. We bundle those services along with those of others and offer them to our clients as a complete package.

What is the status of this engagement?

We started working with them in June of 2012.

RESULTS & FEEDBACK

Could you share any evidence results of the engagement?

One thing I like about Digital Third Coast is their concentration on metrics. They can demonstrate to us in concrete ways the effectiveness of their work, which is important enough if you’re their direct client. In our case, it’s especially important because we can then demonstrate the value of that to our clients.

Just by way of example, Digital’s work for one of our clients is still producing increases in traffic and conversion that you would expect to see only on a new project event though this project has been in the works for a few years. Usually really big jumps in those numbers happen only when you start SEO on a site that was neglected, but Digital has been able to achieve that level of success even a few years later. I’ve been very impressed with that.

How did Digital Third Coast perform from a project management standpoint?

Their project management has been good. They’ve consistently kept us up-to-date with what they’re doing, and when they’re doing it, and when they expect certain milestones to be achieved in the future, consistently communicating a timeline and objectives, meeting them.

What did you find most impressive about Digital Third Coast?

One thing that I like about Digital is that they are Chicago-based. That means that when a project such as local search optimization requires an understanding of a local market, they have that understanding. They understand the demograhics and geography of the Chicago area.

Are there any areas Digital Third Coast could improve?

No, they address our concerns as they arise, so we’re very happy.

BACKGROUND

Please describe your organization.

Greentec Innovations is a distributor and manufacturer of pots and planters.

What is your position?

I am the owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Digital Third Coast?

We wanted to go from managing our SEO [search engine optimization] and pay-per-click in-house to partnering with an agency to optimize our campaigns.

SOLUTION

Please describe the scope of their involvement in detail.

Digital Third Coast did SEO analysis and recommendations on improving our on-page website optimization, as well as generating a link-building campaign for us. They also helped us transition from our old website to our new website and made sure that everything was optimized appropriately. They've done a good job of generating relevant inbound links and helping our search rankings.

On the PPC [pay-per-click] side, they fixed what a previous company was doing poorly and are currently managing it. We just increased our spend with them in both SEO and PPC last month because they're doing such a good job.

How did you come to work with Digital Third Coast?

I researched a number of firms, and Digital Third Coast seemed like the best fit.

Could you provide a sense of the size of this initiative in financial terms?

We pay them $8,000 to $9,000 a month right now.

When did you start working with them?

We started working with them in November 2015.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've increased our sales by two and a half times from last year, and our website traffic improved substantially. Digital Third Coast was definitely a large component of that success.

How did Digital Third Coast perform from a project management standpoint?

They're great. Digital Third Coast's reporting is straightforward. They're very pleasant people to deal with. They're knowledgeable, and the results are there. I'm very happy with Digital Third Coast.

What distinguishes Digital Third Coast from other providers?

They are not egotistical. They seem to work with you and take the time to explain things thoroughly if you don't know something. They have the right mix of larger company capabilities, but with that small business feel.

Is there anything Digital Third Coast could have improved or done differently?

I wish they would provide more recommendations on what can be done to grow even faster and bigger.

BACKGROUND

Please describe your organization.

Spartan Tool is a manufacturer of sewer and drain cleaning equipment for professional use.

What is your position?

I am the Director of E-commerce. I manage the company's websites, social media, email, etc.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Digital Third Coast?

We wanted better management of our paid search investment. We had campaigns that were not optimized, and we were not on top of them. That’s why we brought in Digital Third Coast.

SOLUTION

Please describe the scope of their involvement in greater detail.

We wanted to make sure that we were getting the most return for the money we were spending on Internet marketing, and Digital Third Coast has done a good job of that. We've consistently dialed down our bids in order to keep our spending to a minimum and yet get as many visits and clicks as we can. That was the initial reason we hired them.

As they've grown, we've discovered they've added capability for search engine optimization [SEO] and conversion optimization, so we've worked with Digital Third Coast on some of those things as well. We did an SEO project with them in 2014 for our sewer [wood] cutting blades. It's a highly consumable item that customers search for but it tended to get buried in our website. With their help, we revitalized a lot of product titles and descriptions. They did a lot of keyword research for us. I think that was a pretty successful project.

Lately, we've been doing conversion rate optimization testing on a platform called Optimizely, and that's been particularly valuable. They asked us to get involved in that. We're just using it to test small changes to forms and pages, things like that.

How did you come to work with Digital Third Coast?

They were a referral from our current web developer. They were strongly recommended. We followed up and contacted them, and we've been very happy with their work.

Could you provide a sense of the size of this initiative in financial terms?

We’ve spent between $10,000 to $50,000 in this project.

What is the status of this engagement?

It’s an ongoing engagement. We’ve been working with them since early 2012.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I know that Digital Third Coast has helped us progressively implement a more sophisticated remarketing program with Google AdWords, so really making use of a lot of AdWords features. If I were managing the AdWords campaigns on my own I wouldn't be doing it quite to that level. We just finished setting dynamic remarketing ads, and those are probably the most successful ads that we've done with them. They drive a lot of traffic and sales to our website.

How did Digital Third Coast perform from a project management standpoint?

We have regular monthly meetings with [Nathan Davidge], their Director of Paid Search. Nathan is a very knowledgeable and very bright guy that I've enjoyed working with. He has been a great resource beyond paid search, turning out to be a wonderful researcher for SEO, for AB testing and for general site usability issues.

They're always willing to jump on the phone outside of our regularly scheduled monthly meetings. For example, we're in the planning and wireframing stage of redesigning our website and they've attended meetings with us because I feel it's important to have all our vendors around the table. They didn't have any problem with that and they didn't charge us for it. It was just part of taking care of us as a customer. I would say very high ratings.

What distinguishes Digital Third Coast from other providers?

Digital Third Coast takes serious accountability for the work they do. They do work on a regular basis and I found that I don't have to prompt them; it actually just gets done. I think project management-wise they've been good, which is a real relief when you're running a lot of different projects. It’s great to have a vendor that can run on their own, to a large degree.

Their fees have been reasonable. What I like about their fee structure is we get charged a flat monthly management fee that covers their time to monitor our account, make changes to bids and things like that. They do not get a percent of our ad spend, like a lot of agencies that I've talked to. A large part of their revenue is based on how much money you spend on ads. It's usually like a 10% fee, so the more you spend on ads, the more you pay the agency. There's a certain logic to that, but I like the way they've structured their fees, they're very reasonable.

That's important to us. We feel like we're not in a situation where we can't control the costs that we're spending. I always feel like we're in control of that.

Is there anything Digital Third Coast could have improved or done differently?

No. I can't think of anything off the top of my head.

BACKGROUND

Please describe your organization.

We are a full-service advertising agency with over 25 years in the business. We do a lot of production work, media planning, buying, and creative work. Everything from traditional to digital media. 

What is your position?

I am the director of client relations. I oversee our account management team and help follow the course with executing the strategic plans that the clients set forth.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Digital Third Coast?

Digital Third Coast is an extension of our agency and they complement all the services we have to offer at Michael Walters Advertising.

SOLUTION

Please describe the scope of their involvement in detail.

We use Digital Third Coast for SEO [search engine optimization] and SEM [search engine marketing]. They also help with content creation, landing page development, and link building. 

They are very hands-on. Always looking to improve website visibility, developing new ideas for content and keeping us informed about trends in the industry.

How did you come to work with Digital Third Coast?

It was through a referral.

Could you provide a sense of the size of this initiative in financial terms?

We’re looking at a $2-5 million range.

What is the status of this engagement?

It's an ongoing partnership.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One piece that jumps to mind is that while working with Digital Third Coast to create an SEO/SEM strategy for a website overhaul, we saw results that went from 1,400 visitors on the old website to more than 20,000 a month on the new website. 

Another thing that stands out is a content piece that they created for our client. There was so much buzz, that it literally crashed our client’s servers. We had visitors from all around the world. We had tons of reputable publications like the Huffington Post, Gawker, and Wired picking up the piece that we created for them.

How did Digital Third Coast perform from a project management standpoint?

Digital Third Coast's project management and quality of work are second to none. These guys are always available for us. They're quick to reply with emails, even texts. Communication has never been an issue. 

They are well organized and flexible with our needs. They are open to daily, weekly and monthly calls, from reporting to discussions on client related trends.

What distinguishes Digital Third Coast from other providers?

Digital Third Coast has done a great job of achieving goals we set for them. Whatever challenges we throw at them, they seem to come up with a creative and efficient way of solving it.

Is there anything Digital Third Coast could have improved or done differently?

We're very pleased with Digital Third Coast's efforts. I really don't have anything negative to say about Digital Third Coast.

BACKGROUND

Please describe your organization.

We are an entertainment company based out of Chicago, but we provide entertainment nationwide. 

What is your position?

I am the main entertainer in the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Digital Third Coast?

I am constantly seeking new leads through my website, which is my primary source of lead generation and how people book the show. We partnered with Digital Third Coast to improve leads and traffic on the site.

SOLUTION

Please describe the scope of their involvement in detail.

We did some research in Chicago and found DTC. I had done some research with other performers and found methods that they had used that they said worked, and DTC offered those methods to us, specifically Google AdWords marketing. Through AdWords with DTC, we targeted very heavily just corporate leads and then more specific things. I won't necessarily go into those for privacy reasons, but we found a good way of targeting clients that could then get to me on a level that they hadn't before through cold calling, through direct mail marketing, through media advertising in various publications, or what not. It seemed like this was good.

I was able to communicate with them through email for a few times, and we set up an interview. I had a whole idea of a campaign, marketing goals, and things like that, and they had done research on competitors and other ideas they could do for us. We kind of met in the middle there. It took a month of planning, getting everything in place. Then, we launched a campaign, which probably took two to three months – the kind that figures out the market and see what was going on. It was a combination of some problems on our end and some just getting used to selling this kind of product, I think, but once we got a website that was faster and things like that that could improve it, it was great. I don't think we've ever had an issue. From the get-go, it's been really good.

How did you come to work with Digital Third Coast?

Obviously, as an Internet marketing company, they were very easy to find. We came across them, and they got right back to me. Lyndsey [Maddox, director of business development] and Ozzy [Gonzalez, paid search account manager] are the two we work with. 

Could you provide a sense of the size of this initiative in financial terms?

As far as what we have paid DTC for their services, it was less than $10,000.00 last year [2015].

What is the status of this engagement?

It's an ongoing project, and I don't see it ending anytime soon. This is my full-time job and that accounts for nearly all of our business at the moment. It seems like a positive thing, and we're not looking to end it anytime soon.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

70 percent to 80 percent of our business, at least in the past six months of last year, I can definitely say was accounted for by DTC and our work with them. Much of it has become word-of-mouth referral and repeat business, which in a way is linked to them as well. We couldn't have asked for a better outcome.

How did Digital Third Coast perform from a project management standpoint?

It's been good. They send me monthly dashboards for growing AdWords. It's important to track that, and see and have the data. Ozzy sends those like clockwork once a month. Then, if I have issues, I always reach out to him, and it's mainly because I know – more than he does – what clients are looking for because he's not in entertainment. I can reach out and say, "What about this idea or this keyword," or whatnot.

As a result, it's been a good partnership because I've never felt like I couldn't get a hold of anyone. They've come to us and approached us with ideas before I could think of them. I just finished in December [2015]. I was in close to 20 states performing, and that was my busiest December of my career. That's because of that communication, that teamwork.

The work's been great. We've seen people stealing our ad copy and our ideas, which shows that you're doing something right. Then, the ability to communicate with them and get a hold of someone within minutes or hours if need be is essential for us. Across the board, everything's great.

Is there anything Digital Third Coast could have improved or done differently?

I can't think of a single thing, honestly. We had tried AdWords before, and I had tried SEO [search engine optimization] companies before and had issues, but I haven't any issues with that. From the get-go, Lyndsey responded to my email within 10 minutes when I contacted them originally. I've also referred a few people to her, and they've said the same thing, that she's very good at getting back to them. Whether or not they decide to use her, I don't know, but their experience was very good. That seems to be the DTC mindset.

I thought their office was amazing. We went there, and the style and decoration of it is cool, which is important to my wife and me. We own our business, and aesthetic is very important to us as well as the behind-the-scenes mechanics of the business. Contacting them and then the product, the result, everything – everything's been great.

I was thinking for the past 24 hours if there were any issues, and I don't have any. It's been good. If there is an issue, it was that our website was very slow at the beginning, and leads weren't coming in very quickly, but that was my end. That was a server issue and not a DTC problem. Everything's been rectified and, since then, everything's been amazing.

BACKGROUND

Please describe your organization.

My name is Dr. Jesse Viner. I’m a physician and psychiatrist at Yellowbrick, which is a residential and intensive treatment center for troubled young adults in Evanston, Illinois.

What is your position?

I’m the Chief Executive Officer and Chief Medical Officer.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Digital Third Coast?

Prior to beginning our work with Digital Third Coast, we had no Internet presence so we were not getting any referrals from that source. All the while our competitors were averaging up to 40% of their referrals from the Internet.

SOLUTION

Please describe the scope of your involvement with Digital Third Coast in greater detail.

They did a very comprehensive review of our entire digital presence and made many recommendations about our website, especially about the difficulties involved in mobile access to our website. We totally revamped our website based on their recommendations.

They’ve also given us a full menu of thoughtful and economically efficient options given our resources and where our best value is. We have been primarily working on Search Engine Optimization [SEO], and we had a very specific objective of trying to minimize the impact of Yelp. As you can imagine, when working with very troubled people not everything always goes well, and some of those people have been vicious in their misuse of Yelp. Yelp’s approach to handling that kind of thing is awful. Even years later, they continue to rank statements that are maliciously slanderous. So one of our specific objectives in working with Digital Third Coast was to address that problem. When I google “Yellowbrick,” I don’t want to see Yelp on the first page. They’ve done that quite successfully. That was our main thing. We’ve not done pay per click, but that’s really more a function of our budget. Our goals were more limited than those of many larger organizations.

How did you come to work with Digital Third Coast?

That’s a good question. I don’t really remember, but it was probably from a personal recommendation.

Could you provide a sense of the size of this initiative in financial terms?

We’re on a retainer agreement. It’s a little less than $3,500 a month, about $40,000 a year. That involves the SEO, a certain number of blogs per month and availability for consultation for a variety of things that may come up regarding the website.

What is the status of this engagement?

We’ve been working with Digital Third Coast for over three years, and the relationship is on-going.

RESULTS & FEEDBACK

Could you share any statistics, metrics or other feedback from this engagement?

We now get Internet referrals. Probably a little over 10% of our referrals now come from the Internet, which is a big deal for us. They have also increased our traffic, which has not yet resulted in an explosive increase in referrals, but our exposure is probably twenty-five times what it was with the old site.

Digital Third Coast has also been thoughtful in creating certain pieces that have been big splashes in our space, like “Ten Reasons Why Young Adults Should Stay Sober.” That made a huge impact and got us a lot of attention. Yellowbrick is a Mayo Clinic type of center, so it’s not the kind of place where you would expect a referral every day. You may have one a year. Just having people know about us today may result in a referral three years from now.

How did Digital Third Coast perform from a project management standpoint?

Digital Third Coast is great. I actually don’t have time for all the conversations they want to have with me and all the information they want to give me. They want to make sure that I’m informed and satisfied, that I know what’s going on and that they’re showing me all the work they are doing for us. They’re very diligent and thoughtful. They are a bunch of passionate young people. I’m very impressed with them.

Is there anything Digital Third Coast could have improved or done differently?

My frustrations are not about them. I’m just frustrated with the way the whole digital world is set up. It’s very expensive for a small business to really get in the game. I’m pretty much limited to SEO. For example, in pay per click, I’m competing against the major hospital systems that have a budget a thousand times my budget. If I were trying to compete with those guys, a click could cost me $35, and I can’t afford that.

I don’t have any real complaints about Digital Third Coast, but if there were one it would be about their turnover in personnel, which I understand is very common in these kinds of organizations that have a lot of young people. But as a customer, that can get pretty disruptive. Maybe their communication about that kind of turnover could have been better.

BACKGROUND

Please describe your organization.

Soliant Consulting creates custom business solutions in FileMaker, Salesforce, and other web applications for companies all around the United States and internationally.

What is your position?

I am the COO of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Digital Third Coast?

We turned to Digital Third Coast initially to manage our PPC [pay-per-click] campaigns on Google AdWords. We had an independent sole proprietor managing our account, and we outgrew her and needed a firm with more breadth, experience, and time to help us with what's become a complicated part of our marketing and sales channel.

SOLUTION

Please describe the scope of their involvement in detail.

DTC manages the mechanics of our AdWords campaigns. They measure click through rates and look at responses to various ads. They write the ads, and we collaborate on deciding if the ads are good or bad. We look at data, and there is regular follow up. They also built a reporting tool that we're able to review. We review it formally once a month, but we can log in at any time and see how we're doing. They often suggest new strategies. We're thinking about remarketing ideas right now. 

The other services they help us with are on the SEO [search engine optimization] side. We do a lot of content generation, and they've supplemented that by helping with outreach to other websites to get links back to Soliant. They've also helped with creating content pieces. We like to make sure it's on our brand and the language and tone make sense given what we do. They've helped us create some pieces that are less technical in nature that will help us drive some traffic to our website. On the SEO side, they've done a great job helping with reporting. Third, last summer, we went through and redesigned our website. We threw out our entire site and started again. DTC was there to help us make sure that we managed the transition smoothly.

How did you come to work with Digital Third Coast?

Our headquarters are in Chicago, and our CEO wanted to reach out to folks locally that he could go have lunch with and meet in person. He did a search in Chicago and found DTC. We met with them and got to know them, and they're very similar to us in culture and approach. It's been a great collaboration so far.

Could you provide a sense of the size of this initiative in financial terms?

If you add in the cost of our advertising then it's more than $10,000 and less than $50,000

What is the status of this engagement?

We started in February of this year [2015]. 

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've been pleased to see that we're four or five months in with the new website, and we haven't seen a drop in traffic. Our keywords are starting to show some signs of picking up some momentum, which is good to see. Often, when you roll out a new website, you'll see up to 25 percent to 30 percent loss in traffic. We had a little dip in the first month, but then it recovered quickly. We're ending the year without having lost any traffic. We're starting to see some life in keyword rankings in areas that have not been strong for us. We specialize in FileMaker databases, Salesforce, custom solutions, and web applications. In particular one of our strategies, this year has been to grow our Salesforce business. We're seeing a significant increase in sales leads for Salesforce customers. We're seeing a good bit of traffic picking up in keyword placement for Salesforce. DTC has been great at helping us get that initiative taken care of. On the AdWords side, our lead volume has been good. We like to see it increasing, but it's kept pace with our plans, which is always important. 

How did Digital Third Coast perform from a project management standpoint?

Digital Third Coast is excellent. They're professional and responsive. I can shoot them an email almost any time of day and get a response back quickly. They're good to call meetings together and talk through things when necessary. Otherwise, they're happy to work offline.

What distinguishes Digital Third Coast from other providers?

They've got a good sense of making scientific approaches to things. Let's do a test and let the numbers tell us what works and what doesn't. I appreciate that about them. That's why we wanted to turn to a firm like theirs rather than a sole proprietor. They've got the breadth of experience and the bandwidth to take care of anything we might need.

Is there anything Digital Third Coast could have improved or done differently?

No. They did a fine job. I'd love to see us get better results, but I think that's a reality of the market. I think we're in extremely good hands.

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of a medical company 

Describe what your company does in a single sentence.

We are a comprehensive mental health platform with a large network of therapists and psychiatrists across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Third Coast to accomplish?

• Increase website and brand visibility by earning high-quality backlinks to domain via research-based digital PR content
• Increasing lead conversions via form completions and phone calls
• Increase website traffic and over brand visibility via SEO strategies

SOLUTION

How did you find Digital Third Coast?

Referral

Why did you select Digital Third Coast over others?

Referred to me

How many teammates from Digital Third Coast were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

50 hours per month of SEO and digital PR work which includes technical SEO, keyword research and mapping, and link building campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great success from the digital pr for back link building. SEO initiatives have seen 2x increase in website traffic in the year we've been working together.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organized and thorough. Always responsive!

What was your primary form of communication with Digital Third Coast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They work with you to come up with unique strategies to accomplish your goals.

Are there any areas for improvement or something Digital Third Coast could have done differently?

none so far