Digital Marketing Lab

BACKGROUND

Please describe your company and your position there.

I am the co owner and marketing manager of a renowned boutique.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab, and what were your goals?

As the pandemic hit, I wanted to create a website for my boutique which would be able to create a similar atmosphere as my physical store to my clients. My main objective was to be available to my existing clients for whom it was not possible to visit my physical store and also to capture the attention of prospective clients.

SOLUTION

How did you select Digital Marketing Lab and what were the deciding factors?

At first we did online research and shortlisted a few companies f our preference. Then we had a small interaction with their representatives and also went through their past projects. We were quite impressed by the kind of project Digital Marketing Lab had in their bag. Also their price range best suited our budget so we decided to hire DML.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Firstly, I was very impressed by the the project manager assigned to us. He was a great communicator. We had a vivid discussion regarding my requirements from the website. The aesthetic was extremely important for me as I wanted my clients to resonate to the experience of my physical store with that to my online website.

They provided me with weekly updates and incorporated my suggestions quite well. I am quite happy with the way my website has turned out.

How many people from the Digital Marketing Lab team worked with you, and what were their positions?

There was one project manager, 2 developers and a graphic designer and a content writer working behind the scenes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website has been a boon to us during the pandemic. We were successful in being available to our existing customers as well as generate new customers from our website. Several of my clients have complimented me on my website. Especially the landing page looks beautiful and fits the aesthetic of my boutique.

Describe their project management style, including communication tools and timeliness.

We had stand up meetings almost every alternative day. They sent us weekly reports to keep us updated on their progress. Digital Marketing Lab maintained balanced communication which helped the project to run smoothly. I was very strict about the timeline as I wanted to launch the online store as soon as possible.

And I was very impressed with their punctuality as they were able to complete the projected within the restricted timeline.

What did you find most impressive or unique about this company?

Digital Marketing Lab has been successful in creating a website just like I wanted. I could very well resonate with the writing style of the content writers. They fitted all our aspects quite well. Also, they finished the project on the restricted timeline which wasn't very easy.

They are quite affordable given the quality of their service.

Are there any areas for improvement or something they could have done differently?

They did miss a deadline or two however it wasn't a big deal because they managed to complete the project in the given timeline.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of a well known clinic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab, and what were your goals?

we wanted to create an app for our clinic that would be interesting and engaging. We wanted the app to run smoothly without any lags. It was very crucial for us to complete the app before deadline as we are soon gong to launch the app.

SOLUTION

How did you select Digital Marketing Lab and what were the deciding factors?

We did online research and short listed 4 companies. Then we interviewed them and compared their previous projects, cost estimate and design skills.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several discussions with the team discussing our requirements and deliverable before starting the project. The developers worked on the plans and other details as discussed by us. We wanted a hybrid app. We did a demo test of the app before finally launching it. We fixed the bugs required and finally the app was ready to be launched.

How many resources from the Digital Marketing Lab team worked with you, and what were their positions?

A project manager was assigned to us who was our point of communication through out the project. We also interacted with 2 other developers when required.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The app is yet to be launched, however, we with the overall outcome.

Describe their project management style, including communication tools and timeliness.

The team was very friendly, cooperative, and easy to communicate with. He provided weekly reports which helped us to stay updated on how much work is done. It gave us a clear picture on where we stand.

They hardly missed any deadlines. They were always open to communications and suggestions.

What did you find most impressive or unique about this company?

Digital Marketing Lab helped me to make a website for my clinic. I am very happy and satisfied with the way my website has turned out. It looks beautiful, professional and easy to navigate as well. It is running quite smoothly as of now.

What I loved the most about the team is that they took the enough time and patience to study my business and targeted clients before starting the process so I didn't have to make changes in the website later on. Their team also kept me updated on weekly basis so I knew how far we have reached. Also their services are quite affordable. Good work guys!! All the best for future.

Are there any areas for improvement or something they could have done differently?

Nothing specific

BACKGROUND

Please describe your company and your position there.

I'm the owner of a crockery company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab, and what were your goals?

We have a great business relationship with DML. We had worked with many other marketing companies in the past who didn't deliver results and I'm happy to say team DML is doing that for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted a few and went ahead with DML.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

App store optimization, Website optimization and PPC campaigns were some of the goals set for our upcoming website.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account executive, a digital marketer, an SEO expert and a copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team at DML have consistently delivered for our AdWords campaigns. Their expertise in optimizing our campaigns has meant we’ve gotten results we couldn't have otherwise achieved.

How effective was the workflow between your team and theirs?

DML impressed us from the start. They highlighted how they could support our business not only from a content strategy perspective but from a technical point of view also.

What did you find most impressive or unique about this company?

They understand how SEO evolves which encourages them to try out different approaches to get the job done.

Are there any areas for improvement or something they could have done differently?

They should not be conservative when it comes to paid marketing and should not be reluctant to increase its budget.

BACKGROUND

Please describe your company and your position there.

I’m the owner of a Resort and Spa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab, and what were your goals?

We hired Digital Marketing Lab for digital marketing purposes including SEO and PPC. The goal is to increase brand awareness and expand our business range.

SOLUTION

How did you select Digital Marketing Lab and what were the deciding factors?

I reached out to somebody that we knew in the marketing world, and they’d heard of Digital Marketing Lab. We liked DML’s website, and were very impressed with what they brought to the table.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

DML is continually optimizing our web page and SEO — handling all the digital marketing that includes blogs, internal linking, and more. They also deal with all of our Facebook and Instagram paid media and Google Ads — really, any of the major platforms out there. We work with them to develop and establish our brand name and our company on those platforms.

How many resources from the Digital Marketing Lab team worked with you, and what were their positions?

Our standard team is 5-6 people that are continually working and overseeing projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve exponentially grown our business and continue to use them in our other business ventures.They’ve been able to get us on page one for both our ads and our keyword searches. Given the newness of our business and website, the fact that they’ve been able to get us page one and page two rankings is very impressive.

They’ve worked diligently so as these aspects of Google’s algorithm lapse, we’ll start ranking higher and higher.

How effective was the workflow between your team and theirs?

We have meetings on alternate day. We were given updates on a daily basis and they also send us weekly progress and achievements.

What did you find most impressive or unique about this company?

Their team functions like it’s a part of my company. When we have communication, they provide feedback and listen to what we’re saying, even if it’s a challenge we’re raising. They’ve taken strong ownership. Rather than being a contractor, they come to the table like they’re a part of our team.

Are there any areas for improvement or something they could have done differently?

We have had ups and downs throughout the process. But overall, they are doing a good job.

BACKGROUND

Please describe your company and your position there.

We are building a Blockchain-based track & trace solution for goods lifecycle management within the supply chain industry. My role in this project is a software development consultant. I’m responsible for creating product value propositions, finding product-market fit and researching the market to meet the business needs of end-users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab, and what were your goals?

With an initial idea to build a track & trace solution, we began looking for a reliable technology consulting company that would advise us on how feasible it is to use blockchain for this purpose and assist in creating a comprehensive roadmap for our product development. To predict all potential pitfalls in the development complete a deep analysis and create an effective project plan, the Digital Marketing Lab team proposed we begin the discovery phase.

We wanted to build an application that helps brand owners fight counterfeit and prevent multi-million dollar losses using blockchain technology. The solution needed to document all supply chain updates to a single shared ledger, guaranteeing complete data visibility, immutability and transparency for all supply chain participants. Our aim was to help law-abiding manufacturers and vendors protect their brands while fighting grey imports.

SOLUTION

How did you select this vendor and what were the deciding factors?

Being a complex solution with many different parts, we were searching for a company that could combine each section instead of distributing them across various vendors. We provided vendors with our 60+ page documentation and the Digital Marketing Lab team prepared the most comprehensive proposal. They researched and discovered many aspects of our product and offered us tons of new implementation ideas.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

In terms of project development, the only part that fell on our side was the design and documentation on how we envision the future product. We expected the vendor to provide us with a product development roadmap and successfully implement it. In the beginning, the DML team became familiar with the documentation and prepared specifications describing all the obligatory features we may need for each project role - system administrator, supplier, and the end consumer.

After the discovery phase, the software development process began. Digital Marketing Lab gathered the project team at the perfect time. We started by involving just a few people who were responsible for the architecture. The team continued to grow as we moved through the product development timeline. At the project’s peak, we had 12 people who were working parallel under the particular features in which they were responsible.

How many people from the vendor's team worked with you, and what were their positions?

There were 12 experts from Digital Marketing Lab: Project Manager, Business Analyst, Blockchain Developer, Infrastructure Architect, Backend Developer, Backend TechLead, two Frontend Developers, two Mobile Developers, and two QAs. Also, DML provided a dedicated Account Manager, Utsabendu who built effective communication between us and the technical team, and ensured the process was running smoothly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As of now, we have successfully implemented the solution among a group of small and medium enterprises, proving its performance capability within the process of goods supply chain management. We have dozens of potential clients in the pipeline, as well.

Describe their project management style, including communication tools and timeliness.

As mentioned before, all features were implemented within the scope, timelines and budget. I think this proves effective project management. But, also, I was surprised at how well they helped us make important product decisions and set priorities according to customer needs. The project manager dove deeply into the project and performed more like a colleague. We communicated through Telegram, Email, and other tools.

What did you find most impressive or unique about this company?

We have been impressed most with our close cooperation, pro-active team and project execution within the schedule and budget. The intermediate results were demonstrated permanently and transparently each week. Adequate attention was given to the documentation, which was really useful for our product’s future scalability.

Are there any areas for improvement or something they could have done differently?

There isn’t anything specific to point out. But sometimes there was delay in scheduling meetings.

BACKGROUND

Please describe your company and your position there.

I am the Software Architect at Infosys. We provide system integration and custom implementation services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab, and what were your goals?

Digital Marketing Lab was hired to augment our development team on custom application development/system integration projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

We initially reached out to several different vendors when we began searching. DML offered thorough, in-depth analysis and advice before we even agreed to hire them, which was very impressive.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

DML staff provided experienced programming skills. They have acted as our staff-aug company and have helped us out when we had to hire rare/high-demand skills in a very short amount of time. We have worked with them on different types of projects - from full-stack development, API development, mobile application development, ML/AI/Computer Vision projects.

How many people from the vendor's team worked with you, and what were their positions?

The business analysis, technical specifications, project management, scrum master roles were performed by the internal team. DML was utilized to augment the development team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We believe that the ability to have elastic development resources available to meet deadlines for bespoke projects is critical to the success of our business model.

Describe their project management style, including communication tools and timeliness.

Project management was handled internally. Agile methodology and a variety of project management, communication, and version control tools such as Jira, Slack, Confluence, and GitHub were utilized.

What did you find most impressive or unique about this company?

DML’s programming staff has been knowledgeable, skilled, reliable, and easy to work with. They responded well to feedback and provided accurate estimates for work effort/time for scheduling sprints. They are familiar with the various collaboration/version control tools and the Agile methodology.

Are there any areas for improvement or something they could have done differently?

When requesting the placement of one person on a project it is key to make sure that that person has the correct skillset and personality to work effectively.

BACKGROUND

Please describe your company and your position there.

We are one of the largest privately-held pharmaceutical companies. Over the past three decades, we have been developing and manufacturing affordable medicines for patients around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab?

Security SaaS Platform Dev for Pharmaceutical Company

SOLUTION

How did you select this vendor and what were the deciding factors?

Digital Marketing Lab was recommended to us by one of our partners. We contacted them and had several discussions regarding the project. We went through their portfolio and after deciding on the budged we hired DML.

Describe the project in detail and walk through the stages of the project.

The scope was to build a mobile and web solution wherein people can verify their medicines. With IoT solution in second phase. This app enables anyone to authenticate the medicine by scanning its scratch code from the smartphone. This tech will be applied to the company's products for now and later be extended to the company's other products as well.

How many resources from the vendor's team worked with you, and what were their positions?

The team includes Android developer, ios developer, web developer, qa person, project manager and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As of now, our app has 4.5 ratings in the app store. Our active users are increasing in number day by day. Customers have appreciated the user-friendly interface. We will continue our association with the vendor to add new features and updates.

How effective was the workflow between your team and theirs?

We were given access to their online management tool which made communication with the team smoother. They were providing us all reports and updates on that platform which has kept all our discussions for development in a single window. Mr.Utsabendu, the project manager assigned to our project was very proactive and has helped us throughout the development duration in phase 1.

What did you find most impressive or unique about this company?

They give timely responses and show technical knowledge with quick understanding and regular meetings. We have previously worked with other vendors but the main lacking part was response time and continuous involvement. We find DML’s team to be consistent in giving their feedback on time and there’s an always weekly meeting held to discuss the progress and next step plan.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Head Skin Consultant at a luxurious skin clinic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab, and what were your goals?

We wanted to create a website for our skin clinic. As our target group consists of niche audience, we wanted our website to have a sophisticated and elite appearance. We wanted a contact form installed and a space where customers could book our services. Overall we wanted a well running website which is easy to update.

SOLUTION

How did you select this vendor and what were the deciding factors?

DML was referred to me by a friend who had earlier taken services from the company. Based on his review and after doing some research ourselves. We hired Digital Marketing Lab.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We discussed about our goals and objectives. We had a design plan in mind which we discussed with the team. They gave us a demo website with a contact form. After making the changes as discussed they finally delivered a well-functioning website.

How many people from the vendor's team worked with you, and what were their positions?

There was a project manager, two full stack developers, a senior graphic designer and a content writer working with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

DML was able to incorporate our design ideas into the website. Thanks to the landing page the website traffic has been great. Compliments have flown in from clients about the website which is a bonus. We were very happy and satisfied with the final outcome.

Describe their project management style, including communication tools and timeliness.

We had stand up meetings arranged whenever required. Minute things were discussed over messages or short phone calls. They documented everything via email. They gave us weekly updates on the progress. The project manager maintained a very good flow of communication.

What did you find most impressive or unique about this company?

They really understood the kind of design we were looking for in our website and delivered it successfully.

Are there any areas for improvement or something they could have done differently?

The contact form had a few bugs but they fixed it.

BACKGROUND

Please describe your company and your position there.

I am the owner of a famous unisex salon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab, and what were your goals?

Our website was quite old and had become obsolete. So we wanted to completely revamp it. Hence we hired Digital Marketing Lab to give them the responsibility of completely redesigning our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for web development companies and selected 3 from among them. After interviewing each of them, we selected the company that we thought suited best for the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had kick off meetings to discuss the goals and objectives of the project. Then they gave us a demo of the design. They also updated the content as per our current business goal. After discussing the changes they finally delivered the revamped website.

How many people from the vendor's team worked with you, and what were their positions?

A project manager, 2 developers, a graphic designer and a content developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the website we saw a drastic rise in our website visitors. Our services are much clearer to the clients. We are able to make updates easily.

Describe their project management style, including communication tools and timeliness.

We had daily stand-up calls with the project manager. They documented the entire process through emails. There wasn't much delay in deadlines. They were very responsive.

What did you find most impressive or unique about this company?

The team is skilled and punctual. They completed the project within the given deadline. Also, their service is quite affordable.

Are there any areas for improvement or something they could have done differently?

We've had a great experience working with the team.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a luxurious catering company. We give catering services to our esteemed clients for corporate events, weddings and other functions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Lab, and what were your goals?

We wanted to create a website for my catering company. My goal was to get better quality leads and increase the geographic boundary of my business operation. The first step was to create a website that is cohesive with my brand. I wanted the website to look luxurious which DML has definitely succeeded in doing so.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did some online research on web development companies. Then we shortlisted a few from among them. After interviewing them on their skills and going through their old projects we finally selected Digital Marketing Lab. Also their Cost estimation suited our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First we had a meeting with the project manager with whom we discussed the project overview. Next a meeting was set up with the developers where we had a detailed discussion about my requirements. I shared some design ideas which they incorporated well in the final designing of the website. They gave us a demo in few weeks and finally delivered the final website after incorporating the changes we had asked them to make.

How many people from the vendor's team worked with you, and what were their positions?

We had a project manager who was our point of communication. 2 developers, a graphic designer and a content writer worked behind the scenes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website helped me a lot in getting new clients and also in staying connected with existing ones. The landing page looks luxurious which was very important to me. I am able to generate better quality leads from different locations which have definitely helped me in growing my business. The website is running smoothly no hiccups as of yet. Thanks to team DML who were well skilled and delivered a website just like I wanted. This website has helped my business drastically. Overall, I'm quite satisfied with their service.

Describe their project management style, including communication tools and timeliness.

Stand up calls were arranged whenever required. We received weekly updates from the team. The project manager was competent in maintaining a good communication. They took our inputs and incorporated them well. The entire process was quite smooth. Overall good experience.

What did you find most impressive or unique about this company?

The team is expert in their respective fields. The content writer was really good with her words. The graphic designer created a design that well resonated with my brand. They made the changes as per our requirements and delivered a website of my liking.

Are there any areas for improvement or something they could have done differently?

There were a few minor bugs when we first tested the website but they made the required changes and the issues are resolved.