Designli

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of surcee.com. We’re a giving and sharing platform that provides a way for individuals to create profiles that have things they like, care about, might want as presents, and charities they support. It will give some really good information about who they are so others can access it and get a perfect gift or share money with their charities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Designli?

I had absolutely no idea what the first step would be. I’m in medical devise sales, I’ve always worked for a company, and this was just an idea I had that I thought could work. I didn’t know if every one of my ideas was doable or scalable, so I needed someone who could go through the web and app development process logically and help me prove the concept along the way.

SOLUTION

What was the scope of their involvement?

They’ve been involved since day one, and I’ve never done anything that didn’t involve them. We’re probably two months away from having a web-based application ready, but we have a home page right now that gives information about what we will be and lets people sign up for the mailing list and updates. We also have plans to build an Android and iPhone app, but I need to raise more money for that.

This was a big-time shared vision. I had some potential logos and colors, and they gave me options for everything. If I gave them a logo, they brought me back five that were similar but looked better. If I had five smaller ideas within the big idea, there would be three that would be no problem, one that we could do another way and get what we wanted, and a fifth that, maybe, we had to save for down the road. Everything was collaborative, from colors to actual verbiage that’s on the site and functionality.

They’ve helped me with some of the marketing aspects of it, whether it be a Facebook page or the waiting list, but they’ve always said that marketing isn’t in their scope of work. Their focus is on building the site, and maintaining it once it is built, but they’ll give me advice since they’ve done it before and know how to avoid certain problems.

What is the team composition?

My two contacts are Josh, the technical contact, and Keith, who’s more on the business side. I’ve only talked to them, but there’s a team of four or five people that are building the site at one time or another.

How did you come to work with Designli?

It was a referral from another company. The other people I talked to wanted me to go for a build that I hadn’t even seen blueprints for. They said they could build anything I wanted if I had the right amount of money, but that’s not what I was looking for. I didn’t want to give out a big chunk of money and then find out that my idea wasn’t what I thought it could or should be. Ironically, one of the companies I didn’t work with told me that there was another company in town that used a process similar to what I wanted.

How much have you invested with them?

I’ve spent $120,000 so far.

What is the status of this engagement?

We’ve been working together since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I wouldn’t be where I am with this today if it weren’t for them. We're not up and running yet—probably within the next two months or so—but Designli has been instrumental in building the platform for me.

There’ve been many instances where, even though there were barriers in the way, they were able to make an idea in my head happen. It isn’t exactly how I conceived it, but that wasn’t because of an inability of theirs; I just don’t want to be an e-commerce site or handle money yet.

How did Designli perform from a project management standpoint?

I get a report every Friday saying what they’ve done this week, what they’re looking at for next week, and where they are with my spend. It’s very easy to keep up with that they’re accomplishing because they’re so transparent with everything. I don’t have to call them and ask them what they got done because they’re always sending it to me.

What did you find most impressive about them?

Josh and Keith, the team I work with, are brilliant at what they do. They’re a good team because they each have different roles and do them well together. You’re getting a lot of experience and knowledge from people who have been there before and know how to do it. That’s where Designli is head and shoulders above the rest. With them, one plus one equals three.

BACKGROUND

Introduce your business and what you do there.

I’m the director of delivery services at NexGen Utility Solutions, a utility service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Designli?

We needed a mobile application for data collection in the field. We had the app built by another company two years ago, but that company folded. We needed to find a company to redesign and build a new version of the app.

SOLUTION

What was the scope of their involvement?

We provided them with the workflow of what we wanted in the app. We also gave them the various pages in the application, as well as which fields needed to be mapped to our database. They gave us feedback on areas where they saw potential for improvement. Then they designed and built a native iOS app. Designli did some QA testing on their end. Our team led the final testing for acceptance, using real life scenarios.

As part of their fieldwork, our technicians collect data from different sites using an iPhone. The app collects GPS coordinates and barcodes on installed devices. The most important feature is its ability to work offline. The app collects the data when our technicians are in bad cellular areas, and then transfers the data once they’re back on the network.

What is the team composition?

There’s an overall project manager, as well as a project manager for the programming side. Two or three programmers work on our projects.

How did you come to work with Designli?

Because our team uses Apple iPhones as handheld devices in the field, we knew we wanted to build a native iOS app. We also wanted to find a local company so we had the option to meet in person.

I searched on the Apple site for developers and came across Designli. They’re based in Greenville, South Carolina, and I work out of Charlotte, North Carolina. They’d built a lot of native iOS apps, which we liked. I gave them a call, and we hit it off right from the beginning.

How much have you invested with them?

I don't know the exact number, but I’d estimate we’ve spent in excess of $50,000.

What is the status of this engagement?

We started working together in April 2018. They’ve completed two projects. We're currently working on a third, and getting ready to kick off a fourth.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is excellent. One goal of the app is to reduce the amount of time our technicians spend in the field, but I don’t have exact metrics yet. However, big wins for us are that it collects data in an efficient manner and we don't lose any data when the phone is offline. Our technicians love the app. It’s very clean, and everything works smoothly.

They've done everything that we've asked for. We give them a scope of work and they deliver on it. They work with us if we have fixes or enhancements that need to be made.

How did Designli perform from a project management standpoint?

The team is great. They send a report every Friday that gives us an update on their progress. It shows where they're at for each individual product, the number of hours spent, and the number of hours left on the estimate. They're always available for a call, and are very good about communicating. In particular, they give good feedback on ways to improve the projects.

What did you find most impressive about them?

Ease of doing business is very important to our company. We want that “warm, fuzzy feeling” with our partners. We got that feeling with Designli right from the beginning. We felt that we can trust their work and talk to them. We just hit it off in every way.

BACKGROUND

Introduce your business and what you do there.

I am the e-commerce manager of GoodTwice, a company based in South Carolina. We select high-end brand items from clothing donations and sell them online at fixed prices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Designli?

We wanted to build a responsive, intuitive e-commerce app. In addition, our previous developers had set up our Magento platform improperly, leading to slow speeds and database issues.

SOLUTION

What was the scope of their involvement?

Designli was originally contracted to develop our native iOS and Android apps. After they began work, they noticed a lot of other issues with our current database setup and web servers. We let them take over the whole infrastructure.

We gave them a list of apps that provided shopping experiences similar to the one we wanted. Designli methodically broke those down into parts, providing time and cost estimates for each one. This made it easy for us to select and reject components based on our budget. These included front-page sliders for our latest products divided into subcategories. We also discussed the placement of our checkout button. It needed to pop up after an item had been added to remind people that they needed to complete their purchase.

One of the challenging items was our store credit, which we provide as an alternative to refunds. Designli built a page where customers can see their store credit balance and the products associated with it.

We needed to make our app and web page more dynamic. Specifically, we wanted to upgrade from a static banner to a dynamic one that we could update ourselves. They built a tool that enabled us to upload banners, rotate them at set intervals, and create different animated transitions. We can immediately change our banners to match any upcoming sales.

They manage our Amazon Web Services (AWS) servers, domains, and database for our production and testing environments. They also manage our mobile platform and anything related to the Magento backend.

They’ve also designed our frontend and made proactive improvements. Designli constantly looks for areas that can be improved.

They have offered digital marketing and branding services, but we had an existing agency for those. Their team has worked with our marketing provider.

What is the team composition?

We worked directly with Keith [CEO, Designli] and Joshua [COO, Designli], along with their main developer, who was our contact for any technical issues.

How did you come to work with Designli?

We searched the Greenville, South Carolina area for mobile app developers, and Designli was one of the top online results. We contacted three companies and viewed their presentations. Designli was our preferred choice.

How much have you invested with them?

The cost of their work has been $150,000.

What is the status of this engagement?

We first met with Designli in July 2017, and they took over the project several months later. We have an ongoing maintenance and improvements agreement with a set number of hours each month. We’re planning to build another large feature within a year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After only a few weeks of work on our database and web servers, Designli sped up our site tremendously. Page load times went down from 20 seconds to less than two, which was essential for retaining customers.

Our sales have also gone up since we started working with them. Since we had been plagued with numerous site issues and other factors, we only had $3,000 in sales for the period between June and September. After Designli took over, our sales went up by 300%.

Everyone has told us that the new version of the site is completely different than the old one and that the user experience has improved.

How did Designli perform from a project management standpoint?

They beat the deadlines set for the mobile development. The project was finished early, on budget, and exactly like we wanted it. When we went to them with a request, they executed as per our vision.

The other developer we used didn’t try to write down our discussion points, so many of them were forgotten. We constantly had to remind them of things that fell out of the scope. Designli follows up with a detailed email after every meeting or random call, detailing everything we discussed and everything they committed to. Each objective is listed as a bullet point, from the very complex to the most trivial items. This shows that they care about every detail and never forget our requirements. We track most of our tasks in Basecamp. It may be because our previous developer was so bad, but Designli has exceeded all our expectations.

What did you find most impressive about them?

I’ve been impressed with their thoroughness and efficiency. Designli follows up each one of our conversations with an email outlining all the tackled topics.

Our marketing provider has also praised their team. It was previously tedious for them to change anything on the design end, so Designli setup an efficient pipeline for those tasks.

Do you have any advice for future clients of theirs?

Any company looking for a developer should involve all the right people from the outset. Involving only a single department means seeing only their side of things, which can result in doing things on the cheap.

In turn, that can lead to paying more than you would have if all the right people had been involved from the start. It’s important to identify every single department that should be a part of the process and make an informed decision about your provider.

It’s easy to only look at the cost, but plenty of ambitious and inexperienced developers will get in over their heads. We will end up paying for them to have a learning experience, rather than paying them to develop a product.

BACKGROUND

Please describe your company and position.

I am the Founder of Vets on Point

Describe what your company does in a single sentence.

Provide mobile solutions to veteran centric motorcycle organizations that aid in communication, organization and the family bond. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designli to accomplish?

• Design a custom app from scratch
• To create something tangible from my idea
• to aid me in understanding the tech side of things.

SOLUTION

How did you find Designli?

Online Search

Why did you select Designli over others?

• High ratings
• Company values aligned

How many teammates from Designli were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved end‑to‑end development of a mobile application designed for Vets on Point. The scope included requirements gathering, feature definition, UX planning, and creation of technical documentation. Key deliverables included a functional prototype, detailed feature specifications, user‑flow diagrams, and branding assets aligned with CVMA culture. The vendor also provided ongoing consultation on architecture, scalability, and long‑term product planning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The design team transformed the initial concept into a structured, clickable prototype covering all primary features, including navigation, member tools, and safety functions.
• The prototype was used to align stakeholders, secure internal approval, and prepare for the engineering phase.
• Deliverables included finalized wireframes, UI layouts, and a comprehensive design system, all of which streamlined the handoff to developers.
• The clarity of the prototype reduced projected development time and minimized rework by resolving UX questions early.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent from start to finish. The team consistently delivered work on time, communicated clearly, and adapted quickly to my needs. They were highly responsive, often turning around updates faster than expected, and they kept the project moving without delays. Their organization, professionalism, and ability to translate feedback into actionable updates made the entire design process efficient and stress‑free

What was your primary form of communication with Designli?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their ability to take high‑level ideas and turn them into a fully interactive, visually polished prototype was exceptional. They understood the vision quickly and translated it into designs that felt accurate, intuitive, and aligned with the culture of the veteran motorcycle groups.
• Their communication and responsiveness stood out. They consistently provided clear explanations, offered thoughtful recommendations, and adapted quickly when changes were needed.
• Their structured process made the project feel organized and predictable. Each phase had clear milestones, and they always came prepared with options, insights, and solutions rather than just waiting for direction.
• Their attention to detail — especially in user flows, screen logic, and the overall user experience — made the prototype feel like a real product rather than a rough concept.

Are there any areas for improvement or something Designli could have done differently?

Not that I can think of. 

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Liddix

Describe what your company does in a single sentence.

Run a gambling app. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designli to accomplish?

• Develop a prototype for this app.

SOLUTION

How did you find Designli?

Online Search

Why did you select Designli over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designli were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Multiple meetings every week in regards of what the app is, how it will function, as well as how it would look.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Communication. Every meeting was engaging as well as informative in regards of the progress they made and the amount of progress they were continuously making on a weekly basis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very fast in responding. All items were delivered early or on time.

What was your primary form of communication with Designli?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The passion they have for their work. They were not only informative and helpful, but they genuinely loved what they were doing. 

Are there any areas for improvement or something Designli could have done differently?

For improvement, in future app prototypes if they could incorporate some type of motion animation it would have a stronger effect on presentation of any prototype.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of StratiqAI, an AI-powered financial operating system that acts as a virtual CFO, providing real-time financial insights, forecasting, reporting, and risk management for founders and businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Designli?

We needed help creating a clickable prototype and a complete technical roadmap for building a functional MVP.

SOLUTION

What was the scope of their involvement?

Designli created a clickable Figma prototype and a detailed technical document for execution.

What is the team composition?

We worked with 2–5 teammates from Designli.

How did you come to work with Designli?

Someone referred Designli to me.

What is the status of this engagement?

We worked together in December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Designli delivered a great prototype that I’m using to build investors' confidence and get more validation from target customers. The team also delivered an implementation-ready tech document that was super detailed and thorough. We’re still having ongoing talks, but the initial feedback is that the clickable prototype looks great and is very founder-friendly.

How did Designli perform from a project management standpoint?

Designli’s project management was excellent. The team delivered on time and was very collaborative and responsive. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Designli was extremely proactive, responsive, and open to feedback.

Are there any areas they could improve?

I can’t think of anything for Designli to improve.

BACKGROUND

Please describe your company and position.

I am the CEO of Monjur, Inc.

Describe what your company does in a single sentence.

We help technology companies maximize legal protection.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designli to accomplish?

• Design a new AI solution
• Clarify Solution Design
• Define MVP

SOLUTION

How did you find Designli?

Referral

Why did you select Designli over others?

• Good value for cost
• Referred to me

How many teammates from Designli were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired them for a Solutions Lab to help us clarify and visualize our MVP before we started building. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered a fully functional figma prototype for our solution. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were on time. 

What was your primary form of communication with Designli?

Virtual Meeting

What did you find most impressive or unique about this company?

They have a very good process for gathering feedback from multiple stake-holders, a great proceess to get clarity around a new solution. 

Are there any areas for improvement or something Designli could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the CTO of an IT company. We provide an integrated trading, research, and quantitative data solution that helps hedge funds and asset managers streamline model development, simulation, and accelerate time to market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Designli?

We needed Designli to create wireframes that followed sound UX principles to update the interfaces for our web applications.

SOLUTION

What was the scope of their involvement?

Designli reviewed our existing web applications and created a design language for us to use throughout our platform. The deliverables were Figma wireframes, including a redesign of our onboarding experience and our Data Store and Bench interfaces.

What is the team composition?

We worked with three teammates from Designli.

How did you come to work with Designli?

We found Designli through an online search and chose them based on their portfolio and reviews.

What is the status of this engagement?

We worked together from May 2025–May 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Designli provided us with Figma wireframes that were well designed and well received by our team. The designs were considered clean, intuitive, and elegant, making our web applications easier to use and navigate.
It was a Wonderful experience with excellent workmanship.

How did Designli perform from a project management standpoint?

Designli's project management was organized and timely. We primarily communicated via Basecamp.

What was your primary form of communication with Designli?

• Email or Messaging App

What did you find most impressive about them?

We were impressed with Designli's good design intuition.

Are there any areas they could improve?

No, everything was solid.

BACKGROUND

Please describe your company and position.

I am a teammate of an automotive company 

Describe what your company does in a single sentence.

Digitalization gas stations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designli to accomplish?

• Digitalization user experience when filling up gas

SOLUTION

How did you find Designli?

• Referral

Why did you select Designli over others?

• Referred to me

How many teammates from Designli were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create the design and prototype of digitalizing user experience while filling up gas

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Progress was measured through weekly status reports and calls. Success was the final product which met our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was exceptional, collaborative and met all deadlines.

What was your primary form of communication with Designli?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their capabilities and exceptional collaboration

Are there any areas for improvement or something Designli could have done differently?

I think they were great. My only advice would be to keep up the great work

BACKGROUND

Please describe your company and position.

I am the Coordinator of an other industry company

Describe what your company does in a single sentence.

DesignLi is an app development company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designli to accomplish?

• To create an app for the birding community

SOLUTION

How did you find Designli?

Online Search

Why did you select Designli over others?

Close to my geographic location

How many teammates from Designli were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Created a template for an app to use for a showcase to investors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The app template

What was your primary form of communication with Designli?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They listened to my ideas and incorporated them effectively.Then they delivered any changes to me on time. Throughout the process, goals, budget, and timelines were made extremely clear. They were respectful of all my needs and my questions to understand the scope of the project.

What did you find most impressive or unique about this company?

Their respect to my needs and the ability to listen closely to what I desired.

Are there any areas for improvement or something Designli could have done differently?

No