DesignBull Ltd

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at i4C Technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DesignBull Ltd?

We needed an agency that could help us better understand who our target audience was and how we could best connect with them. Our goal was to have a comprehensive brand and a logo.

SOLUTION

What was the scope of their involvement?

DesignBull Ltd. developed our brand identity and assets, from the logo to the website. Initially, that sat down with us to define our target audience. We went through different exercises to decide on our key messaging and worked to figure out our company mission. They then helped us verbalize how we distinguished ourselves compared to our competitors.

Using that as a base, their team designed sample logos and tested them with relevant people. We wanted to see if our messaging would work in a live environment since our perception of our brand could be quite different than the actual audience’s response.

Next, we worked with Andy (Director, DesignBull Ltd) to create a roadmap of the site build, which included all of the information he needed from us. We had a short, six-week deadline and needed to have everything ready for a big conference in London. In the final stages, they helped us make sure that everything aligned with the brand, from the copy and logo to the colors we chose.

What is the team composition?

Andy was our main point of contact. He put us in touch with a copywriter from another company, and the three of us worked together. Andy also had help from a graphic designer for some of the more technical stuff; he managed that relationship.

How did you come to work with DesignBull Ltd?

I used to work in the same building as Andy. He had done some designs for a company I used to work with, so I knew that he was very good, responsive, and collaborative. 

We still went through a tender process, looking at four other companies just to make sure everyone in our company was in agreement. I wanted to confirm that we had the right person. Without a doubt, Andy won on price, how he’d work with us, and how he came across to the team.

How much have you invested with them?

We spent about $25,000.

What is the status of this engagement?

We worked together from April–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Andy’s great design and strong branding gave us a real competitive edge against other companies. Our competitors and industry peers can be quite formal and almost boring. We wanted to break away from that and be seen as fun, innovative, and approachable while still being forward-thinking. 

Now, when we go to conferences, our branding stands out. It’s definitely helped us generate awareness and improve our reputation. A year ago, no one would’ve heard of us, and, now, we’re probably one of the most popular companies in our vertical.

How did DesignBull Ltd perform from a project management standpoint?

Andy was a brilliant project manager. Even though we had lots of other things going on at the same time, he made sure that we met our tight deadlines. To keep the staff involved in the logo design process, Andy would come into the office to get our head of product’s opinion. Other times, he would present his ideas to the team and ask for input.

What did you find most impressive about them?

Andy helped us establish a strong brand that people could recognize and trust. He really listened and understood what we were trying to achieve, thinking outside of the box to push our name. He was also very adaptable to our requested changes, turning edits around quickly.

Are there any areas they could improve?

They could have helped out with SEO. Other than that, Andy was brilliant to work with. He’s a really nice guy.

Do you have any advice for potential customers?

Trust Andy. He knows what he’s doing. Challenge him, and ask him why he’s doing things a certain way, too. Sometimes you need to take a leap of faith.