What was the scope of their involvement?
DesignBull Ltd. developed our brand identity and assets, from the logo to the website. Initially, that sat down with us to define our target audience. We went through different exercises to decide on our key messaging and worked to figure out our company mission. They then helped us verbalize how we distinguished ourselves compared to our competitors.
Using that as a base, their team designed sample logos and tested them with relevant people. We wanted to see if our messaging would work in a live environment since our perception of our brand could be quite different than the actual audience’s response.
Next, we worked with Andy (Director, DesignBull Ltd) to create a roadmap of the site build, which included all of the information he needed from us. We had a short, six-week deadline and needed to have everything ready for a big conference in London. In the final stages, they helped us make sure that everything aligned with the brand, from the copy and logo to the colors we chose.
What is the team composition?
Andy was our main point of contact. He put us in touch with a copywriter from another company, and the three of us worked together. Andy also had help from a graphic designer for some of the more technical stuff; he managed that relationship.
How did you come to work with DesignBull Ltd?
I used to work in the same building as Andy. He had done some designs for a company I used to work with, so I knew that he was very good, responsive, and collaborative.
We still went through a tender process, looking at four other companies just to make sure everyone in our company was in agreement. I wanted to confirm that we had the right person. Without a doubt, Andy won on price, how he’d work with us, and how he came across to the team.
How much have you invested with them?
We spent about $25,000.
What is the status of this engagement?
We worked together from April–June 2018.