Demand Shop

BACKGROUND

Please describe your company and position.

I am the Sr. Strategic Account Director - Enterprise of Demandbase

Describe what your company does in a single sentence.

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Shop to accomplish?

• Launch a customer ABM program for strategic accounts. Help expand ARR by reaching and selling into full buying groups.

SOLUTION

How did you find Demand Shop?

Internal Team Referral

Why did you select Demand Shop over others?

Referred to me

How many teammates from Demand Shop were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Launched a 4-phase integrated customer ABM program to support retention and expansion. Built 1:1, 1:few, and 1:many programs for strategic and enterprise accounts. Identified new expansion opportunities and launched pilots that became a company initiative.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Identified opportunities in live deals and expanded visibility with buying committees. Helped sales renew and grow key enterprise accounts. The program’s success led to a dedicated customer growth team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are marketers with the experience required to "get it" with the sales organization.  Their recommendations and work were directly tied to generating revenue.  They thought creatively and worked dilligently to break down barriers to ensure quick time to value.

What was your primary form of communication with Demand Shop?

Virtual Meeting

What did you find most impressive or unique about this company?

They understand the sales process well and how custom messaging is required in today's GTM realities.

Are there any areas for improvement or something Demand Shop could have done differently?

No.  I just wish they were able to take on more work for me!