Data Nerd Digital

BACKGROUND

Please describe your company and position.

I am the Owner of Myers Clean

Describe what your company does in a single sentence.

Myers Clean is a locally owned, eco-friendly cleaning company providing professional residential and commercial cleaning throughout Chicago and nearby communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Data Nerd Digital to accomplish?

• Improve Quality of Google Ads
• Increase Conversions through Google Ads

SOLUTION

How did you find Data Nerd Digital?

Referral

Why did you select Data Nerd Digital over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Data Nerd Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Since 2024, Logan has provided ongoing Google Ads management services for Myers Clean, including the initial development and setup of advertising campaigns and continued monthly management.

Scope of Work and Key Deliverables:

• Campaign Creation and Setup: Developed and launched Google Ads campaigns to promote Myers Clean's residential and commercial cleaning services.
• Ongoing Campaign Management: Managed advertising campaigns on a monthly basis, including monitoring performance and making adjustments to improve results.
• Keyword Management: Selected and refined relevant search keywords to reach prospective customers within Myers Clean's service area.
• Ad Copy Development: Created and updated advertising copy to attract qualified leads and encourage customer inquiries.
• Budget Management: Managed advertising spend to maximize campaign effectiveness and return on investment.
• Performance Optimization: Reviewed campaign results and adjusted targeting, keywords, bids, and other campaign settings as needed.

Summary: Logan's primary deliverables include the creation, maintenance, and ongoing optimization of Myers Clean's Google Ads campaigns, with the objective of generating qualified customer leads and supporting business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Logan's management of our Google Ads campaigns has contributed to increased conversions and improved lead generation for Myers Clean since 2024. Through ongoing campaign optimization, keyword refinement, and advertising adjustments, he has helped attract more qualified prospective customers and improve the effectiveness of our advertising spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Logan has been reliable, responsive, and easy to work with throughout our partnership. He consistently delivers work on time, communicates clearly, and is quick to address questions or requests. He is receptive to feedback and willing to make adjustments based on our evolving business needs. His proactive approach and ongoing attention to campaign performance have made the relationship both productive and efficient.

What was your primary form of communication with Data Nerd Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most is Logan's attention to detail and responsiveness. He takes the time to understand our business, closely monitors campaign performance, and is quick to address questions or make adjustments. His thoroughness and accessibility give us confidence that our campaigns are being actively managed rather than simply left to run on their own.

Are there any areas for improvement or something Data Nerd Digital could have done differently?

Nothing significant comes to mind at the moment. We've been very satisfied with Data Nerd Digital's work, communication, and responsiveness throughout our partnership.

BACKGROUND

Please describe your company and your position there.

I am the Co-founder of CultureCon. We exist to help inspire positive change around organizational culture.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Data Nerd Digital?

We hired Data Nerd Digital to help promote and grow our workplace culture events and services. Logan recommended the channels we use to target our audience and put together the cross-channel strategy. To date, we have ran ads on Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.

What were your goals for this project?

We hired Data Nerd Digital to promote the very first CultureCon, so the initial challenge was brand awareness. Data Nerd Digital conducted impressive targeting research, wrote engaging ad copy, and a plan to encourage prospects to act fast and register.

SOLUTION

How did you select Data Nerd Digital?

Data Nerd Digital was referred to us from a colleague in the workplace culture space. We ultimately chose them because we liked their approach to performance optimization and they communicated well.

Describe the scope of their work in detail.

Data Nerd Digital went through an extensive process of understanding our market, brand, and audience. We were presented targeting research and ad copy documents. There is also reporting and status updates to benchmark our performance. For each event, there are research refreshes and new rounds of ad copy. We take the winning ad copy from previous tests and reiterate what worked while we test new concepts.

What was the team composition?

We have worked with Logan Schmidt since the beginning.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have back-to-back-to-back decreases in CPA, along with strong reach and conversion growth. Data Nerd Digital has been running our ad campaigns since our first annual CultureCon event in 2018 and we have seen improvement every year.

How effective was the workflow between your team and theirs?

The workflow was great. Logan operates like an extension of our team.

What did you find most impressive about this company?

Logan is able to quickly synthesize abstract brand strategy into practical, measurable and economical service models.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

ThirdSpace is a workplace culture engagement tool that allows business owners and leaders to empower employee connectedness and collaboration. I am a Co-Founder and served as the COO from April 2015 – January 2019.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Data Nerd Digital?

At the time of our engagement, ThirdSpace was a startup with limited brand awareness. We needed to reach our target audience and position our messaging as the best workplace engagement solution.

What were your goals for this project?

Our overall goal was to drive leads and turn those leads into paying customers.

SOLUTION

How did you select this vendor?

We were a very data-focused team and needed to learn quickly in order to refine our target audience and our product. We wanted a partner who shared a similar approach to data optimization for growth.

Describe the project in detail.

Data Nerd Digital handled all of our digital marketing. We hired them for paid media services, but they really helped us with everything from messaging to landing page creation.

What was the team composition?

We worked directly with Logan, who was their Chief Data Analyst. He's the best!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to track a variety of conversions that were high quality and led to new customers. Our CPA was high and the conversion quality wasn’t as good during the first few months, but they continuously refined the audience and messaging in order to find the right prospects at a profitable CPA.

How effective was the workflow between your team and theirs?

Excellent. The success of the project can be attributed to our collaboration.

What did you find most impressive about this company?

The attention to detail and analysis of our data, along with a great working relationship was impressive.

Are there any areas for improvement?

None. This company and Logan were amazing!