Custom Digital Solutions

BACKGROUND

Please describe your company and position.

I am the Production Head

Describe what your company does in a single sentence.

New York’s top digital marketing agency, we help businesses grow with targeted SEO, PPC advertising, and social media marketing strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Custom Digital Solutions LLC to accomplish?

• Achieve higher sales revenue
• Increased ROAS
• Optimised Conversion Rates
• Boost organic traffic

SOLUTION

How did you find Custom Digital Solutions LLC?

• Online Search
• Other

Why did you select Custom Digital Solutions LLC over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Custom Digital Solutions LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved providing comprehensive digital marketing services for a USA-based clothing brand. The primary objective was to enhance the brand’s online presence, drive higher conversions, and improve overall sales through a strategic combination of Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns using Google Ads, and Social Media Advertising across platforms like Facebook, Instagram, and TikTok.

Key Deliverables:

SEO (Search Engine Optimization)

• Conducted a detailed website audit to identify technical issues and areas of improvement.
  Implemented on-page and off-page SEO strategies, including keyword optimization, meta tags, internal linking, and content optimization.
• Developed and executed a backlink strategy to enhance domain authority.
  Created and optimized content to rank for competitive keywords, increasing organic visibility.
• Provided monthly performance reports with insights and recommendations.

PPC (Google Ads)

• Developed a targeted PPC strategy to drive high-intent traffic to the website.
  Created and managed various ad campaigns, including Search Ads, Display Ads, and Shopping Ads.
• Conducted A/B testing on ad creatives and landing pages to optimize conversion rates.
  Utilized advanced audience targeting and retargeting strategies.
• Continuously monitored and adjusted campaigns to improve ROI and reduce cost-per-acquisition (CPA).

Social Media Advertising

• Developed and implemented social media ad campaigns across platforms like Facebook, Instagram, and TikTok.
• Created engaging ad creatives, including carousel ads, video content, and influencer collaborations.
• Targeted specific audience segments using demographic, interest, and behavioral data.
  Conducted campaign analysis and real-time optimizations to maximize reach and engagement.
• Provided comprehensive reports on campaign performance, audience insights, and brand visibility growth.

Results Achieved:

• Significant increase in website traffic and brand visibility.
• Improved conversion rates through optimized landing pages and precise ad targeting.
• Enhanced sales performance with a notable ROI across digital channels.
• Strengthened brand recognition in the competitive clothing market.
• Gained valuable insights into customer behavior, aiding in future marketing strategies.
• This strategic, data-driven approach resulted in measurable success, positioning the brand as a leading choice in its niche within the USA.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with the USA-based clothing brand resulted in several measurable outcomes that highlighted significant progress and success across key performance indicators (KPIs). Below are the key results achieved:

Increased Website Traffic:

• Organic Traffic: Achieved a 60% increase in organic traffic within six months through effective SEO strategies.
• Paid Traffic: Delivered a 45% increase in website visits through targeted PPC campaigns.
• Social Traffic: Drove a 70% boost in traffic from social media platforms via optimized ad creatives and audience targeting.

Improved Conversions and Sales:

• Conversion Rate Optimization (CRO): Enhanced landing pages and ad designs resulted in a 35% improvement in conversion rates.
• Sales Growth: The overall online sales increased by 50% within the first quarter of implementation.
• Reduced Cost Per Acquisition (CPA): Achieved a 30% reduction in CPA through continuous campaign optimization.

Enhanced Brand Awareness and Engagement:

• Brand Visibility: The brand experienced a 55% increase in impressions across Google and social media platforms.
• Social Engagement: Gained a 40% growth in social media engagement, including likes, shares, and comments.
• Follower Growth: Expanded the brand’s social media following by 25% through consistent and engaging content.

ROI and Revenue Growth:

• Return on Ad Spend (ROAS): Achieved an average ROAS of 6x across PPC and social media ad campaigns.
• Revenue Impact: Contributed to a 48% increase in total online revenue during the campaign period.

Customer Insights and Retargeting:

• Leveraged audience data to refine future campaigns, increasing the effectiveness of retargeting by 50%.
• Implemented dynamic ads that personalized the shopping experience, leading to a 20% uplift in returning customer purchases.

These measurable outcomes reflect the overall success of the SEO, PPC, and social media ad strategies, driving growth and establishing the clothing brand as a more prominent player in the competitive fashion market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by the team was exceptional. They consistently delivered all items on time, maintaining clear and transparent communication throughout the process. Their proactive approach ensured that every milestone was met without delays. They were highly responsive to our needs, promptly addressing any requests or adjustments with professionalism and dedication. Regular updates and detailed progress reports kept us informed, while their collaborative mindset made us feel valued and heard. Overall, their commitment to delivering quality results while maintaining flexibility and efficiency made the entire experience seamless and enjoyable.

What was your primary form of communication with Custom Digital Solutions LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about this company was their exceptional creativity, which was evident in every campaign they executed. Their attention to detail ensured that every aspect of the project aligned perfectly with our brand vision. Beyond their technical expertise, their responsible attitude and commitment to delivering results on time were truly impressive. Their unwavering "can-do" approach made even the most challenging tasks feel achievable. It was clear that they genuinely cared about our success, making them a reliable and innovative partner throughout the collaboration.

Are there any areas for improvement or something Custom Digital Solutions LLC could have done differently?

I think they are pretty well for now and they have a great team