Crowd Box Pty Ltd

BACKGROUND

Please describe your company and position.

I am the Vendor & Marketing Manager of Ethan Global Pty Ltd

Describe what your company does in a single sentence.

Ethan is Australia’s largest privately-owned technology provider, taking a full service approach to IT, cloud and telco solutions.   

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowd Box Pty Ltd to accomplish?

• Lead Generation

SOLUTION

How did you find Crowd Box Pty Ltd?

Referral

Why did you select Crowd Box Pty Ltd over others?

Referred to me

How many teammates from Crowd Box Pty Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Core activities include:

Target List Development & Validation
Identification, cleansing, and enrichment of prospect data to ensure alignment with ideal customer profiles and campaign objectives.

Campaign Messaging & Call Scripting
Development of tailored call scripts and value propositions aligned to the campaign focus (e.g. cloud, security, modern workplace, or data solutions), ensuring consistent and relevant messaging.

Outbound Calling & Engagement
Execution of structured call cadences to engage prospects, introduce the value proposition, and uncover interest, needs, and timing.

Lead Qualification & Discovery
Initial qualification of prospects based on predefined criteria (e.g. budget, authority, need, timeline), including capturing key insights from conversations.

Appointment Setting
Scheduling qualified meetings for the ETHAN sales team with identified opportunities.

Data Capture & CRM Alignment
Logging all interactions, outcomes, and insights into agreed systems to ensure full visibility and tracking of campaign performance.

Performance Tracking & Reporting
Ongoing reporting on activity metrics, conversion rates, and campaign effectiveness, with regular feedback loops for optimisation

Summary of Key Deliverables
Curated and validated target account/contact list
Approved campaign messaging and call scripts
Execution of outbound call activity aligned to agreed volumes
Qualified leads based on agreed criteria
Booked sales meetings/appointments for the ETHAN team
Detailed call notes and prospect insights
Weekly performance reports including KPIs (calls, connects, conversions, meetings booked)
Recommendations for campaign optimisation and next-phase targeting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Summary of Success Indicators
$190K in active pipeline generated
Strong conversion from calls to qualified meetings
High-quality engagement with target personas
Clear alignment between campaign messaging and market demand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management Performance
The campaign was managed to a high standard, with strong structure, clear communication, and consistent execution throughout. Jack Waddell demonstrated a proactive and accountable approach to project management, ensuring all activities were aligned to agreed objectives and timelines.

Delivery Against Timelines
All key milestones, including campaign setup, list validation, script alignment, and outbound execution, were delivered on time. There was clear visibility across each stage of the campaign, with no delays impacting overall progress.

Communication & Reporting
Communication was consistent, transparent, and structured. Regular updates were provided on activity levels, outcomes, and performance, allowing for real-time visibility and informed decision-making.

Responsiveness & Adaptability

Jack was highly responsive to feedback and evolving requirements. Adjustments to messaging, targeting, and approach were implemented quickly and effectively, ensuring the campaign remained aligned to business priorities.

Ownership & Accountability
Strong ownership was demonstrated across all aspects of delivery. Jack took accountability for outcomes, proactively identified areas for improvement, and drove continuous optimisation throughout the campaign.

Understanding of Business Objectives
There was a clear effort to understand ETHAN’s go-to-market strategy, target audience, and desired outcomes, which translated into more effective engagement and higher-quality results.

Overall - Jack Waddell’s project management approach was professional, reliable, and results-driven. He consistently delivered on time, remained highly responsive to our needs, and played a key role in ensuring the success of the campaign. His ability to adapt quickly while maintaining structure and accountability made him a strong asset throughout the engagement.

What was your primary form of communication with Crowd Box Pty Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What makes them unique is their ability to combine structured execution with commercial thinking. They didn’t just generate activity, they contributed to building a pipeline that was aligned, qualified, and actionable.

Are there any areas for improvement or something Crowd Box Pty Ltd could have done differently?

Deeper Integration with Sales Follow-Up
Closer alignment between initial outreach and downstream sales engagement (e.g. tighter feedback loops post-meeting) could further improve conversion from meetings into qualified opportunities.

Expanded Use of Multi-Channel Touchpoints
Incorporating additional touchpoints such as email or LinkedIn alongside calling could increase engagement rates and improve overall campaign reach.

These are incremental improvements rather than gaps. Crowd Box Pty Ltd delivered a strong, well-managed campaign, and with further optimisation in these areas, there is clear potential to scale results even further.

BACKGROUND

Introduce your business and what you do there.

I’m a channel marketer for Westcon-Comstor, a global technology distributor that connects leading IT vendors with resellers, systems integrators, and service providers. We offer industry expertise and distribution services in over 70 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crowd Box Pty Ltd?

We needed to provide more net new opportunities to our targeted partners and Crowdbox was able to recommend appointment setting as the best way to achieve this.

SOLUTION

What was the scope of their involvement?

Crowd Box Pty Ltd provides qualified leads in the form of appointments to targeted partners. They also handle reporting and manage partner and work-in-progress (WIP) calls.

What is the team composition?

We work with 2–5 teammates from Crowd Box Pty Ltd.

How did you come to work with Crowd Box Pty Ltd?

They were an existing supplier. We chose them because their pricing fit our budget, they offered good value for the cost, their company values aligned with ours, and their services were tailored to our needs.

How much have you invested with them?

We've spent over $10,000.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Crowd Box Pty Ltd’s work has resulted in pipeline generation, deal registration and closed opportunities.

How did Crowd Box Pty Ltd perform from a project management standpoint?

They deliver on time. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

Crowd Box Pty Ltd’s communication is good. They’re ready to provide support and mitigate conflict. I’d also like to give a special mention to Jack Waddell (Senior Account Manager), who always goes above and beyond.

Are there any areas they could improve?

Nothing I can think of!

BACKGROUND

Introduce your business and what you do there.

I’m the Business Operations manager of Extranet Systems, a global IT consultancy that partners with organizations to deliver impactful solutions through strategic planning and proven technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crowd Box Pty Ltd?

We needed help with lead generation campaigns to book qualified meetings with potential clients. We had objectives set for a certain amount of qualified leads in a certain time period.

SOLUTION

What was the scope of their involvement?

Crowd Box Pty Ltd has helped us with lead generation campaigns. The team has been responsible for outreach, appointment scheduling, regular catch-up meetings, providing notes ahead of meetings, and nurturing leads.

What is the team composition?

We’ve worked with 2–5 teammates from Crowd Box Pty Ltd.

How did you come to work with Crowd Box Pty Ltd?

They were referred to me.

How much have you invested with them?

We’ve spent around $20,000.

What is the status of this engagement?

We started working together in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a pipeline established, a number of qualified meetings. Crowd Box Pty Ltd has delivered 10–15 neat qualified leads per campaign. We assess lead quality based on if they’re neat qualified, show up to the meeting, and have a budget / timeline.

How did Crowd Box Pty Ltd perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Crowd Box Pty Ltd’s collaborative working approach is impressive. When working on a new vendor campaign, they took the time to work through issues and get it right.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Comstor Sales Manager of Westcon Comstor NZ Ltd

Describe what your company does in a single sentence.

IT Value Added Distributor of enterprise vendors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowd Box Pty Ltd to accomplish?

• Delivery of market qualified leads for partners
• End user appointment setting and nurturing

SOLUTION

How did you find Crowd Box Pty Ltd?

Referral

Why did you select Crowd Box Pty Ltd over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Crowdbox were contracted to perform telemarketing services for our designated partner, driving appointments with end users in need of IT services assistance. Crowdbox has experienced and knowledgeable operators who go through partner enablement to ensure all MWLs are well prepared and clear outcomes are known and shared with the partner sales team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Crowdbox acheived the target quantity and in many cases delivered outstanding leads and appointments to the partner. Their delivery on the brief was great. We are looking to use Crowdbox again with our own campaigns in the coming months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Well structured project co-ordination and ownership from Crowdbox's team makes these engagements very productive and successful. Weekly reporting and fortnightly group video calls ensure everything stays on track. Very responsive when queries came up, or appointments needed rescheduling. Again a testament to the nurturing activities the Crowdbox team do to ensure outcomes actually occur and are not missed.

What was your primary form of communication with Crowd Box Pty Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team's knowledge of the vendor involved was a credit to the professional development of their staff. Keep up the great work.

Are there any areas for improvement or something Crowd Box Pty Ltd could have done differently?

Reporting is detailed but could be presented in a more user friendly manner using simple dashboards and charts. 

BACKGROUND

Please describe your company and position.

I am the Partner Alliance Coordinator of Truis Pty Ltd

Describe what your company does in a single sentence.

We are a sought-after technology solutions provider, helping businesses across Australia with the right mix of IT services, hardware, and support to keep their operations running smoothly and securely

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowd Box Pty Ltd to accomplish?

Engage with the market to drive net new opportunities that are strategically aligned with the technologies and messaging of our business and partners.

SOLUTION

How did you find Crowd Box Pty Ltd?

Referral

Why did you select Crowd Box Pty Ltd over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Crowd Box Pty Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on engaging with the market to drive net new opportunities that were strategically aligned with the technologies and messaging of our core partners. This involved targeted outreach, leveraging partner-led campaigns, and positioning our business as a trusted advisor to meet customer needs while supporting partner strategies. Key Deliverables and Outcomes Delivered over 400+ net new opportunities aligned to partner technologies.
Successfully closed more than $1 million+ worth of new business.Generated a pipeline exceeding $7 million, providing strong forward momentum for continued growth.Strengthened partner alignment through joint messaging and solution positioning.Enhanced market presence and created long-term value by matching customer requirements with partner solutions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The creation and delivery of over 400 net new opportunities, each aligned to the technologies and messaging of our core partners.
• The successful closure of business exceeding $1 million, directly contributing to revenue growth.
• The establishment of a sustainable pipeline valued at more than $7 million, providing strong forward visibility and future opportunity.
• Enhanced partner engagement and alignment, leading to improved collaboration and joint go-to-market activities.
• Increased market presence and recognition, positioning our business as a trusted provider of technology solutions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency were really strong in their project management. They delivered everything on time and, in many cases, even over-delivered on the set targets we had agreed for the campaigns. Communication was clear, and we always knew where things were at.

They also made it really easy for us to give feedback, which meant we could quickly enhance activities when needed. Whenever we asked for changes or improvements, they responded straight away and worked them in without slowing things down. Their flexibility and responsiveness made the whole process smooth and effective.

What was your primary form of communication with Crowd Box Pty Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about the Crowdbox was their flexibility and willingness to adapt. They were always available to listen, understand our needs, and make adjustments quickly if we decided to shift direction on a campaign. This ability to pivot seamlessly, without losing momentum, gave us confidence that they were fully invested in achieving the best possible outcome rather than just sticking to a set plan.

Are there any areas for improvement or something Crowd Box Pty Ltd could have done differently?

There are no areas of concern to take note of. Overall, it has been a very positive interaction and a strong working relationship between our business and CrowdBox.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a go-to-market engineering agency. We support tech companies in scaling and growing their revenue by leveraging AI and automation technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crowd Box Pty Ltd?

We needed support in driving a qualified pipeline across APAC and North America.

SOLUTION

What was the scope of their involvement?

Crowd Box provides us with sales development representative (SDR) services. We define the ideal customer profile (ICP) we want to target, and Crowd Box trains their SDRs on our go-to-market strategy, our product, and our call to action. The SDRs then set up discovery calls with potential customers and conduct a deep dive with our sales team.

The SDRs conduct research to find insights about potential customers, make cold calls and emails, and handle objections from prospects. They also do account mapping to determine who the best person to speak to is.

We use multiple platforms for lead generation, including clay.com, Apollo.io, and OpenAI. We also work directly from our own CRM, so the Crowd Box SDRs can track calls, meetings, and conversions.

In addition to our own needs, we also use Crowd Box's SDR services to support our clients. When we execute a go-to-market strategy for a client, we sometimes provide SDR support as part of the digital activity we're running.

What is the team composition?

We typically work with an account manager and the SDRs allocated to our project. We also have an executive relationship with the co-founders of Crowd Box.

How did you come to work with Crowd Box Pty Ltd?

I had a personal connection with one of their co-founders. Since Australia is a small market, I knew people who had worked with Crowd Box and were getting great results.

How much have you invested with them?

We spend close to $5,000 a month with them, so the total investment is around $50,000 a year.

What is the status of this engagement?

We started working with them in December 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Crowd Box has set up a meeting with the CRO of a strong business in the event management software space. They've closed our first global deal, which is one of the biggest deals we've closed to date. Crowd Box has generated close to $400,000 in annual recurring revenue (ARR) within the first six months.

How did Crowd Box Pty Ltd perform from a project management standpoint?

The way Crowd Box manages us as an account is spot on. They have a very transparent communication style. The demand generation space can be a bit cutthroat, and I've been in the space long enough to know that not every lead will turn into an opportunity or closed revenue. However, Crowd Box has been really good at aligning with our expectations and working in a collaborative way.

Moreover, they come up with solutions when something isn't working, and they've been proactive in helping us understand our ICP and how to position our product. We're probably quite young compared to other clients they work with, but they've been really good at helping us go through the motions.

We use Notion for project management and reporting, and we communicate via Slack.

What did you find most impressive about them?

The innovation that Crowd Box Pty Ltd brings from an AI perspective is impressive. The lead generation space is quite traditional, but Crowd Box brings a new lens to the industry, which is refreshing.

Are there any areas they could improve?

Since Crowd Box is an Australian business and we're an Australian business, we operate on a similar clock. However, we also want to expand into the US and other markets, and Crowd Box is very much APAC-centric. That being said, they could consider branching out into different regions.

Do you have any advice for potential customers?

Spend time thinking about the outcome you want to achieve before you engage with Crowd Box. Don't think about how much it will cost; think about how much a lead will cost. The reason our engagement is working really well is that I've spent a lot of time initially going through the pipeline I want to achieve and working backward. Crowd Box is really good at modeling what a demand generation pipeline looks like.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Studio Nude

Describe what your company does in a single sentence.

Brand Strategy, Design & Comms Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowd Box Pty Ltd to accomplish?

• Increase engagement within key target verticals whilst building consistent pipeline for sales

SOLUTION

How did you find Crowd Box Pty Ltd?

Referral

Why did you select Crowd Box Pty Ltd over others?

Referred to me

How many teammates from Crowd Box Pty Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with CrowdBox to support us across several areas of our marketing and sales pipeline, specifically to drive better-qualified leads and improve conversion through the funnel. Their scope covered everything from initial demand generation, through to content creation, ABM strategy and post-campaign analysis

CrowdBox built a tailored Account-Based Marketing (ABM) strategy that allowed us to target niche audience segments with incredible accuracy, which proved essential for our campaign efficiency. They also produced supporting content (digital and webinar-based) that tied directly into our outbound strategy and follow-up flows.

Key deliverables included:

• A targeted ABM strategy with over 90% accuracy on audience matching
• End-to-end content creation aligned with campaign goals
• Post-campaign performance analysis tied to ROI
   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from our work with CrowdBox were clearly reflected in two main areas:

• A significant uplift in pipeline volume, driven by more accurately targeted outreach
• Noticeable increases in display content consumption, indicating stronger engagement from our priority audiences.
   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CrowdBox’s project management was efficient and proactive throughout. They set clear timelines from the outset and consistently delivered against them. Communication was regular and transparent, and they were quick to respond to any changes or feedback. What really stood out was their ability to stay agile, adapting the plan when needed without compromising on delivery. Whether we needed quick updates, performance insights, or campaign adjustments, the team responded promptly and effectively. Credit to Rob and his team.

What was your primary form of communication with Crowd Box Pty Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Aside from the superb results achieved, the team were an absolute pleasure to deal with. I can't recommend them highly enough for their personality and professionalism. It made the entire process enjoyable from start to finish.

Are there any areas for improvement or something Crowd Box Pty Ltd could have done differently?

I genuinely can't fault them.

BACKGROUND

Please describe your company and position.

I am the CEO of Atrial Learning

Describe what your company does in a single sentence.

Atrial Learning is an AI-driven training platform that helps organizations upskill their workforce through realistic, avatar-led simulations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowd Box Pty Ltd to accomplish?

• We engaged CrowdBox to drive bottom of funnel appointment setting across APAC & North America.
• Generate consistent, qualified meetings across SMB to enterprise segments in key industries.
• Accelerate pipeline creation and improve conversion rates

SOLUTION

How did you find Crowd Box Pty Ltd?

Online Search

Why did you select Crowd Box Pty Ltd over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Crowd Box Pty Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CrowdBox handled our bottom of funnel outreach, focusing on booking qualified meetings with key decision-makers across our target industries.

They managed everything from messaging strategy and list building to outreach execution and follow-ups.

The key deliverables were high-quality appointments across SMB to enterprise accounts in the NALA region, all aligned to our sales priorities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest outcome was a steady stream of high-quality meetings with prospects who actually had active or upcoming projects, so I could focus on selling, not just qualifying.

This directly contributed to stronger pipeline momentum and better use of my time as a seller.

We also saw improved meeting to opportunity conversion rates, which speaks to the quality of CrowdBox’s targeting and outreach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great coverage and always responsive, everything was delivered on time and aligned to our needs.

What was your primary form of communication with Crowd Box Pty Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to cut through the noise and deliver meetings with prospects who were actually ready to talk solutions.

Are there any areas for improvement or something Crowd Box Pty Ltd could have done differently?

No, I was happy with their service. 

BACKGROUND

Introduce your business and what you do there.

I'm a department head for PB Tech, New Zealand's largest computing and IT reseller. We offer products and services throughout New Zealand via stores, online, and dedicated divisions for business, education, government, wholesale, and health sectors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crowd Box Pty Ltd?

We needed help with lead generation for our target business IT campaign.

SOLUTION

What was the scope of their involvement?

Crowd Box Pty Ltd provided cold calling services to potential customers to garner interest and set up meetings. The team also provided communication and reporting services.

What is the team composition?

We worked with 2–5 teammates from Crowd Box Pty Ltd.

How did you come to work with Crowd Box Pty Ltd?

Someone referred Crowd Box Pty Ltd to me.

What is the status of this engagement?

We worked with Crowd Box Pty Ltd from September–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Crowd Box Pty Ltd's work resulted in meetings, leads, and sales, and they met all of our KPIs.

How did Crowd Box Pty Ltd perform from a project management standpoint?

Crowd Box Pty Ltd's project management was excellent, and they delivered on time. We primarily communicated via virtual meetings.

What did you find most impressive about them?

Crowd Box Pty Ltd's communication and quality leads were impressive.

Are there any areas they could improve?

There's nothing I can come up with at this point.