Crowd Box Pty Ltd

BACKGROUND

Please describe your company and position.

I am the Partner Alliance Coordinator of Truis Pty Ltd

Describe what your company does in a single sentence.

We are a sought-after technology solutions provider, helping businesses across Australia with the right mix of IT services, hardware, and support to keep their operations running smoothly and securely

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowd Box Pty Ltd to accomplish?

Engage with the market to drive net new opportunities that are strategically aligned with the technologies and messaging of our business and partners.

SOLUTION

How did you find Crowd Box Pty Ltd?

Referral

Why did you select Crowd Box Pty Ltd over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Crowd Box Pty Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on engaging with the market to drive net new opportunities that were strategically aligned with the technologies and messaging of our core partners. This involved targeted outreach, leveraging partner-led campaigns, and positioning our business as a trusted advisor to meet customer needs while supporting partner strategies. Key Deliverables and Outcomes Delivered over 400+ net new opportunities aligned to partner technologies.
Successfully closed more than $1 million+ worth of new business.Generated a pipeline exceeding $7 million, providing strong forward momentum for continued growth.Strengthened partner alignment through joint messaging and solution positioning.Enhanced market presence and created long-term value by matching customer requirements with partner solutions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The creation and delivery of over 400 net new opportunities, each aligned to the technologies and messaging of our core partners.
• The successful closure of business exceeding $1 million, directly contributing to revenue growth.
• The establishment of a sustainable pipeline valued at more than $7 million, providing strong forward visibility and future opportunity.
• Enhanced partner engagement and alignment, leading to improved collaboration and joint go-to-market activities.
• Increased market presence and recognition, positioning our business as a trusted provider of technology solutions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency were really strong in their project management. They delivered everything on time and, in many cases, even over-delivered on the set targets we had agreed for the campaigns. Communication was clear, and we always knew where things were at.

They also made it really easy for us to give feedback, which meant we could quickly enhance activities when needed. Whenever we asked for changes or improvements, they responded straight away and worked them in without slowing things down. Their flexibility and responsiveness made the whole process smooth and effective.

What was your primary form of communication with Crowd Box Pty Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about the Crowdbox was their flexibility and willingness to adapt. They were always available to listen, understand our needs, and make adjustments quickly if we decided to shift direction on a campaign. This ability to pivot seamlessly, without losing momentum, gave us confidence that they were fully invested in achieving the best possible outcome rather than just sticking to a set plan.

Are there any areas for improvement or something Crowd Box Pty Ltd could have done differently?

There are no areas of concern to take note of. Overall, it has been a very positive interaction and a strong working relationship between our business and CrowdBox.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a go-to-market engineering agency. We support tech companies in scaling and growing their revenue by leveraging AI and automation technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crowd Box Pty Ltd?

We needed support in driving a qualified pipeline across APAC and North America.

SOLUTION

What was the scope of their involvement?

Crowd Box provides us with sales development representative (SDR) services. We define the ideal customer profile (ICP) we want to target, and Crowd Box trains their SDRs on our go-to-market strategy, our product, and our call to action. The SDRs then set up discovery calls with potential customers and conduct a deep dive with our sales team.

The SDRs conduct research to find insights about potential customers, make cold calls and emails, and handle objections from prospects. They also do account mapping to determine who the best person to speak to is.

We use multiple platforms for lead generation, including clay.com, Apollo.io, and OpenAI. We also work directly from our own CRM, so the Crowd Box SDRs can track calls, meetings, and conversions.

In addition to our own needs, we also use Crowd Box's SDR services to support our clients. When we execute a go-to-market strategy for a client, we sometimes provide SDR support as part of the digital activity we're running.

What is the team composition?

We typically work with an account manager and the SDRs allocated to our project. We also have an executive relationship with the co-founders of Crowd Box.

How did you come to work with Crowd Box Pty Ltd?

I had a personal connection with one of their co-founders. Since Australia is a small market, I knew people who had worked with Crowd Box and were getting great results.

How much have you invested with them?

We spend close to $5,000 a month with them, so the total investment is around $50,000 a year.

What is the status of this engagement?

We started working with them in December 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Crowd Box has set up a meeting with the CRO of a strong business in the event management software space. They've closed our first global deal, which is one of the biggest deals we've closed to date. Crowd Box has generated close to $400,000 in annual recurring revenue (ARR) within the first six months.

How did Crowd Box Pty Ltd perform from a project management standpoint?

The way Crowd Box manages us as an account is spot on. They have a very transparent communication style. The demand generation space can be a bit cutthroat, and I've been in the space long enough to know that not every lead will turn into an opportunity or closed revenue. However, Crowd Box has been really good at aligning with our expectations and working in a collaborative way.

Moreover, they come up with solutions when something isn't working, and they've been proactive in helping us understand our ICP and how to position our product. We're probably quite young compared to other clients they work with, but they've been really good at helping us go through the motions.

We use Notion for project management and reporting, and we communicate via Slack.

What did you find most impressive about them?

The innovation that Crowd Box Pty Ltd brings from an AI perspective is impressive. The lead generation space is quite traditional, but Crowd Box brings a new lens to the industry, which is refreshing.

Are there any areas they could improve?

Since Crowd Box is an Australian business and we're an Australian business, we operate on a similar clock. However, we also want to expand into the US and other markets, and Crowd Box is very much APAC-centric. That being said, they could consider branching out into different regions.

Do you have any advice for potential customers?

Spend time thinking about the outcome you want to achieve before you engage with Crowd Box. Don't think about how much it will cost; think about how much a lead will cost. The reason our engagement is working really well is that I've spent a lot of time initially going through the pipeline I want to achieve and working backward. Crowd Box is really good at modeling what a demand generation pipeline looks like.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Studio Nude

Describe what your company does in a single sentence.

Brand Strategy, Design & Comms Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowd Box Pty Ltd to accomplish?

• Increase engagement within key target verticals whilst building consistent pipeline for sales

SOLUTION

How did you find Crowd Box Pty Ltd?

Referral

Why did you select Crowd Box Pty Ltd over others?

Referred to me

How many teammates from Crowd Box Pty Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with CrowdBox to support us across several areas of our marketing and sales pipeline, specifically to drive better-qualified leads and improve conversion through the funnel. Their scope covered everything from initial demand generation, through to content creation, ABM strategy and post-campaign analysis

CrowdBox built a tailored Account-Based Marketing (ABM) strategy that allowed us to target niche audience segments with incredible accuracy, which proved essential for our campaign efficiency. They also produced supporting content (digital and webinar-based) that tied directly into our outbound strategy and follow-up flows.

Key deliverables included:

• A targeted ABM strategy with over 90% accuracy on audience matching
• End-to-end content creation aligned with campaign goals
• Post-campaign performance analysis tied to ROI
   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from our work with CrowdBox were clearly reflected in two main areas:

• A significant uplift in pipeline volume, driven by more accurately targeted outreach
• Noticeable increases in display content consumption, indicating stronger engagement from our priority audiences.
   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CrowdBox’s project management was efficient and proactive throughout. They set clear timelines from the outset and consistently delivered against them. Communication was regular and transparent, and they were quick to respond to any changes or feedback. What really stood out was their ability to stay agile, adapting the plan when needed without compromising on delivery. Whether we needed quick updates, performance insights, or campaign adjustments, the team responded promptly and effectively. Credit to Rob and his team.

What was your primary form of communication with Crowd Box Pty Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Aside from the superb results achieved, the team were an absolute pleasure to deal with. I can't recommend them highly enough for their personality and professionalism. It made the entire process enjoyable from start to finish.

Are there any areas for improvement or something Crowd Box Pty Ltd could have done differently?

I genuinely can't fault them.

BACKGROUND

Please describe your company and position.

I am the CEO of Atrial Learning

Describe what your company does in a single sentence.

Atrial Learning is an AI-driven training platform that helps organizations upskill their workforce through realistic, avatar-led simulations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowd Box Pty Ltd to accomplish?

• We engaged CrowdBox to drive bottom of funnel appointment setting across APAC & North America.
• Generate consistent, qualified meetings across SMB to enterprise segments in key industries.
• Accelerate pipeline creation and improve conversion rates

SOLUTION

How did you find Crowd Box Pty Ltd?

Online Search

Why did you select Crowd Box Pty Ltd over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Crowd Box Pty Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CrowdBox handled our bottom of funnel outreach, focusing on booking qualified meetings with key decision-makers across our target industries.

They managed everything from messaging strategy and list building to outreach execution and follow-ups.

The key deliverables were high-quality appointments across SMB to enterprise accounts in the NALA region, all aligned to our sales priorities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest outcome was a steady stream of high-quality meetings with prospects who actually had active or upcoming projects, so I could focus on selling, not just qualifying.

This directly contributed to stronger pipeline momentum and better use of my time as a seller.

We also saw improved meeting to opportunity conversion rates, which speaks to the quality of CrowdBox’s targeting and outreach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great coverage and always responsive, everything was delivered on time and aligned to our needs.

What was your primary form of communication with Crowd Box Pty Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to cut through the noise and deliver meetings with prospects who were actually ready to talk solutions.

Are there any areas for improvement or something Crowd Box Pty Ltd could have done differently?

No, I was happy with their service.